The Art of Speed: Julie Mehretu’s BMW M Hybrid V8 Art Car

Julie Mehretu’s BMW M Hybrid V8 Art Car

In the heart of Paris, at the iconic Centre Pompidou, the air buzzed with anticipation. Art lovers, racing enthusiasts, and curious onlookers gathered, all drawn by the promise of a unique revelation. This was no ordinary exhibit; it was the world premiere of Julie Mehretu’s BMW Art Car, the 20th in a storied lineage that melds the worlds of high art and high performance.

Designer: BMW + Julie Mehretu

Julie Mehretu’s BMW M Hybrid V8 Art Car Art Car

Julie Mehretu, renowned for her expansive, intricate canvases, stood before the crowd, her excitement palpable. She had transformed the BMW M Hybrid V8, a machine of sheer power and precision, into a dynamic piece of art. This wasn’t just a car but a performative painting set to race in the legendary 24 Hours of Le Mans.

As the cover was pulled off the car, I can only imagine the gasps rippling through the audience. The vehicle’s surface was a riot of colors and forms, inspired by Mehretu’s monumental painting “Everywhen.” She had digitally altered photographs, layering dot grids, neon veils, and her signature black markings to create a three-dimensional masterpiece. This artwork was not confined to a gallery but was destined for the grueling, high-speed arena of Le Mans.

Mehretu’s painting “Everywhen”

In her studio, surrounded by sketches and digital models, Mehretu had envisioned the car as it would appear at breakneck speeds, the colors and shapes blurring into an exhilarating visual experience. “I imagined the car as if it had raced through my painting,” she explained. “I wanted it to seem like the car had absorbed the painting, transforming into something new and dynamic.”

This vision of speed and art was more than a personal achievement; it was a continuation of a legacy. The BMW Art Car series began in 1975 when French racing driver Hervé Poulain commissioned artist Alexander Calder to paint his car. Over the years, this intersection of art and motorsport has attracted legends like Andy Warhol, Roy Lichtenstein, and Jeff Koons, each artist bringing their unique perspective to BMW’s high-performance vehicles.

Julie Mehretu’s BMW M Hybrid V8 Art Car Art Car

Mehretu’s creation stood proudly among these iconic predecessors. Her Art Car showcased her artistic ingenuity and the technical brilliance of the BMW M Hybrid V8. Underneath the vibrant exterior lay a hybrid electric drivetrain capable of producing 640 horsepower and reaching speeds of 345 km/h. This blend of art and engineering made the BMW Art Car series so compelling.

In the weeks leading up to Le Mans, the car stopped at the Concorso d’Eleganza at Villa d’Este, where it was displayed alongside other historic BMW Art Cars. As Mehretu presented her creation, she spoke of the collaboration between artist and engineer, of turning a race car into a canvas that captured the essence of movement and energy.

Mehretu’s process of envisioning the Art Car involved imagining the physical and emotional experience of racing at high speeds. In her studio, she surrounded herself with sketches and digital models, immersing herself in motorsport and engineering. Her goal was to create a car that would not only perform on the track but also convey a sense of kinetic energy and fluidity through its design.

“I wanted the car to feel as if it had raced through my painting,” she said, highlighting her desire to merge art and performance. Mehretu’s artistic vision was to make the car appear as though it had absorbed the painting, transforming it into something new and dynamic. This transformation was visual and conceptual, as the car embodied the fusion of speed, art, and technology.

The car’s design elements—digitally altered photographs, layered dot grids, neon veils, and black markings—were meticulously chosen to create a sense of movement and energy. These elements, characteristic of Mehretu’s work, were applied to the three-dimensional surface of the car using 3D mapping technology. The result was a vehicle that seemed in perpetual motion, even stationary.

But the story didn’t end there. Mehretu’s involvement with BMW extended beyond the racetrack. She and the automaker had launched the PanAfrican Translocal Media Workshops, a series of events to nurture young artists across Africa. These workshops, set to tour cities like Dakar, Marrakech, and Cape Town, would culminate in a grand exhibition at the Zeitz Museum of Contemporary Art Africa. The fusion of art, technology, and social responsibility would inspire a new generation of creators.

