Tag Archives: Branding

Hyundai’s IONIQ Pixel Toy Illuminating the Future and the Evolution of EV Design

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In a dynamic era of electrified mobility, Hyundai Motor Company has embarked on a groundbreaking journey with the launch of its dedicated electric vehicle brand, IONIQ. Committed to redefining the automotive landscape, Hyundai’s vision for the future is not only reflected in its state-of-the-art electric vehicles but also in the innovative and visually captivating accessories that accompany them. One such standout item is the IONIQ Pixel Toy Flashlight, a creation by Citrus that seamlessly encapsulates Hyundai’s commitment to pushing the boundaries of design and technology.

Designer: Citrus design

At the heart of the IONIQ Pixel Toy Flashlight lies the inspiration drawn from Hyundai’s main design theme, Pixel. The company has ingeniously utilized parametric pixel lights as a design signature across its award-winning electric vehicles. This unique design language is not just a visual delight but symbolizes a journey that connects the past (analog), present, and future (digital). This common thread is integral to Hyundai’s EV design philosophy, signifying a harmonious blend of heritage and futuristic innovation.

The distinctive front pixelated lights of Hyundai’s electric vehicles are not merely a design choice; they represent a unique and unmistakable signature for the IONIQ series. These small cubic light clusters showcased prominently on the ’45’ concept EV and IONIQ 5, have become synonymous with Hyundai’s commitment to innovation. These pixel lights aren’t confined to the exterior; they also make an appearance inside the charging door, providing illumination regarding the charging status and the amount of charge.

As Hyundai Motor Company continues to shape the future of electric mobility, the Pixel Toy Flashlight serves as a tangible representation of the brand’s dedication to creating a cohesive and visually stunning ecosystem around its electric vehicles.

In the world of electric mobility, Hyundai’s IONIQ Pixel Toy Flashlight stands out as more than just an accessory; it’s a symbol of innovation, design excellence, and a bridge between the past and the future. As Hyundai Motor Company continues to lead the charge in the electric vehicle revolution, the Pixel Toy Flashlight serves as a shining example of how cutting-edge design and technological advancements can be seamlessly integrated into everyday products, bringing the future of mobility into the hands of consumers.

The post Hyundai’s IONIQ Pixel Toy Illuminating the Future and the Evolution of EV Design first appeared on Yanko Design.

Razer Blade 16 x Automobili Lamborghini Edition doubles down on the gaming laptop’s speed

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Although they started out making gaming mice and other PC accessories, Razer has been making gaming laptops for over a decade now. Although there are plenty of powerful laptops, gaming laptops have always been considered to be the race cars of the market. Given that association, it was probably only a matter of time before Razer decided to put that spin on one of its laptops. That day is today with a limited edition of the Razer Blade 16 dressed in the iconic Lamborghini design language to send a clear message that this gaming laptop is more than just fast, it’s a speed demon when it comes to delivering performance and versatility. Presuming, of course, that you can get your hands on one.

Designer: Razer

The Razer Blade 16 isn’t exactly a new model, having been launched earlier this year. It is, however, still the brand’s poster child, bearing the best of the best it has to offer for a smooth gaming experience. In addition to the latest specs, such as an NVIDIA GeForce RTX 4090 and a 13th-gen Intel Core i9 HX processor, the laptop also boasts the world’s first and so far only dual-mode Mini LED display that supports both UHD+ 120Hz and FHD+ 240Hz resolutions. Such features benefit not only gamers but also content creators, especially those that rely heavily on graphics performance.

With the Automobili Lamborghini branding for this limited run of the Blade 16, Razer wants to really drive home the comparison with a supercar. Of course, neither company would be satisfied with simply slapping on the Lamborghini logo and calling it a day, so they went all out on the details and even the construction of a laptop that tries to put you in the driver’s seat of a race car turned computing speedster.

