The lamp with 20 faces

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The U34 lamp is all about efficiency through repetition without sacrificing style. The 20 faced icosahedral shape is formed by repeating equilateral triangles of identical dimension. Simple yet versatile, this allows for easier production and assembly. The resulting aesthetic is sculptural with an industrial edge. Who thought 20 triangles could make something this simply beautiful!

Designer: SHIFT

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Flat-Pack Never Looked So Pretty

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Despite its structural footprint, Shift is unbelievably designed to be flat-packed! To get so flat, the shade is made of perforated metal sheeting covered in leather, the diffusers are flat and easily placed, and of course, the wooden struts are long but not substantially wide. A sort of minimal twist on the director’s lamp, it’s easily adjusted to provide directional and background lighting in a wide array of angles. In three different sizes and a selection of wood finishes and colors, there’s one for every spatial requirement.

Designers: Ruder Novak-Mikulic & Marija Ruzic

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Flat-Pack Never Looked So Pretty

shift_00

Despite its structural footprint, Shift is unbelievably designed to be flat-packed! To get so flat, the shade is made of perforated metal sheeting covered in leather, the diffusers are flat and easily placed, and of course, the wooden struts are long but not substantially wide. A sort of minimal twist on the director’s lamp, it’s easily adjusted to provide directional and background lighting in a wide array of angles. In three different sizes and a selection of wood finishes and colors, there’s one for every spatial requirement.

Designers: Ruder Novak-Mikulic & Marija Ruzic

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Packaging that makes food tasty

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Good design shouldn’t be restricted by discipline. Even as a product designer, I myself have scrolled through graphic design websites, branding case-studies, etc. Tia Ofilia’s packaging takes on a comfortable style that gives it that pleasing, pure and fresh look, making you instantly have a warm connection with the product and the brand. The Packaging revamp is done by Shift for Tia Ofilia (Mexican for Aunt Ophelia), an organic foods brand from Monterrey, Mexico. The shapes, contours, and colors are all familiar and harbor trust. Minimal usage of design translates into people perceiving the product as raw and pure, just the way home-made organic food should be!

Designer: Shift

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