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Blueair Mini Restful(™) Sunrise Clock Air Purifier Review: The Only Air Purifier with a Sunrise Alarm Clock

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PROS:


  • Soft, bedroom-friendly aesthetics

  • Multi-function bedside consolidation, including USB-C charger

  • Circadian-friendly lighting system

  • QuietMark certified for sleep

  • Simple maintenance with long filter life

CONS:


  • Single color temperature range might not fit some preferences

  • Premium price for small coverage area

RATINGS:

AESTHETICS
ERGONOMICS
PERFORMANCE
SUSTAINABILITY / REPAIRABILITY
VALUE FOR MONEY

EDITOR'S QUOTE:

The Blueair Mini Restful Sunrise Clock Air Purifier quietly merges clean air with gentle dawn into one compact, sleep-focused design object.
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Nightstands have quietly become cluttered charging stations over the past decade, with phones serving as alarms, small purifiers humming in corners, and separate wake-up lights trying to undo the damage of jarring ringtones at six in the morning. Sleep has turned into a wellness habit people track and optimize, but the tools meant to support it often feel scattered and visually chaotic.

The Blueair Mini Restful(™) Sunrise Clock Air Purifier is a compact attempt to pull some of those tools into one object. It is a small bedside cylinder that cleans the air, glows like a sunrise to wake you gently, plays soft sounds, shows the time, and charges your phone, all while looking more like a design piece than some cold, drab piece of appliance. But does this striking appliance work as advertised? We put it beside our comfy bed to find out.

Designer: Blueair x Samuel Thoumieux

Click Here to Buy Now: $150 $199.99 (25% off, use coupon code “SAVE25”). Hurry, deal ends in 48-hours!

Aesthetics

The Mini Restful is a short cylinder about eleven inches tall, wrapped in premium fabric with a smooth top disc. It looks closer to a smart speaker or a small bedside lamp than a traditional purifier, which makes it feel natural sitting on a nightstand. The proportions are deliberately compact and soft, with rounded edges and no visible vents.

Two color options are available: Coastal Beige and Midnight Blue. Coastal Beige has a light oatmeal fabric with a warm off white top, which reads well in rooms with light wood furniture and neutral bedding. Midnight Blue uses a deep navy fabric, making it comfortable in darker, moodier bedrooms with richer tones.

The top surface is where the aesthetic gets interesting. A circular user interface houses a dot matrix clock and touch controls, surrounded by a ring that glows when the wake-up light or mood lighting is active. When the sunrise alarm is running, the top looks like a tiny dawn, casting a warm halo onto the bedside table and wall.

It is much more pleasant than the blinking LEDs most appliances default to, and it doubles the device’s role as both a functional purifier and a kind of ambient light. The glow feels intentional, like a small lamp designed to support sleep rather than disrupt it, which is a significant shift from typical purifier status lights.

The fabric wrap is a key design choice. It softens the entire object and makes it read as part of the room’s soft furnishings rather than a hard plastic box. The textile has a fine woven texture that feels closer to upholstery than speaker mesh, and it helps the Mini Restful blend into spaces where you want calm rather than tech on display. The overall look avoids the glossy plastics and aggressive styling that make a lot of gadgets feel cheap or temporary.

Ergonomics

At around two and a half pounds out of the box, the Mini Restful is genuinely portable. You can pick it up with one hand and move it between rooms or reposition it without any strain. The small footprint, roughly six and a half inches in diameter, means it takes up about as much space as a medium-sized speaker or a chunky candle.

The cylindrical shape means you can place it close to the bed without worrying about sharp corners poking you if you brush against it in the dark. The air intake and outlet are all around the body, so it does not need a lot of clearance to work effectively, which is helpful in tight bedrooms or smaller apartments where every inch of surface area counts.

The top controls and clock are designed for quick, low-effort interaction. The dot matrix display is readable without being glaring, and the surrounding touch icons handle basic tasks like setting alarms, adjusting light brightness, and likely fan speed. You can do the essentials without grabbing your phone, which is helpful if you are trying to reduce screen time before bed.

Filter access is straightforward. The fabric sleeve slips off, and the inner filter is a wraparound design with a simple closure, so replacing it does not require tools or wrestling with complicated cartridges. This kind of maintenance design makes it more likely that people will actually change the filter when it is due rather than giving up and buying a new device.

Performance

Inside the cylinder is a HEPASilent filter system that pulls in air from around the base, traps fine particles like dust, pollen, and smoke, and pushes cleaner air back out. The filtration is sized for small spaces, specifically bedrooms up to around one hundred forty square feet, which aligns with typical master bedrooms or nurseries. It is meant to clean the zone where you actually sleep.

The idea of a fresh air dome around the bed is central to how Blueair frames this product. Placing the Mini Restful on a nightstand or dresser top helps keep the immediate breathing zone cleaner, which can be especially helpful for people who deal with nighttime congestion, seasonal allergies, or asthma. The device cycles the air in a small bedroom multiple times per hour.

Noise performance is critical for a sleep device, and the Mini Restful is designed to be quiet. On its lowest settings, it is softer than most fans, more like a gentle whoosh than a mechanical hum. Higher speeds are audibly stronger when the device is working harder to clear the air, but the ability to drop back into whisper-quiet operation at night keeps it compatible with light sleepers.

The QuietMark certification adds third-party validation that the noise level is genuinely sleep-friendly, tested and approved by independent acoustic consultants. This matters because many purifiers claim to be quiet but still produce enough mechanical sound to disturb rest, while the Mini Restful can fade into the background entirely on low settings.

The wake-up light is where the Mini Restful starts to feel different from a standard purifier. You can set a time in the Blueair app, and then, in the fifteen to thirty minutes leading up to that time, the top light slowly brightens from a very dim glow to a warm, room-filling light. The color temperature stays in the warm range, mimicking the quality of a natural sunrise.

This gradual brightening is designed to help your body wake up more naturally than a sudden alarm. The light acts as a cue that morning is approaching, which can make the transition from sleep to wakefulness feel gentler and less abrupt, especially during darker winter months when natural light comes late or not at all.

If you want more than light, you can add sound. The app includes a library of gentle wake-up tones and nature sounds, and you can choose one to start playing after the light has reached full brightness. The combination of light and sound is meant to guide you from deep sleep to wakefulness in a calmer way than a phone alarm blaring suddenly at full volume.

The same light that wakes you up can also help you wind down. In the evening, you can set the top to a very low amber glow as a night light or turn it up to a comfortable reading level, all in warm color temperatures that are gentler on melatonin production than bright white overhead lights or blue light-heavy phone screens.

The ability to adjust brightness on the device or in the app means it can match different routines, whether you are reading before bed or just want a soft ambient glow while you settle in. This dual role, supporting both wind down and wake up, makes the light feel integrated into the full sleep cycle rather than just a morning feature.

The Blueair app lets you fine-tune alarm times, choose how long the sunrise light takes to reach full brightness, select wake-up sounds, and create schedules so the device behaves differently on weekdays and weekends. The app also shows air quality and lets you adjust fan speed remotely, though most people will set a preference once. For people who like to see what is happening, the data is there, but the device does not force you into constant app interaction.

The integrated USB-C charging port on the back is a small but practical touch. It lets you plug in a phone or wearable directly into the Mini Restful, reducing the number of separate chargers and cables cluttering the nightstand. For people who currently use their phone as an alarm, this makes it easier to transition to the Mini Restful without losing charging convenience.

Sustainability

The Mini Restful uses a filter designed to last many months before needing replacement, which reduces how often you need to buy and discard new filters compared to some smaller purifiers with shorter lifecycles. The wraparound filter design with simple closure encourages full use of the filter’s lifespan and makes replacement straightforward, supporting longer ownership.

The device is relatively low power and Energy Star certified, which matters for something that might run many hours every day. At its lowest settings, the energy draw is modest, and even at higher speeds, it stays well within the range of efficient bedside appliances. Blueair, as a brand, positions itself with higher environmental standards as a Certified B Corp.

Value

The Mini Restful costs more than a basic purifier or a simple alarm clock. But that price starts to make sense when you consider the roles it plays at once: purifier, sunrise light, sound machine, clock, and phone charger, all in a single compact object designed for the nightstand. If you were to buy those devices separately, you would likely spend a similar amount while ending up with more clutter. The Mini Restful consolidates that into one cylinder that is easy to set up, easy to maintain, and designed to look intentional rather than accidental.

Space and visual calm are real forms of value, especially in small bedrooms or apartments where every object on a nightstand matters. Having one well-designed cylinder instead of multiple mismatched gadgets reduces the sense of clutter and makes the room feel more deliberate. For design-conscious consumers, that reduction in visual noise is worth something tangible, not just aesthetic preference alone.

The sleep focus is also part of the value story. For people who are already treating sleep as a wellness habit, investing in better mattresses, bedding, or blackout curtains, and adding a device that supports circadian rhythms and keeps the breathing zone cleaner is a logical next step. The fact that it is optimized for bedrooms makes it feel like a targeted tool.

The Mini Restful makes the most sense for people who care about both design and sleep quality, who want their nightstand to feel calm rather than cluttered, and who appreciate when technology quietly supports routines instead of dominating them. For users trying to break phone dependence at bedtime, or parents setting up nurseries, or anyone in a small space, it fits naturally.

Verdict

The Blueair Mini Restful Sunrise Clock Air Purifier is a compact, carefully designed object that manages to be a purifier, a sunrise light, a sound machine, and a clock without looking or feeling like four gadgets taped together. It blends into bedrooms with the kind of visual ease that makes you forget it is technology, and the combination of quiet air cleaning, warm light, and gentle sounds makes it feel integrated into sleep rituals.

As sleep continues to be treated as a key part of wellness, devices that treat air, light, and sound as one integrated experience will likely become more common. For homeowners who want their bedroom tech to be as considered as their furniture and as gentle as their nighttime routine, the Mini Restful feels like a thoughtful step in that direction, turning the nightstand into a quieter, calmer place where everything works together.

Click Here to Buy Now: $150 $199.99 (25% off, use coupon code “SAVE25”). Hurry, deal ends in 48-hours!

The post Blueair Mini Restful(™) Sunrise Clock Air Purifier Review: The Only Air Purifier with a Sunrise Alarm Clock first appeared on Yanko Design.