Leading up to Le Mans, Mehretu’s BMW Art Car made an appearance at the Concorso d’Eleganza at Villa d’Este. This prestigious event, held on the picturesque shores of Lake Como, brought together a collection of historic and contemporary BMW Art Cars. Here, the 20th Art Car stood alongside works by Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, Jenny Holzer, and Jeff Koons. Each of these artists had left their mark on BMW’s vehicles, creating a lineage of art that celebrated innovation and creativity.

In a special presentation, Julie Mehretu discussed her creation with Adrian van Hooydonk, Head of BMW Group Design. Their conversation delved into the process of transforming a race car into a performative piece of art, highlighting the collaborative effort between artist and engineer. Mehretu reflected on her experience at Daytona, where she witnessed the BMW M Hybrid V8 in action, feeling the power and precision that would soon bring her art to life on the racetrack.

Julie Mehretu’s BMW Art Car symbolizes artistic and technological synergy. As it sped down the track at Le Mans, the vibrant colors and dynamic forms would blur into a visual spectacle, capturing the essence of art and speed. This Art Car exemplified the power of creative collaboration and the enduring legacy of the BMW Art Car series, a tradition that continues to push the boundaries of what is possible in the worlds of art and motorsport.

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Ferrari Alto ANGEL electric concept is a fluid roadster with the muscle of a hypercar

Ferrari SF90 Stradale PHEV has already set the platform for future electric vehicles coming from the house of the Italian automotive giant. The three electric motors mated to the V8 internal combustion engine of the sports car give it a maximum output of 1000cv. Going fully electric will be one of the major goals for Ferrari, and they’ve promised one is coming in the fourth quarter of 2025.

What this EV will look like or exactly be (supercar, sportscar, roadster, or hypercar) is not exactly clear. What is known so far from the filed patents by the Italian marque is the indication of a two-seater sports car that will have a rear mid-engine layout for it to have a lower stance resulting in better aerodynamics. Although it is just one calculated guess we have got just the right concept to build on this speculation.

Designer: Alexandre Bernini

This is the Ferrari Alto ANGEL two-seater roadster concept that fits right in the puzzle board of what the Ferrari EV 2025 could be. The ride has a low ground clearance, the signature brand silhouette, flowing aerodynamic design and a rear that is most definitely a prancing horse loaded with ample electric power. The hourglass shape running from the front of the EV to the rear gives it a definition that’s evoking. The air intakes on the hood and the side pods further add dynamism to this Ferrari concept.

The panoramic windshield flows to the back with a geometric body panel with a shark fin fusing the two. The cool sea-green headlights run right across the front section that has a futuristic grille right beneath it. The rear has a similar flowing silhouette of brake lights integrated right across the spoiler and continuing with two light bars at both ends. Those wheels are very muscular, loaded on industrial-themed rims that look absolutely dope.

I’m drooling all over this Ferrari EV roadster and if the real thing looks anything close to this it’ll be a big hit. Compare it against the likes of the Tesla Roadster, Pininfarina Battista, Maserati GranTurismo Folgore or Lamborghini Terzo Millenio; and every time my heart will say the Ferrari Alto ANGEL!

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How Bumble And Airbnb Together Can Help Build Real Connections And Redefine Offline Dating

Given how building relationships and meeting partners is all about swiping right or left in today’s day and age, actually making connections the old-school way can be a bit challenging… daunting even. But fear not, because DateNest is here to change the game! Imagine cozying up in a nest-like space, away from the hustle and bustle of noisy bars and awkward coffee dates. Sounds promising, right? Well, that’s exactly what DateNest offers—a fresh take on dating that’s all about comfort, authenticity, and adventure.

Designer: Harshvardhan Jadeja

Designed by an Indian transportation designer who believes that transportation is more than just getting from A to B—it’s an opportunity to create unforgettable experiences. With DateNest, he’s combined practical engineering with creative design to give us a dating experience like no other.

