As brands and their advertisers gear up for their annual Raison d’etre–the Super Bowl with its massive audience–here is a fact they probably do not want dwell on: even if their fondest hopes are...
As far as the adverts go in the Super Bowl, they are the usual media hype. Whether it is a beer ad featuring a puppy and a horse; or a sports car commercial that shows a speedster that costs $65,000...
As brands and their advertisers gear up for their annual Raison d’etre–the Super Bowl with its massive audience–here is a fact they probably do not want dwell on: even if their fondest hopes are...
The Super Bowl is fast approaching, and people are getting excited—for the commercials, of course. In a recent survey, 78% of people agreed they enjoyed watching the commercials more than...
To say I’m excited about the Super Bowl on Sunday would be an understatement. Of course, I’m excited for the Super Bowl every year – there’s never a better excuse to gather dozens of people in a...
Nine tour buses roll majestically down Sixth Avenue in New York City. The buses are flanked by a squad of police cars, with blue lights flashing. Police sirens give out a little whoop to hustle along...
Two years ago I made the argument that Super Bowl commercials could double in cost from $3.5 million to $7 million within the decade. My case rested on two key pillars. Firstly, thanks to a massive...
If you want to know where video is going, just take a page out of Deep Throat’s handbook in “All The President’s Men”… follow the money. In 1976, the first basic cable network was launched, Ted...
Old Spice kicks of 2014 with awesome new commercials. Earlier this month the Old Spice Mom song ads took over the internet. Then earlier this week we featured the new fake web site campaign with...