Roku looks into serving you ads on whatever you plug into its TVs

Roku already serves ads through its platform, but it's also apparently exploring the idea of showing you ads while you're using third-party devices connected to its TVs. Based on a recent patent filing unearthed by Lowpass, the company is looking to develop a system or a method "for ad insertion by a display device coupled to a media device via a high-definition media interface (HDMI) connection." That means if you've connected another streaming device or console — say, an Apple TV, a Chromecast or a PlayStation — to a Roku TV via HDMI, the company would still be able to serve you advertisements. 

In particular, Roku is hoping to show you commercials while whatever you're watching or playing on the third-party device attached to it is on pause. In its patent, it described several methods on how it can detect whether the show or game on screen is paused, such as receiving a pause signal from the remote control, detecting a pause icon, looking at several video frames and determining that the image on screen hasn't changed for some time and getting a silent audio signal from the HDMI connection. 

If it works as intended, those ads wouldn't impact your viewing or playing experience (much), assuming you're truly stepping away or doing something else in the meantime. While you'd probably prefer those experiences to be free of ads altogether, Roku is at least looking to make sure that it's serving you relevant ads. It could analyze frozen video or audio frames and use automatic content recognition (ACR) technology to identify what's on screen. Or it could analyze metadata to show ads connected to what you're playing or watching. It could also serve commercials based on what third-party device is attached to your TV. 

As Lowpass notes, the company could have conjured the idea because manufacturers typically don't make a lot of money from hardware sales. For the fiscal year of 2023, Roku lost $44 million on smart TVs. Similarly, Samsung's visual display and digital appliances division posted $37.5 million in operating losses for last year's fourth quarter. Meanwhile, ads and services generated $1.6 billion in profit for Roku. This idea could potentially make it more money... if the prospect of watching commercials while your show or game is paused doesn't turn you off buying Roku TV, of course. This is just a patent at this point in time, though, and Roku may very well end up scrapping it and not implementing it at all. 

This article originally appeared on Engadget at https://www.engadget.com/roku-looks-into-serving-you-ads-on-whatever-you-plug-into-its-tvs-120016754.html?src=rss

An old SEO scam has a new AI-generated face

Over the years, Engadget has been the target of a common SEO scam, wherein someone claims ownership of an image and demands a link back to a particular website. A lot of other websites would tell you the same thing, but now the scammers are making their fake DMCA takedown notices and threats of legal action look more legit with the help of easily accessible AI tools. 

According to a report by 404Media, the publisher of the website Tedium received a "copyright infringement notice" via email from a law firm called Commonwealth Legal last week. Like older, similar attempts at duping the recipient, the sender said they're reaching out "in relation to an image" connected to their client. In this case, the sender demanded the addition of a "visible and clickable link" to a website called "tech4gods" underneath the photo that was allegedly stolen. 

Since Tedium actually used a photo from a royalty-free provider, the publisher looked into the demand, found the law firm's website, and upon closer inspection, realized that the images of its lawyers were generated by AI. As 404Media notes, the images of the lawyers had vacant looks in the eyes that's commonly seen in photos created by AI tools. If you do a reverse image search on them, you'll get results from a website with the URL generated.photos, which uses artificial intelligence to make "unique, worry-free model photos... from scratch." The publisher also found that the law firm's listed address that's supposed to be on the fourth floor of a building points to a one-floor structure on Google Street View. The owner of tech4gods said he had nothing to do with the scam but admitted that he used to buy backlinks for his website. 

This is but one example of how bad actors can use AI tools to fool and scam people, and we have to be more vigilant as instances like this will just likely keep on growing. Reverse image search engines are your friend, but they may not be infallible and may not always help. Deepfakes, for instance, have become a big problem in recent years, as bad actors continue to use them to create convincing videos and audio not just to scam people, but also to spread misinformation online. 

This article originally appeared on Engadget at https://www.engadget.com/an-old-seo-scam-has-a-new-ai-generated-face-100045758.html?src=rss

An old SEO scam has a new AI-generated face

Over the years, Engadget has been the target of a common SEO scam, wherein someone claims ownership of an image and demands a link back to a particular website. A lot of other websites would tell you the same thing, but now the scammers are making their fake DMCA takedown notices and threats of legal action look more legit with the help of easily accessible AI tools. 

According to a report by 404Media, the publisher of the website Tedium received a "copyright infringement notice" via email from a law firm called Commonwealth Legal last week. Like older, similar attempts at duping the recipient, the sender said they're reaching out "in relation to an image" connected to their client. In this case, the sender demanded the addition of a "visible and clickable link" to a website called "tech4gods" underneath the photo that was allegedly stolen. 

