The DJI Neo is the company’s lightest and most compact drone, weighing just under 5 ounces (135g). Designed for casual creators, adventurers, and anyone wanting to capture everyday moments, the Neo combines portability and powerful features, making it ideal for those seeking a simple, efficient way to document their experiences. Its compact form factor means it’s easy to carry and use on the go, offering creators a versatile tool for capturing life’s moments.
Designer: DJI
Unlike many drones, the Neo does not require a traditional remote control. Instead, users can take off, fly, and land the drone using a single button. For added convenience, voice commands allow for hands-free operation, making the drone easy to control even in dynamic situations. The drone can be launched and landed directly from the user’s hand, making it highly intuitive for beginners and experienced users. With an 18-minute flight time, the Neo provides ample opportunity to capture spontaneous moments indoors or outdoors, while its compact size means it fits comfortably into any adventure.
The Neo’s camera capabilities ensure high-quality footage in any situation. Equipped with a 12MP camera, the Neo can capture crisp still images, while its ability to shoot 4K stabilized video adds a professional touch to even casual content. Whether documenting a family day at the park or recording an outdoor adventure, the Neo provides the tools to capture sharp, clear footage quickly.
The AI-powered subject tracking feature allows users to focus on their shots without manually adjusting the drone. Whether cycling, skateboarding, or hiking, the Neo’s advanced AI tracking system keeps the user perfectly framed, ensuring smooth, dynamic footage every time. The drone’s six QuickShots modes—Dronie, Circle, Rocket, Spotlight, Helix, and Boomerang—allow users to create cinematic content with just the press of a button. These pre-programmed flight paths and camera angles simplify the creative process, ensuring professional-looking results without the need for advanced piloting skills.
Safety is also a key design focus of the DJI Neo. The drone’s propellers are fully wrapped, protecting it and its surroundings and making it safe indoors and outdoors. The Neo’s 22GB of internal storage allows users to record up to 40 minutes of 4K video at 30fps or 55 minutes at 1080p/60fps. With built-in Wireless QuickTransfer, users can send their footage directly to their smartphones for easy editing and sharing, streamlining the post-production process and eliminating the need for external memory cards or additional cables.
In addition to its camera and safety features, the Neo is equipped with a single-axis mechanical gimbal, ensuring smooth and steady footage even during rapid maneuvers. DJI’s RockSteady and HorizonBalancing technologies further enhance stabilization, reducing shake and ensuring the horizon stays level even in dynamic or fast-moving scenarios. The Neo also uses infrared and monocular vision positioning systems, allowing it to hover steadily and maintain stability in various environments. Users can focus on capturing content, knowing the drone will stay steady without needing constant manual adjustments.
The Neo includes an Automatic Return to Home (RTH) feature for added convenience. This ensures that the drone safely returns to its takeoff point with a single command, providing peace of mind for users who are new to flying drones. Whether capturing footage in open spaces or more challenging environments, the RTH feature ensures the drone’s safe retrieval, adding an extra layer of security to the flying experience.
DJI NEO FPV Control
Charging the Neo is made easy with its Type-C charging port, which allows for quick recharges between flights. For extended use, DJI also offers a Two-Way Charging Hub that can charge up to three batteries simultaneously, reducing downtime and ensuring users can stay in the air longer. The Neo’s flexible design also makes it compatible with the DJI Fly app, traditional remote controllers, DJI Goggles, and RC Motion, giving users a range of options for controlling the drone based on their personal preferences.
The DJI Neo is designed to make aerial content creation accessible to everyone. Its lightweight and compact form, advanced features like AI-powered tracking, QuickShots modes, and high-quality video capture make it a versatile tool for capturing life’s moments. Whether you’re documenting family outings or outdoor adventures or simply looking to add a cinematic touch to your daily experiences, the Neo provides the perfect balance of portability, performance, and ease of use.
The Wireless Power Consortium (WPC) has announced the launch of the Ki standard, a breakthrough in bringing wireless power to the kitchen. Following the success of the Qi2 standard, which enhanced wireless charging for small electronics, the Ki standard eliminates the need for power cords in everyday kitchen appliances like blenders, toasters, and air fryers. Instead, appliances will communicate with a Ki power transmitter, which can be integrated into induction cooktops or hidden beneath countertops and kitchen islands. Delivering up to 2.2 kW of power, the Ki system promises to make kitchens more efficient, convenient, and safer while creating cleaner and more organized spaces.
Designer: Wireless Power Consortium (WPC)
Paul Struhsaker, Executive Director of WPC, explained how Ki will transform kitchen design. “Not only are we cutting the cord, but we’re eliminating it altogether,” Struhsaker said, noting that this advancement would inspire homeowners and designers to rethink how kitchens are used. Ki offers an innovative way to power smart appliances with greater convenience and flexibility, whether for new builds, remodels, or smart home upgrades.
New Possibilities for Kitchen Design
The introduction of the Ki standard opens up new design opportunities for kitchens. Without power cords, appliances are no longer restricted to placement near outlets. This freedom allows designers to create more open and modern layouts. With appliances able to sit on any Ki-enabled cooktop or countertop, there’s more room for creative solutions in kitchen design.
The ability to hide transmitters under countertops brings even more design flexibility. Kitchens can adopt sleek, minimalist looks, free from the clutter of cords. This feature will be especially useful in open-plan designs, where maintaining a streamlined aesthetic is important.
In addition to improving the look of kitchens, the Ki system enhances safety. Accidents are less likely to happen if no cords get tangled or cause trips, particularly in homes with children. The system’s wireless power shuts off automatically when an appliance is removed from the cooktop or transmitter, keeping surfaces cool and reducing the risk of burns.
