Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform...
Claire Mason launched Man Bites Dog in 2005. This strategy and communications consultancy, based in Brighton on the south coast of England, works with some of the world’s smartest and best-known...
The Web is the number one lead generation channel for B2B marketers. Social communities, websites and the Internet are destination sites for B2B buyers researching planned purchases and educating...
As a customer service consultant and speaker, my feeling is that, at its heart, customer service is customer service, period. It’s humans — and the systems and technology created by those humans —...
Earlier this week I posted an article entitled 2014 Marketing Predictions With A Twist. It was my offbeat attempt at combining a staple of this time of the year – marketing forecasts, with pop...