The Most Underrated Design Skill in 2025: How To See Your Ideas Faster

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Design Mindset, Yanko Design’s weekly podcast, treats the creative process as something you can actively shape rather than something that just happens to you. Each episode digs into the habits, mental models, and practical tools that move designers from tentative to decisive, from endlessly tweaking to actually shipping work. Now in its fourteenth episode, the show is starting to feel like a standing studio critique in audio form, where process and mindset get equal billing with aesthetics. Powered by KeyShot, the series keeps returning to a simple idea: when designers can see their ideas faster and more clearly, they make better choices and take bolder risks.

This week, host Radhika Seth speaks with Reid Schlegel, Design Director at RS.D and educator at Parsons School of Design, whose career spans consultancy work at Smart Design and collaborations with brands like OXO. Reid is fluent in everything from loose Sharpie sketches to VR, CAD, and photorealistic rendering, but what really defines his work is how he teaches others to use visualization as a confidence engine. Not the confidence to defend a final deck, but the quieter confidence to show rough, uncertain ideas early. In episode 6 of Design Mindset, he unpacks how rapid visualization, from napkin sketch to KeyShot render, can quietly become the most important skill in a modern design career.

Seeing ideas sooner, not better, builds real creative confidence

Reid starts with a pattern he sees constantly in classrooms and studios. Designers are not short on ideas, they are short on the courage to externalize them before they feel polished. He describes watching students stall out inside their own heads: “They’ll have a brilliant idea in their head but they’ll spend weeks perfecting it mentally before they ever put pen to paper or pixels to screen. By the time they finally externalize it, they’ve already talked themselves out of half the good ideas. The magic happens when you see your ideas sooner, messier, more honestly. Because creativity isn’t about having perfect ideas, it’s about having the confidence to iterate on imperfect ones.” That shift in mindset turns sketching and rendering into tools for thinking instead of tools for showing off.

Once ideas are visible, the conversation changes. A wall of fast, imperfect sketches or rough models invites questions like which direction has the most potential, which combination might unlock something new, and what should be pushed further. In professional settings, especially in consulting where Reid has spent most of his career, the ability to generate many legible options makes you a better collaborator and a more resilient designer. A high volume of rough concepts creates more material for the team to build on together, spreads risk across multiple directions, and keeps everyone less attached to any single idea. Creative confidence grows from that rhythm of trying, testing, and adjusting, not from waiting for one supposedly flawless concept.

A Batman tool belt beats a single perfect process

A lot of younger designers still believe in a clean, linear pipeline: research, sketch, model, render. Reid is quick to call that a myth. Real projects are messy, and the designers who thrive are the ones who treat their skills like a Batman tool belt. “It’s not about being good at just sketching and rendering. It’s about having a wider toolkit. I kind of use the analogy of like Batman’s tool belt, where there’s a lot of different things that need to be used at different times.” On some days, the right move is a page of thumbnails. On others, it might be a crude clay massing model, a hacked cardboard mockup from Amazon boxes, or a loose “sketch CAD” blockout. The metric is not beauty. The metric is how quickly you can get something tangible enough to react to.

Reid encourages designers to be comfortable sacrificing early quality for speed, because that is how you work through the weak ideas while the stakes are still low. He also treats switching mediums as a deliberate tactic. When a problem feels stuck in CAD, picking up a pen or building a quick physical mockup can unlock a “quick win” that restores momentum. That change of medium nudges your brain into a different mode of thinking and often reveals new angles on the same brief. Instead of obsessing over one polished workflow, Reid wants designers to ask, in each moment, which tool will get them to a useful insight fastest, then move on once that insight has been captured.

Paper sketching still feels like wizardry in a digital room

Despite his comfort with digital tools, Reid is unapologetically bullish on paper. Quick, low fidelity sketching on paper remains his go to for early ideation and for live sessions with clients. The reason is not nostalgia. It is transparency. When you sketch in front of someone, they can see the thinking appear in real time. That has a powerful effect on trust. As he puts it, “If you can do a sketch on the table in front of a client, they will look at you like you’re a wizard and you’ll instantly get their respect and they’ll trust you. If you’re the first person to show it to them, you’re like the gatekeeper that all of a sudden allowed them to level up. So quick sketching is super invaluable.”

In workshops or stakeholder reviews, a spread of loose paper sketches invites people to point, circle, and combine. The work feels approachable. No one worries about “ruining” a finished render with a suggestion. That is why Reid talks about early outputs as “sacrificial lambs.” Their job is to be tested, challenged, and discarded if needed, not to survive untouched. A handful of super polished digital images, by contrast, can freeze the room. Critique starts to feel like an attack on something that already looks finished. By keeping the fidelity low in the early stages, designers protect their own willingness to explore and their clients’ willingness to engage honestly.

From overnight renders to minutes fast feedback

The episode spends time on how rendering technology has changed the tempo of design work. Reid remembers starting out at Smart Design when rendering was slow and often an overnight task. That lag created friction. Teams hesitated to render too early because each pass cost so much time. Today, tools like KeyShot produce photorealistic versions of rough models in minutes, which means designers can use rendering as part of the exploratory phase rather than saving it for the end. When you can see a form in believable lighting and materials almost immediately, you can catch proportion issues, surface problems, or brand mismatches long before they become expensive.

Reid is careful to point out that this speed comes with a risk. When designers jump into CAD and high fidelity rendering too early, they tend to lock in too soon. Once a model has hours invested in it, it becomes harder to throw away, even if the core idea is weak. His answer is to treat early CAD and early KeyShot passes like any other sketching medium. They are temporary, disposable, and meant to be killed if they are not moving the project forward. Used in that spirit, fast rendering becomes a way to shorten feedback loops and ground decisions in visual truth, rather than a trap that turns every file into something too precious to question.

Career momentum from transparency and fast, flexible output

When Radhika asks how all of this translates into career success, Reid focuses on two themes: efficiency and openness. In consulting environments, timelines are tight and briefs evolve quickly. Designers who can flex across sketching, models, CAD, and rendering, and who can choose the right tool for each moment, simply handle more work without burning out. “It just means you’re an efficient team member. My entire career has been consulting and consulting is a rapid environment where you have to execute quickly or else you just won’t be able to keep up with the demand and the workload.” That kind of efficiency is not about cutting corners. It is about not over investing in fidelity before an idea has earned it.

On the human side, Reid urges junior designers to practice radical transparency instead of hiding their struggles. He points out that managers can usually see when someone is floundering, and that teams and clients are incentivized to help you succeed because your success is tied to the project’s outcome. Asking for help early allows leaders to design a development plan with you, rather than quietly losing confidence in your abilities. When things click, creative confidence feels, in his words, “empowering” and “warm inside.” It is the sense that your work was understood, that it resonated with the room, and that you are moving in the right direction. For a field built around solving problems and creating delight for others, that feeling is one of the most reliable rewards of the job.

Design Mindset, powered by KeyShot, returns every week with conversations like this, tracing the connection between how designers think, the tools they use, and the work they put into the world. Episode 6 with Reid Schlegel leaves you with a simple, practical challenge: see your ideas sooner, in more ways, and with less fear of being imperfect.

The post The Most Underrated Design Skill in 2025: How To See Your Ideas Faster first appeared on Yanko Design.

When Data Says No And Your Gut Says Go: What Designers Can Learn From Ti Chang

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Design Mindset, Yanko Design’s weekly podcast powered by KeyShot, is quickly becoming a space where designers unpack how ideas actually move from gut feeling to shipped product. Episode 13 zeroes in on something every creative feels but rarely names clearly: that inner voice that pulls you toward a risky idea long before the data looks friendly. Host Radhika Singh calls it “that mysterious inner voice that guides our best work,” the sensation when “data says one thing but something deeper says let’s try something else instead.” A new episode drops every week, and this one sits right at the intersection of intuition, taboo, and cultural change.

This time, Radhika speaks with industrial designer and entrepreneur Ti Chang, Co Founder and Chief Design Officer at CRAVE, the San Francisco company behind design led vibrators and “pleasure jewelry” for women. Ti has spent her career trusting her creative compass in one of the most stigmatized consumer categories. From Duet, an early crowdfunded USB rechargeable vibrator, to necklaces that double as vibrators, she keeps making moves that look commercially reckless on paper and then quietly create new product categories. The episode becomes a compact playbook for using intuition without abandoning rigor.

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Trusting your inner compass when no one else sees it

Ti does not treat intuition as a vague vibe. It is the core of how she decides what to make. “Intuition is something that have guided me throughout my process,” she says. Her first filter is simple: if a concept does not resonate deeply with her, it is unlikely to resonate with others. “If you follow your intuition to create something that resonates with you, there’s a much higher chance that you’ll resonate with somebody else.” She borrows that framing from Rick Rubin’s The Creative Act, but applies it in a very concrete way to industrial design.

Her career choices follow a three part test. “I’ve been able to find something that serves people and that I’m interested in and I have the skill set to do, and the marriage of these three is what has allowed me to I think have a quite a fulfilling life so far.” Intuition, for her, is not anti research. It is what tells you which questions to ask, which users to serve, and which ideas deserve the grind of engineering and validation. When Radhika asks what trusting that compass feels like, Ti is blunt: “It feels scary. It feels scary and it feels isolating because you’re the only person who sees it and nobody else quite understands it. And so for a long time, you’re going to just be in a scary kind of alone, a lonely spot.” Being early, she suggests, comes with that loneliness baked in.

Nudging culture from the middle, not the extremes

Designing for intimate wellness means walking a tightrope between too safe and too provocative. Ti describes her job as knowing her “playground.” On one edge are clinical, anonymous forms that keep taboos intact. On the other are objects so polarizing that they scare off the very people she wants to reach. Her goal is to live in the middle, where aesthetics are aspirational enough to move culture, but digestible enough that people actually buy and use them.

“You want to be able to nudge people along, bring them along with an aesthetic that they find acceptable and that they can digest, while all the while pushing, you know, aspirational and also creating room for a little more edginess, you know, without completely polarizing them.” She is clear about the commercial reality too. “If I created something that was just so polarizing, I’m sorry, like I would probably sell three a year, you know?” That is not just bad business, it is misaligned with her mission. “I know my playground. I know what will work for the agenda that I am trying to help people have a more open conversation about pleasure.” That agenda shapes choices around materials, silhouettes, and how proudly a product can sit on a bedside table without broadcasting its function.

Duet and pleasure jewelry, when “crazy” ideas become categories

CRAVE’s Duet is a neat case study in how Ti blends intuition with hard engineering. Long before USB everything became standard, she and her team asked why intimate products still relied on disposable batteries and clumsy chargers. The answer became a slim metal vibrator that plugged directly into a USB port, with the motor and electronics separated for safety and durability. This was 2008, pre Kickstarter playbook. Ti self funded prototypes, sourced metal work in China, and took early units to an adult products trade show. Instead of over indexing on focus groups, she watched buyer behavior. Immediate purchase orders were her market validation that the gut call was reading the culture correctly.