Smarter Appliances
Ki also introduces smarter appliances. Future Ki-enabled devices will offer advanced features that allow users to control them remotely via smartphones. These smart functions will provide more control over cooking and make kitchens safer and more convenient.
Ki Wireless powering food processor bottom-lit
For designers, this brings an opportunity to incorporate advanced technology into kitchen layouts. Smart appliances connected through the Ki system will be part of the growing trend of smart home integration, offering homeowners easier ways to manage their kitchens.
Space Efficiency and Flexibility
Ki helps improve kitchen space utilization by removing the need for power cords. Without cords cluttering countertops, appliances can be placed more efficiently, and storage areas can be used more effectively. Transmitters hidden under countertops also allow for clean, unobstructed surfaces.
This feature will appeal to those designing smaller kitchens or maximizing the available space in larger ones. With fewer restrictions on where appliances can go, Ki enables more creative and functional kitchen designs.
Next Steps for Kitchen Technology
The development of the Ki standard has involved collaboration from leading appliance brands such as Midea, Beko, Philips, Miele, and E.G.O. These companies are working with WPC to bring Ki-enabled appliances to market, with certification testing expected to begin by the end of 2024.
Ki Wireless powering kettle to boil water
WPC’s certification process ensures that Ki-enabled products meet the highest standards for safety and interoperability. Once certified, products will display the Ki logo, assuring consumers that their appliances meet the standard.
Ki Wireless Power Blender and Pot on EGO cooktop
As Ki becomes more widespread, companies are encouraged to join WPC and use this new technology. With the potential to reshape kitchen spaces, Ki offers designers and manufacturers a chance to lead the next generation of kitchen innovation.
OBSBOT continues to push the boundaries of what’s possible in digital content creation with its latest addition, the Meet 2. This compact yet powerful webcam is designed for those who demand high-quality video and seamless functionality in their daily activities. Whether you’re a dedicated gamer, a creative content producer, or a professional navigating the challenges of remote work, this device is built to meet your needs. It combines cutting-edge features with top-tier performance, all within a sleek design that fits effortlessly into any workspace.
Designer: OBSBOT
Design That Fits Your Style and Offers Clear Visuals
OBSBOT Meet 2 Cloud White
Combining minimalism with functionality, the OBSBOT Meet 2 easily fits into any setup. It comes in three distinct colors—Cloud White, Space Grey, and Aurora Green—allowing you to match it with your style.
Weighing just 40.5g, it’s light and unobtrusive yet packed with features that help you create high-quality content. This device combines style with practical features, delivering professional-grade performance in a compact design.
OBSBOT Meet 2 weighs 40.5g
Visuals are captured with Ultra HD 4K resolution at 30 frames per second, ensuring every detail stands out. Whether you’re streaming a game, recording a tutorial, or joining a virtual meeting, the clarity and sharpness of your video will be noticeable. The advanced Phase Detection Auto Focus (PDAF) and 4x digital zoom ensure you can highlight key details without compromising image quality, turning your content into an engaging experience.
AI-Powered Framing and Low-Light Performance
Smart AI technology keeps you in the center of the frame, even when you’re moving around. During live streams or video calls, the AI automatically adjusts to keep you perfectly positioned, freeing you from constantly adjusting your camera. This is particularly useful in fast-paced situations where staying focused on your task is crucial.
With this webcam, low-light settings won’t compromise video quality. Its larger 1/2″ CMOS sensor and F/1.8 aperture work together to produce bright, clear images even when lighting is less than ideal. Paired with HDR technology to balance exposure, your video remains sharp and polished, whether it’s day or night.
Clear Audio That Complements the Visuals
While visuals are essential, clear audio plays an equally important role. The dual omnidirectional microphones, equipped with Noise Reduction and Auto Gain Control, capture your voice naturally and filter out background noise. This ensures that your voice remains clear and easy to understand whether you’re streaming, recording, or in a meeting. The microphones are designed to pick up sound from different angles, giving you the flexibility to move around while still delivering high-quality audio.
Beyond just technical specs, this webcam’s audio capabilities contribute to a more immersive experience for your audience. Whether you’re offering commentary during a game or presenting a topic in a virtual meeting, the natural and crisp sound keeps listeners engaged. Clear audio ensures that everyone is heard in collaborative settings, creating a more effective communication environment. This level of audio quality helps bridge the gap between virtual and in-person interactions, making it an essential tool for effective communication.
Versatile for Different Uses
This webcam is versatile enough to be useful in many different scenarios. Gamers will appreciate the 4K resolution and AI Auto Framing features, which make streams more dynamic and engaging. The camera’s ability to maintain focus on you, even during intense moments, enhances the overall viewing experience, making your streams more captivating.
For content creators, it proves to be an invaluable asset. Whether you’re recording tutorials, demos, or reviews, the high-quality visuals and intelligent framing give your content a polished, professional look. The freedom to move around without losing focus allows for more dynamic videos, reducing the hassle of constant camera adjustments.
For professionals, this webcam is a reliable tool for virtual meetings, webinars, and presentations. Its ability to perform well in low light and ensure balanced exposure means you’re always seen clearly, even in challenging environments. The high-quality microphones also ensure your voice is heard, which is critical for effective communication in remote work settings.
Time to Think About Your Setup
With the growing importance of online interactions, the need for high-quality webcams is on the rise. This device meets the need for advanced technology with a simple, user-friendly design. Compact, powerful, and affordable, it’s a valuable addition to any setup.
Whether you’re enhancing your gaming streams, improving your content creation, or elevating your virtual communications, the OBSBOT Meet 2 is designed to help you upgrade your digital presence. Consider how it could fit into your workflow and help you achieve better results.