Since Tedium actually used a photo from a royalty-free provider, the publisher looked into the demand, found the law firm's website, and upon closer inspection, realized that the images of its lawyers were generated by AI. As 404Media notes, the images of the lawyers had vacant looks in the eyes that's commonly seen in photos created by AI tools. If you do a reverse image search on them, you'll get results from a website with the URL generated.photos, which uses artificial intelligence to make "unique, worry-free model photos... from scratch." The publisher also found that the law firm's listed address that's supposed to be on the fourth floor of a building points to a one-floor structure on Google Street View. The owner of tech4gods said he had nothing to do with the scam but admitted that he used to buy backlinks for his website. 

This is but one example of how bad actors can use AI tools to fool and scam people, and we have to be more vigilant as instances like this will just likely keep on growing. Reverse image search engines are your friend, but they may not be infallible and may not always help. Deepfakes, for instance, have become a big problem in recent years, as bad actors continue to use them to create convincing videos and audio not just to scam people, but also to spread misinformation online. 

This article originally appeared on Engadget at https://www.engadget.com/an-old-seo-scam-has-a-new-ai-generated-face-100045758.html?src=rss

Apple cuts over 700 jobs following its car and display project closures

Over 700 people at Apple have recently lost their jobs, according to the latest WARN report posted by the Employment Development Department of California (EDD). Most of the people who were laid off worked at Apple's offices in Santa Clara, with 371 of them coming from the company location that primarily dealt with the company's now-defunct electric vehicle project. Under California law, companies are required to file a report with the EDD for each location affected by layoffs under the Worker Adjustment and Retraining Notification (WARN) program. 

Eight Apple locations in Santa Clara were hit by layoffs, including the main car office, though one of them worked on its in-house MicroLED display project that was reportedly scrapped in March due to costs and technical difficulties. The company was hoping to produce its own screens for iPhones, Macs and its smartwatches, but that clearly isn't happening anytime soon. 

Apple's original car ambitions were to build a fully autonomous vehicle without pedals and a steering wheel, until it decided to develop an electric vehicle instead. A previous Bloomberg report said Apple canceled the initiative internally called "Project Titan" after investing billions of dollars and a decade into it. The employees who were developing the vehicle were given the chance to transfer to Apple's other divisions, including its teams that are reportedly working on artificial intelligence and home robotics. But based on Apple's WARN report, it wasn't able to re-integrate everyone into the company. 

Apple is believed to be in the very early stages of developing personal robotics for people's homes. One of the machines that's currently a work-in-progress is a robot that follows people around, while the other is a table-top device that uses a robot to move a display around, according to another Bloomberg report. The company's work on personal robotics is part of its efforts, which also include the Vision Pro, to find new sources of revenue. 

This article originally appeared on Engadget at https://www.engadget.com/apple-cuts-over-700-jobs-following-its-car-and-display-project-closures-061524777.html?src=rss

Apple cuts over 700 jobs following its car and display project closures

Over 700 people at Apple have recently lost their jobs, according to the latest WARN report posted by the Employment Development Department of California (EDD). Most of the people who were laid off worked at Apple's offices in Santa Clara, with 371 of them coming from the company location that primarily dealt with the company's now-defunct electric vehicle project. Under California law, companies are required to file a report with the EDD for each location affected by layoffs under the Worker Adjustment and Retraining Notification (WARN) program. 

Eight Apple locations in Santa Clara were hit by layoffs, including the main car office, though one of them worked on its in-house MicroLED display project that was reportedly scrapped in March due to costs and technical difficulties. The company was hoping to produce its own screens for iPhones, Macs and its smartwatches, but that clearly isn't happening anytime soon. 

Apple's original car ambitions were to build a fully autonomous vehicle without pedals and a steering wheel, until it decided to develop an electric vehicle instead. A previous Bloomberg report said Apple canceled the initiative internally called "Project Titan" after investing billions of dollars and a decade into it. The employees who were developing the vehicle were given the chance to transfer to Apple's other divisions, including its teams that are reportedly working on artificial intelligence and home robotics. But based on Apple's WARN report, it wasn't able to re-integrate everyone into the company. 

Apple is believed to be in the very early stages of developing personal robotics for people's homes. One of the machines that's currently a work-in-progress is a robot that follows people around, while the other is a table-top device that uses a robot to move a display around, according to another Bloomberg report. The company's work on personal robotics is part of its efforts, which also include the Vision Pro, to find new sources of revenue. 

