In an attempt to gain some of its lost fans, Electronic Arts announced that it will provide unlimited access for its games on Xbox One for a monthly subscription of only $4.99.

Anything that’s unlimited (and cheap) is great! Unfortunately, where I live (Romania), few things are unlimited, two notable examples being the air that we breathe (even though I would have a thing or two to say about its quality), and mobile telephony plans (the differences being quite steep between the carriers – the cheapest costs about $7 and the most expensive around $40 or more). In this context, EA’s unlimited plan couldn’t be a bad thing, now could it?

Well, for starters, EA Access, as this plan is called, is currently in a beta phase, and only four games (namely FIFA 14, Madden NFL 25, Peggle 2, and Battlefield 4) are available, with more to be added probably when the plan gets officially launched.

There are also some upsides to subscribing to this plan. First of all, EA Access users will not only have access to the game developer’s latest titles, but also to games that haven’t been launched yet. These are offered to the subscribers as a reward for being loyal to the company (now this is a great example of relationship marketing). Don’t assume that users will be offered early access to these titles a few weeks or months in advance. In fact, they will only be able to play the games up to 7 days earlier than the rest of the world. Best of all, saves will carry over, so gamers won’t have to start over after purchasing the game or accessing it through EA’s unlimited plan.

On top of that, users will get a 10% permanent discount on any EA digital purchases they make. Personally, I don’t see why anyone who can play any of EA’s games for such a modest price would pay to own a digital copy of the titles. The discount also applies to the early access titles.

Depending on what titles will be added later, EA Access might appeal to more than people who are into sports games. Electronic Arts has also been quite secretive about the launch date of this service, only saying that it will be available in the US and Europe “soon.”

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