Bryan Berg, the renowned American architect and card-stacking virtuoso, has once again pushed the boundaries of human ingenuity and set a new world record for the tallest house of cards. This extraordinary achievement, accomplished in a mere eight hours, has a tech spin to it. Sitting atop this colossal 54-level card tower is Honor’s Magic V3 foldable phone. Aside from being the world’s thinnest phone, measuring just 4.35mm when opened completely (that’s thinner than the 2024 iPad Pro), the phone clocks in at just 226 grams… that was enough for Berg to gingerly place it on top of his record-setting colossal structure – constructed without the aid of glue, wiring, or any metalwork.
The Guinness World Records adjudicator, Thomas Bradford, was on hand to witness this extraordinary feat and certify the new record. The challenge was far from straightforward, as Berg required a near-airtight environment with high humidity to ensure the cards’ cooperation throughout the building process. To achieve these conditions, seven humidifiers were set up in the room, creating a rather stuffy atmosphere for the crew tasked with capturing the momentous occasion on film.
Undeterred by the challenging environment, Berg worked tirelessly for the majority of the eight-hour period, taking only brief pauses for hydration and sustenance. His consistent pace, averaging five or six levels per hour, culminated in the placement of the HONOR Magic V3 atop the completed structure, signaling the end of his monumental endeavor… but more importantly, redefining the term ‘ultralight’ in the context of foldables and tech in general.
Berg’s latest record-breaking achievement adds to his impressive track record of card-stacking accomplishments. His previous record for the tallest playing card structure, standing at 7.86 meters, has remained unbroken since 2007. Over the years, Berg has consistently pushed the limits of his craft, repeatedly breaking and reestablishing his own world records. This attempt, in collaboration with HONOR, also sets a record just before the company takes the stage at IFA 2024 to showcase its products for the year.
IFA Berlin, one of the world’s largest consumer electronics expos, is returning for its 100th edition from September 6-10, 2024. Taking place at the sprawling Messe Berlin convention center, IFA promises an exhilarating showcase of the latest gadgets, smart home technologies, and cutting-edge innovations. Whether you’re a tech enthusiast or a casual observer, here’s a guide on how to make the most of your experience at this must-attend event.
Tickets and Entry
IFA 2024 is open to the general public, with tickets now available for purchase online. A single-day pass for adults is priced at €17, while students can grab their tickets for just €10. If you’re bringing children under 15, they can enter for free, making it a great family outing. To avoid queues, it’s best to secure your tickets in advance on the official IFA website, as no cash payments are accepted at the venue
Getting Around: The IFA App
Once you’ve secured your ticket, the IFA app is your ultimate companion for navigating the massive Messe Berlin complex. Available on the App Store as well as the Play Store, the app allows you to view detailed maps, schedule your day with event highlights, and explore the exhibitor list. For trade visitors, the app includes access to exclusive matchmaking services to connect with businesses and industry leaders.
The exhibition spans multiple halls, each showcasing different categories of tech. The app can help you navigate these spaces efficiently, ensuring you don’t miss any key displays or product demonstrations.
IFA 2024 Map: Product Categories and Exhibitor Layout
Messe Berlin is known for its vast layout, so having a clear plan of action will save you time. IFA is divided into several key zones, each featuring a specific category of consumer electronics:
IFA Next: This innovation hub focuses on startups and groundbreaking technologies. Expect to see the future of smart homes, robotics, and sustainable tech innovations.
Audio: This area is for all things audio-tech, from unveiling the newest products on the market to exploring future advancements like noise cancellation, true wireless technology, and spatial audio.
Communication & Connectivity: Visit this zone to learn more about 5G products, 6G concepts, IoT, smart devices, AI networks and communications, cloud computing, and Wi-Fi advancements.
Computing & Gaming: The title’s rather self-explanatory, isn’t it? This hub is for gamers and geeks to absolutely nerd out! You’ll find monitors, CPUs, laptops, GPUs, and a host of other devices from leading companies like Lenovo, Microsoft, ASUS, Western Digital, Cooler Master, etc.
Fitness & Digital Health: Wearables, health monitors, and fitness trackers will be prominently featured, appealing to both the wellness industry and health-conscious consumers.
Home Appliances: Whether you’re into sleek kitchen gadgets or smart washing machines, this area is a must-visit for homemakers and tech-savvy chefs.
Home & Entertainment: From the latest OLED TVs to immersive sound systems, this section will let you experience the future of home entertainment.
Mobility: Humanity is redefining the way we move, and this section is the ultimate destination to experience the latest innovations in mobility. From e-bikes to eVTOL aircraft, connect with the companies shaping the future of transportation, one breakthrough at a time.
Photo, Video, & Content Creation: A dedicated space at IFA for content creators and innovators to produce their unique content (and also a relatively new addition to the expo). It’s the perfect place to watch, learn from, and enjoy your favorite online creators, while also having the chance to meet them in person.
Smart Home: Smart home technology is transforming the way we live, offering greater convenience, efficiency, and security. As one of the most exciting areas at IFA this year, you’ll have the chance to explore the latest innovations in home automation and connectivity.
A detailed map of each zone will be available via the app and on the IFA website, allowing visitors to plan their route across the exhibition efficiently
IFA Events and Highlights
IFA 2024 is not just about tech displays; it’s also a pretty massive milestone. As part of its 100th-anniversary festivities, the IFA Sommergarten—a vibrant open-air venue—will host concerts, food trucks, and live performances. Bryan Adams will kick off the celebrations with a special performance on September 5, just before the expo officially opens.