This article originally appeared on Engadget at https://www.engadget.com/apple-cuts-over-700-jobs-following-its-car-and-display-project-closures-061524777.html?src=rss

Waymo’s self-driving vehicles are now doing Uber Eats deliveries in Phoenix

If you're in the Metro Phoenix area — and don't mind walking out of your place to get your food delivery — your Uber Eats order may just get delivered by one of Waymo's self-driving cars. The companies have officially launched the next part of their ongoing multi-year partnership, which also includes offering robotaxi rides to the ride-hailing service's customers in the area. When you place an order on Uber Eats, you'll get a prompt that says "autonomous vehicles may deliver your order." 

You will be notified if a Waymo car does pick up your order, and you'll have to take your phone with you when you meet it so that you can open its trunk and get your food. Don't worry, you can opt out during the checkout process in case you're not feeling up to going out and getting your order and would rather have someone deliver food to your door. 

At the moment, Waymo deliveries are only available in Phoenix, Chandler, Tempe and Mesa, and only for select merchants, including local joints and chains like Princess Pita and BoSa Donuts. An Uber spokesperson told CNBC, though, that the companies are looking to expand their service area and are looking to add more merchants to their list. They also told the news organization that Waymo will be using its Jaguar I-PACE electric vehicles, which it's been testing in Arizona for years, for deliveries. It doesn't sound like Waymo deliveries will be more expensive either, since the spokesperson said you'll only have to pay standard fares and will not be charged for tips. 

The companies first announced that they were teaming up to offer robotaxi rides and deliveries in Phoenix last year, following Waymo's service area expansion in the region. Robotaxi rides became available in the metropolitan area by October, and you'll get the option to hail one when you request an UberX, Uber Green, Uber Comfort or Uber Comfort Electric. 

This article originally appeared on Engadget at https://www.engadget.com/waymos-self-driving-vehicles-are-now-doing-uber-eats-deliveries-in-phoenix-130052864.html?src=rss

Waymo’s self-driving vehicles are now doing Uber Eats deliveries in Phoenix

If you're in the Metro Phoenix area — and don't mind walking out of your place to get your food delivery — your Uber Eats order may just get delivered by one of Waymo's self-driving cars. The companies have officially launched the next part of their ongoing multi-year partnership, which also includes offering robotaxi rides to the ride-hailing service's customers in the area. When you place an order on Uber Eats, you'll get a prompt that says "autonomous vehicles may deliver your order." 

You will be notified if a Waymo car does pick up your order, and you'll have to take your phone with you when you meet it so that you can open its trunk and get your food. Don't worry, you can opt out during the checkout process in case you're not feeling up to going out and getting your order and would rather have someone deliver food to your door. 

At the moment, Waymo deliveries are only available in Phoenix, Chandler, Tempe and Mesa, and only for select merchants, including local joints and chains like Princess Pita and BoSa Donuts. An Uber spokesperson told CNBC, though, that the companies are looking to expand their service area and are looking to add more merchants to their list. They also told the news organization that Waymo will be using its Jaguar I-PACE electric vehicles, which it's been testing in Arizona for years, for deliveries. It doesn't sound like Waymo deliveries will be more expensive either, since the spokesperson said you'll only have to pay standard fares and will not be charged for tips. 

The companies first announced that they were teaming up to offer robotaxi rides and deliveries in Phoenix last year, following Waymo's service area expansion in the region. Robotaxi rides became available in the metropolitan area by October, and you'll get the option to hail one when you request an UberX, Uber Green, Uber Comfort or Uber Comfort Electric. 

This article originally appeared on Engadget at https://www.engadget.com/waymos-self-driving-vehicles-are-now-doing-uber-eats-deliveries-in-phoenix-130052864.html?src=rss

Apple is developing personal robots for your home, Bloomberg says

Apple is still on the hunt for the next revolutionary product to help it remain dominant in the market and to serve as new sources of revenue after abandoning its plans to develop an electric vehicle of its own. According to Bloomberg's Mark Gurman, one of the areas the company is exploring is personal robotics. It reportedly started looking into robots and electric vehicles at the same time, with the hopes of developing a machine that doesn't need human intervention. 

While Apple's robotics projects are still in the very early stages, Bloomberg said it had already started working on a mobile robot that can follow users around their home and had already developed a table-top device that uses a robot to move a screen around. The idea behind the latter is to have a machine that can mimic head movements and can lock on to a single person in a group, presumably for a better video call experience. Since these robots are supposed to be able to move on their own, the company is also looking into the use of algorithms for navigation. Based on the report, Apple's home devices group is in charge of their development, and at least one engineer who worked on its scrapped EV initiative has joined the team. 

