2024 Ghost Series II and Black Badge: The Most Driver-Focused Rolls-Royce Yet

Since its inception in 2009, the Rolls-Royce Ghost has been a defining force in the brand’s evolution, reshaping how modern generations experience luxury. With the unveiling of the Ghost Series II, this legacy continues, blending bespoke craftsmanship with a driver-centric focus that speaks directly to a contemporary audience. Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, said, “Ghost is renowned as a uniquely expressive, agile, and self-assured representation of the Rolls-Royce brand. At our clients’ request, this new Series II iteration remains faithful to these principles, incorporating a potent and uncompromising engine and the essential potential for Bespoke.” This iteration brings meaningful exterior and material updates, making an even more expressive and impactful statement. The transition from the Phantom VII to new icons like Wraith, Dawn, and Ghost has redefined Rolls-Royce as an approachable, dynamic brand.

Rolls-Royce Ghost Series II

Designer: Rolls-Royce

The 2024 Ghost Series II marks an important chapter in this journey, merging cutting-edge design with the craftsmanship that Rolls-Royce is known for. Juliane Blasi, Head of Exterior Design at Rolls-Royce Motor Cars, commented, “Ghost Series II represents the fundamental tenets of Rolls-Royce—serenity, effortlessness, and elegance—distilled into an expressive, monolithic form. Our clients asked for a design that would provide a stage for their Bespoke color and material choices, whether quiet and restrained or bold and expressive.” This evolution brings new elements that enhance the consumer experience, such as advanced materials, innovative technologies, and an elevated focus on driver engagement, making it luxurious and uniquely attuned to modern demands. Today’s Rolls-Royce clientele—averaging just 43 years old—are younger, more dynamic, and more likely to get behind the wheel themselves.

Rolls-Royce Black Badge Ghost Series II

This shift has influenced the design and features of the Ghost Series II, making it more driver-focused, with an emphasis on performance enhancements and modern technology that appeal to a younger, more hands-on audience. Models like the Ghost have struck a balance between luxury and performance through features such as the advanced Planar Suspension System for a smooth ride, the powerful 6.75-liter V12 engine, and cutting-edge technology like the SPIRIT operating system, which offers seamless connectivity and driver engagement. The Ghost was a precursor to the Black Badge collection, embodying individuality and self-expression. The Black Badge collection adds a rebellious dimension to the Rolls-Royce brand, appealing to a younger audience who value performance and exclusivity while still maintaining the luxury and craftsmanship that Rolls-Royce is known for.

Rolls-Royce Ghost Series II

Sculpted Sophistication

The Ghost Series II embodies a subtle yet impactful evolution in its design, incorporating features like the newly designed lower grille geometry and distinct darkened chrome treatment. The lower grille now features darkened chrome strips running longitudinally to functional air ducts, surrounded by technical black chrome frames, adding verticality and solidity to the Pantheon Grille. The newly illuminated Pantheon grille and refined headlight graphics project a modern sense of elegance, while the redesigned taillights, inspired by the Spectre, emphasize a forward-thinking aesthetic. For those who opt for the Black Badge Ghost, these updates take on a more assertive character, with darkened chrome accents and a unique lower grille treatment that amplifies its commanding presence.

Rolls-Royce Black Badge Ghost Series II

Rolls-Royce Ghost Series II

The Black Badge Ghost Series II pushes this assertiveness further with exclusive 22-inch forged wheels styled to project the mechanical complexity of its high-power V12 engine and chassis technology. According to Rolls-Royce, the Black Badge Ghost Series II’s wheel treatment is a defining aspect of its character, styled to project both the potency of its V12 engine and the dynamic abilities of its advanced chassis technology. The slender spoke geometry of the wheels provides a clear view of the powerful disc brakes, signaling the car’s dynamic capabilities. It isn’t just a darker palette; it’s an expression of distinct individuality. The lowered, sculpted profile speaks to those who desire an imposing yet refined presence on the road.

Rolls-Royce Ghost Series II

The wheels are a visual masterpiece, with a geometric design that merges technical precision with an artistic touch. These 22-inch forged wheels, part-polished to create a dynamic contrast, are complemented by striking yellow brake calipers, highlighting the Ghost’s performance pedigree. This visual interplay between luxury and aggression elevates the Black Badge variant, making a statement that goes beyond mere aesthetics.