Keynote speeches from leading tech innovators will also be a major draw. These presentations offer a glimpse into the future of industries such as AI, renewable energy, and connectivity. Notably, companies like Intel, LG, AEG, Honor, and Samsung are expected to make major announcements.
Bryan Adams concert at IFA 2024
Tips for Attendees
To maximize your experience at IFA Berlin 2024, here are a few practical tips:
Arrive Early: The exhibition opens daily at 10 AM and closes at 6 PM, so arriving early will give you ample time to explore the numerous halls without the crowds.
Use Public Transport: Messe Berlin is well-connected via public transportation, with direct links to the S-Bahn and U-Bahn. However, your IFA ticket does not include free public transport, so be sure to purchase a separate travel ticket.
Plan Ahead with the App: Use the IFA app to create a personalized itinerary. Identify must-see exhibitors and product categories to avoid wandering aimlessly.
Stay Hydrated and Charged: Messe Berlin offers mobile charging stations throughout the venue, and with so many tech booths to visit, keeping your phone charged is essential. Don’t forget to hydrate as well, as the venue is massive.
Join the Conversation: Follow IFA’s official social media channels for real-time updates, as well as stay tuned to Yanko Design’s coverage of the event… and don’t hesitate to engage with fellow tech fans during the event. IFA is as much about networking as it is about discovery.
Attending IFA Berlin 2024 is a tech lover’s dream. From groundbreaking innovations to hands-on experiences, there’s something for everyone. Make sure to secure your ticket, download the app, and plan your visit to ensure you don’t miss a moment of this massive celebration of technology. Whether you’re there for the latest AI gadgets or just to soak up the atmosphere, IFA promises an unforgettable experience in the heart of Berlin.
Early Mechanical Shox Prototype (1981) from the Department of Nike Archives
Nestled in an unassuming building, Nike’s top-secret design archive, known as the Department of Nike Archives (DNA), houses a treasure trove of over 200,000 rare artifacts. From never-before-seen sneaker prototypes to the original Nike “swoosh” sketch, the DNA is a sneaker lover’s paradise. Recently, the DNA opened its doors to curators for the first time, leading to the creation of the groundbreaking exhibition, “Nike: Form Follows Motion.” For the first time, Nike has opened its doors to a select group of curators who have scoured these holdings to create an exhibition at the Vitra Design Museum in Germany. The exhibition offers a rare glimpse into the brand’s history and design philosophy.
Set to run from September 21, 2024, to May 2025, the exhibition is the first of its kind dedicated solely to Nike. It traces the company’s journey from its founding in 1964 to its current position as the largest apparel company in the world. Curated by Glenn Adamson, who also co-edited a book to accompany the exhibition, the show seeks to explore Nike’s unique approach to design. According to Adamson, Nike’s design thinking is intensely creative and complex, rivaling that of any other company in the industry. The exhibition is structured into four chronological sections, each representing a significant phase in Nike’s evolution.
“Nike: Form Follows Motion” is divided into four chronological sections: “Track,” “Air,” “Sensation,” and “Relation.” The first section, “Track,” offers a look at Nike’s early years when jogging was a niche activity. This period is marked by the brand’s first product innovations, including the release of the waffle-soled trainer in the early 1970s. The next section, “Air,” covers Nike’s expansion into sports advertising, bolstered by high-profile partnerships with athletes like Michael Jordan. The “Sensation” section focuses on Nike’s extensive sports research programs, highlighting the brand’s commitment to pushing the boundaries of performance wear. Finally, the “Relation” section reflects on Nike’s history of collaborations with external designers, showcasing the brand’s willingness to embrace new ideas and technologies.
To create this exhibition, Adamson made several trips to the DNA, where he had access to materials that had never been publicly displayed. The archive itself is unremarkable from the outside, but inside, it’s a veritable wonderland for sneaker enthusiasts. The space is filled with moving shelves, each stacked with shoeboxes containing some of Nike’s most significant designs. Among the highlights are prototypes of the Air Force One that never made it to market and the original stock of the Air Max shoe, known for its revolutionary see-through soles designed by aeronautical engineer Frank Rudy.
Sketch of Air Max, Tinker Hatfield (1986)
The exhibition also features deadstock shoes and prototypes that have remained hidden in the DNA until now. These include early mechanical prototypes of the Shox line, which featured external shock mounts designed to improve athletic performance. Adamson describes one such prototype as a “Frankenstein object,” a bizarre yet fascinating piece of Nike’s design history that had to be included in the exhibition (image at the beginning).
In addition to these historical artifacts, the exhibition also offers a keen insight into Nike’s current design practices. One of the most impressive innovation centers is the Nike Sport Research Lab (NSRL) in Beaverton, Oregon. The 85,000-square-foot facility is equipped with cutting-edge technology, including hundreds of cameras and dozens of force plates that track athletes’ movements. The insights gathered from this research are used to develop new products like the Vapormax running shoe, which is one of Nike’s most studied shoes to date.
Nike: Form Follows Motion comes at a crucial time for the company. In recent years, Nike has faced challenges, including supply chain issues and increased competition from other running shoe brands like Hoka and Brooks. Despite these obstacles, Nike remains committed to innovation. The company recently launched an AI platform called Blackbox to aid in the design of new products. According to CEO John Donahoe, Nike is poised to make a comeback with bold, new releases that will once again set the standard in the industry.