So, what makes DateNest so special? It’s an interesting conceptual collaboration between Airbnb and Bumble, two big names in the world of travel and dating apps. With DateNest, you get to ditch the cliché date spots and explore unique settings instead. You can share a meal in someone’s cozy home, embark on a city adventure, or escape to a charming Airbnb for a romantic getaway. It all depends on what excites you because you get to choose your adventure and the choice can sometimes potentially even be a deal breaker when going on a date.

But DateNest isn’t just about the places you go—it’s about the vibe too. Imagine soft lighting, warm colors, and fragrances that make you feel like you’re wrapped in a blanket of coziness. Inspired by nature, the design embraces the concept of “Warmcore,” enveloping participants in a cocoon of comfort and allure DateNest aims to create a romantic atmosphere that’ll make your heart flutter.

The Mobile Pods and Dating Suites are the stars of the show! These are like your own little love cocoon, designed for intimate conversations and shared moments. The Mobile Pods, which look like fancy dining chairs, get attached to your designated private suite, where you’ll find everything set up for a magical date night. Think soft lights, comfy seats, and a vibe that screams romance. The suite reminds me of Cinderella’s caravan, I mean what could be more mystical for the romance to sparkle, right?

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The Living Vehicle ‍CyberTrailer comes with enough solar panels to power your trailer as well as Cybertruck

After the Cybertruck-compatible camping tents and interesting tracks that can convert the Tesla’s fancy pickup into a snowmobile, it’s now time for the CyberTrailer to shine. A Living Vehicle’s camping solution to tow behind the impressive Cybertruck, the trailer is not only similar by name, in fact, it resembles the Tesla pickup truck in more ways than the angular design inspiration.

The camping trailer by the California-based specialist, Living Vehicle, isn’t really all set to hit the road from the word go, but it is ready to offer glimpses of the near future. The future of completely off-grid camping, where an electric trailer can be your home for an extended time in the wilderness.

Designer: Living Vehicle

The Californian trailer builder has been in the business of developing off-grid luxury experiences for some time now. Whether you talk about the HD 24 or the HD 30, these ultimate campers are built from marine-grade materials making the luxury in the travel trailer possible. If you’re a stark believer, you can expect the similar construction pattern and luxury features of the predecessors to flow into the dramatically enticing CyberTrailer.

Of course, what the CyberTrailer is made from, or what it packs inside, or how much backup its power generators provide, is not outrightly informed by Living Vehicle at the point of writing, but the company has made some interesting revelations. For instance, the travel trailer is designed to promote independent camping in nature far from RV parks and random charging stations.

So, the CyberTrailer is a self-sufficient off-grid home on wheels with its ability to run all the appliances and electronic components through self-generated power from onboard solar panels. When needed, even power back the towing electric vehicle, and generate its own water from thin air, courtesy the water-air generator that can fill up its freshwater tank as you ride.

Embodying the features to reduce range anxiety, while extending off-grid adventure time; the trailer is fashioned to be towed behind a Cybertruck, but it can even be hauled by “F-150 Lightning, Rivian R1-T, or any conventional gas or diesel half-ton truck,” the company informs. At this point, perhaps, this is all that Living Vehicle shares about the CyberTrailer. If that’s good enough for you to bet your buck, you can reserve your model at the company website against a $100 refundable deposit. When it eventually launches, it will retail for upward of $175,000.

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Perched on SUV rooftop, HardTent can set up in seconds, keep you warm and dry all year round

We don’t usually come by rooftop tents with collapsible hard-body exterior. It’s not because manufacturers are not giving it heed – the truth is, we are seeing a few pop up every now and then – it is because the fabric exterior still remains a preferred choice for its wide variety of advantages including construction convenience, lightweight composition, and effortless packing and unpacking.

As iterated, some rooftop tent manufacturers are steadily aligning their allegiance with cleverly engineered materials to deliver hard-walled tents that ride well on top of your SUV. These tents have not found mass adoption yet for two reasons: they tend to add weight to the car’s ride and have a price tag almost twice of what a fabric-walled rooftop tent would cost. Unlike the traditional hard-wall tents, HardSider, is flipping the tide with HardTent: Rooftop tent designed specifically for SUV, which comes with a place to rest inside a robust wall protection offering sound insulation and protection against the elements at a fraction of the cost of any similar RTT in the category.

