This Custom BMW R 1300 R Superhooligan Pays Tribute To 50 Years Since Its First Daytona Victory

Fifty years ago this month, a team of engineers and riders rolled three air-cooled German boxer twins into Daytona’s paddock and lined them up against a field of screaming Japanese inline-fours that everyone assumed would bury them. Butler & Smith, BMW’s US importer at the time, had hired an aerospace engineer named Udo Gietl to prepare the R 90 S race bikes, a man who had previously worked for NASA and on Polaris submarines before turning his attention to motorcycle tuning. Gietl shortened the boxer’s horizontal cylinders to buy lean angle clearance, fitted titanium connecting rods, and replaced the stock twin rear shocks with a custom Koni monoshock adapted from a Formula 1 car.

What the bikes lacked in horsepower against the Kawasakis and Ducatis, they more than recovered in stability and handling. On March 6, 1976, Butler & Smith rider Steve McLaughlin crossed the line first in the inaugural AMA Superbike Championship Series race, with teammate Reg Pridmore a photo finish behind him. A third Butler & Smith bike, ridden by Gary Fisher, had led for several laps before a gearbox failure ended what would have been a storybook 1-2-3 sweep. BMW won that race, Pridmore won the championship at season’s end, and the Teutonic touring machine that Cycle World had nicknamed a “stone axe” had beaten the field at its own game.

Designer: BMW Motorrad

BMW Motorrad has now built the R 1300 R Superhooligan to mark that half-century anniversary, and if there is a more appropriate way to honor a chapter of racing history, it is hard to imagine what it would be. The one-off custom was assembled by a small internal team from the BMW Motorrad Custom Speed Shop, including designer Andreas Martin and color designer Theresa Stukenbrock, working from a stock R 1300 R as the foundation. The orange over carbon livery on the finished bike is an unmistakable nod to McLaughlin’s #83 R 90 S, with the race number itself relocated to a front number board mounted in place of a headlamp, a detail that communicates the build’s intent without any ambiguity.

The Ilmberger carbon bodywork wraps the boxer’s cylinders so completely that the motor reads almost like a monoblock, dissolving the traditional visual separation between engine and frame that defines most naked bikes. Blue-anodized fork legs on the extended Wilbers USD front end and matching blue frame rails on the aluminum rear subframe pull the accent color directly from McLaughlin’s 1976 livery, with additional blue brake calipers sourced from the BMW M 1000 RR superbike reinforcing the connection across the front axle.

The R 1300 R is already a serious machine in standard form, producing 145 hp and 110 lb-ft of torque from its 1,300 cc twin-cylinder boxer, but the Superhooligan’s performance upgrades go further than cosmetics. The Wilbers fork has been lengthened by 30 mm to increase lean angle clearance, a modification that directly echoes the cylinder-shortening work Gietl did to the original R 90 S for the same purpose. The M 1000 RR carbon front wheel improves steering response and reduces unsprung weight, while the Akrapovic titanium exhaust system with its carbon end silencer saves mass at the rear and adds the kind of mechanical bark that a build like this demands. CNC footpegs and fully adjustable Advik levers complete the track-ready ergonomic package. With all of it together, BMW rates the Superhooligan at 171 mph. There is no headlamp, which makes it ineligible for road registration, and while that is a minor tragedy, the bike was always going to the track rather than the street.

McLaughlin’s legacy extends well beyond that single Daytona photo finish. As the AMA’s riders’ representative through the early 1970s, he was the primary force behind getting Superbike racing elevated to national championship status in the United States, working alongside promoters and publishers to build the infrastructure that made the 1976 series possible. He later became the central figure in creating the World Superbike Championship, which launched in 1988 and remains one of motorcycle racing’s premier international series today. The AMA inducted him into its Hall of Fame, noting that without McLaughlin’s organizational work, the racing landscape the Superhooligan now celebrates might not have existed at all.

BMW Motorrad brand ambassador Nate Kern is racing the Superhooligan in round one of the Mission Foods Super Hooligan National Championship at Daytona this year, putting a competition-spec descendant of McLaughlin’s race-winning machine back on the same circuit where it all started. During the Daytona 200 weekend, the Superhooligan was displayed in the paddock alongside the original 1976 Butler & Smith R 90 S race bikes, with McLaughlin, Pridmore, Gietl, and Fisher’s daughters Heidi and Kimberly all present for the occasion. Few anniversaries in motorsport get marked with this much honesty.

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Insta360 X4 releases variant in collaboration with BMW Motorrad

Action cameras are pretty much in demand now in the age of content creation as they are more practical compared to using digital cameras or even smartphones. We see the more adventurous type of creators or even just “ordinary citizens” as they do things like surfing, mountain climbing, skydiving, or even something more mundane like walking. One of the more popular brands out there is Insta360 and now they have released a limited edition version in collaboration with BMW Motorrad.

Designer: Insta360

The Insta360 X4 BMW Motorrad Limited Edition is similar to the original version. The main difference is that you have the BMW Motorrad branding on the back, in case you want to flex that as you’re shooting. They don’t really specify if they want it to be used as you’re cruising on your expensive motorcycle, but those who will get this variant will probably use it for that purpose. The two brands previously collaborated on creating motorcycle action shots content.

But otherwise, it’s basically just the Insta360 X4 which is not bad in itself as it boasts of impressive features like it’s 72MP 360-degree lens system that can capture 8L 30fps videos and 5.7k 60fps videos. You can even do some slow-motion videos as it supports 4K 100fps, 5.7K 120fps, and 3K 240fps recording. Other things you can do with it is shoot 4K 30fps ultra-wide-angle videos with a 170-degree field of view and 11K time-lapse videos.

This action camera has other advanced features like a 360-degree active HDR, Flow State stabilization, 360-degree horizon lock, wind noise reduction, and an invisible selfie stick. So if you didn’t have this camera yet but would like to have one to go on adventures with you, and if you’re a BMW Motorrad fan, then this would be a good sign to get one. Well, that is, if you’re in China since they don’t have information yet if it will be available in other markets.

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BMW Motorrad x Vagabund electric bike has integrated umbrella and Teenage Engineering speaker

BMW Motorrad Austria has joined forces with design studio VAGABUND to create a custom CE 02 eParkourer ride. The electric bike has a futuristic vibe and retro flair that’ll appeal to Gen-Z and millennials too.

Unlike other electric scooters, this one-off ride gives a sneak peek of where the future of two-wheelers is headed. That’s because it has an integrated BT speaker, hidden umbrella and a strapped skateboard grip tape for all your city riding needs.

Designer: BMW Motorrad

The urban commuter will spark interest in electric bikes that can otherwise have the style and feature-rich element missing. It has a two-tone look which goes perfectly with the needs of the modern crowd. Coming on to the BMW CE 02 bike, it tops at a speed of 59 mph and we expect this special version to have the same 48-volt electric motor and drivetrain. It churns out a peak output of 11 kW and offers a range of 55 miles on a single charge. This bike differs in visual appeal as it has a bit more spark with the contrasted white accents. This white influence is carried onto the half-white wheels.

What makes this electric scooter distinct is the integrated OB-4 Magic Radio by Teenage Engineering and a running board with skateboard grip tape. That cool exhaust that you see is for aesthetics, as well as storing a foldable umbrella for the untimely downpour. All these added elements resonate well with the retro-futuristic vibe of the EV. Mixed with the white and black tones is the lively tan of the saddle.

BMW Motorrad has not detailed a lot about the CE 02 x Vagabund edition, however, it is ultra-exclusive simply because of the $549 TE speaker that has a minimalistic theme.

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