Meta will stop forcing your Threads posts onto Facebook and it can’t come soon enough

It looks like Meta may be pumping the brakes on one of its more aggressive, and unpopular, growth-hacking tactics for Threads. The company appears to be working on a new privacy setting so Threads users can opt-out of having their posts cross-posted to Facebook and Instagram feeds.

The unreleased feature was spotted by reverse engineer Alessandro Paluzzi, who often uncovers early versions of social media features before they officially launch. Paluzzi shared screenshots of a new “suggesting posts on other apps” toggle in Threads’ privacy settings.

The feature comes barely a week after the company acknowledged that it was promoting users’ Threads posts in Facebook feeds in an effort to boost Threads. While Meta has used similar tactics to promote its other apps in the past, the move has been widely unpopular among Threads users, many of whom are not active on Facebook and see the promotions as an intrusive overreach. Meta said last week it was “listening to feedback” in response to user complaints about not being able to opt out.

Notably, it appears as if Meta still intends to automatically enable cross-posting as a default setting. “If your profile is public, your posts may be suggested on other apps so people can discover and follow you,” the opt-out screen states.

The back and forth over the feature comes as Meta has steadily ramped up its efforts to boost Threads growth. The Twitter clone has been growing again in recent weeks, and currently has about 100 million monthly users. Mark Zuckerberg recently said he sees a path for the app to become Meta’s next billion-user service. But in order to reach that many people, the company will need to lean hard on its other apps to attract new sign-ups.

This article originally appeared on Engadget at https://www.engadget.com/meta-will-stop-forcing-your-threads-posts-onto-facebook-and-it-cant-come-soon-enough-174835068.html?src=rss

Brave’s AI assistant comes to its desktop browser

Brave joins the growing list of browsers that come with built-in generative AI assistants. The open source browser developer has started rolling out an update for Brave on desktop, which gives users access to its AI assistant Leo. Brave introduced Leo through its Nightly experimental channel back in August and has been testing it ever since. The assistant is based on the Llama 2 large language model, which Microsoft and Meta had developed together for commercial and research purposes. 

Like other AI assistants, users can ask Leo to do various tasks, such as creating summaries of web pages and videos, translating and/or rewriting pages and even generating new content. The Llama 2-powered Leo is available for free to all users, but Brave has also introduced a paid version capable of "higher-quality conversations." Leo Premium, as it's called, is powered by Anthropic's Claude Instant and can produce longer and more detailed responses. Users will have to pay $15 a month for it, but they will also get priority queuing during peak periods and early access to new features. 

In its announcement, Brave Software emphasized that Leo preserves users' privacy. The developer said that conversations with Leo are not persisted on its servers and that the assistant's responses are immediately discarded and "not used for model training." It also explained that it doesn't collect IP addresses and retain personal data that can identify a user. Plus, users don't even have to create an account to use Leo. 

Back in July, Brave came under fire after it was accused of selling copyrighted information to train artificial intelligence models without consent. "Brave Search has the right to monetize and put terms of service on the output of its search-engine," the company's Chief of Search, Josep M. Pujol, said at the time in response to the allegations. "The 'content of web page' is always an excerpt that depends on the user’s query, always with attribution to the URL of the content. This is a standard and expected feature of all search engines."

Brave is rolling out Leo on desktop in phases over the next few days. Those using the browser on their Android and iOS devices, however, will have to keep an eye out for its release on mobile in the coming months. 

This article originally appeared on Engadget at https://www.engadget.com/braves-ai-assistant-comes-to-its-desktop-browser-160010918.html?src=rss

Scarlett Johannson takes legal action against AI app that cloned her likeness

Oscar-nominated actor Scarlett Johansson has taken legal action against an AI app developer for using her likeness in an ad without permission, Variety has reported. The 22-second ad promoted an AI image editor called Lisa AI: 90s Yearbook & Avatar, and reportedly used an AI-generated version of Johansson's voice and image.

