The ASUS ROG Maximus Z890 Extreme delivers high-end performance with cutting-edge features like PCIe 5.0, Wi-Fi 7, and robust cooling for ultimate gaming power.
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ASUS ROG introduces the Ryujin III 360 ARGB Extreme, an AIO cooler with advanced cooling, easy installation, magnetic fans, and extensive customization options.
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ROG Strix Platinum PSU series, featuring energy efficiency, modular design, and stable power for gaming setups, available in 1200W, 1000W, and 850W variants.
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Explore ASUS Intel Xeon 6 Processor Servers, built for high-performance computing, AI training, and versatile data center environments.
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ROG Harpe Ace Extreme is an ultralight gaming mouse designed for precision, featuring a carbon fiber build and advanced technology for optimal control.
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Explore the ASUS TUF Gaming GT502 Horizon, a mid-tower case with a dual-chamber design, seamless panoramic view, and advanced cooling for high-powered builds.
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ASUS debuts the "Design You Can Feel" exhibition at London Design Festival 2024, showcasing material innovation, craftsmanship, and AI-driven concepts.
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Discover the ASUS Wireless Mouse MD102 with silent clicks, ergonomic design, dual-mode connectivity, and adjustable DPI for precision and comfort.
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Packing incredible performance in a compact and beautiful design, the ASUS Zenbook S 14 redefines what ultraportable laptops are capable of and demonstrates how to deliver a design that you can feel.
For the longest time, Apple MacBooks have set themselves apart from the rest of the laptop crowd with their stylish designs, while laptop manufacturers preferred to focus on the performance and technical aspects of their products. Consumer tastes have shifted, however, and brands have started their search for thinner and lighter designs, though they always get stumped by the laws of physics and the limits of technologies and materials. Always in Search of Incredible, ASUS decided to look to other places for inspiration, both from other industries and Mother Nature herself. The result is a new “meta-material” Ceraluminum, which debuted on the ASUS Zenbook S 14, a rather striking laptop that promises the best of all worlds. Naturally, we couldn’t resist getting our hands on it and taking it for a test run to see whether its beauty runs deep.
Designer: ASUS
Laptop lids are often made from metal like aluminum or plastic, both of which offer different strengths but also weaknesses. Lately, titanium has become the hot new material for electronics because of its durable and lightweight properties, but it is far from the end-all and be-all of metallic products. Taking a page from the aerospace and luxury watch industries, ASUS developed a new oxidation or “ceramization” to produce a sort of hybrid or meta-material, if you would, that combines not only the lightness of aluminum and the hardness of ceramic but also creates a new visual and tactile experience never before seen on a laptop.
“Ceraluminum” is the marketing term for what ASUS previously called Plasma Ceramic Aluminum, and our very own Vincent Nguyen describes the material in better detail. The end result is a laptop cover that looks nothing less than a piece of art, especially with the lines that cross its surface to create geometric patterns. Not only is the laptop great to look at, but it also feels great to touch. There’s a certain degree of roughness to its surface, almost like paper. Considering its paper-light weight and thinness, it almost feels like you’re simply carrying a stack of white or gray paper.
And yes, the ASUS Zenbook S 14 is unbelievably thin and lightweight, only 1.1cm (0.47 inches) thin and 1.2 kg (2.65 lbs) light. It gives the laptop a rather striking profile that grabs attention from any angle. And with its tactile design and lightweight body, you might find yourself wanting to carry the laptop in your arms often, truly a design that you can feel.
Fortunately, the laptop’s beauty doesn’t disappear when you lift up the lid. The very thin bezels almost disappear completely, giving way to the bright and colorful ASUS Lumina OLED display. The clean and modest design of the keyboard and the touchpad pad perfectly complement the minimalism of the laptop’s lids. Even the rather unique ventilation grid lying between the keyboard and the display hinge brings functional aesthetics into the picture. No matter which way you look at and hold the Zenbook S 14, you are greeted by a strikingly elegant display that you touch with your eyes as well as with your fingers.
