World View balloon spacecraft wants to take space tourism to new heights

Space is often said to be the next frontier, at least as far as discovering new places and information goes. Most of us, however, still have a lot to learn about our own planet, especially since we rarely see the Earth from a different point of view. Space, at least those few hundred kilometers beyond our atmosphere, offers that perfect vantage point that will hopefully give us a different and better perspective of our home, literally and figuratively. That’s the kind of life-changing experience that the budding space tourism is promising, and one company is trying to promote a different kind of experience that’s meant to be enjoyed in a relaxing manner rather than the thrilling adventure the likes that Blue Origin, SpaceX, or Virgin Galactic want to give.

Designer: PriestmanGoode

When you hear the phrase “space tourism,” you will most likely imagine trips beyond our atmosphere aboard typical spacecraft like rockets. Indeed for companies like Elon Musk’s SpaceX and Jeff Bezos’ Blue Origin, that’s the most conventional way to reach the skies. Virgin Galactic, on the other hand, is taking the runway less traveled with a spaceship that takes off like an airplane, reducing the need for expensive and risky rocket launches.

These space travel experiences, however, offer just a brief glimpse of the world below them, lasting just a few minutes or an hour or two at most. They offer zero gravity, technically micro-gravity, experiences that often fill our imaginations and satisfy childhood dreams of becoming astronauts. These brief, exhilarating moments might be enough for an adventure of a lifetime, but it’s hardly the only way we can enjoy space or our planet from that altitude.

Just like a hot air balloon trip, World View is promising a more subdued experience but one that is just as enjoyable, especially since it stretches out to 6 to 12 hours. The balloon spacecraft “launches” just before dawn so that tourists get to see the sunrise from 30,000 meters above the Earth’s surface, just enough to see the planet’s curvature splitting Earth and space. After hovering for hours, the spacecraft slowly descends back to terra firma, gently and safely guided by parafoils.

The “tour” doesn’t include that period of weightlessness as the cabin is pressurized and climate-controlled, prioritizing comfort over thrills. The spacious area has room for eight passengers and two professional crew members and has amenities like in-flight dining, a bar, and reclining seats. Oversized windows give passengers a nearly unobstructed view, while cameras pointing back down to Earth let them zoom in on surface details.

Carried only by helium, World View’s balloons could offer a more sustainable alternative to rockets that still use precious fuel to launch. Intended to be part of more luxurious and relaxed activities like team-building exercises or retreats, this kind of spacecraft and launch technology really put a different perspective on space tourism, one that passengers will be able to savor for hours to get their money’s worth.

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The Proteus Rail Interior System by PriestmanGoode brings airline-level flexibility and comfort to trains

Unveiled just today, the Proteus Rail Interior System builds on years of work in this very field by PriestmanGoode, a London-based global Transport Design Consultancy. Its purpose? To upgrade the train experience, putting it at par with the interior of an airline, offering the same level of comfort, flexibility, and functional modularity. The reason? A shift in how people began traveling (or perceiving traveling) due to the pandemic. All in all, the Proteus Rail Interior System aims at bringing more passengers back to the rail by offering them the same experience as they’d otherwise get on a flight.

Designer: PriestmanGoode

While the overall format for seating remains mostly the same, PriestmanGoode added a few details and features that help elevate the travel experience. For starters, instead of regular rows of seats, the Proteus uses a staggered seating arrangement where no two seats are perfectly aligned. A feature designed to eliminate ‘shoulder clash’, it also provides each seater with their own dedicated side headrest to lean against while sleeping, also doubling as a privacy guard of sorts.

The interiors sport a 2×2 seat arrangement, resulting in a wide aisle that’s easy to navigate through – especially if you’ve got luggage, a bicycle, a wheelchair, or a baby stroller. To easily store/position large items in a way that wouldn’t cause them to block the aisle, the seats fold upwards (like in movie theaters), allowing large objects to be placed beside you without crowding the pathway for people to walk through. PriestmanGoode mentions that the middle seat is easily the most underused (and unpopular) in any 3×2 seating arrangement, causing them to remove it altogether to help widen the aisle.

“Future journeys must be the best possible experience to compete against the convenience of working from home and get people out of their cars,” added Mike Lambourn, senior project head at PriestmanGoode. “The staggered seat design is an innovation that provides a greater sense of space. The tip-up seat pan on aisle seats encourages a flow of passengers to the fixed window seats first and creates valuable space for passengers who want to complete the first or last mile of a journey on a fold-up bike – as an example.” In turn, the fold-up seats at the entrance of the aisle provide space for handicapped people to position their wheelchairs, allowing them to be seated right near the entrance/exit for greater convenience.

