Lyft buys a startup that runs ads on top of ridesharing cars

Lyft might have another way to generate revenue from trips. The company has acquired Halo Cars, a startup that lets drivers for app-based car services run taxi-style ads on top of their vehicles. A spokesperson for the ridesharing giant didn't outl...

HBO Max’s first trailer reminds you it has non-HBO titles, too

HBO Max is still a few months away from its May launch, but that isn't stopping AT&T and WarnerMedia from trying to drum up some early hype. The streaming service has introduced its first trailer, and it mainly serves to remind you that Warner ow...

Chrome will clamp down on sites with annoying video ads

As part of its ongoing efforts to block annoying video ads, Chrome has announced a new set of video advertising standards. The guidelines are based on data from the Coalition of Better Ads, which says there are three types of video advertising that p...

Instagram brought in more money than YouTube in 2019

There's little doubt that Instagram is important to Facebook's bottom line, but how big is it, really? It might be larger than you think. Bloomberg sources say Instagram racked up $20 billion in ad revenue in 2019, handily eclipsing YouTube's $15.1...

Jeep’s Super Bowl ad teases a powerful off-road electric bicycle

Companies are tripping over themselves to hawk electric vehicles at the Super Bowl, but they aren't all cars. Jeep has posted a Super Bowl ad that's primarily meant to pitch the latest Gladiator, but also includes a brief glimpse of the company's fi...

LeBron James helps GMC pitch its Hummer EV in a Super Bowl ad

GM thinks it has a simple way to drum up hype for its future GMC Hummer EV: give it the kind of celebrity endorsement that sports fans would notice. The brand is airing a teaser commercial during the Super Bowl (in the third quarter for US viewers)...

Porsche’s first Super Bowl ad in 23 years is for the electric Taycan

There have been Super Bowl ads for electric cars before, but they've tended to treat EVs as novelties. BMW's 2015 ad for the i3 was practically a crash course in EVs, while Audi's 2019 spot was more to advertise electrification than the still-unavai...

Snapchat will host exclusive NBC Olympics coverage

The 2020 Olympic Summer Games don't commence for six months, but plenty of marketing work goes into the international event well beforehand. NBC, which owns the media rights to the Olympic Games, has renewed its deal with Snap to publish daily covera...