Tag Archives: Chief Marketing Officer

Mobile Ads Try To Be More Useful, Less Annoying And Creepy

Posted on by

Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they download. That’s left...

The Branding Secrets From Social Media Superstars

Posted on by

Ever wonder how certain people become social media superstars? How average, everyday people – not your typical celebrity – amass tens of thousands of Twitter followers, get “verified” on both Twitter...

Cell Phone Plans by Sprint to Shake Things Up

Posted on by

Sprint is ready to rock the boat! With its all-new Framily cell phone plan, you are free to invite as many friends and acquaintances not to mention family members on board.  The deal you...

Twitter CEO Dick Costolo: One-To-One Marketing Is Almost Here, Finally

Posted on by

Twitter’s ad business will help usher in a long-awaited era of one-to-one marketing, Twitter CEO Dick Costolo said during a brief appearance at CES today. His comments came at a “Brand Matters” panel...
    






How Consumer Technology Is Inspiring – And Limiting – Brand Advertising

Posted on by

The Internet may have torn up most of traditional media, but one area it has left relatively untouched so far is brand advertising, the image ads that television and magazines still dominate. Most of...
    






CES Panel: Brand Advertisers About To Stream Onto YouTube

Posted on by

In the last couple of years, YouTube has rapidly evolved from a huge but random collection of videos to a huge collection of videos organized into channels. That has gotten the full attention of both...
    






A Smart Watch…REALLY?!

Posted on by

Most of you have, by now, unpacked your Xmas gifts. Many of you are probably wondering if there are some you should return.  Should you hang on to the items that seem cool at Christmas but that,...