Deconstructed Footwear of the Future

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The latest from Monterrey-based SHIFT design studio, the “F1” marks the designers’ first signature sneaker silhouette. Not to compare immediately, but it’s aesthetically akin to familiar styles like the Adidas Prophere or Nike Air Trainer 3. Unlike the aforementioned, however, it features four modular construction that allows the future wearer to get it on the action as they can pick and choose custom elements in the shoe’s construction. Signature elements of the deconstructed design include a futuristic layering of straps, robust midfoot paneling, a monocoque vamp, and custom buckle system that completes the locked-down look.

Designer: Shift Studio

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An Elegant Solution to the Ever-Changing Demands of Retail

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SHIFT is an inconspicuous shelving solution for the ever-changing demands of the modern retail environment. During quieter periods when less stock is required or during opening launchers and events, SHIFT’s panels rest flat against the wall in the form of flat, acoustic wall panels to maximize the floor space and create the desired acoustics.

But, during the particularly busy selling periods that sale-season brings, where stock is in high demand, the sheer amount of shelving and retail space is of paramount importance, and this is when the flexibility of SHIFT shows itself! The living hinges allow SHIFT to seamlessly transform into a practical yet minimalistic shelving unit and adapt to fulfill the demands of the situation.

It’s a beautifully elegant solution to a very real problem, and the simplistic execution brings an intriguing and eye-catching piece of functional furniture to the room!

Designer: Layer Design

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Putting your watch where it matters

The Apple Watch puts a lot of things on your wrist. A timepiece, a phone, a music playback device, a fitness tracker, etc. While it’s great that the Apple Watch can do all those things, the fact that it’s called the Apple Watch very well means it has a location constraint. It needs to be on your wrist. A decade ago, I’d look at my wrist if I wanted to know the time. Now I need to look at my wrist to answer calls, read texts, play music, monitor my fitness… that sounds inelegant, and Edgegear’s Switch band tries to change that.

Not a drastic change, but a tiny one that makes a world of a difference, the Switch Band puts your Apple Watch right above the web of your hand. Meant to provide easy access to your stats during fitness training or activities, the Switch Band puts the Watch at a place where your eyes can simply see your watch screen without having to turn your wrist over. The Watch still pulls your health stats just fine and while doing so, trades the obvious solution of having a health tracker in a place where a watch should be, for something slightly unconventional, but dramatically better. To make things better, the Shift’s construction uses Viton, the same material used in Apple’s Watch bands to give them a longer life-span, and it’s more than capable of letting you mount your Garmin Fenix 3 or Suunto or even your Pebble on it…

Designer: Edgegear

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Shift makes buying a car as easy as ordering a pizza

Buying a car is a pain. Especially if you're looking to save some cash by purchasing something used. You end up scouring tons of random Craigslist listings and dreading the moment a used car dealer sits you down with the hyper-aggressive loan officer...

The lamp with 20 faces

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The U34 lamp is all about efficiency through repetition without sacrificing style. The 20 faced icosahedral shape is formed by repeating equilateral triangles of identical dimension. Simple yet versatile, this allows for easier production and assembly. The resulting aesthetic is sculptural with an industrial edge. Who thought 20 triangles could make something this simply beautiful!

Designer: SHIFT

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