Tag Archives: McDonald’s

McDonald’s Built a Backpack With Side Pockets That Hold Actual Fries

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Fast food brands have long extended their identities beyond the menu, but branded merchandise tends to follow a familiar template. A logo on a tote, a seasonal hoodie, maybe a novelty cup tied to a promotional window. There’s rarely much design ambition involved, and the results are usually forgotten by the time the campaign ends. McDonald’s China just made a strong case for doing it differently.

To celebrate the 12th edition of its annual Big Fries Day, the brand released a limited-edition backpack modeled almost exactly after the brown paper takeaway bag that goes home with every order. The connection isn’t superficial. The Big Fries Backpack translates McDonald’s own delivery packaging into a wearable object, keeping the visual language that makes it immediately recognizable and adding enough functional detail to make it more than a costume.

Designer: McDonald’s China

The concept started with a fan. A Chinese craft blogger had created a handmade backpack modeled after McDonald’s takeaway packaging and shared it online. The design attracted attention, and McDonald’s China worked with the creator to develop it into an official product, tying the release to Big Fries Day, an annual event held since 2015 around the Chinese solar term Dashu, also known as Major Heat.

Big Fries Day gets its name from a pun. Dashu, the Chinese solar term for Major Heat, sounds nearly identical to “da shu,” the shorthand for large fries, giving McDonald’s a seasonal hook that’s culturally specific and easy to build around. The backpack fits that same logic, turning the most recognizable piece of McDonald’s packaging into something fans could actually put on their back and walk out the door.

The exterior is made from a lightweight DuPont paper material that mimics the texture of a real takeaway bag, with the Golden Arches on the front alongside printed fry graphics and folded-bag details. A detachable charm shaped like a McDonald’s order receipt hangs from the bag, and the zipper pulls are designed to look like individual fries dipped in ketchup. Every visible element draws from the same ordering ritual.

The most conspicuous feature is a pair of red side pockets shaped like McDonald’s fry cartons. They attach to either side with Velcro and can hold actual fries, though keeping greasy food against a paper-textured backpack is one of those decisions best left to the owner. They detach easily when a cleaner profile is preferred, and a dedicated compartment inside the bag is reserved specifically for ketchup packets.

Inside, the novelty gives way to a practical design. The main compartment includes dividers and fits a 13- or 14-inch laptop, making the bag functional for a daily commute rather than just a conversation piece. The shoulder strap is also designed to hold a fry carton upright, which is either a brilliant detail or a very public declaration of priorities, depending on how you feel about eating on the go.

The post McDonald’s Built a Backpack With Side Pockets That Hold Actual Fries first appeared on Yanko Design.

McDonald’s-inspired Nike Book 2 bring Arizona Desert colors to your next everyday basketball sneaker

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Signature sneakers rarely manage to feel personal anymore. Most arrive overloaded with athlete branding and colorways engineered more for resale culture than everyday wear. Devin Booker’s Nike Book 2 collaboration with McDonald’s takes a surprisingly different route. Instead of leaning into fries-and-burgers nostalgia, the sneaker pulls inspiration from one of Arizona’s oddest landmarks — the turquoise-arched McDonald’s in Sedona — and turns it into a basketball shoe that feels more rooted in place than corporate crossover hype.

At first glance, the Nike Book 2 “Sedona” barely resembles a McDonald’s collaboration at all. The sneaker trades loud fast-food colors for sandy beige uppers, dusty earth tones, and soft turquoise accents inspired by the famous Sedona McDonald’s location, which swapped its golden arches for turquoise ones to better blend with the city’s iconic red rock surroundings. It’s the kind of hyper-specific regional detail that could have easily become gimmicky, but Booker’s growing signature line has consistently worked best when it stays connected to Arizona culture rather than chasing trends.

Designer: Nike x McDonald’s

The design itself continues the Book series’ understated approach to basketball footwear. Where many modern performance sneakers rely on exaggerated shapes and futuristic layering, the Book 2 keeps things clean and wearable. The low-cut silhouette looks closer to a lifestyle sneaker than a traditional on-court model, borrowing cues from retro Nike runners and skate shoes while still packing modern basketball tech underneath. Nike equips the sneaker with a forefoot Air Zoom unit, Cushlon 3.0 cushioning, and a lightweight molded upper designed around Booker’s preference for responsive movement and minimal bulk.

That balance between performance and casual wearability is what gives the Book line its identity. Booker has never approached his signature shoes like loud statement pieces; they feel more like sneakers designed by someone who genuinely cares how they look off the court. The “Sedona” colorway pushes that idea even further. The cracked leather details, aged textures, and muted desert palette make the sneaker feel intentionally lived-in, almost like something discovered on a road trip through Arizona rather than a highly manufactured sports collaboration.

