McDonald’s France teams up with Elium Studio to create a range of reusable tableware to reduce waste

Packaging is a major component of the food industry, and the fact that hundreds of millions of container boxes, cups, trays, cutlery, and cans are being discarded away, creating ginormous amounts of waste, and hurting the environment is an alarming concern. Single-use packaging is lethal to the environment, and it’s a sad reality that most fast-food chains serve their food in single-use containers and cups. And, McDonald’s is no exception to this! However, McDonald’s France has decided to take a step in the right direction, which is the more eco-friendly and sustainable route. Let’s find out more.

Designer: Elium Studio

The French global design studio Elium Studio collaborated with McDonald’s France to create reusable tableware that can be utilized in the iconic fast-food chain’s restaurants. Most of the containers used by McDonald’s today cannot be reused, whether they’re plates or cups, they need to be thrown away after a single use. France, as a country, has been taking holistic steps to reduce waste. For example, in January 2023, France announced that restaurants with more than 20 seats need to offer their customers reusable and washable serving container alternatives. So, this step by McDonald’s France is truly a move of solidarity in the right direction.

Elium Studio designed a range of rather colorful and cute tableware that will be made using ‘Tritan’. Now, what is Tritan? Tritan is a plastic resin that is similar to glass and ceramic in its hardness and transparency and preserves the organoleptic qualities of food, which basically means it successfully retains the taste and smell of the food. The tableware was integrated with vents, graining, and striations to impart it with improved functionality and elevate the customer’s dining experience. Elium Studio and McDonald’s France have been working on this project for the past two years, and the result is truly commendable.

The tableware products retain McDonald’s original essence and design philosophy. The container for the french fries is still the iconic red we are so accustomed to, however, it is a much more eco-friendly option, as compared to its predecessor. I do believe this initiative by McDonald’s France could encourage other fast-food chains to make greener and more sustainable choices.

The post McDonald’s France teams up with Elium Studio to create a range of reusable tableware to reduce waste first appeared on Yanko Design.

LEGO and Minion-inspired creatures take over the French street bollards with artist Le CyKlop!

French street artist Le CyKlop transforms city bollards into anthropomorphic, LEGO-inspired caricatures using yellow spray paint and his own sticker designs, dubbing the urban art Angry L’éGO.

Cities across the globe are home to unconventional local celebrities who turn sidewalks and building facades into blank public canvases where they can stamp their own artful print. In Paris, urban street artist Le CyKlop transforms the cobblestone avenues into LEGO-inspired city sets. Using his own sticker designs, Le CyKlop spray paints the tips of street bollards in yellow, finishing them off with anthropomorphic stickers that make each bollard look like one-eyed LEGO characters, dubbing the public art Angry L’éGO.

Beginning in 2014, Le CyKlop, a French street artist, has transformed bollards into LEGO figures throughout France. Le CyKlop has brought LEGO-inspired street art to different communes like Pantin, Colombes, and Montreuil.

After first picking out the bollards that he thinks could use some bright yellow makeup, Le CyKlop spray paints them so it looks like they’ve been turned upside down and dipped in yellow paint. Then, Le CyKlop pops some stickers onto the bollards, giving each one a distinct cyclops-inspired facial expression ranging from happiness to mischievous, and from fear to anger.

Le CyKlop found inspiration for his urban art through Greek mythology and the iconic building blocks brand LEGO. Describing his spray paint street art, Le CyKlop notes, “In my work, I try to break free from conventional supports such as walls or canvas, to invest in the objects. By putting an eye on them, I try to make them come alive, to give them a soul and to give birth to a form of fantasy.”

Designer: Le CyKlop

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