The ad showed a real clip of Johansson in a Black Widow behind-the-scenes clip, saying "What's up guys? It's Scarlett and I want you to come with me...". It then transitions to AI-generated photos and a cloned version of her voice promoting the AI app. Under the ad is fine print that states: "Images produced by Lisa AI. It has nothing to do with this person." Multiple Lisa AI apps created by Convert Software remain on the App Store and Google Play, according to Variety, but the ad no longer appears on X. 

Johansson is "handling the situation in a legal capacity," said her lawyer Kevin Yorn. "We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have," he added. 

Johansson has one of the best known faces (and voices) in Hollywood and is the spokesperson for high-end companies including Dolce & Gabbana and Louis Vuitton. Given that, it's hard to believe that someone would even attempt to rip off her likeness, if the claim is accurate (and it's not exactly a ringing endorsement for the quality of ads on X). 

The idea of using AI to rip off celebrity likenesses is a relatively new phenomenon, so the legal ramifications are still being worked out. In one notable incident, actor Tom Hanks warned his fans on social media that videos using AI versions of his likeness were being used to fraudulently hawk products

Though it's still a legal grey area, some states have related laws around privacy rights, with California for one allowing civil lawsuits for the unauthorized use in advertising or promotion of someone’s "name, voice, signature, photograph or likeness." 

This article originally appeared on Engadget at https://www.engadget.com/scarlett-johannson-takes-legal-action-against-ai-app-that-cloned-her-likeness-065505106.html?src=rss

Arturia releases new free version of Analog Lab synth instrument

Arturia just released a free-to-use version of its popular Analog Lab software, called Analog Lab Play. This is a pared-down software suite with 100 presets culled from the original Analog Lab and from VSTs like the well-reviewed Pigments soft synth. There’s also a simplified interface for new users called Play View that streamlines visual cues and speeds up the preset selection process, in addition to allowing the purchase of standalone instruments. 

The available 100 presets with Analog Lab Play is much lower than the 2,000+ found with the original software, but, hey, free is free. Arturia’s new software is a good way to familiarize yourself with the company’s sound engines, just in time for those likely Black Friday discounts.

To that end, the original paid Analog Lab software is also getting a refresh. It’s now called Analog Lab Pro. It still allows access to thousands of presets captured from the renowned Arturia V Collection, Pigments and related soft synths. It costs $200 and remains mostly unchanged, but will receive the same UI refresh included with Analog Lab Play. When we reviewed the original Analog Lab, we found it to be the perfect software suite for those who like to tweak presets over creating sounds from scratch.

This isn’t the first time Arturia has thrust a free version of its software on the world. Analog Lab Intro is a similar product to Play that was offered as a free download with the purchase of select MIDI controllers and occasionally as a standalone software suite. The company also drops free instruments and effects once in a while, like 2021’s lo-fi tape plugin based on its Mellotron emulation.

Analog Lab Play is available for download right now, so hop to it. The UI refresh for Analog Lab Pro is coming at a later date. In recent months, Arturia has released an effect based on the iconic Leslie rotary speaker and an emulation of the acid house classic Roland TB-303, among other products.

This article originally appeared on Engadget at https://www.engadget.com/arturia-releases-new-free-version-of-analog-lab-synth-instrument-172045988.html?src=rss

Microsoft’s Windows 11 2023 update rolls out, bringing Copilot AI to more users

Today Microsoft has begun rolling out its Windows 11 2023 update (also know as version 23H2), which adds some minor features on top of Copilot and its other AI-powered apps announced in September. Now, you may be asking yourself, "Didn't Microsoft just release a major Windows 11 update?" And you would be correct. But it turns out that release, which launched on September 26th, was basically just an AI preview meant for last year's Windows 11 22H2 update. Consequently, Copilot didn't actually reach most Windows users over the past few weeks (I eventually got it in a test laptop, but my home desktop is still Copilot-less).

It's fair to be confused, because Microsoft's handling of Copilot has been baffling from the start. We first heard it was arriving as "Windows Copilot" back in May, where it essentially put the AI features we saw on the Edge Copilot and similar tools right into the heart of Windows. Copilot ended up being the star of Microsoft's most recent Surface event, where the actual hardware took second place to the company's AI ambitions.