McDonald’s also seems aware that the appeal here extends beyond basketball fans. Instead of limiting the partnership to standard product placement, the company built a broader campaign around Booker’s connection to the Southwest. Promotional visuals lean heavily into desert imagery, road-trip aesthetics, and surreal humor, including a campaign video featuring Booker wandering through Sedona alongside a silent Ronald McDonald appearance that somehow feels strange and perfectly on-brand at the same time.

The collaboration also arrives with a Friends & Family sweepstakes through the McDonald’s app, giving select customers access to an exclusive variation of the sneaker with the purchase of specialty beverages. A dedicated pop-up event tied to the release is also expected ahead of launch, reinforcing how brands increasingly treat sneaker drops more like cultural events than product launches. The McDonald’s x Nike Book 2 “Sedona” sneaker is scheduled to release on June 2 through Nike SNKRS and select retailers for $155.

The post McDonald’s-inspired Nike Book 2 bring Arizona Desert colors to your next everyday basketball sneaker first appeared on Yanko Design.

McDonald’s-inspired Nike Book 2 bring Arizona Desert colors to your next everyday basketball sneaker

Posted on by

Signature sneakers rarely manage to feel personal anymore. Most arrive overloaded with athlete branding and colorways engineered more for resale culture than everyday wear. Devin Booker’s Nike Book 2 collaboration with McDonald’s takes a surprisingly different route. Instead of leaning into fries-and-burgers nostalgia, the sneaker pulls inspiration from one of Arizona’s oddest landmarks — the turquoise-arched McDonald’s in Sedona — and turns it into a basketball shoe that feels more rooted in place than corporate crossover hype.

At first glance, the Nike Book 2 “Sedona” barely resembles a McDonald’s collaboration at all. The sneaker trades loud fast-food colors for sandy beige uppers, dusty earth tones, and soft turquoise accents inspired by the famous Sedona McDonald’s location, which swapped its golden arches for turquoise ones to better blend with the city’s iconic red rock surroundings. It’s the kind of hyper-specific regional detail that could have easily become gimmicky, but Booker’s growing signature line has consistently worked best when it stays connected to Arizona culture rather than chasing trends.

Designer: Nike x McDonald’s

The design itself continues the Book series’ understated approach to basketball footwear. Where many modern performance sneakers rely on exaggerated shapes and futuristic layering, the Book 2 keeps things clean and wearable. The low-cut silhouette looks closer to a lifestyle sneaker than a traditional on-court model, borrowing cues from retro Nike runners and skate shoes while still packing modern basketball tech underneath. Nike equips the sneaker with a forefoot Air Zoom unit, Cushlon 3.0 cushioning, and a lightweight molded upper designed around Booker’s preference for responsive movement and minimal bulk.

That balance between performance and casual wearability is what gives the Book line its identity. Booker has never approached his signature shoes like loud statement pieces; they feel more like sneakers designed by someone who genuinely cares how they look off the court. The “Sedona” colorway pushes that idea even further. The cracked leather details, aged textures, and muted desert palette make the sneaker feel intentionally lived-in, almost like something discovered on a road trip through Arizona rather than a highly manufactured sports collaboration.

McDonald’s also seems aware that the appeal here extends beyond basketball fans. Instead of limiting the partnership to standard product placement, the company built a broader campaign around Booker’s connection to the Southwest. Promotional visuals lean heavily into desert imagery, road-trip aesthetics, and surreal humor, including a campaign video featuring Booker wandering through Sedona alongside a silent Ronald McDonald appearance that somehow feels strange and perfectly on-brand at the same time.

The collaboration also arrives with a Friends & Family sweepstakes through the McDonald’s app, giving select customers access to an exclusive variation of the sneaker with the purchase of specialty beverages. A dedicated pop-up event tied to the release is also expected ahead of launch, reinforcing how brands increasingly treat sneaker drops more like cultural events than product launches. The McDonald’s x Nike Book 2 “Sedona” sneaker is scheduled to release on June 2 through Nike SNKRS and select retailers for $155.

The post McDonald’s-inspired Nike Book 2 bring Arizona Desert colors to your next everyday basketball sneaker first appeared on Yanko Design.

McDonald’s New Drinks Come With a $58 Fashion Accessory

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Fast food collaborations have a way of catching me off guard at this point. I’ve accepted that pretty much any brand can team up with pretty much any designer, and the result will land somewhere between genuinely inspired and deeply confusing. But when McDonald’s announced a partnership with New York-based designer Susan Alexandra to launch a collection of hand-beaded drink carriers, I had to stop scrolling.