Additionally, slots provided in the back of the seats near the entrance let you dock your bicycle while commuting. This uniquely holistic approach takes note of every single use case and accounts for every need and scenario.

Additionally, for longer journeys, each seat comes with a flip-out table in front of it and a phone-stand right above. Every seat is equipped with a USB-C charging port to power your gadgets, and the table/stand allow you to get work done or keep yourself entertained during the commute, quite like with an airplane. Alternatively, the table could obviously be used to eat meals or read books too.

PriestmanGoode was awarded funding for the project through the Department for Transport’s First of a Kind competition run by Innovate UK, with their application sponsored and supported by project partners Angel Trains and Chiltern Railways. A specially constructed ‘demonstrator’ unveiled today in Marylebone Station allows members of the public to test the new seats and aspects of the train layout. For people looking to experience the Proteus for themselves, the Proteus demonstrator is located beyond the ticket barriers at Platform 1 in Marylebone Station until Sunday 3rd April. Earlier last year, PriestmanGoode unveiled Air4All, a special disability-friendly aircraft seat design created in partnership with Flying Disabled and SWS Certification.

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Disability-friendly Aircraft seat design by PriestmanGoode folds up to fit a wheelchair in its place





Design Studio PriestmanGoode, along with Flying Disabled and SWS Certification, has unveiled Air 4 All, a system that aims to revolutionize and democratize air travel for passengers with reduced mobility (PRM) by enabling powered wheelchair users to remain in their own wheelchair for the entire air journey. The aircraft seat features a folding design that allows the seat to conceal itself within the backrest, while a rail and lock on the floor lets powered wheelchairs slide in and lock into place, fitting in the area where the seat once was. The launch coincides with the 35th anniversary of the Air Carriers Access Act, passed by US Congress in 1986 to guarantee that people with disabilities would receive consistent and nondiscriminatory treatment when traveling by air.

Designer: PriestmanGoode for Flying Disabled and SWS Certification

PriestmanGoode mentions that the Air 4 All system is designed to be compatible with a wide range of airline seats and powered wheelchair types. Currently, the system has been designed keeping the narrowbody 2+2 configuration in mind, giving flights the ability to convert front row seats and install a wheelchair guidance and locking system to the aircraft. This configuration allows for up to two wheelchairs per row to travel on a single flight. A consortium formed by PriestmanGoodde, Flying Disabled, and SWS Certification will also be working alongside Sunrise Medical to establish those powerchairs that would be fit to fly, as well as to retrofit and create new standards for powered wheelchairs, thus enabling passengers with the most challenging disabilities to travel. Chris Wood MBE, Founder of Flying Disabled mentioned that “Air 4 All is the first system that has been developed jointly by a design agency, a certification body and with input from the disabled community. With a leading global wheelchair manufacturer as well as the subsidiary of a major airline on board to develop the product, it’s a truly collaborative project.”

In a press release, Paul Priestman, designer and Chairman of PriestmanGoode said “Air 4 All will usher in a step-change in the industry and finally offer equal access to comfort, safety, and dignity for all passengers. The biggest barrier in the past has been that giving greater space to passengers in wheelchairs would have reduced seat count and resulted in a loss of revenue for airlines. Air 4 All solves this problem and has the added benefit of enabling airlines to retain the design of their cabin on every seat, ensuring brand consistency and a cohesive brand experience for all passengers. Air 4 All will facilitate a smoother boarding and disembarking experience for PRMs and will also significantly reduce the number of wheelchairs that are damaged through poor handling.”

The Air 4 All seating system forms just one of many innovations by PriestmanGoode in the aviation industry. In 2019, the studio unveiled an eco-friendly in-flight meal tray made from non-plastic elements that were “either partially edible, reusable, soluble or biodegradable.” The studio has also extensively worked with Airbus as strategic design and innovation partners for over 20 years.

The Air 4 All has been granted a patent, and the first prototype of the Air 4 All system is expected in December 2021. The patent covers all types of wheelchairs across every mode of public transport. The consortium is looking for partners across the transport sector to develop the system for other modes of travel like rail and metro.

Designer: PriestmanGoode for Flying Disabled and SWS Certification

The New Car for London is an autonomous ride hailing pod that draws inspiration from it’s architecture!

Ride-hailing autonomous vehicles are the trend for automotive manufacturers and design firms alike, given the future-forward dimension, they add to safely commuting in and around cities. Design company PriestmanGoode has also unveiled their vision of a ride-sharing self-driving vehicle specifically tailored for London and takes inspiration from the rich architectural landmarks of one of the world’s most sought out cities. More than just a vehicle to commute from point A to B that’s an hour’s distance apart, the concept turns attention to a wide variety of use case scenarios. The most intriguing scenario is as an alternate for administering basic medical aid to a person in need until the first responders arrive.

