Surprise: an overwhelming majority of adults still watch TV on a TV despite cord-cutting and the prevalence of mobile broadband. 92 percent of those aged 18 and older according to a recent report from Nielsen, to be exact. "Sure, viewers have more op...
Almost every adult still watches TV the old-fashioned way
Surprise: an overwhelming majority of adults still watch TV on a TV despite cord-cutting and the prevalence of mobile broadband. 92 percent of those aged 18 and older according to a recent report from Nielsen, to be exact. "Sure, viewers have more op...
For years, TV ratings data has revolved around a small number of households using specialized gear to track their viewing habits. That's not completely representative of what the broader public is watching, is it? However, the accuracy is about to...
Remember in early 2013 when Apple hit 25 billion iTune song downloads? And Tim Cook said it took Sony 30 years to sell 220,000 Walkmans? Well, fast-forward just under four years, and Billboard has revealed that Americans streamed 431 billion songs in...
Nielsen already tracks what you're watching via gizmos like Apple TV, Roku and PlayStation, but has always lumped those viewing statistics together. That changes come April 25th when the ratings-minded folks start breaking over-the-top viewership dat...
OKCupid might send out email blasts telling you to log in during a rainstorm because that's when the site's apparently busiest in any given location, but Nielsen wants you to know when the best time is to log in, period. For the dating website, the u...
Since 2013, Nielsen leverages Twitter chatter to gauge how popular a television show is on the web. Starting in a few months, those social ratings will include Facebook. Neilsen's new Social Content Ratings will replace its Twitter TV Ratings to trac...
Nielsen just removed any doubt that streaming music is here to stay. The research group's end-of-year music report reveals that the number of on-demand US streams nearly doubled year-over-year in 2015, to 317.2 billion streams. Downloads unsurprising...
