Mattel goes all in on AR for 2013

Mattel goes all in on AR for 2013

At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more interactive augmented reality concepts. Rather than simply slapping a capacitive pad on the bottom of a toy, this next-gen version focuses first on delivering a solid analog experience, then enhances it by actually using the considerable computing power made available by the iPad. To give the new series the best chance possible at succeeding, three of the biggest brands in the Mattel stable will be first to make the jump: Barbie, Disney and Hot Wheels. So what does 2013 hold for the venerable toy maker? Head on after the break to find out.

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Hasbro’s Toy Fair 2013 booth tour: Transformers, Furby rockers, Iron Man and more

Hasbro's Toy Fair 2013 booth tour Transformers, Furby rockers, emitting Iron Man and more

Oh, the wondrous experience that is Toy Fair. And that particular experience, as you may know, includes anything from NERF hoop games and foam fusillades, to boxing robots and itty-bitty, tinkering novelties. To make things even better, though, Hasbro was kind enough to invite us over to its 2013 showcase in NYC, where the prodigious toy maker was exhibiting some Furby amigos known as Party Rockers, Iron Man's Sonic Blasting figurine and Arc Fx Mission life-sized mask, a Sesame Street play-and-learning system for toddlers, as well as a Transformers Rescue Bots Beam Box which enhances the experience by allowing the toys to mesh into a game that can be played on a TV set. There was also a little Star Wars and Star Trek action, of course -- and the good news is you, too, can see it all, just head past the break to take a look at the vast gallery and a quick video showing off a few of Hasbro's new toys.

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Source: Hasbro

littleBits hands-on: LEGO blocks for future electrical engineers

littleBits hands-on

We haven't checked in with littleBits in quite some time and, honestly, it was a bit of a surprise to find the electronic tinker toys hiding in a quiet corner of the floor at Toy Fair this year. The property has grown quite a bit in the past few years. For one, it's no longer a "project" but an actual shipping product. And in the last year founder Ayah Bdeir has turned it from a great concept into an actual company with serious investors. For those of you unfamiliar with littleBits, the goal is to do for electronics what LEGO did for structural engineering. The small color coded "blocks" snap together with magnets allowing even a novice to create a functioning circuit in seconds. The magnets will only connect in one orientation, preventing you from pushing current through a component in the wrong direction and ruining it. Ayah's inspiration is not just LEGO, but object oriented programing languages that simplify building code, allowing developers to focus on the more creative aspects of software making. By doing some of the heavy logical lifting for you, littleBits hopes that potential electrical engineers and prototypers can focus on the goal rather than the minutia of laying out a breadboard or soldering resistors in place.

The latest version of the platform, v0.3, debuted just a couple of months ago and not only brings new pieces to the littleBits universe, but also adds legs to the blocks for improved stability when piecing together your projects. Currently there are four kits available: the three piece Teaser kit for $29, the seven piece Holiday kit for $49, the 10 piece Starter kit for $89 and the 14 piece Extended kit for $149. (You can also buy individual Bits for between $10 and $35.) If you're in need of inspiration there are a number of projects for you peruse on the site and the company is even considering packaging them up as pre-planned kits. Though, unlike other electronics project bundles (such as the ubiquitous BrushBot), the magnetic pieces can easily be disassembled and re-purposed if you tire of your creation. While the concept has its roots in brands like Snap Circuits, littleBits definitely provides more freedom than those single purpose offerings. For more, check out the video after the break.

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Cloudrobot hands-on: robot pugilists throw bombs, drop jaws

Cloudrobot hands-on

Cloudrobot is, potentially, the worst name we've ever heard for a product. Thankfully, if this robotic pugilist ever does come to market, we're pretty confident it'll be under a different brand. These fighters are not nearly as cute or pocketable as the Battroborgs that punched their way through the Engadget compound recently. In fact, these guys are down right intimidating. The product of six developers and engineers based out of Budapest, the 16-inch tall bots pack 21 motors, controlled by an AVR chip, that allow them a stunning range of motion and precision. The movements themselves are passed to the bot by a computer, which is currently running a crude simulation / video game. The punches, blocks and footwork are all triggered by a standard gamepad connected via Bluetooth.

Rather than risk serious damage to these expensive machines, their all metal bodies are protected from blows by Everlast-branded boxing gloves. And, in fact, they rarely come in contact with each other (at least in their current form). For now points are counted in the virtual environment, rather than in landed hooks and jabs. Which might not be bad since the bots gain quite a bit of mustard on their shots thanks to electromagnets in their feet that keep them anchored to the ring. Primarily those magnets are for stability, so that the occasional glancing blow doesn't send them toppling over, but it also lets them "sit down" on their punches, just like a real boxer. The company is currently looking for an American partner to help them produce and market the robots. It also has a rather ambitious target price of $300 per combatant, which may have them making some tradeoffs in the final design. The best thing we can do, though, is let Cloudrobot speak for itself, so check out the video after the break.

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NERF Rebelle hands-on: foam arrows and AR for secretly vicious little girls

NERF Rebelle hands-on

Look, we loved what Hasbro did with Lazer Tag last year. But, let's be honest, that thing was pure testosterone. We're not saying the ladies couldn't get down, but the alien-blasting AR solo games weren't exactly designed with little girls in mind. Rebelle ditches the lasers for NERF arrows and slaps a supposedly female-friendly coat of purple and pink paint on the whole thing. While the blasters still operate without the optional Mission Central App cradle ($15), it's once you get the whole kit together that things really start to fall into place. The attachment lets you drop in an iPhone (4, 4S or 5) and fire up the free companion app. (And don't worry Google fans, an Android version of the app along with a universal mount are also in the works.) Rather than focus on solo games and individual competition, the Rebelle Mission Central app encourages kids to form squads and compete not just for supremacy over their friends but also for in-game perks, like accessories for their avatars. Those virtual personas can be completely customized, allowing girls to fully embrace their secret agent fantasies.Of course, you can also document your foam-arrow battles and share them.

The blasters themselves are pretty standard NERF fare and all some basic variation on a crossbow design. The rotating barrel Crossbow ($25) has a pump-action and a rail for installing the cradle, a feature that's not on some of the smaller models like the pocketable, single-shot Sneak Attackers. The other model currently slated for cradle compatibility is the Heartbreaker Bow ($20), which sticks with a more traditional bow and arrow design and has a dash more wickedness to the design than some of the other blasters. The whole Rebelle line is expected to hit shelves in the fall -- so little brothers beware.

Edgar Alvarez contributed to this report.

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