This week I bought a Roku. Late to the party? Yes, but not as late as you might suppose. Roku has sold about 2.5 million streaming media boxes since the product launched in 2008. Approximately 1.5 million of those units moved in 2011, indicating an acceleration of demand. Coincidentally, those numbers roughly represent the cord-cutting movement: Reportedly, 2.65 million cable subscribers ditched their service between 2008 and 2011, with about 1.5 million of those defections happening in 2011.
While cable cord-cutting is a trend, the movement is occurring in the context of customer inertia. About 100 million customers subscribe to cable, satellite, and other pay-TV providers (e.g. AT&T's U-Verse). The problematic value proposition of cutting the cord will probably keep massive inaction in place for the short term, but cannot, I believe, withstand long-term marketplace demands.
Continue reading Editorial: Cutting the cable cord is a young trend going in the right direction
Filed under: Home Entertainment
Editorial: Cutting the cable cord is a young trend going in the right direction originally appeared on Engadget on Mon, 20 Aug 2012 15:00:00 EDT. Please see our terms for use of feeds.
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