PriestmanGoode calls this ride-hailing concept the New Car for London. And as Paul Priestman, the Chairman of PriestmanGoode said in a press release – their experience in designing First Class aircraft interiors and the public transport sector has helped them create a practical blueprint of their vision for an autonomous vehicle that has future mobility at the core keeping in mind ease of maintenance. Adding the dimension of London influenced inspiration for the ride, Dan Window, the Creative Director at PriestmanGoode exclaimed that the New Car for London will coexist alongside the city’s present transportation icons – the double-decker bus and the black cab. The architectural influence is evident from the minimal geometric form of the 3.6 meters long spacious ride and its angular details. The glazing all around gives the passengers riding, feeling of airiness and a good view of the city.

The interiors are as important as the exterior and this one comes with a customizable motion actuated lamp controlled via an app to tailor the ambiance, wireless charging dock, app-controlled rotating table for the workable area, umbrella stand with integrated dryer, and more. For maximum flexibility in ride options, it’ll have two premium seats (having pull out leg rests) with enough space to keep luggage or even a bicycle. Keeping hygiene in mind, there is a hand sanitizer dispenser and integrated UV cleaning light to sanitize the interiors after every journey. For the emergency, New Car for London has an advanced first aid kit too.

Apparently, this is not the first time PriestmanGoode has ventured on the idea of a ride-hailing concept as the modular vehicle designed for Dromos unveiled in 2020 is a good example of their practical futuristic vision. The autonomous vehicle usable both as a ride-sharing vehicle and cargo hauler is currently under development and the New Car for London is the logical progression in PriestmanGoode’s progression towards a future where autonomous ride-sharing will be the norm!

Designer: PriestmanGoode

This self-driving pod can be used to transport either humans or carry cargo

Chosen as the winner of a competition hosted by autonomous network transit (ANT) company Dromos, this self-driving pod designed by PriestmanGoode is capable of safely carrying humans as well as acting as a logistical truck to deliver consignments. Envisioned to cater to the demands of the 21st century, the pod needed to be safe, reliable, and affordable, focusing on modularity, sustainability, and flexibility of use.

The pod boasts of a minimalist design with a skateboard-style electric platform on top of which rests the pod’s body. With a schematic that closely resembles MUJI x Sensible 4’s Gacha bus, the pod is built to comfortably seat two people spaced apart, or store cargo, based on its use. “This type of mass transit has become even more relevant now. Not only does it answer the first and last mile problem, which is one of the key issues we’re always trying to solve in public transport, but it’s also particularly suitable for a post-pandemic world where passengers are more concerned about hygiene and safety”, says Paul Priestman, Designer and Chairman of PriestmanGoode.

Wide doors provide ideal access for humans as well as for storing baggage/consignments, while an open skylight helps illuminate the inside of the vehicle during the day. An interactive screen on the opposite side of the access door provides relevant ride-related information. The pod operates on an on-demand system, and can be booked using an app. Its autonomous infrastructure ensures it can function 24/7, while the electric powertrain helps bring down overall transportation costs. Moreover, the pods build on Dromos’ autonomous network transit system, with nearby stops within up to 100m of any location, and direct entry into buildings for effectively and safely delivering freight, or transporting humans from A to B.

Designer: PriestmanGoode

These biodegradable takeaway containers are molded from recycled cocoa beans!

The food takeaway business is estimated to be a $53 billion-a-year industry and given the unique circumstances humanity is in, it’s probably set to grow even further at a rapid pace. PriestmanGoode aims at tackling the inherent problems within the takeaway culture with sustainable food packaging that’s molded from a bio-composite containing recycled cocoa bean waste.

Created as a part of the Wallpaper* Re-Made project, these bio-composite containers are modeled to look like bento-boxes with a modular design that stacks up as your order increases, resulting in one larger box rather than multiple smaller boxes. This unique format provides a useful alternative to plastic containers (as it’s waterproof and leakproof too) and eventually reduces components by removing elements like lids (since the containers stack over and cover each other). Materials used to craft the packaging meet a range of criteria too, being heatproof, lightweight, recyclable, and insulating. The bio-composite polymer used to mold the containers themselves are made from cocoa-bean shells (a by-product of the cacao industry) by designer Paula Nerlich. The outer bag that carries the containers is made from all-natural materials too, including mycelium to insulate the interiors, a bioplastic known as Nuatan to provide a robust outer shell, a natural leather derived from pineapple leaves called Piñatex for the outer container’s lid, and Lexcell, a neoprene-free natural rubber used for the handles and straps on the bag and the Bento containers.

