Titan x Yanko Design “Retrofuturism Challenge” Announces Innovative Winning Designs

The first Titan x Yanko Design “Retrofuturism Challenge” finally came to a close in April, with the companies revealing their grand winners. Three winners were chosen from hundreds of entries and were awarded cash prizes and KeyShot licenses.

Participants were required to design one of the following – a watch, eyewear, jewelry, or backpack – keeping in mind the ‘Retrofuturism’ brief. The brief invited designers to marry the golden yesteryears with the uncharted tomorrows, creating designs that resonate with the warmth of nostalgia yet pulse with the promise of the future. The Titan x YD Jury Panel awarded Tejas Sunil Suryawanshi as their grand winner, with Swetha Shanmuhavel getting the 1st Runner Up Prize, and Serhan Yenilmez getting the 2nd Runner Up Prize. Winners were selected across 3 of the 4 product categories, and the jury even gave participant Jack Wells an Honorable Mention for his entry.


Winner – Tejas Sunil Suryawanshi

Suryawanshi’s Aerion watch captivated the judges for its unconventional design that married new technology with unique form factors, and an eye-catching brutalist design language that still managed to be both exciting and practical. The timepiece boasts a captivating design with a semi-circular dial on the right marking the hours and a smaller counterpart on the left for minutes. Evocative of the Earth and Moon’s interplay, these dials charmingly illustrate the lunar orbit. Incorporating practicality, two buttons flank the watch for activating the chronograph function. This feature seamlessly transforms the minute hand into a seconds hand for precise timing, aided by a secondary dial measuring half-second intervals within the hour display. A top-right disc on the watch face elegantly presents a map with crucial longitudes, alongside a rotating hand pinpointing the sun’s position overhead, indicating local solar time. Notably, the outer bezel of the disc also includes a discreet arrow for user location reference.

1st Runner Up – Swetha Shanmuhavel

Swetha Shanmuhavel, who goes by ‘_.enigmiala._’ on Instagram secured second place for her jewelry design – Collar Pins. The unique interpretation of creating jewelry that affixes to the corner of a collar or a chest pocket really resonated with the judges as unique and interpreting the brief perfectly. The art deco styling of the pin was a perfect pick for the retrofuturistic theme, given its distinctly luxurious yet geometric patterns. “In the hopes of a utopian retro-futuristic world that will be culturally sensitive and celebrate inclusivity and self-expression, I aim, as a designer, to break down societal expectations and exercise creative freedom to explore innovative and unique designs that transcend traditional gender boundaries,” said Shanmuhavel. Striking an 83-degree angle, these pins are a statement piece crafted in 18k gold, black enamel, and diamonds. Their bold geometric lines and rich embellishments showcase both individuality and imagination. Secured by a screw at the back, these versatile pieces can be worn on a crisp shirt collar or a jacket lapel, adding a touch of retro charm with a futuristic twist. They are a nod to the past, reimagined for the modern era.

2nd Runner Up – Serhan Yenilmez

Serhan Yenilmez’s “Cat Eye” glasses won the final prize for its call-back to the cat-shaped quintessential ‘librarian’ glasses of the 50s and 60s. Unlike those, however, these glasses come with layers that add volume and chunk to the glasses, giving them a distinct appearance that’s sure to have you look twice. “Main target was to keep the classic unique form and make it look more sophisticated and up-to-date by some ideas such as leather pads and mix & match material options,” described Serhan, adding that “All the parts are detachable and mixes with each other as the user sees fit…”

Honorable Mention – Jack Wells

Finally, the judges awarded Jack Wells an honorable mention for his watch entry ‘Rotograde’. Although the watch’s design lacked feasibility in its current stage, it reinterpreted timetelling by relying on something as rudimentary as a belt and gear. This, coupled with the unique aesthetic of the watch made it a retrofuturistic dream come true. “This retrofuturistic watch utilizes a belt-driven analog handset to convey the time. The dial’s linear display enables the time to be read like lines of text, making it more efficient as a time-telling process than the traditional three-hand set-up,” Jack said, referencing Gerald Genta and Sir Jony Ive as his inspirations.

