Tag Archives: McDonald’s

McDonald’s Just Built a Gadget That Every Gamer Has Needed Forever

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Every gamer knows the panic. You’re mid-session, your team is deep into a raid, and your stomach is absolutely staging a coup. You ordered food 20 minutes ago, and now it’s sitting on the counter getting cold. The second you put down the controller to eat, you risk going AFK long enough to get kicked from the game, lose progress, or let down your whole squad. It’s one of those universal gaming frustrations that nobody has really addressed in a meaningful way. Until now, at least in Türkiye.

McDonald’s Türkiye just introduced “Archie,” a small controller peripheral that solves this exact problem. The device clips onto your gamepad and brings the analog sticks together, keeping your character in motion even when your hands are occupied with a burger instead of the buttons. The result? Your character keeps walking, you keep your spot in the session, and your food doesn’t go cold. It’s a stupidly simple fix to something that has plagued gamers for years.

Designer: McDonald’s Turkiye

The name “Archie” is a nod to the brand’s iconic Golden Arches, and the device’s shape reflects that. It’s a small arch-shaped piece that essentially bridges the two sticks on your controller. It’s not a Bluetooth gadget loaded with firmware updates or a subscription service. It’s just a clever piece of physical design that does exactly what it needs to do and nothing more. I genuinely appreciate that. Not every solution needs to be a tech startup. Sometimes the answer is a well-placed piece of plastic.

Archie comes bundled with what McDonald’s Türkiye is calling the “Pro Gamer Menu,” which includes a Big Mac, medium fries, a medium Coke, and 8-piece onion rings, available for a limited time through delivery orders. The branding is playful, the packaging presumably leans into the gamer aesthetic, and the whole campaign was developed by TBWA\Istanbul. It’s a smart marketing move, but calling it only marketing feels like underselling it. The gadget is actually useful, which is what separates this from your typical branded promotional gimmick.

Fast food and gaming have always had an unofficial relationship. Late nights, delivery orders, gaming fuel, you know the drill. Brands have tried to tap into that culture with discounts, streaming sponsorships, and limited-edition packaging, but most of it feels performative. This is the first time I’ve seen a fast food brand actually design something that speaks directly to the gameplay experience rather than just putting a controller graphic on a cup. That distinction matters.

The AFK problem is particularly brutal in competitive or online multiplayer games. Most games have inactivity timers that will boot a player for not doing anything for a certain period. Some games penalize you for leaving mid-match. Your teammates suffer. Your stats take a hit. Your character might just stand there in the open, practically begging to get eliminated. Gamers have been taping rubber bands around their controllers and propping up joysticks with coins for years. The fact that it took a fast food chain to come up with a legitimate, branded fix is equal parts amusing and oddly satisfying.

Does Archie work for every game? Probably not. Games that require active combat input, precise aiming, or frequent menu navigation will still need two hands. But for open-world games, exploration-heavy titles, or any session where moving in a general direction is enough to stay active, this is genuinely clever. It threads a needle that a lot of gaming accessories miss, which is solving a real problem without overcomplicating the solution.

I hope this doesn’t stay exclusive to Türkiye. The problem Archie addresses isn’t regional. Every gamer, everywhere, has eaten at their desk or on their couch while trying to keep an eye on the screen. McDonald’s stumbled onto something that is simple, charming, and genuinely useful, and that combination is rarer than it looks. Give us the Archie globally, please.

Image courtesy of: @technology

The post McDonald’s Just Built a Gadget That Every Gamer Has Needed Forever first appeared on Yanko Design.

Billboard that smells like French Fries tempts you to go to McDonald’s

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There’s a chocolate drink factory near our place and when the wind blows down the main street, the smell of chocolate fills the entire area and every person is brought back to their childhood drinking a cup of hot cocoa in the morning. Also, on my walk to and from the office and my house, I pass by a McDonald’s store. When I’m especially hungry, that distinct smell of burger and fries (and sometimes chicken) actually tempts me to make a detour and enter the store to buy my dinner.

Designer: TBWANeboko and Raul & Rigel for McDonalds

There are just some food brands that triggers our olfactory nerves and makes us want to buy their products to satisfy this craving brought about by smell. McDonald’s believes they’re one of those brands and in Netherlands, they’re putting this to good, creative, and aromatic use. Their ad agency TBWANeboko worked with production company Raul&Rigel to put up a series of unbranded street billboards with just the red and yellow colors. When you pass by within 5 meters of them, you get to smell the distinct aroma of McDonald’s French Fries, hopefully triggering a craving.

These scented billboards actually have a hidden compartment in them to store the aforementioned fries. There’s also an internal heat and ventilation system that is responsible for intensifying this smell and tempt anyone passing by to get fries. Of course they are located strategically near a McDonald’s, 200 meters away in fact, so that you can sate that craving and get your favorite fries (and maybe other things) because of that billboard smell.

It’s a pretty creative way to take advantage of that feeling evoked in us when we smell something so distinct. It’s bad news though for people like me who are trying to stay away from carbs. Good thing that fries-scented billboard is only in the Netherlands, although passing by that McDonald’s every day is already temptation enough.

The post Billboard that smells like French Fries tempts you to go to McDonald’s first appeared on Yanko Design.

McDonald’s uses iconic brown paper bag for order in campaign

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Most restaurants would probably have campaigns encouraging you to go and visit their establishment and have a meal inside. But probably for fast food places, they would not like people to linger at their store and take up space. In Norway, McDonald’s customers usually eat their meals at the store or in their cars. So the fast-food chain started a campaign to encourage people to eat their favorite McDonald’s meals in the comfort of their own homes.

Designer: Julie Wilkinson from Makerie Studio

For this campaign that has a very simple tagline “Order in.”, they used something that’s very familiar to those who are ordering food to go: the takeout (or takeaway) bag. The outdoor camapaign features the omnipresent brown bag but hand-cut to show the traditional apartment buildings found in Norway with square and arched windows plus an arched doorway. They wanted to make sure that there was a balance between the iconic look of the bag and an instantly recognizable building.

The hand-cut image was then captured on camera by photographer Catharina Caprino for the campaign and there were no digital touch-ups for this. Everything was done in-camera, including the window light turned on in one of the windows. The minimalist design of the imagery that will be used for the campaign adds to the pretty simple message that they want to convey. The paper bag is already pretty simple so they just needed a couple of elements to complete it.

McDonald’s ad agency in Norway, Nord DDB Oslo, will be populating the country’s major cities with this imagery with the aforementioned tagline. They will be doing it in a pretty appropriate season which is winter. It will be too cold to go out or even eat in the car so they want customers to enjoy their ordered meals in the comfort of their heated homes.

The post McDonald’s uses iconic brown paper bag for order in campaign first appeared on Yanko Design.