2025 Macy’s Thanksgiving Day Parade: How to watch today, start time, where to stream and more

MACY'S THANKSGIVING DAY PARADE -- Downtown -- Pictured: The Radio City Rockettes -- (Photo by: Peter Kramer/NBC via Getty Images)
The Radio City Rockettes will be among the performers at this year's Macy's Thanksgiving Parade. Here's how to watch. (Peter Kramer/NBC via Getty Images)
NBC via Getty Images

Every holiday has corresponding must-watch TV associated with it, from It's The Great Pumpkin, Charlie Brown at Halloween, Rudolph The Red-Nosed Reindeer at Christmas, and the annual Macy's Thanksgiving Day Parade airing on the last Thursday in November. 

This year marks the 99th Macy’s Thanksgiving Day Parade, and the festivities begin at 8:30 a.m. ET this Thursday, Nov. 27. The parade will be broadcast on NBC and streams live – with a three-angle multi-view option – on Peacock. Performers will include Wicked's Cynthia Erivo, Lainey Wilson, Ciara, and more. Oh, and if you've got KPop Demon Hunters fans in your life, not only will there be balloons featuring Derpy and Sussie, the parade will feature a performance by EJAE, Audrey Nuna, and REI AMI, the singing voices of HUNTR/X. 

Here's everything you need to know about how to watch the 99th Macy's Thanksgiving Day Parade live this week, and how to catch the encore if you miss it.

The 2025 Macy's Thanksgiving Day Parade is held this year – and every year – on Thanksgiving Day. This year, the parade is on Thursday, November 27, starting at 8:30 a.m. ET/5:30 a.m. PT. There will be an encore broadcast at 2 p.m. ET/PT. 

The Macy's Thanksgiving Day Parade will last roughly 3.5 hours, ending at 12 p.m. ET/9 a.m. PT. An encore broadcast will air on NBC at 2 p.m. ET/PT. 

The Macy's Thanksgiving Parade will air on NBC and stream on Peacock on Thanksgiving Day from 8:30 a.m. to noon in all time zones. An encore airing of the parade will also begin at 2 p.m. on NBC. If you have access to live TV, you may be able to watch NBC for free over the air. If not, here's what we recommend for how to watch the Thanksgiving Day Parade.

Wicked star Cynthia Erivo will open the parade, which will also feature performances from Country artist Lainey Wilson, EJAE, Audrey Nuna, and REI AMI (the singing voices of HUNTR/X from Netflix's KPop Demon Hunters), Drew Baldridge, Matteo Bocelli, Colbie Caillat, Ciara, Gavin DeGraw, Meg Donnelly, Mr. Fantasy, Foreigner, Debbie Gibson, Mickey Guyton, Christopher Jackson, Jewel, Lil Jon, Kool & the Gang, Darlene Love, Roman Mejia, Taylor Momsen, Tiler Peck, the Radio City Rockettes, Busta Rhymes, Calum Scott, Shaggy, Lauren Spencer Smith, Luísa Sonza and Teyana Taylor.

There will also be performances from the Broadway casts of Buena Vista Social Club, Just in Time and Ragtime.

There will be 32 balloons, three "balloonicles," 27 floats, 33 clown groups, 11 marching bands and plenty of performances at the 2025 Macy's parade.

Six new floats are debuting at this year's parade: 

  • The Land of Ice & Wonder by Holland America Line

  • Brick-tastic Winter Mountain by The LEGO Group

  • Master Chocolatier Ballroom by Lindt

  • Upside Down Invasion: Stranger Things by Netflix 

  • Friends-giving in POPCITY by Pop Mart

  • The Counting Sheep's Dream Generator by Serta.

In 2025, there will be four new featured character balloons making their debut in the Macy’s Thanksgiving Parade:

  • Buzz Lightyear by Pixar Animation Studios

  • PAC-MAN by Bandai Namco Entertainment America, Inc.

  • Shrek's Onion Carriage from Universal Pictures' DreamWorks Animation; 

  • Mario by Nintendo. 

Derpy Tiger and Sussie from Netflix’s K-Pop Demon Hunters will also join the line-up as a mid-sized balloon and balloonicle.

Today's Savannah Guthrie, Hoda Kotb and Al Roker of The Today Show will host NBC's broadcast of the Macy's Thanksgiving parade again this year. 