If Duet was bold, pleasure jewelry was the move that really made people think she had lost it. In the rapid fire round, when Radhika asks for “one decision you made on pure intuition that everyone thought was crazy,” Ti answers instantly: “Pleasure jewelry.” Turning necklaces and bracelets into fully functional vibrators that can be worn in public contradicted every convention in the category. Investors struggled to imagine why anyone would want their vibrator around their neck. Only once the pieces existed, and early adopters responded emotionally, did the idea begin to make sense to the market. Ti is careful not to claim that empowerment lives in the object. She rejects the notion that women must wear pleasure jewelry to feel powerful, framing empowerment as internal, with products as optional tools that some people find resonant and others simply do not.

Selling intuition to data driven stakeholders

A big chunk of value in this episode lies in how Ti translates a private hunch into something investors, engineers, and retailers can actually work with. Stakeholders do not fund “I have a feeling.” They fund roadmaps and artifacts. Visualization tools sit at the center of that bridge. KeyShot, the episode’s sponsor, is part of her daily workflow, letting her explore materials, textures, and finishes in real time. Those renders are not just for pitch decks. They help her test her own instinctive reaction to an object’s presence. In intimate categories, she often finds those visceral responses more useful than sanitized focus group quotes.

At the same time, she respects data enough to let it overrule her when the stakes are commercial rather than artistic. She laughs about being wrong on colors. “I’ve seen myself thinking like this color is going to be amazing. I’ve been wrong many times. And when you’re wrong with something as, like, in product, when it comes to color, you’re stuck with a lot of inventory and you do not want that. That is not good for business.” In a hypothetical startup challenge, where user testing clearly favors a more clinical aesthetic over a playful one the designer loves, she is clear. If this is not an art project, you ship what users are ready for. Yet she refuses to let numbers become the only voice. Asked what designers who only trust data are missing, her answer is sharp and short: “Missing their heart and soul.”

Prototyping life, not just products

Later in the conversation, Ti talks about being diagnosed with ADHD and autism as an adult. Hyperfocus on topics like gender equality, pleasure activism, and emotional design has been a quiet engine behind her work, letting her stay with difficult ideas long after others would have moved on. The flip side is that when she is not deeply interested, progress stalls. Instead of fighting this, she now uses it as part of her compass, choosing projects she knows she can stay obsessed with for years.

Underneath all the specifics of sex tech and crowdfunding, the operating system stays the same. When you cannot see the full path, you prototype. Ti treats “try, learn, iterate” as both a design tactic and a way to navigate an unconventional career. When Radhika asks if she would still design something her intuition loves even if she knows it will not sell, Ti says yes, “if I think it’s going to be a fun journey.” Some ideas exist to move markets. Some exist to keep the creative self alive. Episode 12 of Design Mindset captures that balance cleanly, showing intuition not as the opposite of research, but as the spark that tells you which risks are worth taking in the first place.

Listen to the full conversation on Design Mindset (powered by KeyShot), available every week on YouTube, to hear more insights from one of the industry’s most decorated design leaders.

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The post When Data Says No And Your Gut Says Go: What Designers Can Learn From Ti Chang first appeared on Yanko Design.

Why Huawei’s Former PR Leader Says Most Brands Get Global Marketing Completely Wrong

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Every week, Yanko Design’s podcast Design Mindset powered by KeyShot brings you conversations with design leaders who are shaping how products, brands, and experiences connect with people around the world. Hosted by Radhika, the show explores the intersection of design thinking, strategic communication, and the human stories behind successful brands. Whether you’re a designer, entrepreneur, or simply curious about how intentional design shapes our world, this weekly series offers insights you won’t find anywhere else.

In episode 12, Radhika sits down with Chris Pereira, founder and CEO of iMpact, a China-Western communications and go-to-market firm based in Shenzhen. With nearly two decades in China, fluency in Mandarin, and a notable stint as a Huawei PR leader, Chris brings a rare perspective to the table. Named one of Forbes India’s Top 30 Globalization Innovators, he’s spent his career helping brands navigate the treacherous waters between cultural intention and reception. What emerges from this conversation is a masterclass in how design decisions carry meaning, whether you intend them to or not.

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When “On Brand” Goes Off the Rails

Chris opens with a stark reality check: “Design isn’t neutral, especially across cultures. A font, a color, a slogan that wins in New York can really backfire in Nanshan in Shenzhen, China.” The challenge isn’t just about translation in the linguistic sense, it’s about making intention travel across borders intact. Every design choice tells a story about your values, and Chris emphasizes this with a striking insight: “The question isn’t if your design will tell a story, but what story you’re telling. So it’s whether you’ll own that narrative or let it own you.”

When brands think they’re “on brand” with a global strategy, that’s often exactly when things break down in local markets. Chris shares a personal anecdote that illustrates the stakes: “I had a friend a few years ago in China and he always liked to wear a green hat… But in China, there’s a specific phrase. If you’re wearing a green hat, it means your partner is cheating on you in the relationship.” What’s an innocuous fashion choice elsewhere becomes a cultural faux pas in China. For brands, this translates directly to sales, green hats simply don’t sell in Chinese markets, regardless of how well they perform globally.

Why Respect Can Look Like Disrespect (and Vice Versa)

Cultural landmines extend far beyond color choices. Chris recounts a dinner meeting where cultural respect signals completely misfired: “The Chinese host used chopsticks and before he ate he put food onto my client’s plate… But my business partner, my client, he got very angry all of a sudden. He said, I know how to use chopsticks. I’m not a kid.” The Chinese host was showing respect; the Western guest felt insulted. Both sides wanted to build trust, but the trust was actually eroded by the interaction.

These seemingly small details matter enormously for visual communication too. Sticking chopsticks upright in rice is a cultural taboo in China associated with funeral rites, an advertising image showing this would be deeply inappropriate, yet a Western creative team might not know to avoid it. Chris’s firm uses a systematic 10-item pre-mortem checklist that expands into roughly 100 specific considerations, covering everything from brand names and color schemes to who appears in imagery and what scenarios are shown. The goal should be consistent across markets, Chris explains, but the methods must adapt: “The result or what we want to convey in every country is the same. We care about the local community… How we get there is very different.”

Stop Saying You’re Great (Get Someone Else to Say It)

Perhaps the most critical insight Chris offers is about trust-building through third-party endorsement. “If I sit here and tell you, Radhika, I’m really great. I’m amazing… Honestly, that’s not a good way to convince the other person. The better way is to say, this professor has given me a letter of introduction. I was on TV last week on that media.” From a brand perspective, advertising says “I’m great,” while third-party endorsement says “he’s great” or “she’s really trustworthy.” Chris’s advice is direct: “If you don’t have the third-party endorsement, you shouldn’t do advertising.”

He encourages brands to “stand on the shoulders of giants,” pointing to the “Intel Inside” label on laptops as a perfect example. Industry awards, professional association endorsements (like dental associations for toothpaste), and partnerships with established entities all build the trust foundation necessary before spending on advertising. For product launches, Chris advocates showcasing customer success stories: “Maybe we can donate some of our products while we’re doing our announcement. And they can come and say how much that means to them for their community.” This provides powerful, authentic validation that no amount of paid advertising can replicate.

What Huawei’s Crisis Taught About Winning Together

Chris’s time at Huawei during one of the most challenging periods in the company’s history taught him invaluable lessons about resilience and messaging. When he joined in 2016, the message was all about dominance: “We’re number one in this industry. We’re number two in this industry. We have a huge end to end supply chain.” That message made employees proud but scared competitors. “If you’re in the United States at your Apple or Google, you’re like, oh, crap, this is kind of scary. Right. And they’re going to take our business,” Chris recalls.

The lesson? “The importance of win win or finding ways to work together in a way that’s good for everyone in the community is important.” Huawei eventually shifted its messaging toward building an open ecosystem, helping everyone in the supply chain succeed together. Chris also learned about the long-term mindset necessary for trust-building. When the Meng Wanzhou crisis hit in 2018-2019, many questioned whether Huawei would survive. Yet the company had a record year recently, expanding into new sectors like automotive. This taught Chris the importance of resilience and “thick skin” for both brands and individuals, and that trust requires time and consistency to build properly.

Redefining Speed: Why “Shenzhen Speed” Isn’t What You Think

The concept of “Shenzhen Speed” came up multiple times, but Chris is careful to define it properly. It’s not about rushing business relationships or pushing for quick deals. Rather, “when we say Shenzhen speed, we’re not talking about the speed of your business development… the speed is response. So if you send me a message and I respond quickly, we close the loop quickly.” Trust, conversely, needs time.

As Chris puts it, quoting a German friend: “Going in the wrong direction very quickly is not efficient. So in other words, if you’re going in the right direction slowly, that’s actually maybe better than going super fast and going in circles.” This is especially true for Chinese companies going overseas. Chris identifies cross-cultural communication as the primary challenge: “They all have great products, but they still lack a ability to communicate in a cross-cultural setting.” And crucially, human connection matters more than technology: “Get on an airplane and be on site at a trade event, visit your clients in person, have coffee with them. So none of that can be done by AI, interestingly.”

The Three Non-Negotiables Every Brand Needs

When asked about his non-negotiables, Chris identifies three foundational principles. First, compliance, “You need to follow the law anywhere you go,” he states simply. Second, authenticity: “If you’re not authentic, you will lose the trust of the local market.” Chris shares what he calls the 20-60-20 rule: 20% of people will always love you, 60% don’t really care either way, and 20% will actively dislike you. “When we’re doing our design work and business work, it’s important to bring your true self to the table because then you’ll attract the consumers, your customers, your partners, your friends who are like minded.”

Third, purpose beyond profit. “We’re not just doing business and doing design work and doing PR for money. I think we want to make the world a better place,” Chris reflects. For him, this is personal: “I have a nine year old son who’s half Chinese. So what we’re doing is helping Chinese companies and helping China tell their story in a more effective way overseas and building more trust and friendship.” In the rapid-fire segment, Chris crystallizes several key insights. His quickest litmus test for international success? “The team, the team behind the product.” The most underused asset in cross-border launches? “The actual relationships… in the local market.” And what beats beautiful design every time? “A brand mission. So a mission, a worthwhile cause to do something.”

