Tag Archives: National Football League

YouTube will be the home of NFL Sunday Ticket starting in 2023

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YouTube is ready for some more football. The streaming service has snagged the rights to the NFL Sunday Ticket package, which offers access to out-of-market games that air on FOX and CBS each Sunday. DirecTV, the current home of Sunday Ticket, has held the rights since 1994, but the bundle will move to Google’s streaming service next season.

Apple and Amazon were also believed to be in talks for Sunday Ticket. Apple was reportedly the frontrunner at one point, but it's said to have dropped out of the race last week, leaving Amazon and Google to duke it out.

Sunday Ticket will be available as an add-on for YouTube TV subscribers or as a standalone option on YouTube Primetime Channels, an à la carte service that debuted last month. YouTube hasn’t revealed how much it will charge for Sunday Ticket yet. Sunday Ticket plans for the 2022 season on DirecTV started at $294.

YouTube and the NFL didn’t announce the terms of the deal. According to The Wall Street Journal, YouTube will pay $2 billion per year in a seven-year pact. That's around $500 million more per season that DirecTV is paying. However, DirecTV is believed to have between 1.5 million and 2 million Sunday Ticket subscribers, and it has been losing money on the package for years.

In a statement, the NFL said it and "YouTube will work together to determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments such as bars and restaurants." The Journal suggested that could lead to YouTube paying the league another $200 million per year.

The NFL and YouTube have been partners for several years, dating back to the debut of the league's main channel on the platform in 2015. Two years ago, YouTube TV subscribers gained access to NFL Network and NFL RedZone. Those will stay on YouTube TV under the terms of the expanded pact. Additionally, the two sides will grant some YouTube creators access to certain NFL tentpole events for content opportunities.

The Sunday Ticket agreement is a major coup for Google. YouTube TV is already home to other sports networks, such as those from the NBA and MLB, but having exclusive rights to a bundle that offers many out-of-market NFL games is likely to draw more users to the streaming service. Amazon Prime Video has an 11-year deal to stream Thursday Night Football games that started this season. Apple is pushing further into live sports as well, with a 10-year deal to stream every Major League Soccer game via Apple TV starting in 2023.

YouTube will be the home of NFL Sunday Ticket starting in 2023

Posted on by

YouTube is ready for some more football. The streaming service has snagged the rights to the NFL Sunday Ticket package, which offers access to out-of-market games that air on FOX and CBS each Sunday. DirecTV, the current home of Sunday Ticket, has held the rights since 1994, but the bundle will move to Google’s streaming service next season.

Apple and Amazon were also believed to be in talks for Sunday Ticket. Apple was reportedly the frontrunner at one point, but it's said to have dropped out of the race last week, leaving Amazon and Google to duke it out.

Sunday Ticket will be available as an add-on for YouTube TV subscribers or as a standalone option on YouTube Primetime Channels, an à la carte service that debuted last month. YouTube hasn’t revealed how much it will charge for Sunday Ticket yet. Sunday Ticket plans for the 2022 season on DirecTV started at $294.

YouTube and the NFL didn’t announce the terms of the deal. According to The Wall Street Journal, YouTube will pay $2 billion per year in a seven-year pact. That's around $500 million more per season that DirecTV is paying. However, DirecTV is believed to have between 1.5 million and 2 million Sunday Ticket subscribers, and it has been losing money on the package for years.

In a statement, the NFL said it and "YouTube will work together to determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments such as bars and restaurants." The Journal suggested that could lead to YouTube paying the league another $200 million per year.

The NFL and YouTube have been partners for several years, dating back to the debut of the league's main channel on the platform in 2015. Two years ago, YouTube TV subscribers gained access to NFL Network and NFL RedZone. Those will stay on YouTube TV under the terms of the expanded pact. Additionally, the two sides will grant some YouTube creators access to certain NFL tentpole events for content opportunities.

The Sunday Ticket agreement is a major coup for Google. YouTube TV is already home to other sports networks, such as those from the NBA and MLB, but having exclusive rights to a bundle that offers many out-of-market NFL games is likely to draw more users to the streaming service. Amazon Prime Video has an 11-year deal to stream Thursday Night Football games that started this season. Apple is pushing further into live sports as well, with a 10-year deal to stream every Major League Soccer game via Apple TV starting in 2023.

