Action camera for your pet comes with built-in clip that fixes onto any collar

Ever looked at your pet and wondered what they’re thinking? Although that just isn’t physically possible given current technology, you can, however, see what they’re seeing! The KIVI is a GoPro-inspired camera that’s designed to strap directly onto a pet collar, giving you the most glorious PoV of all time. Just plug it on your dog while playing fetch or at the beach, or onto your cat while you’re at work, and you can live the good life right from their perspective. Plus I like the idea of being able to see yourself the way your pet sees you!

Designer: Eli Lan

The KIVI Pet Camera is an action cam designed to be collar-compatible. Although most cameras are human-centric, the KIVI raises the question – Why should sapiens have all the fun?!

Armed with a single lens sitting in a cube-shaped form (with a built-in flashlight no less), KIVI sits on your pet’s collar, recording everything they do and see. There aren’t any details on the action camera (given that it’s a form exercise and not a professional concept), but I’d imagine that without a display (like the one on the GoPro), the KIVI has a fairly long battery life. I wouldn’t be surprised if it had a robust stabilization system either, given how frisky pets can be.

The KIVI Pet Camera also comes with a charging dock that allows it to replenish its battery after a long day of recording.

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DJI Osmo Action 3 camera boasts stabilized 4K/120fps recording with unique dual screen setup

Compact action cameras are becoming ever so popular due to their quick nature of use and carrying aesthetics. GoPro has been the undisputed king in this product line, although DJI has not been far behind with the Action 2 modular camera. Now, the brand wants to attract a big chunk of users with a revamped design and fresh name.

Dubbed the Osmo Action 3, the action camera is more inclined towards a design language similar to the first model released in 2019 – the DJI Osmo Action. The look and design are going back to the roots of tried and tested realms of the action camera world for good.

Designer: DJI

Call it a coincidence or a measured move, but the DJI’s camera is announced at the same time as the GoPro’s Hero 11 action cams. For now, we zoom-in the focus on the DJI action cam only, since it has got some major revamps. The vlogging camera gets a beefed-up battery life, dual touchscreens (to access settings from front and back) and an optimized vertical shooting mode for content creators.

The action cam gets a 1/1.7-inch imaging system with shooting capability in a 155-degree field of view at 4K resolution (120fps). There’s the DJI PockSteady 3.0 image stabilization option even at 4K/120 fps settings which is a good option. DJI has brought the HorizonSteady option to keep the footage stable even with intense bumping or abrupt 360-degree rotation for people who are into dynamic adventure sports like surfing or skateboarding. The sweet spot between these two options is the HorizonBalancing feature for things like obstacle course runs.

DJI Osmo Action has a beefy 1770mAh Extreme battery that takes 50 minutes to charge and facilitates around 160 minutes of recording time. DJI has given precedence to heat management (the predecessor has overheating issues) with the resilience of temperatures as low as -4 degrees F. The 4x digital zoom-capable action cam also gets horizontal and vertical mounting to hook onto things like a helmet or handles.

For better audio recording control, the Osmo Action 3 cam has a three-mic stereo recording setup for eliminating wind noise, and voice controls for different scenarios. It also supports direct USB-C connections and external microphones too. Although modularity is no longer a feature now, the action cam has attachments and accessories like a waterproof case for shooting underwater, different mounts and a protective lens cover. The camera itself is waterproof to a depth of 52 feet without the casing.

The pricing for the DJI Osmo Action 3 camera starts at $329 for the Standard combo which comes with things like an extreme battery, horizontal-vertical protective mounting frame, quick-release adapter mount and adhesive base. Compared to the GoPro Hero 11 at $499 it is a cheaper option, and if can live up to its claim, users will fancy the DJI’s action cam!

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Insta360 ONE RS modular action camera lets you choose how you roll

GoPro may have made the action camera a household name, but the brand is no longer the dominant player in the market that it popularized. In addition to audacious clones, there have also been other brands that dipped their hands in the same cookie jar, sometimes with interesting twists and turns. Although it initially started out with 360-degree cameras, Insta360 has started making a name for itself in the action cam market in the past few years. Its latest take builds upon the foundations of a modular action camera that lets you decide how and where you want to start recording those precious memories and daring stunts.