Making Intention Travel

What emerges from this conversation is a fundamental truth: design is never neutral. Every choice, from fonts to colors to the people you feature in your imagery, communicates values. The challenge is ensuring those values translate as intended across cultural boundaries. Chris’s approach is both systematic and deeply human: use checklists and structured processes, but never forget that trust is built person to person, through authentic relationships and genuine commitment to local communities.

For designers and brand strategists working in an increasingly global marketplace, the message is clear: you can’t afford to be culturally naive. What “works” in your home market may actively harm you elsewhere. But with the right approach, thoughtful localization, authentic partnership, and patience, brands can successfully make their intention travel across borders. Chris Pereira can be found on LinkedIn, and Design Mindset releases new episodes every week, bringing you more conversations with leaders who understand that great design isn’t just beautiful, it’s meaningful.

Listen to the full conversation on Design Mindset (powered by KeyShot), available every week, to hear more insights from one of the industry’s most decorated design leaders.

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The post Why Huawei’s Former PR Leader Says Most Brands Get Global Marketing Completely Wrong first appeared on Yanko Design.

After 40 Years, BRP’s Chief Design Officer Says Empathy Beats Perfection Every Time

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The tension between perfection and progress is something every designer grapples with, yet it’s rarely discussed with the kind of candor it deserves. In episode 11 of Yanko Design’s Design Mindset podcast (powered by KeyShot), premiering every Friday, we sit down with someone who has spent four decades mastering this delicate balance. Denys Lapointe, Chief Design Officer at BRP, leads a team of 135 multidisciplinary design experts from 21 countries, and under his stewardship, the company has accumulated an astounding 61 Red Dot Awards, culminating in the ultimate recognition: Red Dot Design Team of the Year 2025.

For those unfamiliar with BRP, this Quebec-based powerhouse is the global leader in powersports and the number one OEM in North America. They’re the creative force behind iconic brands that define adventure, including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax. With nearly $7.8 billion in annual sales spanning over 130 countries, BRP’s products traverse land, water, and snow. What makes Denys’s perspective particularly fascinating is his 40-year journey with the same company, witnessing his designs evolve from sketches to prototypes to products that millions use to explore the world. He’s learned when to push for perfection and when to embrace strategic compromise in service of getting breakthrough innovations into consumers’ hands.

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Why “Good Enough” Isn’t in BRP’s Vocabulary

When asked about embracing “good enough” as a design philosophy, Denys immediately pushes back. “Basically, I would say, Radhika, the word good enough is not a word that we use. It’s I see it a little bit like the passing mark,” he explains. Instead, BRP formalized a design philosophy built on three key pillars: innovative product architectures, high functionality (integrating ergonomics and human-machine interface), and the “wow factor,” which creates enough emotional content that consumers are drawn to products and want to possess them. The goal isn’t merely to meet customer expectations but to exceed them, benchmarking relentlessly against competitors to win consumers’ hearts.

The breakthrough isn’t in excelling at any single pillar, though. “We know that what’s important is not so much to overdeliver on one of those pillars, but it’s the equilibrium between the three,” Denys reveals. This balanced approach is enforced through BRP’s rigorous stage-gate process and Design Governance Committee, which reviews projects at each critical juncture, challenging teams on all three pillars and ensuring alignment with brand DNA. Younger designers might chase the “wow factor” at the expense of daily usability, but BRP’s structured governance forces timely decisions that maintain equilibrium. “As design leaders, we must teach and coach our young designers to strive for perfection, knowing that perfection is difficult to reach. Obviously, but they need to learn to make the right compromise so to deliver a compelling offer to our consumers, which will exceed their expectation,” Denys explains.

The Accessory Ecosystem: Where Great Ideas Go to Thrive

One of BRP’s most innovative approaches to balancing ambition with pragmatism is their accessory strategy. “I remember several projects where we had too many ideas. We just had too many ideas,” Denys recalls. When milestones force prioritization, rather than abandoning valuable features that drive costs too high for the base model, BRP shifts them to their accessory ecosystem. This allows consumers to opt into features they personally value while keeping base models at target MSRP. Ideas aren’t killed, they’re given to the accessory group to develop separately, ensuring that compelling offers reach consumers without compromising the product’s commercial viability.

Even better, accessories are designed to be compatible across product lines using a patented quick connect/disconnect system. “An accessory that is designed for a seat can go on a side-by-side, an ATV, and even a snowmobile. So it simplifies people’s garage,” Denys explains. Once consumers invest in this ecosystem, it creates powerful brand loyalty because switching to another brand means leaving behind a garage full of incompatible accessories. This strategy demonstrates how strategic compromise doesn’t mean lowering standards, it means finding smarter ways to deliver value. Some ideas work better as optional features than standard equipment, and recognizing that distinction separates good design leadership from perfection paralysis.

Empathy Over Aesthetics: The MoMA Scissors That Cut Nothing

Perhaps Denys’s most powerful advice centers on empathy as the designer’s primary tool. When asked what he’d tell his younger self joining BRP in 1985, he immediately responds: “I think I would tell them to learn to dissociate their taste.” Designers must become ethnographers, deeply understanding users before, during, and after their journeys. “You need to learn to be able to project yourself as that consumer. The right trade-offs for that consumer ultimately. So learning to observe or observing, yes, with your head, but with your heart is the key to discovering the right insights. And I always say to the young designers that if you can identify the right problem to solve, you’re 50% there with the solution.” This empathy uncovers non-obvious insights that competitors miss, like noticing when users bend awkwardly, squint at interfaces, or stumble while dismounting.

His most memorable example of design divorced from empathy comes from an unexpected source. “One day I was in New York City buying, and I bought a lovely pair of scissors, and it was exposed in the MoMA as an object of art.” The perfectly symmetrical scissors intrigued him, but when he tried to use them at home, “the only thing it cut is the palm of my hand.” It was beautiful but functionally useless, highlighting the danger of prioritizing aesthetics over usability. When asked what matters more than perfection, Denys offers: “Equilibrium, holistic. We need to create holistic experiences that hit all aspects in the consumer’s rational way of criticizing a product and also on the emotional side.” A consumer might initially be drawn to something beautiful, but disappointment with the overall experience means they may never return to that brand again, making holistic balance essential for long-term success.

Safety First, Launch Dates Second

In the world of recreational vehicles, safety isn’t optional. “For us, safety is not an option. Safety is a prime focus for everything that we do,” Denys states emphatically. “We always strive for safe products. So I think basically we don’t compromise on safety. You should never mess with, you should never compromise on safety.” When presented with a hypothetical scenario where competitive pressure and board expectations push for an on-time launch, but a safety feature would delay production by six months, Denys doesn’t hesitate: “I think we would rally every member of the product steering committee to postpone our start of production.” The long lifecycle of BRP products (four to ten years) outweighs short-term market pressure every time.

This philosophy extends to BRP’s approach as market disruptors and first movers. The Spyder three-wheeler family exemplifies accepting that you can’t anticipate every need upfront. “We created something to attract the 95% of the population that drives a car instead” of motorcycles, Denys explains. After launch, new needs emerged that weren’t fulfilled by the first execution, but that’s the advantage of being first: capturing insights that inform the next variant or platform. “Consumers could not have told us because the product did not exist,” he notes, demonstrating how iterative learning trumps waiting for an impossible perfection. In the rapid-fire segment, when asked to complete “Perfect is the enemy of…,” Denys responds without hesitation: “time.”

Listen to the full conversation on Design Mindset (powered by KeyShot), available every Friday, to hear more insights from one of the industry’s most decorated design leaders.

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The post After 40 Years, BRP’s Chief Design Officer Says Empathy Beats Perfection Every Time first appeared on Yanko Design.

Crowdfunding vs. Awards vs. Media: A Design Insider’s Guide to the Best Path

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Design Mindset, Yanko Design’s original podcast series powered by KeyShot, has been steadily carving a niche for itself in the design world by giving listeners an inside view on how creativity becomes impact. Every Friday, the show brings together design’s top minds to share stories that go beyond the project and into the strategies, pitfalls, and breakthroughs shaping the industry today. Episode 10 is no exception, it explores the real-world effects of design publicity on careers, and the conversation is especially relevant to anyone hoping to turn a portfolio into a profession.

This week’s guest is Sarang Sheth, Editor-in-Chief at Yanko Design and a designer whose own path was transformed by media exposure. Few are better positioned to dissect the mechanics of design publicity, both as a former featured designer and now as a gatekeeper for one of the world’s most influential design platforms. The episode not only spotlights Sarang’s journey but also delivers a tactical playbook for designers seeking to amplify their work and maximize recognition.

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When Five Views Become 450: The Career-Altering Power of Global Exposure

There’s a stark difference between being a talented designer and being a recognized one. This isn’t a lesson taught in most design schools, but it’s one Sarang Sheth learned firsthand in 2014. Fresh out of university and nine months into an unsuccessful job hunt abroad, he was sending portfolio links to companies and tracking their engagement. “I would see like, you know, I’m sending portfolios out to these companies and I’m getting like five views a day, three views a day. So I knew that people were checking their mails and at least looking through my work,” Sarang recalls. Then something shifted. He submitted work to Yanko Design, and editor Troy Turner decided to feature it. “Suddenly I saw like 300 views on my website and like 450 views. And I was like, okay, that’s a significant jump.”

But the numbers told only part of the story. The granular data revealed something more profound: views were coming in from Turkey, Croatia, and the UK. “This is incredible because A, I didn’t pay for it. And B, there was no extra work for me. All I had to do was share it with someone who was willing to talk about it,” Sarang says. This moment crystallized two truths for him. First, that international media exposure offered opportunities that local recognition simply couldn’t. As he bluntly puts it, “local recognition is like winning best dancer within your society, it does nothing.” And second, that storytelling itself could be a viable career path. The article about his work resonated with him as much as the traffic spike did. “I read the article and I realized that this is something I can actually do,” he remembers. That realization, combined with the viral reach of design media, didn’t just land him a job, it set the stage for his entire career trajectory. Today, Yanko Design reaches millions per month across multiple platforms, Instagram, Pinterest, Twitter, LinkedIn, Facebook, YouTube, and its newsletter. “Regardless of what your concept is, what your project is, there are multiple ways that Yanko Design can sort of get you to reach the audience that you’re looking to reach,” Sarang notes. Those eyeballs, he adds, increasingly include potential investors, jury members, and employers, all of whom can change the course of a designer’s career with a single connection.