The chassis, for example, is made from a single custom CNC-milled aluminum block to provide the optimum strength-to-weight ratio. The resulting housing is then finished with an anodized coating of Lamborghini’s signature Arancio Apodis orange set against a matte black surface. The Lamborghini branding doesn’t stop there, of course, and almost every nook and cranny bears the automobile maker’s marque. USB ports, for example, are accented in the same color, and both the backlight color and the custom boot-up animation also bear this hue. The laptop even comes with a free copy of the GT World Race Challenge video game just to really drive home that image.

With such luxurious detailing and a partnership with a luxury car brand, you can probably guess that this won’t be an easy product to get your hands on. Never mind the astounding $4.999.99 price tag and exclusivity in the US, the Razer Blade 16 x Automobili Lamborghini Edition will only be available in a very limited run of 150 units, so it will be a race, pardon the pun, to get one.

The post Razer Blade 16 x Automobili Lamborghini Edition doubles down on the gaming laptop’s speed first appeared on Yanko Design.

The Roadfix is a Dyson Award-winning trolley that fills potholes (and turns them into advertisements)

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Roadfix fills potholes with concrete and advertisements

Have you ever looked at a pothole on the road and thought, “Hey, that would be a good place for an ad”? Me neither… but this Dyson Award-winning trolley turns bad roadways into an opportunity for brand marketing.

I can’t really tell if the Roadfix is dystopic or an incredible idea to get brands more involved in civic maintenance. Either way, the device helps fix holes and cracks in old or badly made roads/pavements, and also provides a neat spot for a company to add their logo… let me explain.

Roadfix fills potholes with concrete and advertisements

Functioning as a cross between a paint roller and a cookie cutter, the Roadfix is a push-operated trolley-shaped device that easily fills in potholes with concrete. While doing so, it also stamps out a company’s logo on the fresh concrete, acting as a free bit of branding while letting pedestrians know that the brand is involved in maintaining its city.

The way the Roadfix works is simple. Inside the Roadfix’s container, water and cement powder are mixed together using a whisk driven by the electric motor inside the rear wheel. Once the mixture is ready, the operator rotates the box forward using the dedicated button on the handle, while opening the lid with the other button to release the concrete from the bottom effectively filling the pothole. Simultaneously, a custom-made roller with a company’s branding/logo will roll on the wet concrete, compacting it while also leaving behind an impression of the logo, like a stamp.

Roadfix fills potholes with concrete and advertisements

The idea for the Roadfix came to a bunch of Italian designers as the best way to maintain roadways by enticing large companies and institutions with the prospect of free branding. While civic maintenance is usually up to the local municipality, the Roadfix privatizes it in a way, allowing advertising companies and private companies to involve themselves in repairing and maintaining a city’s infrastructure. While this does set a precedent that allows capitalism to literally cement itself into our societies, it really helps private entities maintain their neighborhoods without having to deal with the slow-moving nature of bureaucratic institutions like a city municipality. In this instance, advertising companies will partner with the municipalities and get Roadfix trollies through them. Using this as just one of their many offerings (like billboards, posters, social reach), ad companies can then reach out to businesses to help promote them.

Roadfix fills potholes with concrete and advertisements

Domino’s Pizza tried something similar in Texas back in 2018, partnering with CP+B (an ad agency) over the campaign. Claiming that bad and bumpy roads were ultimately affecting the quality of their pizza as they were being delivered, Domino’s arranged for a maintenance crew to fill major potholes on roads and even had the filled holes spray-painted with the company’s branding. The Roadfix aims at turning that one-off campaign into a more regular occurrence. This way, private entities, and ad agencies are incentivized to be much more invested in keeping their roads and pavements pothole-free, while the city municipality can rest assured knowing that the city’s infrastructure is being maintained.

A National Winner of the James Dyson Award, Roadfix now progresses to the international leg of the award program, with the results being announced on October 13th.

Designers: Alessio Puleo, Silvana Migliozzi & Luca Grosso

Roadfix fills potholes with concrete and advertisements

The post The Roadfix is a Dyson Award-winning trolley that fills potholes (and turns them into advertisements) first appeared on Yanko Design.

IKEA and more iconic brands store renders that draw inspiration from their products, soul and essence!

