Tag Archives: strategy analytics
Smartphone shipments saw their largest drop ever in February
You likely knew that smartphone demand would fall during the COVID-19 pandemic when Apple and others were warning of shortages, but it's now clearer just how bad the damage was. Strategy Analytics has determined that smartphone shipments fell 38 per...
Apple sold almost three times more smartwatches than its closest rival
Apple Watch remains the best-selling smartwatch worldwide, according to the latest report from Strategy Analytics. The smartwatch industry is doing well as a whole, shipping 12 million units globally from April to June this year, up 44 percent from t...
Strategy Analytics: Android beats iOS in Q2 tablet shipments, Windows gains ground
All in all, global tablet shipments were up for Q2, according to new numbers released by analyst firm Strategy Analytics. Factoring in white-box units, the market saw 51.7 million tablets shipped in that time period -- that's up 43-percent compared to the same time last year. A lot of that good news can be chalked up to Android's success. The OS saw a healthy bump from 18.5- to 34.6 million units shipped, a number that has Google's mobile operating system holding 67-percent of the market. The news is a little less cheery on Apple's side of the OS wars, with shipments dipping from 17- to 14.6 million units, decreasing its marketshare to 28.3-percent, according to the firm. Microsoft, not surprisingly, saw a healthy increase in shipments from last year -- though it's still got a ways to go, calling around 4.5-percent of the market its own.
Strategy Analytics: Microsoft’s share of tablet market quadrupled after Windows 8
Say what you like about Windows 8, but before it arrived Microsoft's presence in the tablet sphere was as small as it was stagnant. By the reckoning of number-crunchers at Strategy Analytics, just 400,000 Windows-running slates were shipped globally in Q3 of last year -- a figure that was largely unchanged from the year before and which represented just 1.6 percent of the global tablet market. Six months later, now that the Windows-powered Acers, Lenovos and Surfaces of this world have had a chance to get their game on, Microsoft's share has quadrupled to 7.5 percent, with a total of 3 million Windows 8 and RT tablets shipped in Q1 2013. That's still pretty niche, but 3 million units would have equated to a bigger share were it not for the fact that the overall tablet market also grew over this period, from 25 million to 41 million units -- and at least Microsoft can now claim to be a part of that boom. Look past the break for the numerical breakdown.
Filed under: Tablets, Microsoft
Source: Strategy Analytics
Strategy Analytics claims Android reached 41 percent of tablets in Q3, iPad may have felt the heat
Three months can make all the difference, at least if you're drafting estimates at Strategy Analytics. Now that we know 14 million iPads shipped in the third quarter, the analyst group believes that Apple's tablet market share dropped from 68.3 percent in the spring to 56.7 percent in the summer. All of the shift is attributed to Android -- researchers think that shipments of Google-based tablets surged from 7.3 million to 10.2 million, handing the platform 41 percent of an increasingly crowded space. It's the "collective weight" of so many Android-reliant companies leaping into the market rather than any one of them pulling ahead, Strategy Analytics says. We wouldn't be shocked if a few Kindle Fire HD sales played a part.
More than a few wildcards still surround the figures and their long-term impact. First is that these are estimates, not concrete results: companies like Amazon steadfastly refuse to provide shipment numbers and leave most of the final tally beyond Apple to educated guesswork. It's also an understatement to say that the market will change dramatically before 2012 is over. Between Windows 8's launch, possible Nexus 7 upgrades and two new iPads, there are a lot of pieces moving on the chessboard.
Filed under: Tablets, Apple, Microsoft, Google, Amazon
Strategy Analytics claims Android reached 41 percent of tablets in Q3, iPad may have felt the heat originally appeared on Engadget on Thu, 25 Oct 2012 20:38:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | CommentsStrategy Analytics: Android lost US market share in Q2, isn’t losing sleep just yet
Android is most definitely on the upward march when it comes to the world stage. But you might be surprised at how it's faring in the US: it's down, according to Strategy Analytics' estimates. As of the second quarter, Google's market share dropped from 60.6 percent a year earlier to 56.3 percent. No one would call it a moment of crisis for Android, but it implies that Apple was drawing in more of the customers jumping ship from other platforms -- the iPhone climbed to 33.2 percent while RIM and others lost ground. The real tests of where the market is going, we imagine, will come in the second half of the year. Apple will have to survive an American summer full of Galaxy S III variants, while Samsung and the rest of the Android camp may have to cope with a bigger than usual iPhone update as 2012 heads into the sunset.
Filed under: Cellphones
Strategy Analytics: Android lost US market share in Q2, isn't losing sleep just yet originally appeared on Engadget on Mon, 30 Jul 2012 16:28:00 EDT. Please see our terms for use of feeds.
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Strategy Analytics | Email this | Comments Strategy Analytics: iPad keeps riding high in Q2 tablet market share, Android doesn’t budge
The Apple iPad may as well be called the Teflon Tablet for now, since challengers can't quite stick. Thanks to those 17 million iPads shipped in the second quarter, Strategy Analytics estimates that Apple held on to the 68 percent of tablet market share that IDC credited to the company in the previous season. That may not sound like a change in the status quo, but it's a significant jump from the 62 percent Apple had a year ago -- and not very good news for anyone else. Android is still holding on at 29.3 percent, although that's slightly underwhelming given the surge of extra devices in that time frame. The real hurt was dished out to Windows 7 tablets and "others" like RIM's BlackBerry PlayBook, both of whom were cut down to just 1.2 points of share each in the spring. We'll see if the newer crowd moves the needle for Android in the summer, although the well-received Nexus 7's current scarcity won't help its chances -- and both Microsoft as well as RIM are in holding patterns for the next several months.
Filed under: Tablet PCs
Strategy Analytics: iPad keeps riding high in Q2 tablet market share, Android doesn't budge originally appeared on Engadget on Wed, 25 Jul 2012 16:21:00 EDT. Please see our terms for use of feeds.
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