Ideas Don’t Need to Be Real to Be Powerful

One of the most counterintuitive insights from the conversation is that conceptual work can resonate as powerfully as finished products, sometimes even more so. Sarang points to several examples that illustrate this phenomenon. Earlier this year, he featured a project by Indian designer Siddhant Patnaik, a Google-branded version of the AirPods Max. “People resonated with it so much that it ended up getting its own segment on Marques Brownlee’s Waveform podcast,” he shares. The design garnered hundreds of thousands of views not just on Yanko Design but across multiple media outlets, despite never being a real product. This isn’t an isolated case. Sarang has created his own conceptual designs for Yanko, foldable phones, patent-related concepts, and an Apple Pencil that docks inside a MacBook, which is still featured on Forbes. “I’ve seen reels on it and reels showing Yanko Design’s page. So, it’s great to see that people realize that they’re not necessarily fond of great products, they’re also fond of great ideas.”

This creates a fascinating dynamic: media visibility alone can stimulate demand and validate interest even before a product enters production. “A lot of times they’re concepts,” Sarang says about inquiries from potential buyers. “Which validates the fact that sometimes concepts are so much more exciting than reality.” The takeaway for designers is clear: don’t wait until you have a manufactured product to share your work. High-quality 3D renders and compelling narratives can generate demand, attract licensing interest, and open doors to partnerships. “Ideas are cheap, execution is tough, but something that I have also learned is that holding your cards close to the chest and not sharing those ideas with anybody doesn’t benefit anybody,” he advises. The key, however, is presentation. In the age of AI-generated imagery, granular control offered by professional 3D rendering can push a concept over the credibility threshold. “A pencil sketch has to be incredibly good as an idea to sort of translate to massive success. Whereas a really, really well-made render has a much easier path ahead,” Sarang explains.

Turn Ripples Into Waves: The Designer’s 48-Hour Action Plan

Getting featured is just the beginning. Too many designers treat media coverage as a finish line when it should be treated as a starting gun. Sarang is emphatic about this: designers need to move from passive observation to active amplification. “Don’t just repost initial coverage; turn ripples into waves,” he urges. The first step is preparation. Before pitching any publication, designers should have a press kit ready, complete with high-resolution images, project descriptions, and relevant context. “Please, it’s not that difficult. ChatGPT will literally write the press release for you and your images are already in there, you need to just compress them,” Sarang says. AI tools have made this process easier than ever, but the fundamentals remain: professional assets signal that you’re serious about your work.

Once a feature goes live, the real work begins. Designers should immediately reach out to other outlets, Designboom, Hypebeast, and niche blogs relevant to their work. “You should have at least five or six media contacts in your outreach,” Sarang recommends. Each additional feature compounds the impact of the first, creating what he calls a “cascading effect.” Media coverage also serves as social proof that can be leveraged in other contexts. “Use features to bolster award entries, multiplying reach and credibility,” he advises. But there’s a crucial caveat: not every design fits every outlet. Understanding platform fit is essential. “Each design blog or each design platform has its own visual ethos, has its own direction, has its own strengths,” Sarang explains. Yanko Design, for instance, may not be the right fit for highly technical architecture projects, but it excels with consumer-facing product design, EDC items, and tiny homes. Sarang is candid about this curation process: “If designers come to us with 2D sketches, we’re like, hey, you know what, render it out and then bring it back to us. We’d love to feature it then.” This isn’t gatekeeping; it’s guidance. The goal is to reach the right audience, and sometimes that means directing designers to other platforms where their work will resonate more strongly. As Sarang puts it, “You won’t go trying to plant a mango in winter.”

Crowdfunding First, Media Second, Awards Third

When presented with a hypothetical scenario during the podcast’s “Design Mindset Challenge”, a talented designer with budget and time to pursue one of three paths (major design award, crowdfunding campaign, or media features), Sarang’s answer was surprising and strategic. “Start with crowdfunding,” he says without hesitation. His reasoning is multifaceted. First, crowdfunding offers the strongest form of validation: real demand, backed by real money. “When you’re going down the crowdfunding route, it’s the highest form of design skill validation because you’re not getting clicks, you’re not getting a job, you’re setting up a company that is solely focused around your product,” he explains. Unlike media coverage, which generates interest, or awards, which confer prestige, crowdfunding forces execution. It demands prototyping, production planning, and supply chain management. “The people who look at the product and are like I believe in that vision, those are the people who are jumping on board, and that is the best way to put that stamp of approval on your product being a good idea,” Sarang notes.

Crowdfunding also offers pragmatic intellectual property protection. By being first to market, even in a crowdfunding context, designers stake their claim publicly. “When you share an idea on a design platform like us, we do share a lot of concepts, but it’s obvious,” Sarang says, acknowledging the risk of plagiarism. “First crowdfund, secure your IP in however, whatever way possible. Spend money on patents or copyrighting or whatever.” Once the crowdfunding campaign is live or funded, designers can leverage that momentum for media coverage. Publications are far more likely to feature a project with market validation than a standalone concept. “That will help you secure your idea and make sure that you’re not being plagiarized by other people who beat you to it,” Sarang adds. Finally, awards should come third. “Awards are a much more expensive bet, I would say. And the awards do have timelines,” he explains. Media can react quickly, publishing within days, while award results take months. The strategic sequence, crowdfunding, media, then awards, allows designers to build credibility at each stage, using prior success to unlock the next opportunity. This ecosystem approach doesn’t just maximize recognition; it creates sustainable business outcomes.

Why 2 Million Views Trump a Design Award

In the rapid-fire segment of the podcast, host Radhika Seth posed a provocative question: what’s more career-changing, winning a design award or getting 2 million views on Yanko Design? Sarang’s answer was immediate and unequivocal: “2 million views on Yanko Design. Wow. Because that has a cascading effect.” His response cuts to the heart of a broader truth about recognition in the digital age. Awards carry prestige and credibility, especially when backed by respected juries, but their reach is often limited to industry insiders. Media exposure, by contrast, casts a far wider net. A feature on Yanko Design doesn’t just reach designers; it reaches design consumers, potential investors, manufacturers exploring licensing opportunities, and employers scouting for talent. “Global features expose work to buyers, investors, co-founders, and employers,” Sarang notes, emphasizing that media responsiveness can even aid with time-sensitive opportunities like visa documentation.

Yanko Design’s audience, which Sarang describes as “design consumers” rather than just designers, is particularly valuable. “I like to believe that our audience are not only designers, but they also design consumers because I have seen so many campaigns, Kickstarter campaigns or the Indiegogo campaigns that we feature bring in so much of revenue for the campaigners,” he explains. Certain niches perform exceptionally well: EDC (everyday carry) items and tiny homes consistently generate strong engagement and conversions. “EDC content often drives campaign revenue,” Sarang says, noting that the writers at Yanko are genuine enthusiasts whose passion translates into the coverage. “A lot of our write-ups also come from a place of excitement and that just translates to the readers.” This isn’t to diminish the value of awards. Jury validation carries weight, and media partners often amplify award wins, creating a multiplier effect. But for sheer, immediate impact on a designer’s trajectory, media reach is unmatched. As Sarang puts it, “A 2 million-view YD feature can be more career-changing than a single award due to cascading recognition, opportunities, and serendipitous discovery by influential readers.”

From Designer to Storyteller: Why Context Matters

Sarang’s own career shift from designer to editor was inspired by filmmaker Gary Hustwit, an industrial designer turned documentarian whose films on Dieter Rams, Apple, and the Helvetica font have become cultural touchstones. “He was basically an industrial designer who also graduated and realized that his calling wasn’t industrial design, it was storytelling,” Sarang says. This resonated deeply. “Whenever I introduce myself, I say, you know how they say a picture is worth a thousand words? I’m the guy who writes those thousand words.” For Sarang, storytelling is a design-adjacent calling, one that expands the impact of products by giving them context and accessibility. “A lot of designers are so involved with creating products that they forget sometimes that the products need context and explanations,” he observes. This is where design media plays a crucial role: translating innovation into narratives that resonate with broader audiences.

Sarang’s approach to writing reflects this philosophy. Yanko Design doesn’t just catalog products; it explores their potential, their cultural relevance, and the problems they solve. “Translating products into accessible narratives expands impact,” he says, framing editorial work as an essential bridge between creators and consumers. This storytelling function is especially vital in an era dominated by algorithmic feeds and unpredictable social media platforms. “Algorithms are unpredictable,” Sarang notes. “Editorial curation connects designers with targeted stakeholders, buyers, investors, co-founders, through trusted storytelling and focused audiences.” Unlike a viral TikTok or Instagram post, which might reach millions but lack context or credibility, a curated editorial feature provides depth and legitimacy. It signals that the work has been vetted, that it’s worth paying attention to. For designers, this means that presentation and narrative matter as much as the design itself. A well-crafted story can turn a good product into a great one, and in some cases, it can even turn a concept into a business opportunity before the product exists at all.

Design Mindset premieres every Friday on Yanko Design, bringing fresh perspectives from design’s leading voices. This episode underscores a critical truth: design recognition isn’t just about talent, it’s about understanding the ecosystem of media, awards, and crowdfunding, and knowing how to navigate it strategically. For designers ready to share their work, Sarang’s advice is simple: “Send your work to Yanko Design, publication@yankodesign.com. Send it to us on Instagram, send us links, Behance links, whatever, however you want to send it to us. Please keep sending your work. It can’t get easier.”

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Insta360’s Design Chief Says Your ‘Perfect’ Product is Already Too Late

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Welcome to a new creative space at Yanko Design, where we explore the minds behind the products that shape our world. We are thrilled to introduce our new podcast, Design Mindset, your weekly dive into the philosophies and frameworks that drive modern innovation. Every Friday, host Radhika Seth sits down with leaders, creators, and thinkers who are redefining their industries. In our ninth episode, we explore a fascinating concept: the invisible grid. These are the seamless systems and technologies that, when designed perfectly, fade into the background, allowing pure creativity to flourish without constraint.

Our guest for this exploration is Edward Mao, a product design lead and the head of the integrated design department at Insta360. Edward brings a global perspective to his work, having studied and lived across the US, Sweden, and Schengen. He leads teams that build the very systems millions of creators depend on daily. Insta360 is known for its groundbreaking 360-degree cameras and action cameras, particularly its “invisible selfie stick” technology, which serves as a perfect metaphor for our conversation. The best systems, like the best tools, should empower the user to the point where they are no longer thinking about the tool itself, but only about what they want to create.