As the Internationale Funkausstellung Berlin (IFA) gears up to celebrate its 100th anniversary, the tech industry focuses on Berlin, where tradition meets innovation. IFA, one of the world’s leading trade shows for consumer electronics and home appliances, has long been a platform where global brands showcase their latest innovations, set trends, and connect with industry professionals and consumers alike. It’s an event that shapes the direction of technology, influencing the products and services that will define the market in the years to come. Leading this transformation into its next century is Leif Lindner, the CEO of IFA Management GmbH since October 1, 2023. With over 25 years of industry experience, including a significant tenure at Samsung Electronics Germany, Lindner brings a wealth of knowledge and a strong network to his role as CEO. His experience in multicultural settings enhances his leadership as he guides IFA into a new era. In this interview, I explore how Lindner balances IFA’s storied history with a fresh approach to ensure it remains at the forefront of global technology showcases.
Vincent Nguyen:Good afternoon! Thank you for taking the time to chat with me. You’ve been traveling all over the world recently. Is this normal for a CEO in your position, especially right before the show?
Leif Lindner: “Yes, it’s part of the job. I’ve been with IFA for a relatively short time, but given the importance of the 100th anniversary and the transition we’re going through, it’s crucial for me to be hands-on.”
This response underscores Lindner’s commitment to being actively involved in the evolution of IFA during such a pivotal year. His hands-on approach ensures that the event reflects his vision and strategy. Adapting and leading from the front is essential in an industry as fast-paced as technology.
Leif Lindner traveled to Tokyo with Jan Kronenberger (IFA, Head of PR and Content) to promote IFA Berlin.
Nguyen:How does IFA plan to balance the needs of big brands with the rising importance of smaller innovators?
Lindner: “Smaller brands can become significant players quickly, and they need special attention. At the same time, we must keep our mature, long-term partners in the spotlight.”
Lindner’s strategy to balance attention between established giants and emerging innovators is crucial. It shows that IFA is a platform where future technology leaders can emerge, ensuring that both new and established companies have the space to thrive. His approach fosters an environment where innovation from both large corporations and smaller, agile startups can flourish.
A prime example of a growing brand poised to make a significant impact at IFA 2024 is Narwal, a company that has rapidly ascended to the forefront of the smart home cleaning industry since its founding in 2016 in Shenzhen, China. Narwal is set to unveil its latest groundbreaking innovation in the smart home cleaning sector at IFA 2024 in Berlin, and we’re looking forward to seeing what they have in store. Its pioneering products, such as the world’s first self-cleaning mop and vacuum robot, highlight the company’s success. With over 1,200 international patents and a team of more than 700 R&D engineers, Narwal showcases the kind of innovation and technological leadership that IFA aims to highlight. The brand has received significant industry recognition, winning prestigious awards, including the CES Innovation Awards, Red Dot Design Awards, and the Edison Gold Award.
Narwal’s strategic expansion into key markets like North America, Europe, and Asia has solidified its leadership in the smart home sector. In Europe, particularly Germany, the company has built strong partnerships with major retailers like OTTO, MediaMarkt, and Saturn, making its products widely available. By investing in local research and partnerships, Narwal’s long-term vision focuses on further growth in Europe, with Germany as a crucial market. This commitment to meeting European consumers’ needs and delivering intelligent cleaning solutions aligns with the innovative spirit that IFA showcases.
Narwal’s mission is to give people more freedom to do what they love and with who they love.
Nguyen:Can you explain the rebranding process you’ve initiated? What is your vision for the new IFA?
Lindner: “We wanted to create a visual identity that’s more colorful and youthful, while also incorporating entertainment into the show. We want IFA to be seen not just as a tech show, but as a cultural event that resonates with younger audiences.”
The rebranding of IFA is about transforming the event into something that resonates with the next generation of tech enthusiasts. By incorporating elements of entertainment and culture, Lindner is positioning IFA as a multifaceted experience rather than just an exhibition. This approach aligns with broader trends where the lines between technology, culture, and lifestyle are increasingly blurred, making IFA a must-experience event.
As part of the IFA 100 celebrations, the “IFA 100 Years The Exhibition” reflects this transformation. After a successful summer run at Bikini Berlin, the exhibition now opens its doors to all IFA visitors at the Palais. This exhibition goes beyond commemorating IFA’s centennial—it sparks a dynamic dialogue at the intersection of technology and creativity, encouraging attendees to explore innovation’s impact on our lives.
Eight Berlin-based artists were engaged to interpret IFA’s history and future through art, each piece representing a distinct theme. Their works, accessible to Berliners and international visitors, draw from an inspiring past and a visionary future. The exhibition also features extraordinary technology exhibits that offer a glimpse back to the beginnings of technology, bridging the gap between past and future innovations.
Visitors can even take a piece of the exhibition home by creating their own personal AI avatar with the IFA avatar generator, highlighting the event’s integration of cutting-edge technology with personal and creative expression.
The themes explored by the artists include:
Radio, where the journey from early broadcasting to the era of podcasts, highlights the social relevance of media and its evolution. Video, an exploration of the transition from black-and-white television to on-demand video services, illustrates the evolution of visual media. Audio, which celebrates music from vinyl records to cloud streaming, captures sound’s emotional and experiential aspects—online, showcasing the transformative impact of the Internet and digitalization on society, from early telecommunication to the Internet of Things. Computers and Games offers an artistic take on the evolution of gaming and computing, from home PCs to mobile gaming and digital culture. Digital Lifestyle, portraying the smartphone’s role in shaping global, connected lifestyles, from telephony to social media and AI. Home Appliances & Networking, examining the evolution of household appliances, from traditional stoves to smart home networks. Finally, Creation & Social Media digs into content creation in the digital age, from analog photography to influencer-driven social media.
Bryan Adams concert at IFA 2024
IFA 2024 will also feature a special open-air concert by Bryan Adams at the Sommergarten Stage, adding a lively cultural dimension that sets the tone for the event. This reflects Lindner’s commitment to reimagining IFA as a vibrant experience that blends technology with entertainment and appeals to a diverse, younger audience, ensuring its relevance as it enters its second century.
