Youth-oriented TV drama factory The CW is hoping that Entertainment Weekly readers are interested in taking Twitter from smartphones and computers to the printed page -- er, at least a printed page with an LCD insert attached. The October 5th issue of EW features a miniature LCD display with the six most recent posts to its Twitter feed (@CW_Network), as well as a "short video showing stars of new CW shows," according to The New York Times. Yes, seriously -- an LCD screen with some form of internet connection embedded directly into copies of a physical magazine. "Emily Owens M.D." -- a new show on The CW -- is the first to receive direct promo treatment via the magazine's LCD display. It's unclear if all issues of the Oct. 5 edition will contain the embedded video screen (only 50,000 issues of a 2009 EW issue ran an embedded Pepsi video ad, for instance).
CW executive VP Rick Haskins said the company's social media team overseeing the project will only filter out "profanity or other unacceptable language." As for negative tweets, however, those are fair game. Not that we'd encourage such things, but this setup sounds all too ripe for exploitation by the denizens of the internet. Do with the information as you will, unscrupulous readers.
Filed under: Displays, Software, HD
The October 5th edition of Entertainment Weekly has a built-in Twitter feed (really) originally appeared on Engadget on Tue, 25 Sep 2012 16:19:00 EDT. Please see our terms for use of feeds.
Permalink 
Mashable |
The New York Times |
Email this |
Comments
The CW has just launched its CW Seed app for Amazon Fire TV, Fire TV Stick and Fire TV Edition television. The app doesn't require a subscription, there are no added fees and you don't need a cable service provider in order to access its shows. Howev...
You can already use your voice to control your Spotify account with Google Home. The connected speaker also works with Chromecast as a sort of voice-enabled remote control for Netflix. Now Google Home can do the same thing with your CBS All Access an...
Reports surfaced in January that CBS and Time Warner were planning a streaming service for The CW network. So far, those plans haven't come to fruition, but starting next week, it'll be a lot easier to stream shows that air on the the channel. The CW...
Last month, rumors began circulating that those CW shows that were streaming on Hulu would make it to Netflix a lot faster. Well, those reports were accurate as the streaming service and the CBS and Warner Brothers network made the deal official toda...
The growing popularity of eSports is making traditional TV networks take notice. We know ESPN's already working hard to embrace that community, and now The CW seems to be on a similar path. In partnership with Machinima, the popular YouTube gaming pr...