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The Innovator’s Mindset: Redefining the Rules of the Game

What truly separates an innovator from a follower? According to Edward, it transcends simple risk-taking and digs deep into one’s fundamental mindset. An innovator is driven by a desire to establish entirely new rules, to create categories that never existed before, and to set the benchmarks that will define the market for years to come. Their focus is on impact and purpose, a relentless pursuit of a unique vision that pushes the entire industry forward. Edward explains that this path is inherently harder, but the reward is a profound sense of satisfaction that cannot be replicated. As he puts it, “innovating makes you unique… the payoff, you can get the sense of purpose, the sense of satisfaction, right? It’s way bigger than the comfort of staying safe.” It’s a conscious choice to author the next chapter rather than simply editing a page in someone else’s book.

Conversely, the follower’s path is often a strategic one, focused on efficiency and execution. They excel at optimizing proven formulas and competing on established metrics like price and features, a strategy that allows them to catch up quickly and capture market share. However, this approach has a natural limit. Edward notes that many successful creators and companies eventually hit a “growth ceiling,” a point where the old formulas no longer yield the same results. This is the critical juncture where the question shifts from “How can we do this better?” to “What’s next?” This moment of stagnation often becomes the catalyst for a radical shift in thinking, forcing even the most dedicated follower to consider the daunting but necessary leap into the unknown territory of innovation, where the potential for true differentiation lies.

The Disappearing Act: When Great Technology Becomes Invisible

The ultimate goal of great design is to render itself invisible. This is the central philosophy Edward champions, where technology becomes so intuitive and seamless that it dissolves into the background, leaving only the user and their creative vision. The tool ceases to be an object of focus and instead becomes a natural extension of the user’s intent. Insta360’s “invisible selfie stick” is the perfect embodiment of this principle. When a creator uses it, they are not thinking about the pole in their hand or the mechanics of the software erasing it. They are thinking about capturing an impossible, drone-like shot, fully immersed in the act of creation. This is the magic moment Edward strives for, when “the tech basically disappears and the creativity takes over… that’s when you know you have built something truly invisible.” The technology becomes a silent partner, empowering the user without ever demanding their attention.

Achieving this level of invisibility is not a matter of adding more features, but of ruthless simplification and a return to first principles. Instead of asking how to build a better version of an existing product, the innovator asks what the user’s ultimate goal is and what the absolute, unchangeable constraints are. This approach fundamentally reframes the problem, steering the design process away from incremental improvements and toward breakthrough solutions that address the core need. By focusing on the “why” behind the user’s actions, designers can build tools that anticipate needs and remove friction points before they are even noticed. This frees the creator’s mind from the burden of technical problem-solving, allowing them to dedicate all their cognitive energy to what truly matters: storytelling, expression, and bringing their unique vision to life.

Paying the ‘Tuition’: The Unseen Investment of a Pioneer

Embarking on a path of true innovation is an expensive education, and as Edward suggests, the early struggles are the “tuition” paid for a future advantage that cannot be bought. Pioneering is a slow, arduous process, much like pushing a heavy flywheel. The initial effort is immense, with little visible momentum to show for it. These early phases are filled with setbacks, costly mistakes, and the constant feeling of pushing against inertia. However, this upfront investment in learning, testing, and overcoming unforeseen obstacles builds a deep well of experience-based knowledge. This hard-won wisdom becomes a strategic moat, a defensible asset that late-coming competitors cannot easily replicate. They may be able to copy the final product, but they cannot copy the years of struggle and learning that made it possible.

This pioneering journey is fueled by more than just resilience; it is powered by profound empathy. Edward emphasizes that the most insightful innovators are often their own most demanding users. They relentlessly stress-test their own creations in the messy, unpredictable real world, uncovering failure points and latent needs that would never surface in a controlled lab or a market research report. This hands-on process builds an intuitive understanding of the user experience. Furthermore, this journey requires a pragmatic acceptance of imperfection. The goal is not to launch a flawless product from day one. Instead, the strategy is to release a solid, valuable minimum viable product and then iterate relentlessly with the market. As Edward advises, “perfection comes later iteration by iteration i think it’s less scary that way.” In this model, the community of users becomes a collaborative partner in the design process, their feedback shaping the product’s evolution.

Beyond the Product: Why Sustainable Innovation Lives in Ecosystems

In today’s hyper-competitive market, a single breakthrough product is no longer enough to guarantee long-term success. A brilliant feature can be copied, a clever design can be replicated. True, durable advantage, as Edward argues, comes from building a comprehensive ecosystem around the product. This system of interconnected value is far more difficult for competitors to duplicate. For a company like Insta360, this means the camera itself is just the beginning. The real strength lies in the surrounding ecosystem: the intuitive editing software that simplifies complex workflows, the active user communities that provide support and inspiration, the extensive library of tutorials that flatten the learning curve, and the wide array of accessories that expand the product’s capabilities. This holistic approach creates a sticky, high-friction-to-exit experience that compounds the product’s value over time, turning customers into loyal advocates.

This powerful principle of ecosystem thinking is not just for large corporations; it is equally critical for individual creators striving to build a sustainable career. A viral video or a popular design is fleeting, easily lost in the endless stream of digital content. A career built on an ecosystem, however, is enduring. Edward advises creators to think beyond the next piece of content and instead focus on building systems around their work. This could manifest as developing mentorship programs to nurture emerging talent, creating collaborative workflows with other artists to cross-pollinate audiences, or productizing their expertise through workshops and digital assets. By building a network of value around their core creative output, they transform their work from a series of replaceable artifacts into a resilient, interconnected enterprise that can withstand the unpredictable shifts of trends and algorithms.

From Follower to Leader: A Practical Guide to Making the Leap

The transition from a follower to an innovator can feel like a terrifying leap into the abyss, especially when a proven formula is already paying the bills. The fear of abandoning what works is a powerful deterrent. However, Edward’s advice demystifies this process, transforming the reckless gamble into a series of calculated, manageable steps. The core principle is to de-risk innovation by starting small. Instead of betting the entire farm on an unproven idea, he advocates for experimenting on the periphery with “low-stakes side projects.” This approach allows a creator or a company to explore new technologies, test radical ideas, and build new skills without jeopardizing their main source of income or alienating their core audience. As he simply states, “start small always start small.” It’s a strategy of quiet evolution, building the future in the background while continuing to deliver consistency in the foreground.

To guide this process, Edward offers a practical three-part test to determine if an innovative idea is worth pursuing. First, can the concept be explained in a single, simple sentence? This is a test of clarity and focus, ensuring the idea isn’t convoluted. Second, does it create a unique experience that nothing else currently offers? This validates its potential for true market differentiation. And third, does it address common user complaints? This is the most crucial test, as it confirms that the innovation is solving a real, pre-existing problem, signaling a clear and unmet demand. By using this framework, innovation shifts from being a blind bet to a strategic, evidence-based pursuit. It encourages prototyping, running small user tests, and co-creating with the community, allowing the audience to help guide the direction of progress and ensuring that when you do finally push the boundaries, you bring them along with you.

To hear more about Edward’s work and his systematic approach to creativity, you can follow him at “designer mr mao” on red note and tiktok, or go check out how Insta360 is revolutionizing how we capture our world. Be sure to tune in to Design Mindset next Friday for another look into the minds shaping our creative world.

The post Insta360’s Design Chief Says Your ‘Perfect’ Product is Already Too Late first appeared on Yanko Design.

SIHOO DORO C300 PRO REVIEW: HIGH-END Office and gaming chair at An Affordable Price

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After spending several weeks with the Sihoo Doro C300 Pro, I confidently conclude it strikes a careful balance between comfort, adaptability, and sleek design. The C300 Pro has been designed to fill your home office – it provides a solution for anyone tired of dealing with the aches and strains from long hours at a desk. The innovative mesh design goes beyond aesthetics – it conforms to my body, providing flexible support that keeps up with every shift and stretch throughout the day. One key feature is the self-adaptive lumbar support, which automatically tracks my movements to provide consistent lower back relief. The 6D coordinated armrests and the flexible headrest also make a real difference, adapting to how I sit, lean, or relax.

PROS:


  • Dynamic Lumbar Support: Automatically adjusts to your movements, providing continuous comfort and helping maintain proper posture without needing constant manual adjustments.

  • 6D coordinated armrests: Provides extensive customization, making it easy to find the perfect position for various tasks, whether gaming, typing, or relaxing.

  • Breathable Mesh Design: Promotes airflow and keeps you cool during long sessions, effectively managing moisture and heat.

  • Comprehensive Reclining Mechanism: With precise recline angles and weight-sensing technology, it provides a smooth reclining experience tailored to different sitting activities.Sophisticated Headrest: Offers highly customizable support for your neck and head, reducing strain during extended work or gaming sessions.

CONS:


  • Armrest Stability: The armrests could be more stable as they tend to shift too easily, which can be distracting during use.

  • Manual Lumbar Depth Adjustment: Adding a manual depth control for lumbar support would provide even more personalized comfort for users with specific back support preferences.

  • Recline Tension Control: Introducing a more easily adjustable recline tension control would allow users to customize their reclining experience more precisely, enhancing comfort.

RATINGS:

AESTHETICS
ERGONOMICS
PERFORMANCE
SUSTAINABILITY / REPAIRABILITY
VALUE FOR MONEY

EDITOR'S QUOTE:

The Sihoo Doro C300 Pro redefines what you expect from an ergonomic chair at this affordable price—delivering premium comfort, dynamic support, and thoughtful customization that outshines much pricier competitors. This chair effortlessly bridges the gap between gaming and productivity, offering a tailored seating experience that meets diverse demands, helping you stay focused or unwind as needed.

What catches my attention is how this chair anticipates my needs. Whether I was knee-deep in work or leaning back to take a short break, the Doro C300 Pro adjusted seamlessly, offering reliable and personalized comfort. Reclining up to 135 degrees, paired with the responsive mesh, makes even long sessions at my desk bearable.

Some things weren’t perfect—for instance, the armrests shifted a bit too easily, and the lumbar support lacked the manual depth control that some users might have preferred. However, these are minor issues when considering the overall ergonomic experience. Finding a chair that genuinely supports the body’s natural movements is absolutely essential.

In this review, I’ll share my experience with the Sihoo Doro C300 Pro and explain why it provides reliable, lasting comfort and ergonomic support throughout long workdays.

Design

The Sihoo Doro C300 Pro chair features a thoughtful blend of ergonomic design and practical engineering. It’s designed to adapt to your body while staying sturdy and visually appealing.

Material Selection and Structural Integrity

The chair’s material choices reflect a deliberate approach to comfort and durability. The breathable mesh backrest serves multiple functions apart from aesthetic appeal – it provides thermal regulation, conforms to body contours, and offers flexible support. The Sihoo Doro C300 Pro’s mesh fabric offers several reasons, which became evident during my time using it.