Rolls-Royce Black Badge Ghost Series II

Craftsmanship Meets Cutting-Edge Materials

Inside, the Ghost Series II combines innovation and luxury to enhance every journey. Introducing the SPIRIT operating system places advanced technology at the driver’s fingertips, integrating seamlessly with the Whispers private members app for ultimate connectivity. The upgraded Central Information Display now integrates with the new SPIRIT system, offering an intuitive interface that enhances the overall driving experience.

 

Rolls-Royce Ghost Series II

Rolls-Royce Ghost Series II

The cabin features refined materials such as Grey-Stained Ash wood and Duality Twill, a bamboo-based textile that brings an element of sustainable luxury. The Spirit of Ecstasy clock cabinet, now presented in black chrome rather than a mirror-polished finish, along with the illuminated fascia, adds a harmonious visual touch, elevating the overall ambiance without overwhelming. This subtle yet contemporary touch enhances the alter-ego aspect of the Black Badge lineup.

Rolls-Royce Black Badge Ghost Series II

The seats, upholstered in a vibrant yellow leather, create an arresting contrast that embodies the rebellious spirit of the Black Badge lineup. The intricate detailing on the leather, including the bespoke embroidery on the headrests, exemplifies Rolls-Royce’s dedication to craftsmanship. The use of meticulously crafted Technical Carbon finishes, featuring a complex diamond-shaped weave of carbon and metallic fibers and darkened metals throughout the cabin, introduces a sporty yet sophisticated feel. The starry illumination across the fascia adds an ethereal touch, rewarding those who appreciate intricate craftsmanship.

Rolls-Royce Black Badge Ghost Series II

In the Black Badge Ghost Series II, the cabin is transformed with Technical Carbon finishes and darkened metals, perfectly complementing its enhanced performance. This isn’t just luxury—a sanctuary reflecting the car’s heightened power. The Black Badge’s V12 engine, presented in a high-power configuration, offers 29 more horsepower and 37 more lb-ft of torque than the standard model, inviting those who enjoy the thrill of driving to experience its full potential. Chris Brownridge emphasized, “This new generation of Ghost also has extraordinary handling capabilities based on several advanced chassis innovations, securing Ghost Series II’s status as the most technologically advanced and driver-focused V12 Rolls-Royce ever created—a side of Ghost’s character that our clients increasingly and enthusiastically embrace.” The ‘Low’ button on the gear selection stalk unlocks a 50% increase in gearshift speeds when the throttle is pushed to 90%, coupled with a more pronounced exhaust note—enhancing the dynamic driving experience without compromising Rolls-Royce’s signature smoothness. The “Low” button is a subtle yet powerful feature, unleashing a more pronounced exhaust note and delivering a more engaging drive.

Rolls-Royce Black Badge Ghost Series II

Refined Performance

The Ghost Series II retains its iconic 6.75-liter V12 engine, yet its ride quality is refined further with an enhanced Planar Suspension System, delivering an impeccably smooth journey. The Extended version adds additional rear space with Serenity Seating, ensuring that every passenger enjoys the same level of luxury. The Black Badge variant distinguishes itself with sharper suspension tuning. It utilizes the Black Badge Planar Suspension System, which includes a unique Upper Wishbone Damper and continuously variable, electronically controlled shock absorbers. The braking system has also been upgraded with a raised bite point and decreased pedal travel, directly responding to client requests for a more potent expression of the Rolls-Royce brand, intensifying the driver-focused experience.

Rolls-Royce Black Badge Ghost Series II

From aesthetic enhancements to mechanical innovations, the Black Badge Ghost Series II tells a story of bespoke luxury and unapologetic individuality. Rolls-Royce once again fuses tradition with modernity, affirming the Ghost as a benchmark in contemporary luxury.

The post 2024 Ghost Series II and Black Badge: The Most Driver-Focused Rolls-Royce Yet first appeared on Yanko Design.