Nguyen:How do you plan to address the risk of losing pillar brands that have supported IFA over the years?
Lindner: “It’s a real concern. We’ve already seen some brands pull out in recent years. My job is to bring them back by proving that we understand the changing landscape and are evolving to offer more value.”
Lindner’s candidness about the challenges IFA faces highlights his proactive approach to leadership. His focus on evolving IFA’s value proposition to re-engage these key brands demonstrates that he’s not content with maintaining the status quo. He’s actively seeking to adapt IFA’s offerings to better align with the needs of today’s tech giants. This strategy is vital for keeping IFA relevant in an industry constantly in flux.
Nguyen:Are you expanding IFA’s global reach, particularly in regions like India or China?
Lindner: “This year, we’ve focused on balancing our exhibitor base, especially bringing back more Korean, Japanese, and Taiwanese brands. India has a lot of potential, but we need to approach it with a full-speed strategy, which requires the right local partnerships.”
This strategy to expand IFA’s reach into Asia reflects an understanding of where the future of technology is being shaped. By strengthening ties with key markets like Korea, Japan, and Taiwan and recognizing the potential in India, Lindner is ensuring that IFA remains relevant on a global scale. His emphasis on local partnerships shows a thoughtful, sustainable approach to expansion, extending IFA’s influence well beyond Europe.
IFA Global Press Conference – Shanghai 2016
IFA Global Press Conference – Shanghai 2016
Nguyen:IFA often coincides with Labor Day in the US. Has the show always been scheduled during the first week of September?
Lindner: “Yes, it has traditionally been around this time. The dates for the next several years are already fixed. While it’s a challenge for US companies, especially with Labor Day, we believe this timing is right overall. The first week of September positions IFA at a critical juncture in the calendar, just before the peak sales season in Europe. This timing allows brands to showcase their latest innovations and launch products when consumer interest is at its highest. It also gives companies the opportunity to generate buzz and secure media coverage ahead of the crucial fourth quarter, which is often a make-or-break period for many in the consumer electronics industry.”
IFA Messe Berlin
Lindner elaborated on the rationale behind maintaining this traditional schedule despite potential conflicts for some international participants. He emphasized that the timing of IFA is not arbitrary; it has been carefully chosen to align with the European market’s key sales cycles. This alignment ensures that the event remains strategically positioned to offer maximum value to exhibitors and attendees. By scheduling IFA just before the peak sales season, the event becomes a pivotal platform for brands looking to make significant announcements and capture the attention of both the media and consumers at a time when it matters most.
He acknowledged the challenges that this timing presents for US companies, particularly given the overlap with Labor Day, a major holiday in the United States. However, the benefits of holding IFA during this period far outweigh the drawbacks. The fixed schedule allows companies to plan their product launches and marketing strategies well in advance, ensuring they can fully leverage the opportunities that IFA presents.
Moreover, Lindner pointed out that the consistency of IFA’s schedule has helped to establish the event as a key fixture in the global tech calendar. Companies and industry professionals know exactly when to expect IFA each year, which has contributed to its reputation as a must-attend event for anyone involved in the consumer electronics sector.
Vincent:There’s often a comparison between IFA and CES, especially since they’re so close together. How do you handle the competition, especially for brands that might only have the budget for one major event?
Lindner: “I believe IFA and CES can coexist because they serve different focuses. IFA is a comprehensive showcase right before the peak sales season in Europe, which is crucial for many brands.”
Lindner’s perspective clearly explains how IFA differentiates itself from CES. By emphasizing IFA’s unique timing and focus on the European market, Lindner highlights the event’s strategic importance for brands looking to engage with this critical audience. It’s not about competing head-to-head with CES but about offering a direct connection to the European market at a pivotal moment in the sales cycle.
Vincent:Are there any brands that have particularly impressed you this year that you think Yanko Design readers should check out?
Lindner: “There are several. For example, SharkNinja has been particularly innovative, releasing numerous products in Europe. Samsung continues to impress with their holistic approach to technology, and Chinese brands like DJI are also setting new standards in the market. We should also not underestimate how Chinese brands like Hisense and Haier are bringing power to the market. They understand the market better than before and are moving toward a more quality-driven approach. Their understanding and perception of the market always impress me.”
Lindner’s recognition of these brands highlights the tech industry’s diverse and dynamic nature today, emphasizing IFA’s role as a global platform where both established leaders and emerging innovators can shine.
SharkNinja has been making waves in Europe with various new products that combine cutting-edge tech with everyday practicality. Whether it’s their powerful vacuum cleaners or smart kitchen gadgets, SharkNinja has found a way to make life at home easier and more efficient, which has helped them become a household name in the appliance market.
Samsung, a tech giant, continues dominating a wide range of electronics—from smartphones and home appliances to smart home systems. Their latest advancements in QLED and OLED TVs keep them ahead of the curve in display technology. Samsung’s approach blends sustainability with innovation, making its products forward-thinking and eco-friendly and solidifying its leadership in the industry.
DJI, the brand that revolutionized the drone industry, continues to set higher aerial photography and cinematography standards. Their drones are known for their exceptional camera quality, user-friendly controls, and reliable performance, making them a favorite among professional filmmakers and hobbyists. But their innovation doesn’t stop at drones. They’ve expanded into handheld stabilizers, action cameras, and more. At IFA, there’s a lot of excitement around what they will unveil, particularly with the buzz surrounding the rumored Neo, which is expected to be a game-changer. We’re also eagerly anticipating their entry into the mirrorless camera market, which could bring their imaging expertise to new heights. Additionally, their entry into portable power solutions, including impressive battery technology, and their move into e-bikes are developments we’re watching closely. This expansion into new areas could significantly impact the market and add even more excitement to an impressive lineup.