The timing is intentional. McDonald’s is rolling out its first-ever lineup of Refreshers and crafted sodas starting May 6, six new drinks that range from a Mango Pineapple Refresher to a Dirty Dr Pepper, each with a personality loud enough to inspire its own aesthetic. Think freeze-dried fruit, popping boba, cold foam. The drinks are clearly built for a generation that treats a beverage order as a mood, not just a thirst solution. And Susan Alexandra, who has spent years turning beaded bags and accessories into cult objects, is exactly the right collaborator for that energy.

Designer: McDonalds x Susan Alexandra

The collection includes six hand-beaded carriers, one for each new drink. Each design pulls color and texture directly from its corresponding flavor. The Strawberry Watermelon Refresher carrier is red and pink, soft and berry-bright. The Blackberry Passion Fruit version leans into dainty white beads. The Mango Pineapple has tropical warmth written all over it. These are not subtle pieces. They are made to be seen, and that is the entire point.

Susan Alexandra’s work has always operated in that specific visual register where maximalism meets handcraft. Her bags are the kind of thing you notice from across a room, the kind of accessories that start conversations. Matching that energy to a McDonald’s cup feels odd on paper, but when you actually look at the carriers, the logic holds. The drinks are colorful, slightly chaotic, and unapologetically fun. The accessories match.

Prices range from $48 to $58 depending on the design, which I know will prompt some eye-rolling. It’s a drink carrier. For McDonald’s. But that framing also misses the point. Susan Alexandra pieces are collectibles, objects that people hold onto not because they are practical but because they carry a specific cultural moment with them. A $48 beaded carrier that references a fast food soda is not a purely functional purchase. It is a souvenir. A more interesting souvenir, I’d argue, than most things that get sold under a collab banner.

The carriers are sold exclusively on SusanAlexandra.com starting May 6, in limited quantities. Each one also comes with a $10 McDonald’s Arch Card, which is a small but genuinely clever touch. The idea is that you buy the carrier, then go get the drink it was made for. As brand strategy goes, it’s actually pretty smart. It ties the accessory back to the experience rather than letting it float into the abstract realm of limited edition merch.

What makes this collaboration land is that it doesn’t feel like a desperation move from either side. McDonald’s is genuinely expanding its beverage program in a significant way, and it needs the launch to feel like a cultural moment rather than just a menu update. Susan Alexandra brings a specific visual language and a loyal customer base that overlaps with exactly the kind of person who cares about aesthetics down to what’s in their cup holder. The match is less random than it first appears, and the choice of collaborator signals how seriously McDonald’s is taking this particular moment.

I’m not saying everyone needs a hand-beaded carrier for their Sprite Berry Blast. But I do think there’s real craft in how this collaboration was conceived. The carriers are not just branded merchandise. They are wearable interpretations of a drink, which is a genuinely strange and interesting design brief that Susan Alexandra executed with her signature commitment to color and detail. Fast food has been flirting with fashion for a while now. This is one of the better executions I’ve seen, and I’ll be curious whether any of the six designs sell out before you even finish reading this.

The post McDonald’s New Drinks Come With a $58 Fashion Accessory first appeared on Yanko Design.

McDonald’s Just Built a Gadget That Every Gamer Has Needed Forever

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Every gamer knows the panic. You’re mid-session, your team is deep into a raid, and your stomach is absolutely staging a coup. You ordered food 20 minutes ago, and now it’s sitting on the counter getting cold. The second you put down the controller to eat, you risk going AFK long enough to get kicked from the game, lose progress, or let down your whole squad. It’s one of those universal gaming frustrations that nobody has really addressed in a meaningful way. Until now, at least in Türkiye.

McDonald’s Türkiye just introduced “Archie,” a small controller peripheral that solves this exact problem. The device clips onto your gamepad and brings the analog sticks together, keeping your character in motion even when your hands are occupied with a burger instead of the buttons. The result? Your character keeps walking, you keep your spot in the session, and your food doesn’t go cold. It’s a stupidly simple fix to something that has plagued gamers for years.

Designer: McDonald’s Turkiye

The name “Archie” is a nod to the brand’s iconic Golden Arches, and the device’s shape reflects that. It’s a small arch-shaped piece that essentially bridges the two sticks on your controller. It’s not a Bluetooth gadget loaded with firmware updates or a subscription service. It’s just a clever piece of physical design that does exactly what it needs to do and nothing more. I genuinely appreciate that. Not every solution needs to be a tech startup. Sometimes the answer is a well-placed piece of plastic.

Archie comes bundled with what McDonald’s Türkiye is calling the “Pro Gamer Menu,” which includes a Big Mac, medium fries, a medium Coke, and 8-piece onion rings, available for a limited time through delivery orders. The branding is playful, the packaging presumably leans into the gamer aesthetic, and the whole campaign was developed by TBWA\Istanbul. It’s a smart marketing move, but calling it only marketing feels like underselling it. The gadget is actually useful, which is what separates this from your typical branded promotional gimmick.

