Apple iCam Pro action camera is for content creators who’ve had enough of GoPro Hero10

An iPhone 13 like action camera, but in a sleeker and smaller form factor. Yes, that’s what Apple could consider for the growing action sports market and content creators who are always on the lookout for compact cameras capable of shooting amazing video. Could the iCam Pro concept with a triple-cam setup be the catalyst to our craving for an Apple action camera?

Action cameras have their own set of merits which make them the preferred choice for capturing the moment, rather than carrying bulky DSLRs or shooting with premium phones. The latter can take the photography and videography to the next level but cannot be compared to action cameras when it comes to stabilization and wide-angle shooting prowess in high resolution and frame rates. No doubt content creators swear by the GoPro Hero10, Insta360 ONE R, and DJI Osmo Action for their versatility.

Designer: Diego Valdés

If you’ve always wondered why Apple doesn’t aspire to make an action camera, then you’re not alone. Given the video shooting capabilities of the Apple iPhone Pro 13 Pro Max (and predecessors as well) the Cupertino giant will logically have a good hand if such a product is developed in the future. The iCam Pro concept by Varun Anand gave us a tangible view of the possibility Apple action will bring to the fore. Now another concept dubbed iCam Pro (Yes, it’s called exactly the same) portable sports camera captures the imagination to give us even more reason to root for such a product (I hope executives at Apple are secretly reading this piece).

The iCam Pro conceptualized by Diego Valdés (aka. Diego Valoro Design) is a miniaturized version of the iPhone 13 – of course with a slightly different utility of documenting extreme experiences. The triple-camera module setup is a detour from the convention of a single potent camera on such sports cameras. This could be a USP for a brand like Apple who’ll foray into a very competitive space dominated mostly by GoPro. The slimmer, more rectangular shape of the action camera will give prospect users the freedom to carry it in the pocket of their jeans without getting uncomfortable. The choice of colors and materials will also play a part in the success of iCam Pro, if we happen to ever see one in real life.

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Apple meets GoPro in this action camera designed for every adventure enthusiastic influencer!

Conceptualizing new technology using the design language of iconic brands like Apple and GoPro is a hard feat, but when done right, it makes you wonder why the product doesn’t already exist. Apple is known for its minimalist and sleek product designs, with every new generation, the iPhone seems to get even slimmer and glossier than its predecessor. GoPro takes on a more rugged approach to their design, delivering durable, weather-resistant, and pocket-friendly action cams. Varun Anand conceived and visualized the iCam Pro, an Apple and GoPro-inspired minimalist action camera for the modern thrill seeker, merging the two giant brands together.

Inspired by living life on the edge and documenting travels along the way, the iCam Pro was conceptualized using top-grade technology fit for the adventure seeker who isn’t about to be held back by limiting camera setbacks. Equipped with Apple’s A12Z Bionic Chip, the concept of iCam Pro boasts lightning-fast feedback and the same power efficiency we’ve all come to expect from Apple. In addition to its ultra-fast microchip, the iCam Pro comes outfitted with LiDAR sensors, an advancement in camera technology that fills out Apple’s camera to take videography to another level. LiDAR sensors essentially use remote sensing to examine the Earth’s surface, and all of its nooks and crannies to deliver photos that are as close to the real thing as you can get from phone cameras. In a similar vein, a 12 MP ultra-wide sensor expands the camera’s view to deliver fuller photos, while the iCam Pro’s 22 MP wide camera captures crystal clear colors for more realistic documentation.

Today’s social media industry expects vloggers and influencers to come prepared with the most technologically advanced cameras to document their adventures in their truest form. Boasting a waterproof rating of 1 ATM, the iCam Pro was conceptualized to be water-resistant for up to ten meters deep, and the camera’s new underwater camera would allow users to take 60fps underwater shots, the same frequency rate used by sports cameras to capture slow-mo and action footage. Since the iCam Pro was created using Apple’s design language, Anand also thought to include all the perks that come with an iPhone, including access to photos, music, iCloud, as well as Face ID authentication.

Designer: Varun Anand

While Apple is known for more simple, minimalist designs, GoPro is rugged and versatile.

The sleek build of iCam Pro is immediately recognized as an Apple-inspired product, with rounded edges and full screens.

Boasting the speed of an A12Z Micro Bionic Chip, the iCam Pro would deliver lightning-fast feedback.

Anand was sure to include all the perks that come with Apple products, including iCloud, photos, and a music library.

iCam Pro’s ultra-wide cameras would capture fuller footage for more realistic documentation.

With a water resistance level of 1 ATM, the iCam Pro can reach depths of 10 meters and take photos underwater.

Unlike other action cameras on the market, the iCam Pro would not be battery-operated. Instead, the iCam Pro would operate on wirelessly charged power.