Tag Archives: CordCutter
Sling TV adds pay-per-view events starting with UFC 214
Sling tries to lure customers with an AirTV bundle
Sling TV just added even more kids programming
Hulu is working on a live TV service for cord-cutters
HBO Now comes to the Xbox One
Nielsen starts breaking down TV streams by device next month
Yet again, ‘Game of Thrones’ is the world’s most pirated TV show
Editorial: Cutting the cable cord is a young trend going in the right direction
This week I bought a Roku. Late to the party? Yes, but not as late as you might suppose. Roku has sold about 2.5 million streaming media boxes since the product launched in 2008. Approximately 1.5 million of those units moved in 2011, indicating an acceleration of demand. Coincidentally, those numbers roughly represent the cord-cutting movement: Reportedly, 2.65 million cable subscribers ditched their service between 2008 and 2011, with about 1.5 million of those defections happening in 2011.
While cable cord-cutting is a trend, the movement is occurring in the context of customer inertia. About 100 million customers subscribe to cable, satellite, and other pay-TV providers (e.g. AT&T's U-Verse). The problematic value proposition of cutting the cord will probably keep massive inaction in place for the short term, but cannot, I believe, withstand long-term marketplace demands.
Continue reading Editorial: Cutting the cable cord is a young trend going in the right direction
Filed under: Home Entertainment
Editorial: Cutting the cable cord is a young trend going in the right direction originally appeared on Engadget on Mon, 20 Aug 2012 15:00:00 EDT. Please see our terms for use of feeds.
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