Apple has reportedly dropped out of NFL Sunday Ticket negotiations

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In 2021, Apple was considered the frontrunner to secure streaming rights to the National Football League’s Sunday Ticket package. Now, a year later, the company has reportedly dropped out of negotiations. The tidbit comes from a Puck article about Bob Iger’s surprise return to Disney. According to author Dylan Byers, Apple recently said no to the NFL “not because they can’t afford [the package], but because they don’t see the logic.”

With Disney reportedly bowing out of the negations as well, the talks have become a two-horse race between Amazon and Google. “Amazon can use [the deal] to drive Prime subscriptions; Google can use it to fuel its YouTube TV business,” adds Byers. Of the two suitors, Amazon is probably the best fit given that Prime Video is the exclusive home of Thursday Night Football for the next decade.

Last year, The Athletic reported the NFL was asking for more than $2 billion per year for Sunday Ticket rights, a price that was at least $500 million more than what DirecTV had been paying to air Sunday games. In a press conference earlier this week, NFL Commissioner Roger Goodell said Sunday Ticket negotiations were at “a very critical point” for the league. That seems to have been an understatement.

The NFL+ streaming service arrives today starting at $40 per year

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After months of teasing, the NFL has launched its expected streaming service. The newly available NFL+ gives you access to live football streams and ad-free library content through the NFL App and the web starting at $40 per year or $5 per month. Spend $80 per year or $10 per month on NFL+ Premium and you'll also get ad-free match replays (both full and condensed) across devices as well as Coaches Film features like All-22.

There are some significant catches, however. While you'll have live audio for every game regardless of device, live video is only available for live local and "primetime" games on phones and tablets — you can't use this to watch a playoff run through your computer or TV. Preseason games are limited to out-of-market showdowns (on all devices), although arguably a perk when you can often find local preseason games on TV for free.

The NFL+ debut puts an end to Game Pass in the US. Not that you'll necessarily mind — even the Premium tier is less expensive than the outgoing $100 per year offering. While you won't have as much freedom as you might like, the new offering might make more sense if you normally watch on mobile or just want to catch the occasional game while away.

NFL commissioner says the league’s own streaming service will launch ahead of the 2022 season

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NFL commissioner Roger Goodell has confirmed the league will launch its own streaming service ahead of the 2022 season. “The consumers want it, so we’re very excited about what NFL+ is going to be,” Goodell told CNBC. “It’s really in an early stage. I think over the years it will continue to grow. It will be an important strategy for us going forward.”

Goodell declined to reveal details about pricing, what exactly NFL+ will offer and precisely when it will arrive. However, he said that information will be announced in a few weeks. A report previously suggested that NFL+ will debut this month. With pre-season games getting underway in early August, that timing makes sense.

According to a May report from Sports Business Journal, NFL+ may cost $5 per month. It's expected to grant fans access to some live games on phones and tablets — the ones that they'd be able to see on local TV in their market. Previously, carriers and Yahoo (Engadget's parent company) streamed such games, but those deals have expired.

Meanwhile, Goodell said the league is likely to partner with a streaming service for NFL Sunday Ticket, with an announcement expected by the fall. "I clearly believe we'll be moving to a streaming service," Goodell said.

Amazon, Apple and ESPN+ owner Disney are among those who have reportedly submitted bids. Goodell said discussions have been going on for over a year. 

Goodell acknowledged that the current partnership with DirecTV, which will end after the 2022 season, had worked well for the NFL. However, he pointed to the new opportunities that the likes of Apple and Amazon can open up — especially since fans likely won't be prompted to sign up for a satellite TV package too.

"We really believe that these new platforms give us an ability to innovate beyond where we are today and make the experience for our consumers so much better," Goodell said. "I think this will make it more accessible for fans."

The NFL may launch its own streaming service

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The National Football League is developing its own streaming, according to The Athletic. NFL officials reportedly showed off a service tentatively called NFL+ to team owners at the league’s annual offseason meeting in Florida this week. Among other content, the service would include games and podcasts.

The Athletic reports the platform likely won’t be ready until team owners meet again in May. At that point, a vote would decide whether the NFL moves forward with the project. Potentially complicating the rollout of a subscription service is the state of the NFL’s various media deals.

In 2021, the NFL and Verizon extended their longstanding marketing and technology partnership but did so without agreeing on new terms related to mobile streaming. Up until 2018, the carrier had exclusive rights to that content. One analyst The Athletic spoke to suggested the league could use NFL+ as a way to leverage a better deal from either Verizon or another mobile carrier. The league also recently entered into an 11-year deal with Amazon for the retailer to carry Thursday Night Football games through its Prime Video service.