Hisense has significantly impacted the TV and projector markets, particularly with their massive 100-inch-plus TVs and innovative projector technologies. Their commitment to delivering a cinema-like experience at home has made them a top choice for those seeking high-quality, immersive viewing. The Canvas TV, for example, combines a massive screen with a sleek, minimalist design that easily blends into any living space. This modular design allows users to arrange the display panels in various configurations, creating a customizable viewing experience. It’s about integrating technology seamlessly into the home environment.
In addition to their impressive TVs, Hisense has also gained attention with their short-throw projectors. These projectors deliver bright, sharp images from just a short distance, making them ideal for smaller spaces where a traditional projector setup might not be feasible. Hisense’s Laser TVs, which function as ultra-short-throw projectors, offer 4K resolution, HDR support, and vibrant colors while maintaining a compact and easy-to-install form factor. These projectors can display images over 100 inches in size, providing a theater-like experience without needing a dedicated projection room.
Hisense’s advancements in projector technology also include features like ALR (Ambient Light Rejection) screens, which enhance viewing even in well-lit rooms, and integrated smart platforms that offer easy access to streaming services, apps, and more. Their focus on innovation has positioned Hisense as a leader in the home entertainment market, allowing consumers to enjoy a big-screen experience at home without compromising on quality or convenience.
Haier, another major player from China, continues to grow its presence in the home appliance industry by focusing on quality and innovation. They offer various products, from refrigerators and washing machines to air conditioners and smart home devices. Haier’s commitment to creating durable, efficient, and easy-to-use appliances has earned them a solid reputation worldwide. As they continue to push into more advanced smart home technology, Haier is helping to shape the future of how we live at home.
Haier Appliances
These brands are pushing the boundaries of what’s possible, and their presence at IFA underscores the event’s position as a global stage for the best in technology. Lindner’s comments emphasize IFA’s role as a platform for showcasing established leaders and emerging innovators, highlighting the event’s importance in the ever-evolving tech landscape.
Vincent:Finally, can you share three personal things about yourself that we can share with our readers?
Lindner: “Sure! First, as a child, I was fascinated by consumer electronics, particularly TVs. That passion led me to where I am today. Second, I relax by listening to heavy metal music and attending concerts. Metallica is one of my favorites. And third, I box once a week to clear my head and stay fit.”
These personal insights provide a deeper understanding of the person behind the role. Lindner’s early fascination with consumer electronics reminds us that passion can drive a career, shaping his path to where he is today. His love for heavy metal and boxing shows a balance between intensity and focus—qualities undoubtedly reflected in his leadership style. It’s clear that his personal interests and professional approach are intertwined, bringing a level of passion and energy to his role at IFA that is both inspiring and effective.
Leif Lindner speaking at NextRise2024 Coex
As IFA embarks on its second century, Leif Lindner is guiding the event into a new era where technology and culture intersect, innovation is accessible to all, and the event remains as dynamic and forward-thinking as the industry it represents. This interview offers insight into the thoughtful leadership and clear vision driving IFA forward. Lindner’s commitment to making “innovation for all” a reality ensures IFA’s position as a cornerstone of the global tech calendar, drawing both established industry giants and rising innovators. His strategic focus on inclusivity, global expansion, and cultural relevance is actively shaping IFA’s future while preserving and redefining its legacy. Under Lindner’s leadership, IFA is set to remain a leading platform where innovation meets opportunity, influencing the tech world for many years to come. Starting this Wednesday, our team will be on the ground to bring you the latest and greatest products showcasing at IFA 2024. We invite you to check back often for coverage.
It’s been nearly five years since Apple Arcade launched, and while the service hasn’t fully delivered on Apple’s promise back in 2019, it can still be worth paying for. Of course, that’s provided you’re willing to hunt through the 200-ish games currently available on the service. I’ve been playing Apple Arcade games since it launched and these are just a few of my favorites that have stood the test of time.
What is Apple Arcade?
Apple originally released Apple Arcade with the promise of high-quality, exclusive games that are playable across basically every device the company makes. That includes the iPhone, iPad, Mac and Apple TV (though you need a controller for the latter). Over time, Apple started allowing games originally launched in the App Store as well, provided that they met certain criteria. All Apple Arcade games are ad-free and have no in-app purchases, something that really helps differentiate its offerings over the flood of low-quality games in the App Store.
While Apple Arcade launched with a pretty excellent lineup, additional games have unfortunately been fewer and farther between in recent years. Apple has also pulled a number of games from the service, including some of the best ones you could get like Sayonara Wild Hearts, Cozy Grove, Assemble with Care, Shinsekai: Into the Depths and numerous others. It’s a reminder that with a subscription service, things can go away at any time.
While we’re not seeing the same cadence of high-quality original games on Apple Arcade as we did a few years ago, I still think the service is worth the $7 per month or $50 per year subscription if you do a lot of gaming on your phone. Some of the best games in the history of the App Store are here (anything with a “plus” symbol denotes a game that was originally sold in the App Store and then brought to Apple Arcade), and there are still a number of excellent originals worth playing. It is worth noting that the “plus” games were not designed with Mac or Apple TV playback in mind and thus only work on an iPhone or iPad. These 16 games are some of the best you can play, and there are a bunch more I want to try for future inclusion on this list. In the meantime, this should be more than enough to get you started.