Designer: Insta360

The Insta360 ONE RS definitely doesn’t look like your typical action camera. Most of these recording devices come as narrow boxes, while Insta360’s version is wider and is visually busier. And that’s just the default look because the Insta360 ONE RS can actually take on many forms, depending on how you combine the different lenses and accessories available for it.

If the Insta360 ONE RS almost looks like a Fisher-Price toy you can disassemble and reassemble, you won’t be too far from the mark. The camera’s modular system allows you to combine different parts and attachments together, though there are some that are basic to any combination. The wide red battery is, of course, necessary for powering everything, and you’ll need at least one camera lens and the “core” that contains most of the processing power as well as the touch screen monitor.

Other than those three, it’s almost fair game what you connect. In particular, you can have a few choices when it comes to lenses, including a typical 360-degree camera that has two lenses back to back, a new 4K Boost Lens, and a 1-inch wide-angle lens developed in collaboration with famed camera maker Leica. Additionally, you can actually combine the lens and the core in any position, so you can have the screen facing in the opposite direction like a typical action cam, or you can have it face the same direction as the lens for a vlogging setup.

The true test of Insta360’s modular promise actually comes with this second-gen camera. It is actually possible to mix and match parts from the older ONE R with the ONE RS, so you don’t have to buy the whole ensemble if you simply want to upgrade the lens or the core. It’s definitely a bold move that goes against conventional action camera business models where companies want you to buy new ones just to get new features, even if the older models are still completely serviceable.

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Sony Cybershot gets reimagined as an action cam in this concept

The last time I was on a skateboard was when I was 15 years old (don’t ask how long ago that was) and I wound up breaking my arm. While I probably will never attempt to get on one again, the sport has continued to be pretty popular along with other activities considered as “extreme sports” by others or simply just an active lifestyle (as compared to the sport of sitting on your couch watching Netflix).

Action cameras have been a thing the past few years as people who are into skateboarding, surfing, biking, etc wanted to capture their activities on camera. We’ve seen the likes of Go Pro, DJI, Insta360, and even established camera brands come up with their own version of action cameras. What if the beloved compact Sony Cybershot can also come up with their own variant of an action cam, this time specifically for skateboarders?

Designer: Jongmyoung Kim

A South Korean designer has come up with a redesigned Sony Cybershot and turned it into an action camera that skateboarders can use to capture their sweet moves. What he was able to do concept-wise is to come up with a detachable “subcam” that the skateboarder can wear while doing some tricks and turns. The camera has a 360-degree rotation and will have a dynamic screen switching capability so as to better match the needs of the action-heavy user.

The concept design seems to indicate that the live main cam and the sub cam can be used separately and together. The main camera can be placed in one static place and will serve as the live screen and capture the entire space the skateboarder (or other extreme sports user) will be moving in. The sub-cam meanwhile is attached to a body part either through a mount or a magnet and will serve as the actual action camera.

The sub-cam has a cylinder and hexahedron shape so it can have a freer rotation and it will be easier to strap it to the body, which is the main purpose of such a device. The main camera can also be attached with a strap so you can bring it around easier. There are also some photos that show both cameras becoming part of your outfit of the day although that may not be a priority for this action cam. The concept design seems pretty neat although actually creating one with the needed specifications and features may be another thing altogether.

It is also worth noting that Sony does have a couple of existing action cameras but they may not be specifically built for the needs of a skateboarder, which the designer has tried to address in his redesign.

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This Supreme One-Handed Editing Camera is all you need for your subculture activities

Concept Design Supreme One-handed Editing Camera

Supreme is one of the leading streetwear brands in the world today. Its style may not appeal to everyone but it is no doubt a well-known name even if the products are so expensive. The premium price, they say, is because of rarity and originality, plus the interesting collaborations it has with other popular fashion brands.

If you buy anything from Supreme, you’re cool—or so what many fans say. For others, they think the brand is overrated. It doesn’t matter what people think now if this Supreme One-handed Editing Camera becomes a reality.

Designer: Gunwoo Park

Supreme One-handed Editing Camera Render

A concept design by Gunwoo Park, this Supreme camera can be the ultimate compact camera for the free-spirited ones who like the outdoors. It’s not really a rugged digital camera but it’s designed for those into subculture activities like hip-hop or skateboarding. This group of people usually prefer capturing moving images as they are more active and creative.

Supreme One-handed Editing Camera Image

The Supreme camera allows you to record a moment while editing images with just one hand. It’s like holding a smartphone in one hand but the camera part is more powerful. The designer was aiming for a very compact gadget that can work as an action camera and an editing machine.