We’ve reached out to the NFL for comment.

The NFL may launch its own streaming service

Posted on by

The National Football League is developing its own streaming, according to The Athletic. NFL officials reportedly showed off a service tentatively called NFL+ to team owners at the league’s annual offseason meeting in Florida this week. Among other content, the service would include games and podcasts.

The Athletic reports the platform likely won’t be ready until team owners meet again in May. At that point, a vote would decide whether the NFL moves forward with the project. Potentially complicating the rollout of a subscription service is the state of the NFL’s various media deals.

In 2021, the NFL and Verizon extended their longstanding marketing and technology partnership but did so without agreeing on new terms related to mobile streaming. Up until 2018, the carrier had exclusive rights to that content. One analyst The Athletic spoke to suggested the league could use NFL+ as a way to leverage a better deal from either Verizon or another mobile carrier. The league also recently entered into an 11-year deal with Amazon for the retailer to carry Thursday Night Football games through its Prime Video service.

We’ve reached out to the NFL for comment.

EA Sports is deleting ex-Raiders coach Jon Gruden from ‘Madden NFL 22’

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Former Raiders coach Jon Gruden will be removed from Madden NFL 22 and replaced with a generic character, EA Sports confirmed today on Twitter. The change will occur within the next few weeks and will roll out automatically in a title update. 

Gruden resigned from his position as Raiders head coach on October 11th amid reports that he routinely and for years sent racist, misogynistic and homophobic emails to colleagues.

Regarding the removal, EA Sports said, "Due to the circumstances of Jon Gruden's resignation, we are taking steps to remove him from Madden NFL 22. We will replace him with a generic likeness via a title update in the coming weeks."

Madden NFL 22 is the latest iteration of the legendary American football series, and it came out on August 20th for PC, PlayStation 4, PS5, Xbox One, Xbox Series X/S and Stadia.

EA Sports is deleting ex-Raiders coach Jon Gruden from ‘Madden NFL 22’

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Former Raiders coach Jon Gruden will be removed from Madden NFL 22 and replaced with a generic character, EA Sports confirmed today on Twitter. The change will occur within the next few weeks and will roll out automatically in a title update. 

Gruden resigned from his position as Raiders head coach on October 11th amid reports that he routinely and for years sent racist, misogynistic and homophobic emails to colleagues.

Regarding the removal, EA Sports said, "Due to the circumstances of Jon Gruden's resignation, we are taking steps to remove him from Madden NFL 22. We will replace him with a generic likeness via a title update in the coming weeks."

Madden NFL 22 is the latest iteration of the legendary American football series, and it came out on August 20th for PC, PlayStation 4, PS5, Xbox One, Xbox Series X/S and Stadia.

NFL reportedly wants Apple to be the next home for Sunday Ticket

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The NFL's long-standing Sunday Ticket partnership with DirecTV is coming to an end, following an eight-year agreement the two reached in 2014. The viewing package is probably on the move and the league has reportedly picked its preferred new home for Sunday Ticket: Apple.

It doesn't seem likely that DirecTV, which has been one of the NFL's main TV partners for nearly three decades, will renew its deal. The NFL is looking for north of $2 billion per year for Sunday Ticket rights, according to The Athletic, which is at least $500 million more than the satellite company is currently paying the league.

DirecTV has long been losing money on the package. It needs 5 million Sunday Ticket subscribers to cover the current fees, though CNBC reported the figure has been closer to 2 million on average. Combined with a sense that the NFL is diluting Sunday Ticket's value by shifting more games to other days, that doesn't exactly make reupping the deal an attractive proposition for DirecTV and parent company AT&T.

As such, potential suitors with deeper pockets appear to be stepping up. Apple, Disney/ESPN and Amazon, which will start streaming Thursday Night Football games on Prime Video next season, are among those who have reportedly shown interest.

It'll likely be several months before the Sunday Ticket bidding process is over, but Apple looks like the frontrunner. The Athletic reports that Apple is considering offering games on a more ad-hoc basis. It could let fans buy their own team's out-of-market games or even shell out for standalone games.

One factor in Amazon's favor is it has more experience than Apple when it comes to live sports. The company has streamed New York Yankees, Seattle Sounders, WNBA and some NFL games, as well as ATP tennis events.