Following a similar deal in May with the NBA, Twitter's Amplify program has landed an envy-inducing arrangement with the National Football League. As part of the new advertising partnership, the NFL will leverage Twitter to "package in-game highlights and other video content" inside sponsored tweets, which can be distributed via a marketer during games. Both Twitter and the NFL will take a slice of the profits, though neither side is talking specific terms. As of now, it sounds as if Verizon will be the "premiere sponsor," which grants it "exclusive sponsorship rights for Amplify ads during the Super Bowl next February." The upside? Easily tweetable instant replays. The downside? It might make you a shill. Them's the breaks!

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Source: Reuters, The Wall Street Journal