The design takes inspiration from the past decades, more notably the 90s. It’s heavily influenced by the Walkman and the early digicams with all the buttons. This one actually reminds me of the Flip Mino Video Camera Recorder from mid-2000s.

Supreme One-handed Editing Camera

Concept Supreme One-handed Editing Camera Design

The retro-style Supreme Camera looks neat and smooth. We see four color options from red to white, purple, and black. It’s about the same size as a regular smartphone so it perfectly fits one hand, allowing you to work on images or videos quickly. The lens occupies about a third of the front while the signature red Supreme logo sits on the other end. Near the lens is an LED flash. At the top edge, we see four lights that could be showing the battery level.

Deisgn Concept Supreme One-handed Editing Camera

One side of the camera is curved while the other edge where five media buttons (Record/Play/Forward/Next/Zoom) are slightly recessed is flat. At the bottom, there is a slot for the memory card and battery. On the rear, a huge screen is present. We doubt it is touchscreen because there are physical buttons underneath to access the Menu, clock or timer, exposure, flash, and delete.

Supreme One-handed Editing Camera Design

The simple retro style is combined with the right choice of materials such as plastic, metal, and silicone. The main body appears to have a metal finish while the buttons are made of plastic. The silicone part could be for the Supreme tag that hangs from one corner. Use the tag to keep the device safe and secure in your hand.

Supreme One-handed Editing Camera Image

Supreme One-handed Editing Camera Design Concept

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Apple iCam Pro action camera is for content creators who’ve had enough of GoPro Hero10

An iPhone 13 like action camera, but in a sleeker and smaller form factor. Yes, that’s what Apple could consider for the growing action sports market and content creators who are always on the lookout for compact cameras capable of shooting amazing video. Could the iCam Pro concept with a triple-cam setup be the catalyst to our craving for an Apple action camera?

Action cameras have their own set of merits which make them the preferred choice for capturing the moment, rather than carrying bulky DSLRs or shooting with premium phones. The latter can take the photography and videography to the next level but cannot be compared to action cameras when it comes to stabilization and wide-angle shooting prowess in high resolution and frame rates. No doubt content creators swear by the GoPro Hero10, Insta360 ONE R, and DJI Osmo Action for their versatility.

Designer: Diego Valdés

If you’ve always wondered why Apple doesn’t aspire to make an action camera, then you’re not alone. Given the video shooting capabilities of the Apple iPhone Pro 13 Pro Max (and predecessors as well) the Cupertino giant will logically have a good hand if such a product is developed in the future. The iCam Pro concept by Varun Anand gave us a tangible view of the possibility Apple action will bring to the fore. Now another concept dubbed iCam Pro (Yes, it’s called exactly the same) portable sports camera captures the imagination to give us even more reason to root for such a product (I hope executives at Apple are secretly reading this piece).

The iCam Pro conceptualized by Diego Valdés (aka. Diego Valoro Design) is a miniaturized version of the iPhone 13 – of course with a slightly different utility of documenting extreme experiences. The triple-camera module setup is a detour from the convention of a single potent camera on such sports cameras. This could be a USP for a brand like Apple who’ll foray into a very competitive space dominated mostly by GoPro. The slimmer, more rectangular shape of the action camera will give prospect users the freedom to carry it in the pocket of their jeans without getting uncomfortable. The choice of colors and materials will also play a part in the success of iCam Pro, if we happen to ever see one in real life.

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The wide-angled action camera just got a pretty impressive 360° makeover with this Xiaomi concept

Designed to rival the GoPro, the Insta360, and the newly launched (and highly impressive) DJI Action Cam 2, this sweet little number comes with the Xiaomi brand name emblazoned on it, although it’s just a concept from the mind of Michal Dufka, a budding concept artist and designer based out of Prague.

Titled the Xiaomi Mi Action 360, the camera is a compact device no larger than most action cameras… although it does have a key difference – it comes with a swiveling wide-angle lens that turns regular photos into immersive 360° panoramic shots, allowing you to capture much more than you could with just a generic action cam.

