Tag Archives: Laci Lacko

This iPhone 14 design with a solo powerful rear camera could be Apple’s way of shaking up the smartphone industry

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An Apple iPhone 14 proposed design that challenges the design iteration of the phone’s camera module.

Now that the powerful and sleek iPhone 13 series is out there to have, the focus for the tech community shifts to the next smartphone in development by Apple. The iPhone 14 is more than 10 months away from fruition and the speculations about how the device will look are already out in the cloud. The phone might take a detour in terms of design from the flattened sides to the contoured design, similar to the iPhone 7. That’s because Apple tends to adapt the old successful designs for the smartphone – take the iPhone 12 and iPhone 13 as examples which adapted the famous iPhone 5 design.

How the next exciting iPhone will look is anybody’s guess, for now, to be frank, but industrial designer Laci Lacko believes it could be a radical leap with its roots tracing back to the iPhone 7 series. That similar rounded side design lending it a thin feel in hand. Surprisingly, the designer doesn’t give us a peek into the front of the device, but going by the rumor mill, it should have minimal (as compared to iPhone 13) or no notch at all. What’s highlighted in this concept phone is the rear camera module.

A big protruding single 35mm lens setup that has an f1.2 i aperture sensor promises the ultimate photography experience. Something comparable to a DSLR. The lens is so big, it almost feels like an add-on to the sleek body frame of the imagined iPhone. While I believe, this design will never make it past the drawing boards, still who’s stopping concept designers from challenging the future of very stagnated phone design philosophy. My only gripe from this design is the lack of front-on images of the phone .

Designer: Laci Lacko

Should Apple just build a bigger, better single-lens camera into the iPhone??

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Instead of having 3 lenses coming together to give you computational portrait blurs, a larger lens and sensor would turn the iPhone into a DSLR killer.

To be honest, it’s not like DSLRs can really hold a candle to the iPhone. Yes, they’re better cameras, they’re more expensive, more versatile, more professional… but they aren’t as popular as the iPhone camera. According to studies, 1.43 trillion photos were taken in 2020 – 91% of which were through smartphones, and just 6% through digital cameras. Considering iPhones make up a significant chunk of all mobile phones, I’d call it game set match on the DSLR… so here’s my question. Why doesn’t Apple just make a bigger better camera that is popular but also a qualitative powerhouse?

“Camera bump? What’s that?”

This iPhone by Slovakian designer Laci Lacko shows us what a single-shooter large-lens iPhone would look like. Two years ago, a phone that looked like this would be considered downright repulsive, but after the kind of cameras we’ve been seeing on newer phones (especially that whopper camera module on the Xiaomi Mi 11 Ultra), it doesn’t feel all that bad. It’s highly reminiscent of those slim point-and-shoot cameras we used back in the 2000s, but all in all, I don’t feel as repulsed today as I would have in 2018. The single lens on the iPhone would end up fulfilling the role of multiple lenses. It would be much better at generating authentic bokeh during portrait mode, and a larger sensor would mean much more light entering the camera, resulting in a greater dynamic range, and MUCH better low-light performance. The iPhone could easily do all this without any computational algorithms, allowing the iPhone’s image signal processing to work on other details.

The lens, at least on this concept, is a 35mm shooter with an aperture of f1.4. That massive aperture would allow large amounts of light to hit the camera sensor, creating incredible low light performance and great bokeh, but at the same time, the phone’s ability to regulate the aperture would also give it the ability to shoot crisp photos too, keeping everything in focus. The biggest disadvantage of having just one lens on the camera is that you’d sacrifice the wide and ultrawide shooting abilities that the current iPhones have… perhaps the only reason Apple (or no other company, for that matter) is putting all its eggs in just one basket, uh, camera. That being said, Xiaomi is reportedly working on a camera with a liquid lens (similar to the human eye) that can change in shape, allowing it to go from telephoto to macro, or even to ultrawide. This technology would essentially make extra camera lenses redundant, as the liquid lens camera would easily be able to be a jack of all trades.

It’s still fun to conjure up these possibilities – I personally believe concepts help shape future innovations and even public demand. Whether there’s public demand for a single large-lens camera on an iPhone is still yet to be determined. That being said, let me leave you with this mysterious patent for an SLR-style large-lens camera system filed by Apple.

Designer: Laci Lacko