Fast food and gaming have always had an unofficial relationship. Late nights, delivery orders, gaming fuel, you know the drill. Brands have tried to tap into that culture with discounts, streaming sponsorships, and limited-edition packaging, but most of it feels performative. This is the first time I’ve seen a fast food brand actually design something that speaks directly to the gameplay experience rather than just putting a controller graphic on a cup. That distinction matters.

The AFK problem is particularly brutal in competitive or online multiplayer games. Most games have inactivity timers that will boot a player for not doing anything for a certain period. Some games penalize you for leaving mid-match. Your teammates suffer. Your stats take a hit. Your character might just stand there in the open, practically begging to get eliminated. Gamers have been taping rubber bands around their controllers and propping up joysticks with coins for years. The fact that it took a fast food chain to come up with a legitimate, branded fix is equal parts amusing and oddly satisfying.

Does Archie work for every game? Probably not. Games that require active combat input, precise aiming, or frequent menu navigation will still need two hands. But for open-world games, exploration-heavy titles, or any session where moving in a general direction is enough to stay active, this is genuinely clever. It threads a needle that a lot of gaming accessories miss, which is solving a real problem without overcomplicating the solution.

I hope this doesn’t stay exclusive to Türkiye. The problem Archie addresses isn’t regional. Every gamer, everywhere, has eaten at their desk or on their couch while trying to keep an eye on the screen. McDonald’s stumbled onto something that is simple, charming, and genuinely useful, and that combination is rarer than it looks. Give us the Archie globally, please.

Image courtesy of: @technology

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Billboard that smells like French Fries tempts you to go to McDonald’s

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There’s a chocolate drink factory near our place and when the wind blows down the main street, the smell of chocolate fills the entire area and every person is brought back to their childhood drinking a cup of hot cocoa in the morning. Also, on my walk to and from the office and my house, I pass by a McDonald’s store. When I’m especially hungry, that distinct smell of burger and fries (and sometimes chicken) actually tempts me to make a detour and enter the store to buy my dinner.

Designer: TBWANeboko and Raul & Rigel for McDonalds

There are just some food brands that triggers our olfactory nerves and makes us want to buy their products to satisfy this craving brought about by smell. McDonald’s believes they’re one of those brands and in Netherlands, they’re putting this to good, creative, and aromatic use. Their ad agency TBWANeboko worked with production company Raul&Rigel to put up a series of unbranded street billboards with just the red and yellow colors. When you pass by within 5 meters of them, you get to smell the distinct aroma of McDonald’s French Fries, hopefully triggering a craving.

These scented billboards actually have a hidden compartment in them to store the aforementioned fries. There’s also an internal heat and ventilation system that is responsible for intensifying this smell and tempt anyone passing by to get fries. Of course they are located strategically near a McDonald’s, 200 meters away in fact, so that you can sate that craving and get your favorite fries (and maybe other things) because of that billboard smell.

It’s a pretty creative way to take advantage of that feeling evoked in us when we smell something so distinct. It’s bad news though for people like me who are trying to stay away from carbs. Good thing that fries-scented billboard is only in the Netherlands, although passing by that McDonald’s every day is already temptation enough.

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McDonald’s uses iconic brown paper bag for order in campaign

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Most restaurants would probably have campaigns encouraging you to go and visit their establishment and have a meal inside. But probably for fast food places, they would not like people to linger at their store and take up space. In Norway, McDonald’s customers usually eat their meals at the store or in their cars. So the fast-food chain started a campaign to encourage people to eat their favorite McDonald’s meals in the comfort of their own homes.

Designer: Julie Wilkinson from Makerie Studio

For this campaign that has a very simple tagline “Order in.”, they used something that’s very familiar to those who are ordering food to go: the takeout (or takeaway) bag. The outdoor camapaign features the omnipresent brown bag but hand-cut to show the traditional apartment buildings found in Norway with square and arched windows plus an arched doorway. They wanted to make sure that there was a balance between the iconic look of the bag and an instantly recognizable building.

The hand-cut image was then captured on camera by photographer Catharina Caprino for the campaign and there were no digital touch-ups for this. Everything was done in-camera, including the window light turned on in one of the windows. The minimalist design of the imagery that will be used for the campaign adds to the pretty simple message that they want to convey. The paper bag is already pretty simple so they just needed a couple of elements to complete it.

McDonald’s ad agency in Norway, Nord DDB Oslo, will be populating the country’s major cities with this imagery with the aforementioned tagline. They will be doing it in a pretty appropriate season which is winter. It will be too cold to go out or even eat in the car so they want customers to enjoy their ordered meals in the comfort of their heated homes.

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