So if you've been dying to get your hands on Copilot, be sure to start refreshing Windows Update. Additionally, the Windows 11 2023 update transforms the built-in Chat app into Microsoft Teams, which will sit in your task bar by default. You'll also be able to find Windows 11 components under a new "System" label in the Start menu's "All apps" section (something I rarely visit these days). Those System Components will also be under a new page in the Settings app under the System section.

This article originally appeared on Engadget at https://www.engadget.com/microsofts-windows-11-2023-update-rolls-out-bringing-copilot-ai-to-more-users-170049845.html?src=rss

A software company called Threads says Meta tried to buy its domain and kicked it off Facebook

A UK-based software company called Threads Software Limited is threatening legal action against Meta over its use of the name Threads. The company, which says it’s owned the “Threads” trademark since 2012, makes an “intelligent message hub” that uses AI to help businesses keep track of phone calls, emails and other messages.

Threads Software Limited claims that Meta lawyers made four separate attempts, beginning in April 2023, to buy the software company’s threads.app domain, and eventually shut down its Facebook account. “Every offer was declined,” the company said in a statement. “It was made clear to Meta’s Instagram that the domain was not for sale. In July 2023, Meta’s Instagram announced its ‘threads’ social media platform and removed Threads Software Limited from its Facebook platform.”

The software company said that it’s giving Meta 30 days to “stop using the Threads name” and that it will “seek an injunction from the UK courts” if the social media company declines to do so. In a statement, Threads Software’s CEO John Yardley said it was “not an easy decision” to take on Meta, but that the “business now faces a serious threat from one of the largest technology companies in the world.”

Meta didn’t immediately respond to a request for comment. It’s not clear how much money Meta may have offered for threads.app, but Yardley’s statements offer a rare look at the kind of backroom negotiations that can happen in order to secure a sought-after domain or username.

It’s also worth noting that the software maker wasn’t the only company using the Threads name at the time Meta launched its Twitter competitor. Fashion retailer American Threads controlled the @Threads handle on Instagram at the time of the service’s launch. The company jokingly responded to commenters at the time, and posted on the new Threads service about people mixing up the clothing brand with the Meta-owned service. Meta used @threadsapp on Instagram and threadsapp.net on Threads, at the time of the service’s launch.

A retailer called American Threads owned the Threads handle on Instagram when Threads first launched in July.
Screenshot by Karissa Bell via Instagram

A month later, the retailer’s Instagram account changed handles to @americanthreads (and americanthreads.net on Threads) without explanation, while Meta took control of the @Threads handle. Representatives for the clothing brand didn’t immediately respond to a request for comment, but the circumstances are strikingly similar to how Meta quietly gained control of the @Meta handle on Instagram more than a year ago. That username was also controlled by a separate entity — an independent motorcycle publication called META — but the account was later subsumed by the social network without explanation.

Representatives of Meta, the magazine, never commented directly on how their account changed hands, but wrote about their dismay in learning of Facebook's name change. “With the flip of a switch our identity was suddenly watered down, and we watched our name circle the drain and wash away with something we had no control over,” the magazine’s cofounder wrote in a blog post that’s since been deleted. The magazine now uses the name Vahna.

For now, it appears Threads Software Limited is hoping for a different outcome. “Over the last 10 years, we have made a large investment in the Threads name and we did not want to potentially have to write-off this investment simply because Meta happened to like the name we had already coined for a messaging service,” it wrote in a blog post. “For us to change the service name simply to avoid confusion with Meta’s product could well set back the service enough for us to lose that technological lead.”

If you have been offered money in exchange for your domain name or handle from Meta or another social media company, reach out to me at karissa.bell [at] engadget.com or on Signal at +1.628.231.0063.

This article originally appeared on Engadget at https://www.engadget.com/a-software-company-called-threads-says-meta-tried-to-buy-its-domain-and-kicked-it-off-facebook-221928864.html?src=rss