There’s no denying gaming is has evolved from its casual status – it’s a livelihood for some. The number of gamers, currently at around 2.5 billion, keeps increasing every day as more and more people find an escape from the stresses of life and unwind. This gives IKEA 2.5 billion reasons to create a furniture range for gamers to perform at their peak levels – more so for professional gamers deep in the e-sports ecosystem. Since IKEA themselves are amateur in gaming, they have partnered with Asus gaming accessories sub-brand Republic of Gamers (ROG) to design the highest-grade hardware and gear for demanding gamers who settle for nothing but the best.
To get the gaming dream going, IKEA commissioned Sofia Wiktorsson, Product Design Developer at IKEA in Shanghai, and Luis Porém Pires, Range Design Leader in IKEA Workspaces to join a workshop in Shanghai to develop the new range. ROG got their gaming team and co-workers to give Sofia and Luis insight into what the gamers truly wanted for ergonomic comfort and a clutter-free environment to stay focused and increase the in-game performance. To this end, the collaboration and the deep insight into how gamers actually interact with their environment and accessories culminated into a range of products that are economical and a must-have for any gamer to create their desired setup.
In total, there are 30 products in six product families in the IKEA range, right from gaming desks, chairs and drawer units to mouse bungee, neck pillow, and ring light. The new content is spread across six product families – HUVUDSPELARE, UTESPELARE, MATCHSPEL, GRUPPSPEL, UPPSPEL, and LÅNESPELARE. The UTESPELARE and MATCHSPEL make up the gaming chairs with features such as back tilt, pockets for magazines, and adjustable headrest and armrest. The UPPSPEL range is the ROG designed height-adjustable desks with a power mechanism for choosing just the right level. In contrast, HUVUDSPELARE and UPPSPEL are the contemporary desks and the CPU stand. The LÅNESPELARE range makes up the neck pillow, mouse mat, headset stand, multi-functional blanket, and mouse bungee. The most noticeable one of them is the headphone stand that’s shaped like a wooden hand.
Currently, the gaming range is available at IKEA China, with a Japan launch in May 2021. In other parts of the globe, the IKEA range is all set to come in October 2021. According to Sofia, the cushion blanket originates from gamers’ need during cold months where they need to recharge in-between gaming sessions. The same goes for the neck pillow, which fits all IKEA chairs and is portable enough to take with you to anywhere desired.
Designer: IKEA with ASUS ROG
Producing some of the top motherboards and gaming computers on the market today, when it comes to laptops, Asus knows how to play. Following the success of Asus’ first-generation ZenBook Duo, Asus unveiled a second-generation of models for the dual-screen laptop at CES 2021. Following the footsteps of the first-gen model, the newest Zenbook Duo models come with a dual-screen attachment that works mostly to free up the big screen for a more immersive on-screen experience.
Details run the show for the new dual-screen ZenBook Duo, which will be offered in two versions, the Pro Duo 15 OLED and the Duo 14. Both versions come with 32GB worth of storage space, but they differ when it comes to processors and graphics. Once available, the Pro Duo 15 OLED will have a 10th-gen Intel Core i9 processor, with an Nvidia GeForce RTX 3070 graphics card, delivering 1440p display resolution. Alternatively, the Duo 14 will feature an 11th-generation Core i5 or i7 processor, and the option to include an Nvidia MX450 graphics card recommended for plenty of power and faster performance. The display screens for both laptops are touchscreen, but the Pantone-validated Pro Duo 15 OLED covers 15.6-inches, while the Duo 14 comes in at 14-inches without OLED. Pro Duo 15 OLED ensures 100% of the DCI-P3 color scale which, when compared with Adobe RGB, will expand deeper into reds and yellows. The optional tilt equips each laptop with an additional vent for airflow, improving both laptops’ general cooling systems. The screen pads can be configured with a UHD panel for a crisp and seamless transition from the main display screen and screen pad.
Some further improvements can be found in the new ZenBook Duo’s cooling system, which consists of a quieter fan and new Nvidia GPUs for more airflow and more expansive heatsinks. Just like its predecessor, however, the latest Zen Book Duo was built for functionality. The guttural undertaking of Asus’ first-generation model of the ZenBook Duo brought on 11th-generation Intel processors for faster speeds, a new Control Panel app that works to organize software and digital tools, an upgraded screen pad with UHD displays, and a slimmer finish. While only Asus’ ZenBook Duo 14 is currently available for preorder, the ZenBook Duo 15 OLED is expected for preorder come April 2021.
Both screen pads have an increased brightness of 400 nits and comprise widths just shorter than the laptops’ main display screens, coming in at 14.1-inches with a 9.5° optional tilt for the Pro Duo 15 OLED and 12.6-inches with a 7° optional tilt for the Duo 14.
The large touchpad turns into an optional Numpad.
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There is a new Control Panel app with a customizable dial, a slider and button decks for Adobe Creative Cloud apps.