Designer: HardSider

HardSider, the company focused on ‘reigniting the deep connection between people and the great outdoors,’ has perfected the hard-walled rooftop tent with an origami-inspired pop-up mechanism featuring solid walls on all three sides (owing to its triangular open design). The hard-walled rooftop tent erects in seconds with all the walls lifting off the roof quickly and cleanly as a fabric-walled RTT. Its dual air intake system helps circulate fresh air throughout the interior, while a custom ladder is provided for access into the tent.

These properties are made possible because of its construction. The hard-walls of the HardTent are made from rigid honeycomb composite and provided with laminated waterproof insulation offering an all-season RTT to sit atop any compatible vehicle, preferably an SUV. To that accord, HardTent is sleek on the road and spacious when unfolded. Its interior has a full-size – 52 x 90 in – mattress with enough width to sleep a couple and still have some length for a furry companion to accommodate. And your SUV would barely feel the difference (with this RTT), opening up many new opportunities for you to explore.

Measuring a good 96 inches in length, the HardSider’s rooftop tent is only 7 inches tall when closed. Its low profile makes driving with this 200 lb RTT effortless for the SUV or any compatible vehicle that can handle the weight. And when you decide to change your vehicle, the HardTent rooftop tent can uninstall and move to your new ride. All this for an asking price of only $6,000, which is pricier than the canvas walled counterparts, but conveniently priced otherwise in its own category.

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Mercedes-Benz supercar concept is the first automobile to have a music instrument built into its exterior

Mercedes-Benz as an automotive icon has set the tone for the 21st century with supercars like AMG GT and the CLA concept. The German marque has pushed the limits of automotive technology, design aesthetics and luxurious comfort for purists who desire nothing but the best with the least strings attached.

Lately, we had a fancy for wild concepts like the Dresscode which is inspired by the smooth silhouettes of a classy suit and now we’ve tripped over another Mercedes-Benz supercar concept that derives inspiration from the beauty of silent luxury. This core idea is combined with the shapes of musical instruments (a Harp to be precise) to create a concept that harmonizes the pure and geometric form. Thus the namesake, Mercedes-Benz Harp!

Designer: ByeongIn Oh

The front of the concept Mercedes car is inspired by the W196R Formula-1 racing car developed for the 1954 and 1955 seasons. Of course, the front grille is not that open and is streamlined along the front seam for a more modern aesthetic look. This is combined with the asymmetric windshield panel to the rear which has a polygon and pure sculpture shape. The contrast between the contoured front and the sharp rear gives the HARP a distinct persona. It’s just like a god-like figure draped in the most beautiful costume.

The way those strings are aligned with the rear explains the asymmetric shape of the rear which when viewed from the top looks like a Harp in motion. Even the rear lights are shaped like strings which I think should trickle down to a real car coming from Mercedes Benz. Moving on to the interiors, they have two contrasting sections – a silent compartment for people who seek solitude and an open compartment for people who want to socialize.

The Mercedes-Benz Harp concept is an interesting take on silent luxury, artist forms and the pleasure of driving. And yes, I almost forgot to mention the contrasting color hues of matte silver and glossy black!

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Top 10 Powerful & Sleek Automotive Concepts We Need To See On The Road ASAP

Here at YD, we’re always coming across super cool and powerful automotive designs, but somehow the conceptual ones seem to take the cake. And we’ve really encountered some amazing automotive designs recently Each automotive design was cutthroat and innovative, bringing in something that we don’t usually see in the market. From killer speed to dashing good looks, to impenetrable safety standards, every automotive we featured at YD broke some design barrier for us, and hopefully, they did the same for you as well. Hence, we’ve curated a collection of automotive designs that we feel were the best of the lot.  Each of these drool-worthy automobile concepts is mercilessly pushing the boundaries of the automotive industry.