While DJI’s Action Cam 2 focused on ease of use and an abundance of feature-rich modules to make capturing simpler on land and at sea, the Mi Action 360’s design brief is simple – “Capture Everything”. With what looks a lot like an eyeball that independently moves to scan the surroundings, the camera’s movable lens turns photos into panoramas, and lets you easily take panning shots while recording video. The eyeball-shaped lens sits within a rectangular camera body, which comes with a simplified interface with just two buttons, and a small display that acts as a viewfinder while also giving you details about your capturing conditions and quality. The display comes touch-enabled too, allowing you to toggle shooting modes, letting you control the rotation of the camera lens either pre-capture or during capture.

The Mi Action 360 overall champions a rather ‘less is more’ aesthetic. The two-button interface aside the camera’s body also has a battery level indicator, an in-built microphone, and two tripod mounts that let you hook your action camera onto tripods, selfie sticks, or a host of other mount-compatible accessories. It doesn’t match up to the DJI Action Cam’s magnetic mounting system, which I’ve declared my love for pretty publicly. That being said, the Mi Action 360’s core capabilities are entirely different, and judging by the size of the lens, this little bad boy should quite easily be able to capture 360° HDRI images in 4K, which would make for great immersive VR content. It’s a shame this camera’s just a concept… although here’s hoping that an exec at Xiaomi sees this design.

Designer: Michal Dufka

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DJI’s latest action camera just made the GoPro look like an expensive hunk of plastic





With an incredibly diverse eco-system of snap-on modules that let you practically attach the camera anywhere you want, the DJI Action 2 is what you get when you create a camera after intense research and design-thinking… not by simply copying what the rest of the market is doing.

Drone and gimbal makers extraordinaire, DJI seems to be completely disrupting the non-smartphone consumer camera market. The OM, Osmo, and Pocket give you a set of really powerful stabilized on-ground recording capabilities, while DJI’s drones really speak for themselves… With the Action 2, however, the company hopes to conquer yet another market that was up until now dominated by GoPro.

“The blueprint of an action cam is a familiar one – tough, waterproof, in a compact body”, says the narrator in the video above… and in doing so, perfectly describes the pit into which most tech companies fall – the pit of the ‘template’. It’s easy to be the second or the third best company in any domain… simply follow your biggest competitor and provide ‘the next best option’ for consumers to consider. This is something most action cameras have been doing by simply recreating what the GoPro pushed out. Once you hacked the template, you could make your action camera cheaper, have more memory, have a better battery, or cloud storage, and voila… your product was a worthy competitor to the GoPro. What the Action 2 aims at doing is redrawing that template by asking itself “If the GoPro didn’t exist, what would an action camera in 2021 look like?”

What the Action 2 gets right with its design isn’t just the camera (after all, DJI’s cameras are pretty fantastic to begin with) but rather how the camera is operated. The company designed an exhaustive list of modules, holders, and even accessories to go with their camera, all of which affix themselves to the Action 2 using an incredibly powerful set of magnets (a la MagSafe). The modules simply snap on or snap off, and give you a variety of use-cases, from being able to hold the camera in your hand, fix it to your chest/arm/head, attach it to your helmet, handlebar, or dashboard, place it on a steady surface, or even go underwater with it. If there’s a place you could take your Action 2, or an activity you could conduct with your Action 2… DJI’s thought of it and designed a module/accessory for it.

In many ways, this holistic approach is GoPro’s undoing. The way DJI’s modules just magnetically snap on or snap off the Action 2 make it really easy to use the camera anywhere and anyhow… and the camera’s all-terrain + waterproof design, 155° Super-Wide lens, powerful digital stabilization algorithm, and the 4-microphone recording setup make the Action 2 an incredibly compelling purchase.

Perhaps the Action 2’s most defining feature (and you’ll see it practically all their images) is the snap-on touchscreen module. Traditionally, all action cameras have lenses on the front and displays on the rear… and that’s great for filming everything except yourself. DJI’s Front Touchscreen Module basically lets you turn the action camera into a wide-angle vlogging camera. The module snaps right on and lets you attach other accessories like the tripod, selfie stick, car-mount, etc. Moreover, snapping it on doesn’t just give you a front-facing extra screen… it gives you an extra battery pack too, doubling the Action 2’s recording time to 160 minutes, and also adds extra mics for crisper audio recording – a feature that vastly benefits vloggers and influencers who want to be in the spotlight.