First Drive: Rolls-Royce Spectre EV – An Electrifying Blend of Luxury and Performance

Anders Warming, the Director of Design at Rolls-Royce, presented the Spectre EV’s design philosophy at Amelia Island Concours d’Elegance a couple of years back, providing a comprehensive look into its design philosophy and highlighting the specific elements that make the Rolls-Royce Spectre unique. During his in-depth presentation, Warming strongly emphasized the integral role of storytelling in the design process at Rolls-Royce. He explained that each design element tells a story that reflects a deep and enduring connection to the brand’s rich heritage. However, this commitment to tradition doesn’t hinder innovation. On the contrary, it acts as a potent platform for challenging design limits, enabling the integration of creative elements that improve the overall vehicle’s experience, providing a glimpse into the delicate equilibrium of tradition and advancement that characterizes Rolls-Royce.

Designer: Anders Warming for Rolls-Royce

Exterior Design: Front & Side Profile – Elegant, Aerodynamic and Nautical Elegance

The car’s exterior design achieves a unique elegance and strength with a playful mix of upright and flowing lines. ItThear gives you a friendly wink, saying, “I’m strong, but I also know how to have fun!” The design creates a dynamic vibe, with waft lines that remind you of a sailing adventure, adding a sense of motion and speed, even when the car is parked. The two-tone color scheme is like a cherry on top. The Aero Two-Tone finish, a fantastic design element, highlights the car’s sporty spirit. It’s like the car is wearing a stylish cap, with the upper color extending across the bonnet and along the sweeping fastback roofline, leaving out the side pillars for an eye-catching contrast. This coloring choice, a classic feature of Rolls-Royce designs, creates an unforgettable visual impact, significantly adding to the car’s overall look.

The Rolls-Royce Spectre redefines luxury automotive design in many ways, beginning with its iconic Spirit of Ecstasy. This revered emblematic figure is now reimagined for aerodynamic finesse, embodying ce and forward thrust. It’s a poetic blend of heritage and modernity.

With its unique split headlights, this modern design is not about looks; it’s a mix of old and new design, similar to the famous Phantom Coupé’s lights but with a modern touch.

The Pantheon grille, a key feature of Rolls-Royce, has been stylishly updated for the brand’s first EV. It’s a great example of old design meeting new needs. The grille is broader, showing how the brand can change with the times but still keep its grand style. This grille isn’t just for looks; it also helps air flow smoothly around the car.

This is where the blend of design and aerodynamics has culminated in the Spectre’s drag coefficient. While it may not match other high-end luxury EVs, the figure is remarkable, considering the car’s adherence to Rolls-Royce’s design principles.

The side profile of the Spectre is a canvas where Rolls-Royce’s rich history of bespoke design merges with nautical elegance. This is apparent in the sweeping fastback glasshouse, which resembles a yacht ready for a voyage. It’s a visual narrative that combines motion and grace, intertwining car design with the elegance of maritime aesthetics.

The Spectre opts for a cleaner, more sculptural approach, avoiding excessive lines. Two defining lines – the ‘bow line’ and the ‘waft line’ – serve as key design elements and narrative features. The bow line guides the observer’s eye from the front wheel arch to the rear tail light, shaping the car’s form and emphasizing its powerful stance. The waft line, a fluid representation of movement, is reminiscent of a yacht slicing through the waves.

Together with the two-tone paint and the fastback roof, these lines create a tapering that mirrors a yacht’s stern, blending luxury maritime design and elite automotive architecture.

Rear Design – An Artistic Culmination

At the back, the Spectre’s design story reaches its peak. The converging bow and waft lines culminate at the tail of the Spectre, where the car’s yacht inspiration is arguably most evident.

Similar to the subtle taper the stern of a yacht might have, the Spectre’s rear haunches have a gentle inwards curve that draws the eye to the U-shaped tailgate, with the rear bumper featuring an otherwise clean, uncluttered design.

Another exciting feature is the transparent, art-deco style tail lamps equipped with a metal inset, with the company claiming the neutral finish, which allows the tail lamp design to work well with any exterior color.

Inside the Spectre: Rolls-Royce Craftsmanship and Innovation

Inside, the design focuses on superior craftsmanship and unparalleled luxury. This is apparent in the meticulous attention to detail and the use of high-end materials throughout the interior. One of the standout features is the Starlight Headliner, a distinctive Rolls-Royce feature that adds a mesmerizing, starry sky effect to the interior ambiance. This creates an ethereal and magical atmosphere within the car, making every journey a celestial experience.

