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There is a lot of garbage in the world, which is probably why Coca-Cola and will.i.am partnered up to create EKOCYCLE, an initiative that helps market gadgets, clothing and other products which use up to 100% plastic and aluminum waste as source material.
Among the products in the line are the EKOCYCLE Beats by Dre headphones – which contain 31% recycled materials, and have three different recycled PET plastics, while still delivering optimal sound.
Levi’s has created the 29% post-consumer recycled 501 Waste<Less Jeans thanks to the fact that its polyester is a byproduct of waste thermoplastics. They use an average of eight different recycled plastic bottles per pair of jeans, and Levi’s expects to repurpose over 3.5 million recycled PET plastic bottles in the Spring of this year alone.
The Barely There smartphone case from Casemate uses 100% recycled materials, and extends the life of discarded waste while protecting your shiny new tech.
These products are pretty cool, and I hope that more of our gear is made out of garbage, because there is certainly plenty left over in landfills everywhere.
[via designboom]
Last week, entertainer will.i.am talked about his upcoming iPhone camera attachment that would boost the phone’s resolution up to 14MP. The announcement is now official, and here’s a look at how you can make your iPhone into a more more formidable camera. It looks kind of bulky and gaudy, but the iPhone 5 version does increase the camera’s resolution as promised.
The launch event happened in London where will.i.am unveiled devices under the name foto.sosho, supposedly sounding like “Photo Social.” All of the cases come with interchangeable lenses, including a standard, fish-eye, wide, and telephoto. They also have built-in flashes, a built-in sliding keyboard, and a suite of software-based editing, filtering and sharing tools.
The iPhone 4/4S will be limited to these features. The iPhone 5 version that will be released later will feature the 14MP sensor replacement. iPhoneotographers will be able to share photos and connect with others through the site i.am. The iPhone 4/4S models will be available December 6 for £199 and £299 (~$320 and $480 USD) from Selfridges. The iPhone 5 model will arrive next year and no prices have been announced.
While those prices seem extremely high for what you’re getting, the company is pitching these as “fashion accessories” more than just iPhone accessories, which they think gives them the ability to sell them for more.
Here’s some video that Engadget captured at the launch event:
[via Petapixel]
So, we learned two things today. Firstly, Will.i.am is able to attract quite a media scrum, and secondly, national press photographers have sharp elbows. Nevertheless, we braved the London debut of the Black Eyed Peas star's i.am+ iPhone accessories and fortunately came away with more than just Elephunk-sized bruises. We got some brief playtime with the gadgets, plus an interview with the CEO of Will.i.am's tech venture -- none other than Chandra Rathakrishnan of Fusion Garage fame (or notoriety). If you're wondering if we asked him why anyone would spend upwards of £199 ($315) on a wide-angle lens attachment when a really decent alternative can be had for a fraction of that cost, then hopefully the video and early impressions after the break will satisfy your curiosity.
Continue reading Will.i.am launches pricey i.am+ camera add-ons for iPhone, we go hands on (video)
Filed under: Cellphones, Cameras, Mobile
Not content with his deliberately undefined role at Intel, the main pulse behind the Black Eyed Peas is preparing for yet another incursion into the world of technology -- this time by launching a dedicated camera accessory for the iPhone 4 and iPhone 5 (and presumably the 4S, too). Will.i.am claims the device has "its own sensor and a better flash" and will "turn your smartphone into a genius-phone" by replacing the native 5- or 8-megapixel camera module with one that churns out 14-megapixel images instead. The Telegraph reports that the add-on will be the first of a series of "i.am+" branded accessories that will launch on November 28th. No pricing has been revealed so far, but the range will be sold solely by Selfridges in London and -- much like Harrods with its own glam gadget exclusives -- that store isn't particularly known for bargains.
[Photo credit: Getty Images]
Filed under: Cellphones, Cameras
Source: The Telegraph
