Can Those Enterprise Software Review Sites Be Trusted?


The scope, scale and variety of enterprise software review sites continues to accelerate, each promising a true glimpse into a buyer’s experience. These sites include Credii, G2Crowd, Google Apps...

Fake Online Reviews: Researchers Identify Which Hotels Have Incentive To Manipulate


A trio of business school professors — in trying to understand the potential effects on consumers and the economy by fake reviews — has identified which hotels are likely to generate or attract...

Dealing With Difficult Social Media Followers


Businesses today can’t avoid creating a social media presence. Generally, sites like Twitter and Facebook provide organizations a great opportunity to interact with their loyal customers, as well as...