1. Diode

Dubbed Diode, this visually intriguing e-bike concept is created by Tien Hung, and it features a super cool neo-minimalistic design that celebrates the future of the electric power train. The bike has an aesthetic which is almost invisible, except for one singular horizontal pillar, which runs gently from the dashboard to the taillight, accentuated by a massive battery module underneath it. The bike is also equipped with a powerful rear-wheel drivetrain and a comfy seat.

2. Polestar 8

Designed by Turin-based Salvatore Ville – this is the Polestar 8. It is an SUV concept that beautifully embraces minimalism but with an interesting twist. Vurin imparted the car with a powerful and dominating silhouette, instead of only clean surfaces. This menacing automotive looks like the Polestar 3 on steroids! It features a wider and more brutish design. It does maintain a clean design but with a more roguish personality.

3. Mercedes-Benz Dresscode

The Mercedes-Benz Dresscode is the epitome of iconic luxury and encapsulates it through the shapes of collars and rich volumes and of a formal dress. If you observe the hypercar, you’ll notice that it mimics the form of a white shirt with a tie on top, and a black jacket placed over it. The white sections serve as the shirt with the edged surfaces, while the black body that covers the car reminds you of a jacket. The doors have been created to resemble the process of taking off a suit!

4. Palladio

Dubbed Palladio, this concept for a hybrid yacht is designed to be ultra-light and can speed up to 55 knots maximum. It looks straight out of a sci-fi movie set in water and features a futuristic, mouth-shaped, avant-garde design that gives the impression that a pod is cruising through the waters. The yacht is made from carbon fiber propelled via twin Castoldi jets, and powered by two FTP engines.

5. H-Box

Dubbed the H-Box, this conceptual automotive design converts a car into a box-like machine. It is a two-seater model with chairs that are placed at the back of the cabin. However, you still need to pay attention to the manual control form in this car, unlike most self-driving automotive concepts. The driver’s seat can be moved forward to handle the steering if needed. This creates an even bigger gap between the two seats, which is great for two people who want their own space in the car.

6. Swift Pod

The Swift Pod looks like a massive motorcycle that stands on two wheels only! And this innovative automotive has such a unique shape to hold two adult-sized beds inside, one on each side of the triangle. Besides having two beds, it also houses two chairs, amenities, and the vehicle’s hardware and different bits. This is a fascinating mode of transport that lets you sleep through your commute or journey if you wish to.

7. MOQBA

Named MOQBA, this innovative conceptual design is a dynamic mix of a bike and an e-scooter. This fascinating automotive can climb stairs! It was created to be a next-gen mobility ride for users who may have difficulty with mobility. You can ride this unconventional automotive on four independent legs with wheel extensions. The MOQBA is intended to be a one-of-a-kind and exceptional mini mecha of the future.

8. BMW Motorrad CH4 Superbike

Called the BMW Motorrad CH4 Superbike – this exceptional café racer is designed by Sabino Leerentvled, and it is a ride fit for Tony Stark and his quests to take on the bad guys. The superbike has an aerodynamic geometric shape and big fat wheels which offer it a high-speed adrenaline rush. The bike truly has a massive Tony Stark influence, and it would look amazing zipping through the crowded streets in pursuit of the bad guys.

9. Apple iCar

Dubbed the Apple iCar – this conceptual automotive concept has a luxurious supercar-inspired appeal to it. It has influences of the Audi R8 and the lesser-known Lamborghini Asterion in the iCar. The automotive has an aggressive, speedy silhouette, stunning headlights and taillights, and a rounded back. It features an Apple logo on the front, and each wheel is equipped with stunning rims with the Apple logos on them.

10. Yamaev’s Scooter Concept

This tricycle scooter concept is made up of a unique rectangular side profile that gently pierces through the air, in the same manner a credit card would swipe through a payment machine. The scooter also features a wheel setup with a large front wheel which covers the scooter’s transparent cockpit. The cockpit is bubble-shaped, and it has two rear wheels which separate at lower speeds to provide stability. The wheels also combine at higher speeds for maneuverability.