Robots, however, aren't like phones in the sense that people these days need them in their lives. Apple is apparently worried about whether people would pay "top dollar" for the robots it has in mind, and executives still can't get to an agreement on whether the company should keep working on these projects. Gurman previously reported that Apple may have sold its EV for $100,000 — if that's true, it had a bigger potential to grow the company's revenue. But the Apple Car is now out of the picture, and the company is reportedly putting all of its focus on the Vision Pro and new products for the home, which also includes a home hub device with a display that resembles an iPad. Of course, Apple could still scrap these projects, and it could find other classes of products to invest in if it discovers that they could bring in bigger money in the future. 

This article originally appeared on Engadget at https://www.engadget.com/apple-is-developing-personal-robots-for-your-home-bloomberg-says-044254029.html?src=rss

Apple is developing personal robots for your home, Bloomberg says

Apple is still on the hunt for the next revolutionary product to help it remain dominant in the market and to serve as new sources of revenue after abandoning its plans to develop an electric vehicle of its own. According to Bloomberg's Mark Gurman, one of the areas the company is exploring is personal robotics. It reportedly started looking into robots and electric vehicles at the same time, with the hopes of developing a machine that doesn't need human intervention. 

While Apple's robotics projects are still in the very early stages, Bloomberg said it had already started working on a mobile robot that can follow users around their home and had already developed a table-top device that uses a robot to move a screen around. The idea behind the latter is to have a machine that can mimic head movements and can lock on to a single person in a group, presumably for a better video call experience. Since these robots are supposed to be able to move on their own, the company is also looking into the use of algorithms for navigation. Based on the report, Apple's home devices group is in charge of their development, and at least one engineer who worked on its scrapped EV initiative has joined the team. 

Robots, however, aren't like phones in the sense that people these days need them in their lives. Apple is apparently worried about whether people would pay "top dollar" for the robots it has in mind, and executives still can't get to an agreement on whether the company should keep working on these projects. Gurman previously reported that Apple may have sold its EV for $100,000 — if that's true, it had a bigger potential to grow the company's revenue. But the Apple Car is now out of the picture, and the company is reportedly putting all of its focus on the Vision Pro and new products for the home, which also includes a home hub device with a display that resembles an iPad. Of course, Apple could still scrap these projects, and it could find other classes of products to invest in if it discovers that they could bring in bigger money in the future. 

This article originally appeared on Engadget at https://www.engadget.com/apple-is-developing-personal-robots-for-your-home-bloomberg-says-044254029.html?src=rss

George Carlin’s estate settles lawsuit against podcasters’ AI comedy special

There will be no follow-up to that AI-generated George Carlin comedy special released by the podcast Dudesy. In January, Carlin's estate filed a lawsuit against the podcast and its creators Will Sasso and Chad Kultgen, accusing them of violating the performer's right to publicity and infringing on a copyright. Now, the two sides have reached a settlement agreement, which includes the permanent removal of the comedy special from Dudesy's archive. Sasso and Kultgen have also agreed never to repost it on any platform and never to use Carlin's image, voice or likeness without approval from the estate again, according to The New York Times

The AI algorithm that Dudesy used for the special was trained on thousands of hours of Carlin's routines that spanned decades of his career. It generated enough material for an hour-long special, but it did a pretty poor impression of the late comedian with basic punchlines and very little of what characterized Carlin's humor. In a statement, Carlin's daughter Kelly called it a "poorly-executed facsimile cobbled together by unscrupulous individuals."

Josh Schiller, who represented the Carlin estate in court, told The Times that "[t]he world has begun to appreciate the power and potential dangers inherent in AI tools, which can mimic voices, generate fake photographs and alter video." He added that it's "not a problem that will go away by itself" and that it "must be confronted with swift, forceful action in the courts." The companies making AI software "must also bear some measure of accountability," the lawyer said. 

This lawsuit is just one of the many filed by creatives against AI companies and the people that use the technology by training algorithms on someone's work. Several non-fiction authors and novelists that include George R.R. Martin, John Grisham and Jodi Picoult sued OpenAI for using their work to train its large language models. The New York Times and a handful of other news organizations also sued the company for using their articles for training and for allegedly reproducing their content word-for-word without attribution. 

This article originally appeared on Engadget at https://www.engadget.com/george-carlins-estate-settles-lawsuit-against-podcasters-ai-comedy-special-075224304.html?src=rss