Bloomberg points out that an executive formerly in charge of iPhone marketing for carriers, Frank Casanova, has a new title: "Senior Director, Worldwide Product Marketing at Apple Augmented Reality." While Google is dipping its toe into using AR to e...
Apple’s new augmented reality exec shows how important the tech is
Bloomberg points out that an executive formerly in charge of iPhone marketing for carriers, Frank Casanova, has a new title: "Senior Director, Worldwide Product Marketing at Apple Augmented Reality." While Google is dipping its toe into using AR to e...
AdLingo, a marketing platform fresh out of Google's Area 120 incubator program, is making advertisements "conversational" with the help of AI. AdLingo doesn't build its own chatbots, but instead connects third-party chatbot tools with a company's mar...
The Oxford online dictionary has seen a spate of zeitgeist-related inclusions in recent times – 2014 was a particularly busy year, with "yolo," "clickbait" and "adorbs" working their way into the wordy hall of fame. Ditto "binge-watch," a term...
It looks like Facebook has another privacy issue on its hands, this time over its closed groups. CNBC reports that Andrea Downing, a moderator of a closed Facebook group, discovered that a Chrome extension called Grouply.io let her download names, em...
When it comes to fast-food PR stunts, Pizza Hut doesn't hold back. Seriously, this is the company that's made a jacket that keeps you as warm as, well, a pizza. The ridiculous garment came with the same insulating materials as those used in Pizza Hut...
Google's ubiquitous AdSense ads are already heavily automated by their nature (they're targeted based on a look at a site's content), but it's taking that hands-off approach one step further. The search firm has officially launched Auto Ads, a syste...