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Record-breaking Drone hit 510km/h speeds, dethroning Red Bull for the World’s Fastest Drone

Earlier this year, Dutch Drone Gods, in partnership with Red Bull, unveiled the World’s Fastest Drone that went head-to-head with Max Verstappen behind the wheel of an F1 car. With a top speed of 350km/h, that drone held the title for barely a few months before YouTuber Luke Maximo Bell decided to challenge it.

Taking on the entire design and R&D team of Red Bull Racing, Bell managed to 3D-print a drone that was nearly 50% faster, hitting high speeds of 500km/h (310mph) and setting a new record, verified by the team at Guinness Book of World Records. The video above captures Bell’s entire journey, from prototype to building to tuning, and finally FPV footage of the world’s fastest drone. To think that one YouTuber with a BambuLabs printer managed to outpace a drone built out of carbon fiber by the elites at Red Bull Racing known for manufacturing the world’s leading F1 cars…

Designer: Luke Maximo Bell

Bell’s design process was a reiteration of one of his older drones named Peregreen, which could hit speeds of up to 400km/h. If you look at the shape of the drone you’ll quickly realise how even Red Bull and DDG opted for a similar format. The drone isn’t your average quadcopter or even FPV racer. Instead, it has a missile-style design with propellers at the bottom that give it an eVTOL style ability to vertically take off, tilt forward to race ahead, and then land vertically too.

The backbone of Peregreen 2’s success lies in its meticulous design and the use of high-quality materials. The frame, constructed from carbon fiber, was chosen for its exceptional strength and wide availability. Custom frames were precision-cut using a CNC machine at Flying Robot in Cape Town. Despite initial setbacks with incorrect mounting hole dimensions, which required manual adjustments, the final product was a high-precision, robust frame capable of withstanding the rigors of high-speed flight. Building on data from the original Peregreen, Bell and his father (who helped build the original Peregreen) selected larger motors, propellers, and batteries. However, this brought a new set of challenges. The initial batteries overheated, reaching temperatures above 130°C, leading to failures. Additionally, the motor wires were not thick enough, causing them to overheat and even catch fire during bench tests. After extensive testing and adjustments, the team switched to thicker wires and sourced new batteries that maintained a stable temperature below 80°C. These changes were crucial in ensuring the drone could operate at high speeds without the risk of overheating or component failure.

A cheap reliable way to test aerodynamics, simply hold it outside a car’s window!

Aerodynamics played a pivotal role in the drone’s performance. Initial designs faced stability issues at high speeds, necessitating extensive experimentation with tail lengths and fin sizes. The goal was to achieve a stable flight profile with a low drag coefficient. By creating and testing various models (often by simply 3D printing them and holding them out of a car window at high speeds), the team eventually found a configuration that provided the necessary stability. This iterative process of refinement led to a design that not only looked sleek but also performed exceptionally well in high-speed conditions. The final aerodynamic model was a testament to the team’s dedication to optimizing every aspect of the drone’s performance.

Once a drone’s built, its performance needs to be tuned by programming all its components to work in sync so that there isn’t a malfunction in the sky. Despite several initial failures during test flights, the team sought the expertise of Chris Raser, a renowned FPV drone specialist. His insights and detailed tuning guides were instrumental in resolving stability issues and fine-tuning the drone’s flight characteristics. This collaborative approach underscored the importance of seeking specialized knowledge and continuously learning from each phase of the project. The resulting improvements were significant, allowing the drone to perform high-speed maneuvers with precision and reliability.

The testing phase was rigorous and demanding, marked by numerous iterations and rebuilds. The drone was 3D printed using the Bambu Lab X1 Carbon printer, which proved to be an excellent tool for creating precise and durable components. Through a series of high-speed runs, the Peregreen 2 eventually achieved speeds of 500 km/h, a milestone that underscored the success of the design and engineering efforts. This achievement was officially recognized by Guinness, solidifying the team’s place in the record books.