Another unique element is The Gallery, a feature that beautifully marries art and automotive design. It provides a space for personalized art displays, allowing the owner to imbue their vehicle with a personal touch and aesthetic. Beyond visual appeal, emphasis is also placed on the tactile experience. High-quality materials and finishes are used throughout the interior, ensuring every touchpoint communicates the car’s luxury and craftsmanship. This enhances the visual appeal and contributes to a more immersive, sensory driving experience.

Supporting its grandness are formidable 23″ wheels, a first for Rolls-Royce, enhancing both aesthetics and performance. These wheels, adaptable for winter conditions with specialized tires, add to the Spectre’s versatility.

Entering and exiting the Spectre is truly elegant, thanks to the largest doors in Rolls-Royce history, measuring 1.5 meters. They allow for a graceful entry and exit. The effortless opening and closing technology mirrors the luxury of having a personal chauffeur, an expectation for any Rolls-Royce owner.

Color plays a vital role in the Spectre’s allure, with the introduction of Chartreuse, a vivid, eye-catching hue inspired by French liqueur, adding a mesmerizing richness to its appearance.

Each of these elements converges to create a vehicle that is not just a mode of transport but a statement of luxury and innovation, pushing the boundaries of electric vehicle design.

Spectre’s Performance and Range

Yes, the Spectre is entirely electric. It uses the same platform as the Cullinan SUV but with two electric motors that generate 577 hp and 664 lb-ft of torque. Despite the Spectre’s weight, the abundance of torque makes it hardly noticeable during a test drive at BMW’s Test Fest. It’s estimated to accelerate from 0-60 mph in a little over 4 seconds, a remarkable feat considering its 6,500-pound weight.

In its stride towards electric luxury, the Rolls-Royce Specter boasts a 102.0-kWh battery, mirroring the advanced technology in the BMW i7. This marks a notable step in the evolution of electric vehicles in the luxury segment. In fact, the driving range exceeds earlier expectations, offering an impressive journey of up to 291 miles on a single charge with its 22-inch wheel variant. This figure surpasses the initial projection of over 260 miles. The version sporting 23-inch wheels drops the range to 266 miles, showcasing the minor trade-offs between style and efficiency.

Meanwhile, the Black Badge edition of the Spectre, known for its heightened performance and bespoke features, offers a range of 280 miles with 22-inch wheels and 264 miles with the more prominent 23-inch option. These variations underscore Rolls-Royce’s commitment to providing choices that cater to the diverse preferences of its discerning clientele, balancing elegance, performance, and environmental consciousness.

The Spectre doesn’t just signify luxury but also represents changes in high-end car design. It combines electric power with the luxury and custom design that Rolls-Royce is known for. This shows that the brand can excel in the era of electric cars while maintaining its luxury and uniqueness.

The Spectre also features DC fast-charging capabilities, a standard that speaks to the modern luxury car buyer’s need for speed and convenience. However, in true Rolls-Royce fashion, where every detail is about personal luxury, it’s envisaged that many Spectre owners will opt for a more bespoke charging solution. The idea of a custom-installed charging system at one’s private estate aligns perfectly with the brand’s ethos – it’s not just about the practicality of charging but also about integrating this new electric age into the refined lifestyles of its clientele. This approach ensures that the experience of owning and charging the Spectre remains exclusive and seamless as the vehicle itself.

Final Thoughts

From my perspective, the Rolls-Royce Spectre EV, which starts at $422,750 and can exceed $500,000 with customization, is the pinnacle of opulent electric vehicles. It’s a remarkable blend of luxury, innovation, and environmental consciousness. The elegant design, blending the brand’s rich heritage with modern elements, is breathtaking. The Spectre shows that electric vehicles can be both luxurious and distinctive. The performance, particularly the impressive torque and range, challenges the usual limitations of electric cars, making it a joy to drive. The ride’s quietness, the quality of the interior materials, and the meticulous attention to detail all encapsulate the essence of Rolls-Royce. In conclusion, the Spectre EV successfully maintains Rolls-Royce’s commitment to its legacy while embracing the future. It was a thrill to experience.

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