Tag Archives: Marketing
KFC slips ads into Spotify Premium through artist profiles
You might not avoid ads in Spotify just because you pay for a Premium account. KFC Middle East and the ad agency Memac Ogilvy recently ran a promo campaign for the Kentucky Burger by taking over the profiles of artists Flipperachi, Moh Flow and Sh&e...
Snapchat will host exclusive NBC Olympics coverage
The 2020 Olympic Summer Games don't commence for six months, but plenty of marketing work goes into the international event well beforehand. NBC, which owns the media rights to the Olympic Games, has renewed its deal with Snap to publish daily covera...
NY Attorney General sues Juul for deceptive marketing
Yesterday, California filed a lawsuit against e-cigarette company Juul for allegedly targeting underage Californians with its marketing and sales practices. Today, New York Attorney General Letitia James announced a similar lawsuit against Juul "for...
California is suing Juul for allegedly targeting minors
California is suing e-cigarette maker Juul. The lawsuit alleges that Juul targeted underage Californians with its marketing and sales practices, failed to warn consumers of their exposure to chemicals linked to cancer and birth defects, failed to pro...
Amazon told to stop tricking UK users into signing up for Prime
Think Amazon is a little too eager to sign you up for Prime? You're not alone. The UK ad industry's Advertising Standards Authority has ruled that an Amazon promo for Prime was "likely to mislead" and could have tricked users into subscribing to th...
Samsung’s ‘SpaceSelfie’ balloon crashed in someone’s yard
Samsung is learning first-hand about the risks of using high-altitude balloons for promotional stunts. A Michigan couple found the phone maker's "SpaceSelfie" balloon (meant to pitch the Galaxy S10) in their yard after it crashed to Earth on October...
The FTC is reportedly investigating Juul’s teen marketing tactics
Juul is facing yet another investigation. This time, the Federal Trade Commission (FTC) is looking into the company's marketing practices. It will decide whether Juul used deceptive marketing, including targeting minors and using social media influen...
The North Face gamed Wikipedia to boost Google searches
Apparel giant The North Face apparently resorted to some less-than-scrupulous tactics to ensure its gear stood out in search results. The Wikimedia Foundation reported that The North Face and its ad agency Leo Burnett Tailor Made admitted to having...
Samsung’s US marketing lead quits following department investigation
Samsung's US marketing team is in the midst of turmoil, and that might include some high-profile casualties. Wall Street Journal sources claim that Samsung recently fired "several" workers in its American marketing division after an internal investi...