Sihoo Doro C300 Pro

First and foremost, breathability is a key strength of the mesh design. It allows for excellent air circulation, keeping me comfortable during extended work sessions. This feature was particularly useful in my warm home office environment. The mesh’s conforming support also played a significant role in comfort. The material adapts to the contours of my body, distributing weight evenly and minimizing pressure points. This helped alleviate discomfort in areas like my hips, thighs, and lower back, allowing me to stay focused for longer.

Click Here to Buy Now: $369.99  $699.99 ($330 savings). Hurry, this Black Friday deal ends soon!

Another benefit was the temperature regulation provided by the open weave structure. The mesh effectively dissipates heat, which is crucial for maintaining comfort during long periods of sitting. In addition, the mesh incorporates moisture management properties, drawing sweat away from my body and further enhancing comfort—something that proved invaluable during warmer days.

Sihoo Doro C300 Pro

Another important aspect is the flexibility of the mesh material—it moves with my body, dynamically adjusting as I shift positions. This characteristic contributed to maintaining consistent comfort throughout my day. On top of that, the durability of the mesh should not be overlooked. Made from high-quality synthetic materials, the mesh remains supportive and retains its shape even after continuous use, ensuring long-term value.

The frame construction utilizes high-quality metals and synthetics engineered to support diverse body types with a robust five-star base. This foundation ensures stability while allowing smooth mobility across different floor surfaces. The weight capacity and structural design demonstrate a commitment to accommodating varied user physiques without compromising performance.

Functional Customization

Customization is a cornerstone of the Doro C300 Pro’s design. The 6D coordinated armrests, Bigger Waterfall-Shaped Cushion with Seat Depth adjustment, and 3D mechanical headrest demonstrate a nuanced understanding of individual ergonomic needs. Each adjustment point is engineered to provide precise control, allowing users to create a personalized seating environment that supports their unique body mechanics.

The single control handle elegantly solves complex adjustability, streamlining the user experience. This design choice reduces cognitive load, allowing users to fine-tune their seating position intuitively and quickly.

Aesthetic and Practical Harmony

The chair’s minimalist aesthetic reflects contemporary design principles, where form follows function. The clean lines, breathable mesh, and sophisticated color palette ensure the Doro C300 Pro integrates seamlessly into modern work environments. The chair is available in black and white, and I opted for the white version for my review. This approach treats the chair as a functional object and an integral part of the workspace’s visual and ergonomic setup.

By prioritizing material quality, adaptive support, and user-centric design, the Doro C300 Pro improves upon traditional office chair limitations. It represents a holistic approach to seating that considers physical comfort, workplace productivity, and individual well-being interconnected elements of design excellence.

Ergonomics and Real-World Performance

The Doro C300 Pro’s ergonomics excel in daily use. The design isn’t just about aesthetics—it provides lasting comfort, even after hours of sitting.

Reclining Backrest and Headrest Customization

Sihoo Doro C300 Pro

The Sihoo Doro C300 Pro offers several features that enhance comfort during recline:

Weight-Sensing Technology

The chair incorporates advanced weight-sensing mechanism that automatically adapt to my body mass, delivering perfect tension during reclining. This ensures a smooth and balanced reclining experience regardless of the user’s weight.

Dynamic Support Features

  • Flexible Backrest: The triangular frame design allows the backrest to flex and match body movements, providing continuous support during recline.
  • Synchronized Armrests: The 6D armrests move in coordination with the backrest, maintaining arm support throughout different recline angles.
  • Body Movement Tracking System: The lumbar support dynamically adjusts to follow the spine’s natural curve during reclining.
  • Recline Angle Options

The chair offers precise recline positions:

Sihoo Doro C300 Pro

  • 105° for focused tasks
  • 120° for relaxed working
  • 135° for maximum relaxation

Unique Reclining Mechanism

The Auto-Harmonic Tilt Design ensures the entire chair bends and flexes naturally with body movements. This creates a more organic reclining experience that feels less restrictive and more supportive.

Combining these features creates a responsive reclining experience that adapts to the user’s body, providing comfort and support across different sitting positions.

Sihoo Doro C300 Pro

Ultimately, the true value of the Sihoo Doro C300 Pro’s ergonomic features comes out during those extended work sessions—the times when a lesser chair would leave you feeling fatigued and sore. The adaptive lumbar support, customizable armrests, headrests, and recline all worked together to create a seating experience that didn’t require constant manual adjustments to stay comfortable. Instead, the chair supported me intuitively, allowing me to focus on my work rather than my discomfort. This type of ergonomic intelligence sets the Doro C300 Pro apart in a crowded market of office chairs.

Dynamic Lumbar Support

The self-adaptive lumbar support system is a low-maintenance feature that directly contributes to the chair’s ergonomic strength. Unlike chairs that rely on static or manual lumbar adjustments, the Doro C300 Pro provides dynamic support that adapts as you move.

Sihoo Doro C300 Pro

This means that the lumbar area always felt supported no matter how I adjusted my position—leaning forward to focus or reclining to relax. This type of real-time adjustment helps reduce strain and encourages better posture without the user needing to constantly fiddle with settings.

Ergonomic Mesh Integration

The mesh contributes to the overall ergonomic design of the Doro C300 Pro. It works harmoniously with the lumbar support, which moves with me as I recline, encouraging good posture and reducing strain. These features combine to deliver a seating experience that remains supportive and comfortable, even after hours of use. This premium mesh material creates a microclimate that effectively addresses one of the most common comfort issues in office seating—heat buildup.

However, more granular adjustability for lumbar depth would provide an even more personalized ergonomic experience, addressing a common need for those who prefer more direct control over lower back support.

Headrest Design and Adjustability

The Sihoo Doro C300 Pro features a sophisticated 3D mechanical headrest that brings substantial value to my daily comfort. Its comprehensive customization options allow for precise adjustments, making it adaptable to my specific needs.

Adjustment Capabilities

The headrest provides:

  • Height adjustment to align perfectly with my neck and head.
  • Forward and backward movement to achieve just the right level of support.
  • Rotational positioning for an ergonomic fit.
  • A wider surface area that enhances overall comfort, especially during extended use.

Unique Features

One unique aspect of the headrest is its cradle-like design that follows the natural contours of my neck. It moves independently from the backrest, allowing me to adjust it precisely without affecting my sitting position. The headrest’s ability to rotate and accommodate different sitting positions proved highly valuable whether I was working, gaming, or simply relaxing.

Ergonomic Benefits

The headrest significantly reduces neck strain during extended work sessions, allowing me to lean back comfortably without feeling unsupported. Its design also allows for comfortable side-leaning, which is a relief during those long periods of sitting. It provides reliable support across multiple postures and activities, which is a testament to its thoughtful design.

Material and Construction

Made with premium mesh material, the headrest balances elasticity and structural support. The mesh feels soft against the skin while maintaining enough tension to keep my head and neck in an ideal position. It integrates well with the chair’s overall ergonomic philosophy, creating a cohesive and comfortable sitting experience.

Overall, the headrest exemplifies the Doro C300 Pro’s commitment to personalized comfort, allowing me to fine-tune support for my specific neck and head positioning needs.

6D Coordinated Armrests

The armrests on the Doro C300 Pro are another big plus. The ‘6D’ refers to their six degrees of adjustability, which include height, depth, width, forward and backward movement, and rotation. This level of flexibility makes these armrests superior to the competition, providing support that adjusts to the most intricate preferences and postures. Compared to traditional height-adjustable armrests, which only move up and down, or even 3D and 4D versions, the 6D armrests go further by adding more directional control, making it suitable for different work styles—from typing and writing notes to switching between devices like tablets, keyboards, and mice.

Sihoo Doro C300 Pro

For those unfamiliar with the different types of armrests, height-adjustable armrests are ideal for basic tasks such as typing or general office work, helping maintain a neutral wrist position and reduce shoulder strain. Moving up a level, 3D armrests include height, depth, and rotational adjustments, which are suitable for multitasking or working with different devices. Meanwhile, 4D armrests add width adjustment into the mix, making them excellent for long work sessions or shared workspaces.

The Doro C300 Pro’s 6D coordinated armrests build on all these features, offering an even greater range of customization. This allows users to set the armrests precisely to their individual needs, making them versatile enough for anything from precision work to casual activities. Having armrests that easily adapt to each activity kept me comfortable without unnecessary strain. While the armrests could be more stable to prevent slight shifts, their wide range of adjustability offered the flexibility needed for a comfortable workday.

This is a minor issue, but I hope Sihoo will improve the stability of the armrests in the next iteration. Enhancing their stability would significantly improve the overall experience, ensuring they stay securely in place without unintended movement. These improvements would make the Doro C300 Pro even more adaptable and comfortable for extended use.

Value

The Sihoo Doro C300 Pro is a strong contender if you’re looking for the best value for your money in office and gaming chairs. With features that typically appear on high-end models, like dynamic lumbar support, 6D coordinated armrests, and a sophisticated reclining system, the Doro C300 Pro delivers a premium ergonomic experience without the hefty price tag.

Sihoo Doro C300 Pro

Its versatility shines through its customizable features, allowing it to transition seamlessly between different needs—whether you’re focusing intently on work or leaning back for a gaming session. The chair’s breathable mesh keeps you cool during long hours, while the headrest and adaptive lumbar support are designed to provide comfort exactly where it’s needed.

Click Here to Buy Now: $369.99  $699.99 ($330 savings). Hurry, this Black Friday deal ends soon!

Compared to other chairs in this category, the Doro C300 Pro offers a combination of adaptability, comfort, and thoughtful design—at a more affordable price than other high-end models. Currently available at $399.99 (down from $699.99), it’s a compelling choice for anyone who spends significant time at their desk and wants an ergonomic chair without breaking the bank. If budget is a concern, the basic Doro C300 model, now on sale for $299.99 (originally $399.99), is also a great option within the Doro C Series. If you’re looking for premium features or a budget-friendly choice, these deals offer a great opportunity to upgrade your workspace. Plus, don’t miss out on Sihoo’s free order giveaway event on Instagram.

Overall, the Sihoo Doro C300 Pro delivers a well-rounded, premium experience that meets the needs of both professionals and gamers, making it an excellent investment for lasting comfort.

 

The post SIHOO DORO C300 PRO REVIEW: HIGH-END Office and gaming chair at An Affordable Price first appeared on Yanko Design.

