Tag Archives: Nielsen
Nielsen says people mostly streamed old network shows, not new releases
Nielsen will adapt its TV ratings to recognize views on other devices
Nielsen wants to track podcast data by… calling people
Are true crime podcasts as popular with Millenials as they are with Baby Boomers? Does the under-35 crowd listen to wellness podcasts? Nielsen, the company behind the TV ratings system, will begin to survey Americans about their podcast consumption h...
Cord cutting has grown by 50 percent in the last eight years
A new Nielsen study has found that the number of cord cutters in the US has grown by 48 percent over the past eight years. Apparently, 16 million homes no longer have traditional cable or satellite TV subscriptions, which means 14 percent of all hous...
Nielsen steps up its tracking of digital gaming and esports
Nielsen has acquired gaming industry intelligence firm SuperData Research to give its ability to track games and esports a boost. According to its announcement, the acquisition will allow it to keep a closer eye on digital gaming use, sales and audie...
Nielsen to include YouTube TV viewing figures in its local ratings
As users cut cords and go with live TV streaming services like Hulu and Sling TV, it gets harder for broadcasters to gauge those all-important ratings -- especially on a local level. Now, Nielsen has announced that it will start measuring local TV au...
34 major tech companies are uniting to fight cyberattacks
Cyberattacks are a global issue that can cause havoc regardless of who's involved, and key members of the tech industry are uniting in a bid to fight these attacks. A group of 34 companies has signed the Cybersecurity Tech Accord, an agreement promis...
Nielsen ratings give credit for Facebook, YouTube and Hulu views
Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p...
Nielsen counts live Hulu and YouTube TV streams for its ratings
Nielsen might be the lord of all TV ratings, but they've been scrambling to catch up in this new media landscape we're in. Over the years, the service has been shifting and adjusting its traditional model to take into account the new and myriad ways...