With such a thin and light design, there is really no argument about the portability of this laptop. You can easily carry it anywhere by hand or slip it inside a bag, and use it anywhere as well, including on your laptop. This makes the Zenbook S 14 ideal for people who find themselves always on the move, sometimes even at a moment’s notice. Best of all, they aren’t losing out on power and performance, as we’ll see later, so there are almost no downsides to its design.
That said, if you’re a bit picky about your typing experience, you might have some issues with the ASUS Zenbook S 14’s keyboard. With a profile as thin as this, it shouldn’t come as a surprise that the keyboard actually has a bit of a shallow travel distance, just around 1.1mm. Mind you, that’s not exactly a deal breaker and we found it to still be quite comfortable and enjoyable to type on. In fact, considering that same thin profile, it’s a miracle that this keyboard could actually feel this good. Again, your mileage might vary, but keyboard connoisseurs might want to take note of this detail.
Another minor matter that may or may not ruin your experience is the very bright keyboard backlight. Although adjustable, even its dimmest setting might feel a little blinding to more sensitive eyes, especially in a dark room. On the bright side (no pun intended), the light and the keys are also very visible even in bright surroundings. Again, not a huge flaw but something you’ll want to consider based on your personal preferences.
You might be wondering what the catch is since thin laptops have traditionally been underpowered to the point of being unusable for anything but the most basic computing tasks. There are a small number of gotchas, indeed, but not in the ways you might expect and definitely not damning enough to ruin mar the Zenbook S 14’s prestige. In fact, it’s pretty mind-blowing that this ultra-thin laptop is able to perform this well, offering a no-compromise mobile computing experience.
Part of that is thanks to the new Intel Lunar Lake processor, specifically the Core Ultra 7 258V. It uses a system-on-chip design that integrates a CPU, a dedicated NPU (Neural Processing Unit), an Intel Arc Xe GPU, and 32GB of RAM. Yes, that memory is built into the processor, which does have an important implication we’ll get to later. Regardless, this compact silicon design is what allowed Intel and ASUS to maximize internal space, allowing them to cram more or bigger components, like a 72Wh battery.
The Zenbook S 14’s raw benchmark performance is nothing short of impressive, easily matching other 28W laptops. Considering ultra-thin 14-inch laptops often operate at a much lower 15W TDP to avoid overheating, this is quite a remarkable feat. Perhaps the most telling achievement is how this slim laptop can deftly handle gaming loads with medium graphics settings instead of the typical low settings. Although it’s not marketed as a content creation or gaming laptop, it can definitely fit the bill with some performance tweaking and adjustments.
What’s a bit more interesting, however, is how the laptop’s performance seems to lean more towards unplugged use. Of course, this is perhaps one of the most important considerations for a laptop, since wouldn’t want to have it always plugged in, defeating the purpose of its portability. Long story short, the Zenbook S 14 seems to perform best when on battery, providing a good balance of power and efficiency to meet any computing need anywhere, anytime. And with mixed use, you can get a little under 20 hours of battery life on a single charge. That’s well under ASUS’s advertised 27 hours of non-stop video playback, but the realistic numbers are still quite good.
This makes the ASUS Zenbook S 14 a great all-around laptop, and that includes multimedia and, as mentioned, even games. The 14-inch 3K OLED screen is just breathtaking with its brightness and colors, and being part of the ASUS Lumina line, it is also PANTONE-validated, making it an excellent tool for creators, and the monitor’s 120Hz is actually a must-have for gamers. Four high-quality speakers give a punchy treatment to videos and music, making this laptop a multimedia powerhouse despite its modest and business-minded looks.
