How to buy sneakers for the hypebeast in your life

It's hard enough to find gifts for your loved ones during the holidays, but hypebeasts in particular are a picky bunch. They only want the most hyped products and the rarest sneakers, which can be a complicated world to navigate as a shopper if you'r...

Adidas brings Yeezy reservations to its main app

Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West's Yeezys) through its Confirmed app. But that's about to change in the coming weeks. According to a message the company is displaying in Confirmed, the app...

How Instagram became the perfect platform for streetwear resellers

Instagram isn't just about pictures of food. Search certain hashtags -- #yeezysforsale, for example, and you'll find countless images of the most in-demand streetwear. Behind those photos are resellers, who have turned the social network into a platf...