Want to watch the Macy's Thanksgiving Day Parade, Thanksgiving football and more on live TV this holiday season for free? Here are a few platforms offering free trials around this time of year. 

This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/2025-macys-thanksgiving-day-parade-how-to-watch-today-start-time-where-to-stream-and-more-124520090.html?src=rss

An AI-generated ad left thousands of Dubliners waiting for a Halloween parade that never came

Thousands of people took to the streets in Dublin to attend a Halloween parade that never came, according to reporting by The Independent. Why did they do such a thing? It was all due to an AI-generated ad that promoted the fake event.

The My Spirit Halloween website advertised the completely fabricated Macnas Halloween Parade, which was supposed to take place from 7PM to 9PM on the streets of Dublin. News of the parade quickly spread online, and it even received a news ranking on Google.

So, yeah, thousands of people put on their Halloween costumes and stood on the street for a couple of hours, waiting for an event that would never happen. They even left room in the street for the parade to pass by. That’s thoughtful, but also a bit sad.

The situation forced Ireland’s police force to put out a message to urge would-be parade-goers to “disperse safely.” A spokesperson for the organization said that “contrary to information being circulated online, no Halloween parade is scheduled to take place in Dublin city center this evening or tonight.”

Local city councilor Janice Boylan expressed disappointment over the whole situation.“Everyone is trying to have a fun and safe Halloween. Having a parade to go to sounded really good,” she said. “I know an awful lot of people turned up. It’s a terrible pity.”

The My Spirit Halloween listing has been taken down, but there remains the question as to why it turned up in the first place. It’s worth noting that this is a different entity from the popular seasonal retailer Spirit Halloween.

The My Spirit Halloween website looks to come from Pakistan and posts all kinds of AI-generated content like the ad that caused all of this trouble, according to Yahoo News. This particular post happened to get picked up by TikTok and Google, causing the rapid dissemination of the, literal, fake news.

It’s pretty wild, right? An AI-generated post likely created in Pakistan caused thousands of actual people to take to the streets halfway across the globe. What is that curse again? Oh yeah. “May you live in interesting times.”

This article originally appeared on Engadget at https://www.engadget.com/ai/an-ai-generated-ad-left-thousands-of-dubliners-waiting-for-a-halloween-parade-that-never-came-162550781.html?src=rss

An AI-generated ad left thousands of Dubliners waiting for a Halloween parade that never came

Thousands of people took to the streets in Dublin to attend a Halloween parade that never came, according to reporting by The Independent. Why did they do such a thing? It was all due to an AI-generated ad that promoted the fake event.

The My Spirit Halloween website advertised the completely fabricated Macnas Halloween Parade, which was supposed to take place from 7PM to 9PM on the streets of Dublin. News of the parade quickly spread online, and it even received a news ranking on Google.

So, yeah, thousands of people put on their Halloween costumes and stood on the street for a couple of hours, waiting for an event that would never happen. They even left room in the street for the parade to pass by. That’s thoughtful, but also a bit sad.

The situation forced Ireland’s police force to put out a message to urge would-be parade-goers to “disperse safely.” A spokesperson for the organization said that “contrary to information being circulated online, no Halloween parade is scheduled to take place in Dublin city center this evening or tonight.”

Local city councilor Janice Boylan expressed disappointment over the whole situation.“Everyone is trying to have a fun and safe Halloween. Having a parade to go to sounded really good,” she said. “I know an awful lot of people turned up. It’s a terrible pity.”

The My Spirit Halloween listing has been taken down, but there remains the question as to why it turned up in the first place. It’s worth noting that this is a different entity from the popular seasonal retailer Spirit Halloween.

The My Spirit Halloween website looks to come from Pakistan and posts all kinds of AI-generated content like the ad that caused all of this trouble, according to Yahoo News. This particular post happened to get picked up by TikTok and Google, causing the rapid dissemination of the, literal, fake news.

It’s pretty wild, right? An AI-generated post likely created in Pakistan caused thousands of actual people to take to the streets halfway across the globe. What is that curse again? Oh yeah. “May you live in interesting times.”

This article originally appeared on Engadget at https://www.engadget.com/ai/an-ai-generated-ad-left-thousands-of-dubliners-waiting-for-a-halloween-parade-that-never-came-162550781.html?src=rss