Tag Archives: NASCAR
NASCAR driver ‘rage quits’ esports race
Social distancing is pushing esports into the mainstream
Industries around the globe have ground to a halt amid the coronavirus pandemic. Bars, restaurants, stadiums and factories have shuttered, and entire countries are on lockdown as citizens are ordered to stay home for weeks at a time in an attempt to...
NASCAR’s virtual race was the most-watched esports TV show to date
NASCAR and Fox Sports might have started airing virtual races out of pandemic-induced necessity, but it appears their efforts paid off. Fox has revealed that the inaugural eNASCAR iRacing Pro Invitational Series race on March 22nd drew 903,000 viewe...
After Math: We’re not ready for the new normal
We're in uncharted waters here, folks. The new reality that we're collectively facing really began to sink in this past week as ever-greater numbers of Americans have been told to practice social isolation and stay away from public gatherings as much...
NASCAR is replacing canceled races with esports featuring pro drivers
Sports leagues and broadcasters are scrambling to fill the void now that many live competitions are cancelled due to the COVID-19 pandemic, and for NASCAR and Fox Sports that means venturing into relatively uncharted territory. They've announced an i...
Forget carbon-fiber monocoques and electric drivetrains, this cup is transportation design’s biggest win
The cup does for NASCAR races what the binoculars did for the Opera. Now mind you, this invention isn’t from any recent time. In fact, it was invented in 2009, over 10 years ago, and only just regained relevance after Jalopnik did a throwback. It’s simple, quirky, and a mystery as to why it never became the cultural norm post its release. Designed by Wieden+Kennedy for NASCAR and ESPN, the Cup and its unique profile helps patrons watch the race uninterrupted while sipping on a beverage of their choice.
The Cup was made as a limited-edition beer-holding vessel, to be distributed to patrons at NASCAR races as a promotional giveaway. Its cutaway shape doesn’t obstruct your vision when you’re chugging down your drink, allowing you to constantly keep your eyes on the race, even when you’re enjoying your favorite race-accompanying beverage… because using a straw to drink your beer clearly isn’t a good look for anyone! Drinking from The Cup is (or rather, was) great for two reasons. Firstly, it’s a wonderful way to show patrons you care about their user-experience, and secondly, the cup’s unique rim allows it to be used only at a particular angle, which makes it great for branding purposes because you know exactly what side of the cup faces outwards, making it perfect to print on! Sheer genius.
It’s a shame that The Cup didn’t permeate the cultural zeitgeist and find its way into the next decade, but it’s a great reminder that the internet never forgets! And who knows, if someone from NASCAR or ESPN is reading this, it may just make a comeback!
Designer: Wieden+Kennedy NY for NASCAR & ESPN
NASCAR could introduce hybrid race cars by 2022
NASCAR has been talking about hybrids for a while, but it has kept quiet about a timeline. Now, the association says hybrid tech could show up in its vehicles by 2022. "We travel the world visiting other sanctioning bodies and are not ignorant to the...
Fox Sports’ new virtual studio runs on Unreal Engine
It's no secret that Epic Games has enabled a number of gaming studios to create more-realistic visuals with its Unreal game engine. Since its debut in 1998, powering the first-person shooter Unreal, the technology has evolved to power hundreds of gam...
Anti-drone tech protected a weekend of NASCAR racing
Anti-drone technology isn't just being used at airports or sensitive political and military locations. Law enforcement just relied on DroneShield's systems, including its anti-drone gun, to protect against UAVs during a NASCAR race series at the Texa...