One area where the Zenbook S 14 might come up short for some people is the number of ports available. Remember that time when Apple got chided for replacing all the ports on MacBook Pros with just four C-Type Thunderbolt 4 ports? It’s not as bad here, but there will definitely be some who will find the selection far too modest. There are only two of those USB-C Thunderbolt 4 ports, both of which can be used for charging, data, and video out. There’s also one full-sized USB 3.2 Gen 2 Type-A port, one HDMI 2.1 port, and a headphone/mic combo jack. That’s pretty much it. There isn’t even an SD card reader, which will probably disappoint photographers. Both USB-C ports are located on the same side, which forces you to have the charger and dongles competing for space. The lack of other ports might not be that big of a problem when you dock the laptop at home or in the office, but if your office tends to change locations, you’ll have to bring a hub with you as well.
ASUS has been working hard to step up to the challenge of making the world a greener place for future generations, and its most ambitious attempt yet can be seen in its most ambitious material design as well. Ceraluminum isn’t just a fancy new material with a beautiful aesthetic and satisfying texture; it is also a more sustainable alternative to the usual metal anodizing techniques used by manufacturers. Instead of corrosive acids that release harmful toxins into the air, ASUS’ ceramization process uses water and super-high voltage electricity to produce an even better oxide layer, creating this blend of lightweight durability your fingers will love.
The ASUS Zenbook S 14 is also made to last, thanks to that Ceraluminum material that’s not only scratch-resistant but also smudge-resistant. And despite its luxurious aesthetic, this laptop actually boasts military-grade MIL-STD-810H compliance, ensuring that it can survive accidental bumps, high-frequency vibrations, and extreme temperatures. One aspect that takes a point from its longevity is the fact that you can only upgrade the M.2 NVMe SSD, and only up to 1TB capacity. The 32GB of RAM is, as mentioned, fixed and soldered. Yes, that might be enough for most use cases, but only today. Who knows how demanding apps and services will be just a few years from now.
Most people marvel at ultra-thin laptops but pass them over because those slim profiles barely have enough power to meet their needs. Finding the right balance between portability, power, and price is like a hunting game, but you don’t need to go any further than what ASUS is now offering on the table. With a beautiful 14-inch screen, only 1.1cm thick, and weighing only 2.65 lbs, the ASUS Zenbook S 14 delivers a versatile machine that doesn’t compromise on performance, at least not in significant ways.
Best of all, it’s an absolute beauty to behold and to hold! Ceraluminum might sound like a buzzword, but its aesthetic value and tactile experience are the real deal. The $1,499.99 price tag for the 32GB RAM model is indeed nothing to scoff at either, but when you realize all the value that you’re getting, it’s almost a steal.
We have finally reached a point where laptops no longer need to be hulking blocks of metal just to catch up with their desktop counterparts. While they still lose out on raw performance and customization, today’s laptops can be slimmer than ever and, more importantly, offer a design experience that desktop towers can only dream of. Of course, it takes no small amount of creative thinking, bold decision-making, and the courage to go beyond the boundaries of convention to create an amazing experience that will satiate consumer’s thirst for better-designed products. ASUS has definitely proven that it isn’t averse to taking that big leap, and the Zenbook S 14 is a shining testament to that daring spirit to create designs that you can see and feel.
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ASUS has long been recognized for its forward-thinking approach to technological innovation. With Ceraluminum, the company shifts focus, moving beyond performance metrics and engaging users on a sensory and emotional level. At the “Design You Can Feel” exhibition during the London Design Festival, ASUS presented this unique material in an artistic context, blending technology, material science, and human-centered design. This exhibition explored how technology doesn’t need to feel cold or distant but can foster emotional engagement and tactile experiences that draw users in.
Designer: ASUS
At the core of this shift is Ceraluminum, a revolutionary material that merges aluminum’s structural benefits with the tactile qualities of ceramic. With its four-year development, this material represents a significant leap forward in the functionality and aesthetics of ASUS’s products. Ceraluminum invites users to touch, explore, and experience their devices in a more intimate, human-centered way. It’s a breakthrough that combines art and technology, reshaping how we engage with our tech.