PriestmanGoode’s design solution tackles the massive problem of single-use plastic packaging that’s plaguing our environments and oceans. It provides an all-natural, biodegradable solution to plastic boxes and cling-film wrappers, while also utilizing natural waste materials like cacao shells in the process. I’d argue that it looks a million times better too!

Designer: PriestmanGoode

This sustainable in-flight meal tray is partially edible and wholly eco-friendly!

Travel is deeply integrated into all our lives. Whatever may be the purpose (business or pleasure), we do tend to find ourselves on flight journeys. Irrespective of whether it is a 9-hour long international flight or maybe an hour-long domestic one, what remains constant is the amount of in-flight waste that is generated. Each year almost 5.7 million tonnes of cabin waste is estimated to be generated on passenger flights, ranging from single-use plastic to earphones, food waste and amenity kits.

Leading travel and transport design studio PriestmanGoode decided to take matters into their own hands. For the past 20 years, they have been at the forefront of aviation design, working with the world’s leading airlines and aircraft manufacturers. Jo Rowan, Associate Strategy Director at PriestmanGoode says “Design is about using creative thinking and problem solving to look at how we can make things better, how to minimize resources and waste, and how we can encourage change in consumer behavior.” And hence came about their brainchild; a line of eco-friendly and sustainable in-flights product as a part of their new exhibition at London’s Design Museum called ‘Get Onboard: Reduce. Reuse. Rethink’. It’s also worth mentioning the entire collection has a pretty minimalistic and aesthetically pleasing appeal!

Designer: PriestmanGoode

This eco-friendly in-flight meal tray is here to “eliminate plastic waste, and replace like for like.”

Their green inflight meal service has completely transformed the conventional meal tray we are so used to receiving on a flight. “We’ve used a wide range of materials for our design concepts,” says Rowan. And they’ve kept their word. Each element is either partially edible, reusable, soluble or biodegradable. They’ve ditched plastic meal trays for partially edible ones made from coffee grains and husks mixed with a lignin binder. The miscellaneous food containers that fit into the tray have been made from wheat bran. Banana leaf or algae have been combined with rice husk to create lids for side dishes like salad. Whereas a wafer has been used as a dessert lid, hence the materials symbolically reflect the food. Instead of having several pieces of single-use cutlery, the handy ‘spork’- a combination of a fork and spoon- made from coconut wood has been adopted. The usual plastic containers for milk or sauces have been abandoned in exchange for edible pods created from soluble seaweed.

The biodegradable water flask allows for repeated and short term usage!

PriestmanGoode went one step further and came up with an alternative to plastic water bottles! They designed water flasks made from cork and compostable bioplastic. The reusable bottle can be used on a short term basis, such as the duration of your vacation! It can also comfortably fit in the front seat pocket of a plane. According to them “the idea was to address the impulse buy at airports, and create a bottle that once used, can be commercially composted.”

Sustainability aside PriestmanGoode’s meal tray is also partially edible (in case anyone is feeling a little adventurous)

As an over-enthusiastic traveler myself, I’ve never really considered the extent to which my/our traveling patterns could be affecting the Earth. I think in today’s day and age the concept of being ‘a responsible traveler’ is gaining immense momentum. Though PriestmanGoode’s latest initiative is still a concept, their dream is to have these sustainable, partially edible meal trays (not to forget the cute canteen-style water flasks) being handed out to us!

An All New United Airlines

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From lounge to landing, PriestmanGoode has given the United Airlines business class experience a total makeover and it’s primo to say the least! From a nose to tail re-design of both domestic and international aircraft interiors, through lounges with bespoke seating and finishes, to airport environments, digital media, inflight meal service items, menus and a plethora of other details, the new design language represents a new age of quality and refinement for United Airlines.

The United Polaris lounge will be available exclusively to United Polaris passengers. It has been designed around how passengers really use lounges. The lounge is ‘zoned’, with the most active zones in the entrance area, followed by the bar/buffet, and radiating out into the calmer zones further into the lounge. A bespoke Polaris seat ties in with the onboard experience and features all required amenities in a more relaxed setting, including privacy, coat and bag storage, pull out table with integrated tablet holder and charging points. Sleep/rest pods in the lounge will provide a high privacy area for passengers to rest pre-flight.

The United Polaris cabin includes an entirely new premium seat, based on an original, patented seat layout concept invented by Acumen, which United is the exclusive North American licensee for. PriestmanGoode then led the strategic development and the creative direction of the concept into a unique United Airlines product with distinctive features including integrated personal stowage with latching door, headphone hook and mirror, a do not disturb feature, bespoke reading light, large solid surface cocktail table and unique trim and finish including the latest innovations in aviation materials. The intuitive lighting and seat controls can be operated from any position and give passengers greater control of their environment.

Designer: PriestmanGoode

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