It seems like the Pixel’s A-series is a victim of its own success. While the last few A-series phones like the Pixel 6a, 7a, and 8a have been phenomenal retail successes (sometimes even being preferred by people over the flagships), this year might be different. If these leaked images are any indication, the upcoming Pixel 9a might see a major design update… but there’s probably a good reason why.
The recent leak of the Google Pixel 9a suggests a fresh approach to design in Google’s mid-range offering, one that may mark a departure from the aesthetic norms established by previous Pixel devices. The leaked renders, shared by @VNchocoTaco on X, reveal a design that forgoes the familiar visor-like camera bar seen on its predecessors. Instead, the Pixel 9a opts for a sleek, minimalistic camera island. This module, positioned on a flat back panel, introduces subtle design refinements that indicate a clear intention by Google to redefine the visual identity of its A-series line. Why, you ask? I can think of a few potential reasons.
Rendered Image Representation of the Google Pixel 9a
Like I mentioned earlier, the Pixel A-series has a reputation for being a little too popular. Even though it’s touted as a budget phone, most YouTubers and reviewers claim that it’s just as good as its flagship counterpart, if not better. It looks just like the flagship, with a very similar design, and an equally good camera. The A-series only gets a few minor downgrades in the form of screen quality, processor speed, lack of wireless charging, larger bezels, and notably a lower price… all of which are fairly acceptable trade-offs. As a result, most budget phone lovers prefer the A-Series phones OVER the flagships, leading to more sales while Google tries to push the more expensive models instead by providing offers/discounts, etc. This dramatic redesign is probably Google’s way of making sure the Pixel 9a doesn’t steal the 9 and 9 Pro’s thunder. If Google’s last keynote was any indication, the company is making a HARD pivot to Gemini, and the Pixel 9a will probably get the same Tensor G4 chip to support those Gemini features (otherwise nobody will buy the phone). By cutting back on the design but still providing remarkable AI functionality (along with camera chops), the Google team seems to be future-proofing their flagship phone while still making the A-series fairly lucrative. It’s a nice strategy, although the Pixel 9a images (if they’re real) show a phone that lacks any character.
The images show a phone with flat sides that curve gently at the edges, just like the Pixel 9, 9 Pro, and 9 Pro Fold. This shift creates a more ergonomic experience, addressing one of the criticisms directed at the earlier A-series models, which were sometimes described as cumbersome in hand. Despite this redesign, the bezel size remains largely unchanged compared to the Pixel 8a. For some, this may be a missed opportunity for a more streamlined display experience, especially when considering the bezel trends across mid-range competitors. Nevertheless, these design choices suggest that Google is focused on maintaining the practicality and accessibility that the A-series has become known for, rather than chasing industry trends.
Though the images’ authenticity remains unverified, the source claims that the leak originates from a Compal employee. Compal, a well-known manufacturing partner for Google, has been involved in producing various Pixel devices. It’s also rumored that the Pixel 9a will drop at the end of this year (rather than 2025) and will be available in 4 colors. If this information holds true, it adds credibility to the likelihood that these design changes are indeed intended for the upcoming Pixel 9a. Such a move to alter the design language signals that Google is perhaps aiming to establish a different identity for its A-series, distancing it from the flagship models while still retaining core features that are essential for a consistent user experience across the lineup.
With an announcement from BMW dropping shortly after the Concours d’Elegance event at Pebble Beach, you’d probably think we’ve got some interesting car news or some automotive updates, but you’d be wrong. Instead, BMW threw quite the curveball by announcing a dedicated version of the hit card game UNO, designed specifically for in-car gaming. Dubbed the “UNO Car Party!”, this collaboration between BMW, Mattel, and AirConsole rolled out at Gamescom 2024, where it was introduced as the next evolution of in-car entertainment. With over 500,000 BMW and MINI vehicles set to feature this, you can now settle all your family’s backseat rivalries with a virtual card match that no one saw coming.
Designers: BMW & Mattel
The setup is surprisingly slick for a car game. AirConsole’s tech lets up to four players use their phones as controllers—no shuffling required, just a quick QR code scan on the car’s display. Each player’s hand remains secret on their phone while the main screen shows the game’s progress, meaning you can still side-eye your opponents and snoop on their hand. Given how hands-on and intense UNO can be, the game is only playable when the vehicle is in park mode. That’s BMW’s subtle way of saying, “Hey, safety first.” But once the car’s stationary, it’s game on, transforming your car into a temporary game room that’s perfect for killing time while charging your EV or waiting for that friend who’s always late.
In terms of gameplay, it’s pretty much the UNO you know and love (or dread). Same rules, same chance to ruin friendships, but now with digital flair—automated scoring, snazzy graphics, and a setup that doesn’t involve losing cards under the seat. It’s straightforward, easy to get into, and definitely beats staring out the window. The concept is clever in its simplicity, merging retro card game vibes with modern tech. Plus, it’s a nice break from doomscrolling or listening to the same playlist on repeat.
This move from BMW is part of a bigger trend where cars are becoming more than just vehicles—they’re turning into mobile entertainment hubs. And while “UNO Car Party!” might not be a game-changer (pun intended), it’s a fun little feature that adds personality to your car. Sure, it’s no substitute for a full-fledged console, but it’s a step toward making your vehicle a bit more interesting when you’re not actually driving it. Whether it’s a quick match during a pit stop or a way to pass the time while you’re stuck waiting for someone, it’s clear that BMW is leaning into the idea that cars can be places for more than just commuting.
So, if you’ve ever found yourself thinking, “I wish I could play UNO in my car,” your oddly specific wish has just come true. Whether you’re ready to embrace it or just find it amusing, BMW’s latest innovation proves that even the most unexpected ideas can have a place in the future of driving—or at least parking.