Ceraluminum reflects ASUS’s focus on creating materials that enhance functionality while fostering a more personal and tactile user experience. From my interpretation of their design philosophy, ASUS aims to develop materials that resonate emotionally with users, evoking a sense of warmth and connection—without suggesting metaphysical attributes like having a soul. Unlike traditional metals that feel cold and impersonal, Ceraluminum exudes warmth and tactility. It absorbs light and reduces glare while offering a textured, matte finish that invites interaction. Chief Design Officer Mitch Yang elaborated on the significance of this during the panel discussions, emphasizing that the texture and feel of Ceraluminum are key to fostering a deeper connection between users and their devices.
Developed through a unique micro-arc oxidation (MAO) process, Ceraluminum begins as lightweight aluminum and is transformed into a hybrid material through a high-voltage plasma discharge. This creates a ceramic oxide layer that maintains aluminum’s strength and lightness but offers ceramic’s hardness, scratch resistance, and tactile warmth. This unique combination gives ASUS’s devices a distinctive feel and presence, setting them apart from the sea of cold, reflective metal gadgets on the market.
Yang explained further, “Ceraluminum allows us to create devices that don’t just look good but feel meaningful to the touch. It changes how users interact with their technology, inviting them to explore the material with their hands, not just their eyes.”
At the center of the “Design You Can Feel” exhibition was SUSA, a conceptual AI-powered device designed by London-based Future Facility. This device embodies ASUS’s philosophy of calm technology, where tech is designed to be intuitive, unobtrusive, and calming rather than overstimulating. Encased entirely in Ceraluminum, SUSA represents the potential of this material to facilitate more mindful, tactile interactions with technology.
SUSA’s design is deliberately minimalist. It features a perforated screen that subtly filters its digital display, minimizing distractions while maintaining core functionalities such as photography, navigation, and calls. By encouraging users to engage with the physical object rather than becoming consumed by the screen, SUSA promotes a more intentional relationship with technology.
Leo Leitner, a designer at Future Facility, explained this during the panel discussion, stating, “SUSA is a reflection of how we can rethink the role of digital devices in our lives. By using Ceraluminum, we create a product that feels more natural and calming. It’s about slowing down, encouraging the user to focus on what’s important rather than being overwhelmed by constant notifications.”
Kim Colin, also from Future Facility, expanded on this by adding, “The tactile nature of Ceraluminum allowed us to create a product that feels inviting and grounded. It shifts the focus from what the device can do to how it feels when used. That tactile warmth is crucial to fostering a more mindful, human-centric interaction.”
SUSA is more than a concept. It represents a future where technology is integrated into our lives in ways that promote mental well-being, offering a calming influence rather than a constant source of overstimulation.
The “Design You Can Feel” exhibition also served as a platform for international designers to reinterpret and manipulate Ceraluminum in their own creative ways, showcasing its versatility beyond traditional tech applications. By inviting leading artists and designers to explore the material, ASUS highlighted how Ceraluminum can inspire new forms of user interaction. Each designer’s work emphasized tactile engagement and explored how material science can evoke emotional responses while remaining functional.
Giles Miller Studio (UK) approached Ceraluminum from a design perspective that blurred the lines between industrial application and artistic expression. Miller’s work focused on transforming the surface texture of Ceraluminum, turning it into a canvas for intricate patterns and reliefs. By manipulating its reflective qualities, Miller demonstrated how Ceraluminum could become a material that protects and decorates, elevating everyday technology into something more visually dynamic.
Designer: Giles Miller Studio
The studio used light to reveal hidden details in the material, inviting users to interact with their devices in new ways. Miller explained during the panel that they wanted to capture the subtle shifts in light as users moved their devices, turning a practical surface into an artistic experience. “Ceraluminum gave us the ability to create a surface that changes with the viewer’s movement, transforming the device from an object of utility into something more engaging,” Miller noted. This emphasis on the material’s light-reflecting properties invited deeper emotional engagement, making the device feel more personal.
Natural Material Studio (Denmark) took an organic approach to Ceraluminum, focusing on its ability to mimic natural textures. Their contribution aimed to highlight the material’s matte finish and tactile softness, drawing inspiration from natural elements like stone and sand. By working with Ceraluminum’s porosity, they created objects that felt grounded and familiar, offering a contrast to the typically sleek, hard surfaces of most technology.