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Titan and Yanko Design announce the “Retrofuturism Challenge” with Internships + Prizes over $2200

Oblivion Watch by Rajesh Sriram

Titan and Yanko Design are bringing 2024 in with a bang! A challenge by designers and for designers, the YD x Titan Design Competition is open for everyone to participate with cash prizes, free KeyShot licenses, and even job and internship opportunities at the Titan Design Excellence Center, the core design innovation arm of the Titan Company. The competition, which begins on the 27th of January 2024, is looking for young, aspiring visionaries to reimagine some of life’s most popular products with a unique twist.

At the heart of this competition lies a theme as timeless as it is forward-thinking: retrofuturism. It’s about marrying the golden yesteryears with the uncharted tomorrows, creating designs that resonate with the warmth of nostalgia yet pulse with the promise of the future. Your mission, should you choose, is to rethink, reimagine, and reinvent objects that define our daily lives. There are four categories to choose from – using the theme “Retrofuturism”, you can choose to design either an analog wristwatch, a women’s handbag, a piece of wearable jewelry, and eyewear.

Click Here to Submit your entry to the YD x Titan Design Competition. Hurry, the competition ends on February 25th, 2023.

PREMIÈRE ROBOT Watch by Chanel

The Brief

Imagine designs that capture the essence of our past, seamlessly blending with modern design principles.
This is your opportunity to propel Titan’s iconic brand into the future, intertwining functionality, aesthetics, and personal values.

Categories:

  • TITAN Brand – Design an analog watch for the wrist. You may choose the functions from plain 3 hands to multifunction based on design requirements.
  • IRTH Brand – Design user functionality and ergonomic bag for women along with unmatched chic and refined styling.
  • TANISHQ /MIA Brand – Design a wearable jewelry piece for any body parts of your choice, using precious metal and gemstones.
  • FASTRACK Brand – Design Fastrack eyewear that looks stunning and evokes a sense of familiarity and comfort.

Disclaimer: Designers can contribute to one, multiple, or all four lifestyle categories, creating entries that are elegant, modern, and thoughtfully crafted.

Ear Cuff by Mario Bellini

CS-500 Hybrid Watch by Carl Hauser

How to Participate + Eligibility

  • Upload your design to Instagram and use the hashtag #YDxTitan in the caption.
  • The post caption should describe in detail the design direction as imagined by the designer.
  • The designers must upload at least one or multiple designs for each category.

This competition is open to all designers (students or professionals) across all nationalities.

Evaluation

The 3 winning designs will be selected based on four judgment categories – User Potential, Visual Aesthetics, Differentiation, and Technical Excellence.

Neptune’s Daughter Bag by Cassandra Verity Green

Over The Top Goggles by Oakley

Prizes

Winner – $1200 USD + KeyShot License Hamper
1st Runner Up – $500 USD + KeyShot License Hamper
2nd Runner Up – $500 USD + KeyShot License Hamper

Students/Graduates win a 6-month paid internship opportunity at the ‘Titan Design Excellence Centre’

Timelines

Contest Opens: Saturday, Jan 27th 2024, 4:30 pm PST
Contest Closes: Sunday, Feb 25th 2024, 11:59 pm PST

Distortion Bag by BAO BAO ISSEY MIYAKE

Line Watch by Telekes Design

About Titan

Founded in 1984, Titan is India’s largest branded jewelry maker and also holds the spot of being the world’s fifth-largest watch-making company. Over the years, the company has solidified its leading position in industries like eyewear, fashion, and jewelry too with its sub-brands Fastrack, Irth, and Tanishq. The Titan Design Excellence Center forms the company’s design epicenter, guiding the creative vision for all its sub-brands and charting the path for design and innovation in India.

Click Here to Submit your entry to the YD x Titan Design Competition. Hurry, the competition ends on February 25th, 2023.

Dune Goggles by Naz Ayhan Arda & Denizan Arda

Multifunctional Backpack by Peter Tarka

Dizzler 18K Gold Ring by Bucherer

Click Here to Submit your entry to the YD x Titan Design Competition. Hurry, the competition ends on February 25th, 2023.

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