Apple ActionCam with advanced functionality could be GoPro’s nemesis





Think of action cameras, and the first name that instantly pops up is GoPro Hero. If you are obsessed with the nerdy action cams on the market, then DJI Osmo and Insta360 are the subsequent best bets for your crazy adventures or sporting activities. While dethroning GoPro is an arduous task – what if  Apple ever decided to make an action camera that actually resonates with the current userbase? The result will be an action cam that leverages Apple’s hardware and software prowess!

Italian designer Antonio De Rosa believes an Apple action cam is a realistic possibility in a landscape of current-gen geeky gadgets. Apple and an action cam would not be something out of the ordinary for the Cupertino giant to create. So, Antonio leaves me in awe with the Apple AirCam, which is no more significant than the AirPods Pro case. It carries a similar design language to the case with the obvious addition of an LCD screen display on the front and the big camera sensor on the backside. If you look closely, this lens is accompanied by a small Apple Watch-like screen, perhaps to click selfies and display vital heads-up information. There is a single shutter button on top to keep things as simple as possible. On the sides, there is space for USB-C and SHDC card slots to make data transfer seamless and load the camera with additional memory.

Since we are talking about an Apple action camera sometime in the future, it has got to have wireless charging for sure. Current GoPro versions use 16mm f/2.8 lens with 4K @60fps or 5K @30fps video shooting capabilities. Apple ActionCam needs to be better than that if we assume it’s going to arrive in 2022. Functionality-wise, Siri voice assistant support and Memoji options are a given. Antonio imagines the Apple action camera in striking military green, bubblegum pink, sea green, cool blue, and silver colors. So, would I want to have this thing in my backpack at all times? A definite yes!

Designer: Antonio De Rosa

Apple meets GoPro in this action camera designed for every adventure enthusiastic influencer!

Conceptualizing new technology using the design language of iconic brands like Apple and GoPro is a hard feat, but when done right, it makes you wonder why the product doesn’t already exist. Apple is known for its minimalist and sleek product designs, with every new generation, the iPhone seems to get even slimmer and glossier than its predecessor. GoPro takes on a more rugged approach to their design, delivering durable, weather-resistant, and pocket-friendly action cams. Varun Anand conceived and visualized the iCam Pro, an Apple and GoPro-inspired minimalist action camera for the modern thrill seeker, merging the two giant brands together.

Inspired by living life on the edge and documenting travels along the way, the iCam Pro was conceptualized using top-grade technology fit for the adventure seeker who isn’t about to be held back by limiting camera setbacks. Equipped with Apple’s A12Z Bionic Chip, the concept of iCam Pro boasts lightning-fast feedback and the same power efficiency we’ve all come to expect from Apple. In addition to its ultra-fast microchip, the iCam Pro comes outfitted with LiDAR sensors, an advancement in camera technology that fills out Apple’s camera to take videography to another level. LiDAR sensors essentially use remote sensing to examine the Earth’s surface, and all of its nooks and crannies to deliver photos that are as close to the real thing as you can get from phone cameras. In a similar vein, a 12 MP ultra-wide sensor expands the camera’s view to deliver fuller photos, while the iCam Pro’s 22 MP wide camera captures crystal clear colors for more realistic documentation.

Today’s social media industry expects vloggers and influencers to come prepared with the most technologically advanced cameras to document their adventures in their truest form. Boasting a waterproof rating of 1 ATM, the iCam Pro was conceptualized to be water-resistant for up to ten meters deep, and the camera’s new underwater camera would allow users to take 60fps underwater shots, the same frequency rate used by sports cameras to capture slow-mo and action footage. Since the iCam Pro was created using Apple’s design language, Anand also thought to include all the perks that come with an iPhone, including access to photos, music, iCloud, as well as Face ID authentication.

Designer: Varun Anand

While Apple is known for more simple, minimalist designs, GoPro is rugged and versatile.

The sleek build of iCam Pro is immediately recognized as an Apple-inspired product, with rounded edges and full screens.

Boasting the speed of an A12Z Micro Bionic Chip, the iCam Pro would deliver lightning-fast feedback.

Anand was sure to include all the perks that come with Apple products, including iCloud, photos, and a music library.

iCam Pro’s ultra-wide cameras would capture fuller footage for more realistic documentation.

With a water resistance level of 1 ATM, the iCam Pro can reach depths of 10 meters and take photos underwater.

Unlike other action cameras on the market, the iCam Pro would not be battery-operated. Instead, the iCam Pro would operate on wirelessly charged power.