NAKANOKUMO: Reviving Japan’s Timeless Lacquer Craft for the Future

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In the heart of Tokyo’s Nakano district, where tradition meets modernity, a quiet revolution in Japanese craftsmanship is unfolding. Welcome to NAKANOKUMO by artist Tasuku Murose and inventor Yasuyuki Nagato, a brand that elegantly bridges Japan’s storied past with its innovative present.

With a dedication to heritage materials like urushi lacquer and the art of makie, NAKANOKUMO transforms cultural treasures into modern expressions of beauty, inviting a global audience to experience the richness of Japanese artistry.

Nature’s Gift, Reimagined

For centuries, Japan’s artisans have honored the natural world, transforming its gifts—wood, metal, and lacquer—into objects of profound beauty and purpose. At NAKANOKUMO, this legacy is reimagined for a modern audience. Each creation begins with a simple yet profound question: How can these ancient materials and techniques inspire a new way of living?

Central to their work is urushi, a lacquer drawn from the sap of the urushi tree. With a history stretching back 9,000 years, urushi embodies resilience and elegance. Its deep, glossy finish is the result of a unique chemical reaction with air, creating a surface that is not only beautiful but also remarkably durable, resistant to acids, alkalis, and even the passage of time.

Building on the timeless beauty of urushi, NAKANOKUMO combines its natural allure with contemporary design, creating objects that feel both grounded in heritage and relevant to modern life.

The Art of Makie: A Dance of Gold and Lacquer

Artisan carefully brushing lacquer on the surface

At the heart of NAKANOKUMO’s artistry lies makie, one of Japan’s most exquisite decorative techniques. This method, which originated in the Heian period over 1,400 years ago, involves sprinkling gold or silver powder over wet lacquer to create shimmering, intricate patterns. Once set, these metallic designs are embedded within additional layers of lacquer, polished to a luminous, mirror-like finish that captures the interplay of light and texture.

NAKANOKUMO’s makie creations are a testament to this delicate process, transforming accessories and home décor into radiant works of art. Each piece offers a tactile experience—urushi’s silky smooth surface paired with makie’s shimmering brilliance captivates both touch and sight. Perfect for the minimalist wardrobe or as a centerpiece in your workspace, NAKANOKUMO’s designs bring a timeless elegance to modern living.

A Creative Hub in Nakano

The story of NAKANOKUMO is as much about people as it is about craft. Their Tokyo atelier, housed in an 80-year-old restored home, serves as a vibrant hub where artisans from diverse backgrounds gather to collaborate and innovate. This confluence of skills and perspectives results in designs that honor Japanese traditions while pushing the boundaries of what these crafts can achieve.

This community-based approach makes NAKANOKUMO’s atelier more than just a workspace—it’s a cultural dialogue, where the past meets the present and artistry shapes the future.

Preserving an Endangered Art

Earrings from the Toh (東雲) collection

While urushi and makie are celebrated for their beauty, they are also under threat. The number of urushi trees has drastically dwindled, and the pool of skilled artisans continues to shrink. NAKANOKUMO is deeply committed to preserving these endangered crafts by sustaining the knowledge, tools, and materials necessary for their survival.

Each piece crafted by NAKANOKUMO is a tribute to this legacy. By merging traditional techniques with modern applications, they ensure that these time-honored crafts not only endure but thrive for future generations.

Rediscovering Beauty Through Craft

Brooch from the Sai (彩雲) collection

NAKANOKUMO’s creations are more than just objects—they are experiences that invite you to connect with the essence of Japanese artistry. Each piece tells a story of precision, care, and cultural heritage, transforming everyday life into something extraordinary.

Whether you’re drawn to the tactile smoothness of urushi lacquer or the radiant elegance of makie, every item is a reflection of Japan’s unparalleled craftsmanship. NAKANOKUMO invites you to explore their collection and discover the timeless beauty of tradition, reimagined.

The post NAKANOKUMO: Reviving Japan’s Timeless Lacquer Craft for the Future first appeared on Yanko Design.

How Collaborative Tools are Revolutionizing the Design Pipeline: An Interview with KeyShot

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The journey of creating a product doesn’t end at design—it’s where it begins. KeyShot, a trusted name in product visualization and rendering, is evolving that journey with its innovative Product Design-to-Market Suite. Imagine a world where designers, developers, and marketers don’t work in silos but move together in perfect sync. That’s the vision KeyShot is bringing to life, and it’s already shaking up workflows for companies big and small.

We sat down with Garin Gardiner, Product Director of KeyShot Hub, to uncover how this suite is solving challenges designers didn’t even know had solutions. From effortless collaboration to smarter asset management, KeyShot isn’t just keeping up with the demands of the design world—it’s rewriting the rules. Dive into this conversation to explore how KeyShot is empowering creators to dream big and deliver faster.

Click Here to Download Now: The whitepaper for an in-depth look at how this new framework can transform your business.

Yanko Design: What specific areas in the product design process does KeyShot’s new Product Design-to-Market Suite address? How does this optimize a business’ workflow in ways that older versions of KeyShot didn’t?

Garin Gardiner: Our flagship product, KeyShot Studio, is primarily geared towards the individual designer. It was the first scientifically accurate rendering engine, now used in over two-thirds of Fortune 500 companies, with thousands of customers around the world. We’ve always worked closely with our customers to keep Studio relevant to their needs, and over two decades of development, we learned about other significant needs related to the design process, team workflows and business logistics. We saw a huge opportunity to help – and to revolutionize the way products are brought to market.

We’re introducing a concept called Product Design-to-Market, which is a holistic strategy that connects the many departments involved in product creation and market delivery. You can think of it as bridging the product design and go-to-market processes. Instead of working in silos, we’re encouraging a smooth exchange of information and assets across design, development and marketing teams. The result is faster iteration, better alignment, and a seamless transition from first sketch to market delivery.

Of course, you need the right tools to make this vision a reality. Our Product Design-to-Market Suite, which includes KeyShot Studio, also provides comprehensive design team support in KeyShot Hub and connection to the management and distribution of marketing assets in KeyShot Dock.

Yanko Design: How have early adopters responded to KeyShot Hub’s collaboration capabilities, and can you share how it has improved their design process?

Garin Gardiner: It is amazing how nearly every customer we’ve talked to, when we ask them how they’re navigating team workflows, say they struggle managing a central repository for their team to find the core items they use frequently. When individuals can’t find what they’re looking for, they often create duplications, and there’s so much time wasted in that. Hub provides that central repository, so everyone has access to the current version of the file, meaning no duplications are necessary. Plus, changes to the file can automatically be tracked and you can easily revert back to a previous version.

Another favorite is the shared material library in Hub. Customers say being able to work from the same material library makes a huge difference. If a material gets modified, the entire team will automatically get the latest and greatest the next time they use a material. They are also able to tag it for easier searchability, so they aren’t creating duplicate materials, like they often do today.

Hub’s related assets feature is really resonating with customers. When you apply materials to a scene and save it to the Hub, you are able to see all those materials linked to the scene in the Hub for a quick CMF view of your scene.

Tagging is another feature customers appreciate. When saving a rendering to the Hub it will automatically attach tags – Model Sets, Camera, Studio, Environment, Image Style, Colorway, and Materials. These tags can then be used to search for renderings. Searches can be saved for later re-use by all members of the team. Our customers care a lot about their CMF – it’s a key aspect of what they do. They can also manually update tags if they prefer.

Customers are also loving the side-by-side comparison feature between versions. You can select two versions and real-time compare them using a dynamic slider; it’s really helpful to compare differences between versions, especially when the differences are in small details. Our customers create a lot of versions of the same rendering and being able to compare versions side-by-side is helpful.

These are all features that Hub users say address the team and workflow challenges they’re facing today. Ultimately, it’s all about saving time and enabling easy collaboration, so designers can focus on their craft rather than administrative tasks. And you can see how everything works in a full demo of Hub available on YouTube.

Yanko Design: What developments in other industries are providing inspiration for KeyShot as it paves the way forward with its new Product Design-to-Market Suite?

Garin Gardiner: There’s certainly movement toward breaking down silos and supporting cross-collaboration. We have seen how companies like Microsoft have enabled richer collaboration using the cloud through their Teams platform. We have also seen design tools like Fusion transform how their customers work with Fusion Team.

These developments were part of what inspired us to offer a purpose-built Product Design-to-Market Suite to better support our customers. Now KeyShot provides speedy and intuitive rendering, support for design team workflows, and support for marketing.

Yanko Design: We’re very excited about KeyShot Dock’s enhanced Digital Asset Management system! How do you envision it helping companies better organize and distribute their 3D assets across marketing and sales channels?

Garin Gardiner: Right now, marketing teams are typically responsible for generating their own images and animations, separate from product design. They budget for product visuals and often make them from scratch, spending time and money on photography and design work. But they could be saving time and money by repurposing the 3D renderings already produced by design teams, which make it easy to create an infinite amount of marketing-worthy product visuals. CAD models and KeyShot scenes can be stored in KeyShot Dock, providing a connection between marketing and product design and empowering marketing to use those assets across go-to-market channels.

Our customers tell us that 3D visuals are much more effective than 2D images or product photography; 3D visuals lead to higher conversions and lower return rates.

Customers can expect regular updates to Dock. Over time, we are looking to enable viewing 3D interactive files like GLBs and even the possibility of generating on-demand 3D viewables from CAD models like SolidWorks, STEP and more.

Yanko Design: How do you see technologies like AI and machine learning influencing the future of 3D rendering and Digital Asset Management, and will KeyShot incorporate these innovations?

Garin Gardiner: We’re considering how to incorporate AI into our tools in a way that adds value to users. While generative AI can provide impressive results in image generation, we still believe that accurate rendering – down to highly detailed materials and brand elements – will require physics-based rendering. However, we are analyzing how AI can help our customers achieve greater efficiency in their workflows or increase the speed and quality of rendering, through processes like sampling light rays used by rendering algorithms or denoising rendered images.

On the marketing side, AI has the potential to make it faster and easier for teams to generate 2D renderings as a replacement for physical photography. Imagine feeding AI with 100% accurate product data and using it to generate creative environments around accurate renderings.

These are all possibilities we’re looking at right now. AI has so much potential to provide creative and logistical support – it’s all about making the most of it.

Image Credits: Silvester Kössler

Click Here to Download Now: The whitepaper for an in-depth look at how this new framework can transform your business.

The post How Collaborative Tools are Revolutionizing the Design Pipeline: An Interview with KeyShot first appeared on Yanko Design.