It’s no secret that non-traditional news sources are becoming an increasingly relevant part of the already fractured online media environment. But a new report from Pew Research and the Knight Foundation offers a more complete picture of what the growing crop of “news influencers” on social media believe.

Titled “America’s News Influencers,” the report is based on a survey of 10,000 US adults, as well as an analysis of 500 “news influencers.” Pew defined the latter group as “individuals who regularly post about current events and civic issues on social media and have at least 100,000 followers” on Facebook, Instagram, X, TikTok or YouTube.

The report highlights the growing popularity of these accounts, particularly among younger Americans. The researchers note that 20 percent of US adults report “regularly” relying on influencers as a news source, and that the number climbs to 37 percent for people between the ages of 18 and 29.

It also offers new insights about the people behind these influential accounts. The researchers found that news influencers are far more likely to be men and “slightly more likely” to identify with the political right than the left. (Pew notes that about half of the influencer accounts studied didn’t explicitly identify with a political ideology.)

But regardless of political affiliation, it’s clear that influencers are tapping into a real demand for non-traditional news sources. “There's no partisan split,” says Galen Stocking, a senior researcher at Pew. “Republicans and Democrats are saying they're getting news regularly from news influencers at roughly the same rate.”

Pew’s researchers did, however, uncover some notable differences between platforms. While most of the 500 influencers they studied were active on multiple platforms, X was by far the most popular with 85 percent of influencers having a presence on the platform formerly known as Twitter. News influencers on X were also more likely to “explicitly identify with the political right (28 percent) than the left (21 percent),” the report says.

In fact, that trend holds true for almost all of the platforms in the study. On Instagram, 30 percent of news influencers identified with the right while 25 percent identified with the left. YouTube had a similar split with 28 percent right-leaning influencers and 21 percent left leaning. On Facebook, it was even more pronounced. “Influencers on Facebook are particularly likely to prominently express right-leaning views: There are three times as many explicitly conservative news influencers (39%) as liberal ones (13%) on the site,” the report notes.

Pew-Knight Initiative

TikTok, meanwhile, looks somewhat different. It was the only platform to have a slightly higher share of left-leaning news influencers, at 28 percent, compared with 25 percent on the right. It also had the highest share of women news influencers at 45 percent.

While the report doesn’t attempt to unpack what the greater share of conservative voices may mean, Stocking points out that the social media users surveyed by Pew also expressed some differences in how they perceive the content shared by news influencers. “There's actually a pretty interesting gap where the moderates within the parties are less likely to say that it helps them better understand current events,” Stocking tells Engadget.

Pew’s researchers are far from the first to note that the political right is often more prominent on social media. A 2021 report from Media Matters found that posts from Facebook pages aligned with the political right consistently outperformed those from “nonaligned and left-leaning pages.” Researchers at the University of Pennsylvania found in 2022 that conservative news was more visible on the platform then known as Twitter.

And while Pew doesn’t speculate about whether platforms themselves are incentivizing certain viewpoints, the researchers note that their findings are at odds with what many on the right believe about mainstream social media. “Many Republicans have long believed that social media sites censor conservative viewpoints,” the report says. “But overall, more news influencers explicitly present a politically right-leaning orientation than a left-leaning one (27% vs. 21%) in their account bios, posts, websites or media coverage.”

Roblox is adding new restrictions to younger kids’ accounts and revamping its parental control features as part of a push to beef up the safety features on its platform. The changes come after damaging reports about the company’s safety practices and amid a broader industry reckoning over online platforms’ effect on kids.

Now, Roblox is drastically limiting the ability of its youngest users to interact with others on its service. The company plans “over the next few months” to bar all kids under 13 from exchanging private messages with other users outside of specific games or experiences. The company will continue to allow younger kids to see messages publicly broadcast within games and experiences, but they won’t be able to message other users without parental permission.

The added restrictions follow a previous update in which the company barred kids under 13 from accessing certain types of experiences. This included unrated experiences, as well as “Social Hangouts and Free-form User Creation experiences.”

Roblox is also making it easier for parents to set up and tweak their parental control preferences. With the changes, some of which were previously detailed by Bloomberg, parents will be able to monitor their children’s Roblox usage and settings from their own devices. Previously, Roblox’s parental control features required parents to make adjustments on their child’s device. Now, parents are able to get push notification when their kids want approval for specific actions like joining an experience with a higher maturity rating. Parents will also be able to keep tabs on their kids’ screen time stats and set daily limits, after which the app will be inaccessible.

The changes are Roblox’s latest effort to address safety concerns about its service. A report in Bloomberg Businessweek earlier this year detailed what it described as Roblox’s “pedophile problem,” noting that “since 2018, police in the US have arrested at least two dozen people accused of abducting or abusing victims they’d met or groomed using Roblox.” Hindenburg Research, a firm known for short-selling, also recently published a report in which it accused Roblox of failing to protect children from being targeted by predators.