Designer: Natural Material Studio
The goal was to craft a sensory experience that reminded users of nature. Their work emphasized the tactile qualities of Ceraluminum, offering an experience that felt like the material had been shaped by natural forces rather than human technology. “We wanted the object to feel as if it had always existed—like a pebble-shaped by the sea,” the studio shared during the exhibit. Their designs provided a sense of calm, reinforcing ASUS’s broader mission to create technology that connects users to the natural world while still harnessing advanced materials.
Nice Workshop (South Korea) explored the application of Ceraluminum in larger-scale objects with their “Aluminium Formwork Series”. Moving away from electronics, they demonstrated how Ceraluminum could be used in furniture design by applying ASUS’s ceramicization process to aluminum forms. This process resulted in furniture pieces with a textured, stone-like finish that invited touch and interaction. Founder Hyunseog Oh said their goal was to make aluminum—a traditionally cold, hard material—feel softer and more approachable.
Designer: Nice Workshop
Their work showed how Ceraluminum’s unique texture could be adapted to everyday objects, making them more inviting and user-friendly. “We wanted people to feel comfortable interacting with furniture in the same way they interact with their devices,” said Oh. This exploration of Ceraluminum’s versatility in non-tech applications expanded the material’s potential, proving it could enhance electronics and the physical spaces we inhabit.
Fernando Laposse (Mexico) brought a sustainability-focused lens to the exhibition, concentrating on how Ceraluminum could be repurposed and recycled to reduce environmental impact. Known for his work with natural fibers, Laposse saw potential in Ceraluminum’s longevity and durability. He explored how the material could be integrated into sustainable design practices, offering a responsible alternative to more wasteful production methods.
Designer: Fernando Laposse
Laposse’s work aligned with ASUS’s vision for creating long-lasting products that reduce waste and contribute to a circular economy. By focusing on Ceraluminum’s recyclability, he highlighted its potential to contribute to sustainable design efforts. “Ceraluminum’s strength and durability mean it can be repurposed, not discarded, ensuring that our devices leave a smaller environmental footprint,” Laposse explained. His approach resonated with ASUS’s commitment to sustainability, demonstrating that high-tech materials and responsible design can coexist.
Studio Furthermore (UK) embraced a more experimental approach, pushing Ceraluminum’s potential beyond the traditional limits of material design. Their contribution focused on the material’s transformation through ceramicization, exploring how different textures and surface treatments could evoke new tactile experiences. By experimenting with forms and patterns, Studio Furthermore demonstrated how Ceraluminum could serve as a medium for creative exploration, where users could discover new ways to interact with their devices.
Designer: Studio Furthermore
The studio’s work underscored how Ceraluminum is durable and capable of provoking emotional and tactile connections. By emphasizing the material’s sensory qualities, they invited users to engage more profoundly and rigorously with their devices. “We wanted to encourage users to touch and feel their devices, not just see them as tools,” the studio remarked. Through their experimental processes, Studio Furthermore showcased how Ceraluminum could foster more profound, more meaningful interactions between users and the objects they use every day.
ASUS’s “Design You Can Feel” exhibition and the development of Ceraluminum represent a forward-thinking approach to how technology integrates into our lives. With this material, ASUS bridges the gap between the tactile and the technological, offering users an experience that goes beyond performance to touch the soul of design.
Ceraluminum’s durability, tactile warmth, and matte finish go beyond aesthetic choices; they reshape how we interact with devices moving forward. This material reflects ASUS’s commitment to creating devices that resonate emotionally, offering comfort, engagement, and fostering a deeper connection.
Through collaborations with global designers, ASUS has highlighted the potential of Ceraluminum to transform not just technology but how we live, interact, and engage with the objects around us. As we move forward, Ceraluminum is poised to lead a new design wave that prioritizes emotional resonance, environmental responsibility, and the fusion of art with cutting-edge material science.
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