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Eslam Mohamed is a graphic designer whose collection of work has piqued my interest and quite honestly captivated me! He creates 3D renders of conceptual stores and booths of famous brands. But these aren’t ordinary store models, these little concepts draw major inspiration from the product range, soul and essence of the brand itself! For example, he modelled a Starbucks booth after the quintessential Starbucks cup! He even created a McDonald’s booth shaped after a soft-serve cone. Each of his designs is innovative, intriguing and exciting! If they ever manage to become a reality, I’m sure they would become a worldwide wonder! Let’s cross our fingers and hope for the best.

Designer: Eslam Mohamed

This IKEA logo is by far Eslam’s most popular work! The smartly created logo has been modelled to display what the brand sells or does in reality! Each of the letters have been modelled after a piece of home furniture or appliance. The I represents a bathroom counter or sink. The K is a combination of a kitchen stove, exhaust, shelving unit, and dinner table! The E is a bedroom wardrobe, whereas the A is a shelving unit for the living room with space for a TV, books, and other knick-knacks! This piece of work is my personal favourite.

This little Starbucks booth has been modelled after the Starbucks cup! You can spot the mini coffee machine and the coffee cups within the booth. Eslam designed the booth in two colour schemes – one in the quintessential green and white Starbucks theme, and the other one in a darker sultrier coffee shade!

I spent the majority of my childhood sipping on Tropicana’s mixed fruit juice! Those cute little juice boxes have been an integral part of our childhood. And Eslam created a Tropicana booth shaped after the tiny tetra packs we sipped our juices from. Don’t forget to notice the nutrition facts printed on the side of the mini store!

Nutella & Go! is probably one of my all-time favourite snacks! Malted breadsticks dipped in a yummy hazelnut spread? Sounds like heaven to me. And I guess Eslam had the same sentiments because he created a mini Nutella store shaped after a Nutella & Go! box. Imagine dashing off to the nearest Nutella store to grab a jar of your favourite spread? How convenient!

Eslam also designed two Coke stores modelled after two different types of crates used to store and carry Coke. The first one is more of a vending machine style booth, whereas the second one is a proper walk-in store. How excited are the Coca-Cola lovers after seeing these renders?!

Of course, McDonald’s had to be a part of Eslam’s collection! It is everyone’s favourite fast-food chain. He created two options for a McDonald’s booth. One is shaped after the box in which McDonald’s serves its burgers and the second is shaped after a soft-serve ice cream cone!

These book store designs are something I would love to see in reality! Modelled after piles of books placed horizontally and vertically, these stores are a dream come true for all book lovers. Peep the little pencil sofa lamps in the second model!

This conceptual camera store is so innovative and unique! The roof of the store has been shaped after a camera. The transparent floor-to-ceiling windows let you glimpse into the store. Did the little camera reels placed around the store catch your attention as well?

This Staedtler stationery shop has been modelled after the iconic Staedtler pencil! I love stationery, and wouldn’t mind visiting a stationery store like this from time to time. He’s even incorporated pencil shavings in the render by creating mini trees from them!

This Nestle coffee pump could be the future! Imagine driving up to one of these, and grabbing a cup of coffee, the same way you would drive to a petrol pump to fuel up your car.

Leveraging Bloggers For Sustainable Branding

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Blogging and social media marketing have been the hottest topics during the decade. The rapid increase in the popularity of bloggers and social media users have triggered the marketing mavens to leverage their influence for branding purposes. But, how exactly is it done? In this article, you’ll find a step by step guide to market your business and grow as a brand using blogger outreach and influencer marketing. 1. Realize What You Need First things first, you must realize what is it that you expect out of your blogger outreach. Is it exposure? Or is it something more generic, such…

The post Leveraging Bloggers For Sustainable Branding appeared first on Trendy Gadget.

Facebook hopes a new logo will distract you from its problems

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The rumors were true: Facebook has decided that a rebranding is in order. The company has introduced a new corporate logo and brand strategy that it hopes will more clearly distinguish Facebook the company and its individual apps. There's not much...