Every musician is basically a YouTuber now

Huddled inside a cluttered garage in Los Angeles, Grouplove tries to be itself. Keyboardist Hannah Hooper grins wide as she sings toward the smartphone, attempting to maintain some of the buoyant alt-rock band’s typical electricity, even as she’s squ...

YouTube will stop displaying exact follower counts in September

In an attempt to take the pressure off of creators, YouTube is changing the way it displays how many followers an account has. Throughout September, the platform is rolling out abbreviated public subscriber counts. For example, if a creator has 1,234...

YouTube sues user who extorted others through fake takedown requests

A lawsuit filed by YouTube yesterday claims that a user abused its copyright infringement reporting system to extort fellow YouTubers and carry out a swatting attack. YouTube alleges that Christopher Brady, of Omaha, Nebraska, filed dozens of Digital...

Patreon’s 3 million supporters are good news for independent creators

Patreon has had one clear goal since it launched in 2013: to help artists, influencers and internet creators make money by letting them offer membership services directly to their fans. And that effort seems to be paying off. Today, Patreon announced...

Hiding in plain sight: The YouTubers crowdfunding piracy

I never imagined I would be watching Kitchen Nightmares, starring the world renowned chef Gordon Ramsay, in my downtime on YouTube. I knew of Ramsay and his ruthlessness from shows like Hell's Kitchen, but I had never heard of Kitchen Nightmares unti...

YouTube expands its Instagram-style Stories to more creators

YouTube is rolling out its Instagram-style Stories feature to more creators starting today, according to a report from The Verge. The latest expansion of the feature, which YouTube first started testing last year, will allow creators with more than 1...

Mental health and the relentless YouTuber life

Jacques Slade was spending a week at the beach recently, away from the internet and his responsibilities as a full-time YouTube creator where he's about to reach 1 million subscribers. It was supposed to be a time to relax and enjoy life. But being s...

YouTube looks to merch and memberships to make creators more money

YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a new feature that lets creators hype pre-recorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, chan...