Display Ads are as Compelling As TV Spots


In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Google Ad Chief Susan Wojcicki Talks about Next Big Battle


Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

3D-Printed Gun Creator Lands Book Deal


When Cody Wilson published the blueprint for the first fully 3D-printable gun on the web last spring, the controversy around that digital weapon led to its being downloaded 100,000 times in two days...

Mobile Ads Try To Be More Useful, Less Annoying And Creepy


Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they download. That’s left...

Facebook Tweaks News Feed Algorithm Again


In a blog post, Facebook’s product manager for News Feed ranking, said that “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in...