Tag Archives: Simon Grytten

This Porsche Design watch’s profound dial is influenced by Porsche’s first win of 24 Hours of Le Mans race!

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Watchmaking is an art that requires a very unique taste for design, mechanical movement, and a certain story that defines the very essence of a timepiece’s inspiration. No doubt there are countless luxury watches in particular from Swiss watchmakers that are millimeter perfect in every aspect. Over the years, the art of watchmaking has seen a paradigm shift in the watch dial designs which focus on showing mechanical movement. Budding product designer Simon Grytten wants to take a detour from what’s trending right now and go back to the roots where timekeeping was the main influence behind any watch face.

Simon reimagines the dynamics of the dial with the twist of the automotive element in this Porsche Design Watch inspired by the Porsche 917 which took the crown at the 24 Hours of Le Mans in 1970 and 1971. The rectangular shape of the timepiece sits pretty authoritatively on the wrist, emphasizing the timekeeping in style. The dial elevates to the middle section, carrying an element of Porsche 917’s contoured looks that were so trendy in the 70s era. To keep things peppy Simon reimagines this Porsche Design watch in different dial colors and strap options. The big winding crown depicts the rear end of the sports car.

The Targa branding on the sides hints at the influence from the iconic Porsche 911 Targa 4S. Although the designer doesn’t narrow in on any documented connection to this design, elements like the front dial markers and the colorways point towards the Targa inspiration of the watch’s design along with the Porsche 917.  Watch face is well complimented by the straps of the timepiece – something that Porsche Design will surely take notice of for their future luxury accessory design.

Designer: Simon Grytten

This Audi Neo-Bauhaus carries your bicycle to save you from the traffic congestion of the future!

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Personal automobiles are increasing on the roads, and the number will not have a downward curve any time soon. The engines are getting more powerful and advanced automotive technology bringing the most desired hair-raising performance. But all that innovation won’t get you through a traffic-induced city street – meaning you won’t be reaching your destination any faster even though you might have a supercar. Shortly, the flexibility in mobility is what’s going to keep the wheels alive – the option to drive a car when the roads are not that congested, and when you hit the busy part of the city heart, you can switch to the good old bicycle or your skateboard.

With this vision in mind, designer Simon Grytten has jotted down the concept of a future autonomous Audi concept that can carry a bicycle on its rear for the apt times. Just park your car and unload the bike to continue your journey, reaching the destination on time in an eco-friendly manner that’s healthy for you. As the ideation itself says, “do less with more,” the core purpose here is to focus on the user and judicious use of the available space – remember there’s a bike to be carried as well! That’s where Simon gets creative with his idea of the engine that’s so advanced it is placed in the wheels itself. Quite future-forward, it has to be said!

The panoramic glass windows extending from the front windshield to the rear want the rider to feel the ambient space outside, but it could get darn hot inside in summers. Going with the car’s futuristic theme, the interiors are clad in digital panels on the dashboard and plug-n-play Bang & Olufsen speakers that come alive with the ambient lighting actuated by the music tones. There is space to store cargo under the hood, and the rear also has enough space to haul oversized cargo. The concept has a very sublime balance of practicality, a future-forward approach, and excellent use of space. Only if the advanced engine propulsion on this one actually becomes a reality someday – this concept Audi will make waves for sure!

Designer: Simon Grytten

This wind-powered bike NASA bike concept wants to conquer transportation on Mars

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The next biggest dream for humankind is to set foot on Mars and colonize the Red Planet. Already NASA has sent rovers to our next prospect home for probing the surface, environment, and other unknown factors. Even visionaries like Elon Musk have their eyes set on colonizing the planet by 2050. Of course, innumerable things need to be sorted to achieve that longing, and one aspect of the dream is to procure suitable vehicles for the hostile environment. Sure four-wheeled carriers are being developed for the jagged surfaces, but a highly maneuverable two-wheeler is something that also needs to be in contention.

Designer Simon Grytten has thought something out of the box and penned it down in the form of sketches for his version of a bike that’s apt for Mars missions. He calls it the NASA Bike and Grytten has designed the mock-up in a way that makes it just more than a medium of transportation. It can charge its own battery as well as the battery of the base station by harnessing the wind energy courtesy of the prominent storms of the planet. NASA Bike turns into a wind turbine when not in use which is a mindful utility in a space where everything needs to be resourceful.

The bike plugs-in to the charging station which is a big generator to keep things running on the hostile planet. For riding the two-wheeler has a very bare-bones basic design for obvious reasons since one is not going to drive it for the thrill of riding, rather get from one place to another, safe and sound. For now, the concept is in the infancy stage and needs to factor in all the dynamics which actually make it feasible. One of them is the practicality of riding the bike in sand storms which would be highly unsafe and the amount of energy the two wheels would be able to generate for such a big generator!

Designer: Simon Grytten