Super Bowl Ads and their Rules


As far as the adverts go in the Super Bowl, they are the usual media hype. Whether it is a beer ad featuring a puppy and a horse; or a sports car commercial that shows a speedster that costs $65,000...

Viral Ads Take Center Stage in Super Bowl 2014


The Super Bowl is fast approaching, and people are getting excited—for the commercials, of course. In a recent survey, 78% of people agreed they enjoyed watching the commercials more than...

Is Social Media Exposure Killing the Super Bowl Ad?


To say I’m excited about the Super Bowl on Sunday would be an understatement. Of course, I’m excited for the Super Bowl every year – there’s never a better excuse to gather dozens of people in a...

Apple Super Bowl 1984 Ad Won The Game 30 Years Ago


Nine tour buses roll majestically down Sixth Avenue in New York City. The buses are flanked by a squad of police cars, with blue lights flashing. Police sirens give out a little whoop to hustle along...