Some Under Armour fitness devices lose their smarts on March 31st

People who bought some of Under Armour's fitness devices are learning a hard lesson about the fragility of connected tech. Ars Technica has learned that the athletic wear company is winding down support for its scale, wristband and heart monitor by...

For Under Armour, health tracking is more than a wristband

Under Armour's pitch got me excited. Rather than dropping another fitness tracker on the world, the company had a vision. An ecosystem more robust than the competition and geared toward athletes, not just people looking for a pedometer. Sure, there's...

Under Armour and HTC built an entire fitness ecosystem

Under Armour is a king in the realm of sport apparel. But it's been laying the ground work for sometime now to become a bonafide technology company. It started some years ago with the E39 and eventually the company moved on to the Armour39, but both...