Beyond setting a world record, the Peregreen 2 project also focused on capturing stunning cinematic footage. By incorporating a new open canopy for the camera (shown below), the team was able to obtain clear, distortion-free shots. The Insta360 Go 3 camera, known for its small size and lightweight, was integral in capturing high-speed footage. The drone’s performance in endurance tests was equally impressive, managing a flight of 7.5 km at an average speed of 180 km/h. These accomplishments highlight the drone’s versatility and potential for various applications.

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This tailored Mercedes-Benz concept hypercar adapts the volumes of a classy suit for its dynamic shape

Mercedes-Benz has been a name synonym for panache and luxury ever since it was first established in 1926. Headquartered in Stuttgart, Germany, the automotive giant has set the bar high for four-wheelers of the present and the future world. The AMG GT introduced in 2014 is still one of the most liked supercars in the industry and Concept VISION AVTR is setting the precedence for electric cars of the future already.

While the brand is one of the few big names inclined towards electric concept designs, it is understandable how many concept designers gravitate towards the Mercedes name for building their imaginative four wheels that could someday actually land them at one of the renowned brand’s design nests. The Mercedes-Benz Dresscode is one such iteration that has a unique take on what a British hypercar of the future could be like.

Designer: Jeongtae Lee

The design direction of the car interprets iconic luxury through the shapes of collar and rich volumes of a formal dress. If you look closely the hypercar adapts the form of a white shirt with a tie on top and a black jacket layered over it. Yes, the white sections represent the shirt with edged surfaces while the black body wraps the entire car in a large volume reminiscent of a jacket. The rear of the vehicle is like the back of a person wearing a suit – simple and chic. Unlike other supercars having luxurious gull-winged doors (or scissor doors) which can be tricky to get in and out, the Dresscode concept has doors designed to feel like the process of taking off a suit which is elegant and easy.

The side profile of the car is inspired by the seam lines on the shoulder of a jacket, wherein the lines flow from the front to the rear. Those wheel parts are rotatable through these lines. Also, the seam stitches on the shoulder of a suit jacket are reinterpreted as Mercedes patterns on the hypercar. In a true sense, this is a tailored Mercedes concept maintaining an aggressive yet elegant stance with its dynamic shape.

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Genesis X Dog Concept has every luxury your pooch needs before, during, and after travel

Max tells me; being a celeb dog is not an easy thing. You have to dress up well, eat without spilling or slurping, have trimmed nails, clean paws, and be at your best behavior at all times. Ah, poor doggo! After all the made-up life throughout the day, Max deserves the ultimate relaxation and time of his own during traveling, he says. Luxury automaker Genesis seems to have heard his woof and has created an ultimate dog-friendly space exclusively to fit in the boot of the Electrified GV70. This is what Max would’ve always needed. A dedicated area to himself that would take care of his before, during, and after travel needs.

The Genesis X Dog concept is primarily meant to allow the four-legged friend to relax with all the possible amenities inside it or at the paw’s reach. Along with the comfortable ride of its Electrified GV70, the interesting dog module allows the pooch to have a relaxed me time, drenched in the luxuries of a cozy bed, ambient lighting, and Bluetooth audio system.

Designer: Genesis

A lightweight, retractable aluminum and carbon fiber ramp has been designed to provide easy access for the dog into the luxury crate resting in the boot of the Electrified GV70. Sitting there, the dog can feel as special as their owners while on the road with all the range of exclusive accessories and equipment at their disposal.

Matching with the interior of the Genesis electric, the Genesis X Dog Concept has quilted vegan leather sidewalls and comes with bespoke features including a heated dog bed, Bluetooth audio system, ambient lighting with the pull-out ramp facilitating entry and exit. More interesting here is the built-in electric shower (attached to a six-liter pressurized water tank) with a hairdryer for the pooch to clean up after her muddy adventures.

To ensure the time within the Genesis X Dog Concept is as comfortable and personalized as possible for the dog, it features an anti-skid surface, a safety lock mechanism comprising two straps on the sides, a safety harness and a leather dog collar. Before you start believing in the luxury and willing to inculcate it into your pooch’s lifestyle, this is just a concept that Genesis would be displaying in its select studios between 9 May and 5 June.

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