By Scott Cameron, Andrew Pickersgill, Rob Turtle Big Data is transforming the way companies do business. But many firms are finding that it requires significant investments of time and money before...
The following post was published on the Knowledge@Wharton website on January 2, 2014. What do you do when your flight to San Francisco is cancelled at midnight and the airline insists on rebooking...
Today, Salesforce.com released its Exacttarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid- to senior-level marketing managers cross all industries. 67 percent of...
You may not have heard of Shane Snow yet, but in his area of expertise (content marketing) he is already a rock star. Last year he made Business Insider’s Silicon Alley’s “100 Coolest People in...