You might think of Bosch as the modern European equivalent to what the GE brand once was in America. It's a home appliance name (thanks to its partnership with Siemens), but the German multinational brand's core business is really about providing the underlying technology and engineering that powers cars, homes and factories around the world. That focus is reflected at CES 2026, where much of what Bosch is unveiling is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves.

Case in point is Bosch's automotive plans at CES. The company is showcasing what it calls "AI in the car," or more specifically, in the cockpit of the car. "Bosch's AI-powered cockpit makes driving more comfortable, intuitive, and safer for all occupants," Bosch board member Markus Heyn said in a press release. We'll get into all the details below, as well as how to tune in to the press conference on Monday.

How to watch Bosch's CES 2026 presentation

You can livestream the event on Monday, January 5 at 12PM ET via the Bosch press page or YouTube. (We've embedded the stream link below.)

We'll also be highlighting any relevant info from Bosch's presentation in the main Engadget CES 2026 liveblog.

What to expect

Bosch will be setting up shop in the Central Hall of the Las Vegas Convention Center (booth 16203), where the company will be focusing on its three big themes — mobility, smart home integrations and manufacturing — all of which will include hardware, software and AI solutions.

Like many other CES 2026 exhibitors, look for Bosch to emphasize its partnerships with the big dogs of the AI space at the show. For instance, that AI-powered car cockpit mentioned above will feature integrations with both Microsoft and NVIDIA. Bosch is touting the ability to use voice commands to join a Teams call, while the car's system will automatically activate adaptive cruise control. And it's noting that NVIDIA's software suites will help manage "real-time sensor processing and vision-language models."

Here's a glimpse of what the booth will look like:

Are you ready for CES 2026? While the show floor doesn't open until Tuesday, things are effectively kicking off this evening with the first big press event of the show. Samsung is taking the stage to set the agenda for the new year and share an overview of its latest and greatest advances. 

Instead of its longtime midday Monday press conference, the Korean giant will take the lead of the show with a Sunday night presentation. Over the past few weeks, Samsung has been dropping press releases left and right, so we know at least some of what to expect in Vegas this year. Of course, we're holding out hope that we get to hear an update on the Ballie robot — a star of previous CES presentations that ostensibly missed its previously promised 2025 release date.

How to watch Samsung's "The First Look" presentation at CES 2026

The event will stream live from the Wynn Hotel in Las Vegas tonight — Sunday, January 4 at 10PM ET (7PM PT). There are several ways to tune in: you can watch via Samsung Electronic' official YouTube channel (which we've embedded below), Samsung Newsroom or via Samsung TV Plus. 

Engadget is on-site at the event, and we'll be running a Samsung CES 2026 liveblog as well. Tune in for real-time updates and commentary. 

What to expect from Samsung at CES 2026

Keynote speaker TM Roh, the CEO of Samsung's Device eXperience (DX) Division, will discuss the company's plans for the new year and beyond, which will (of course) include "new AI-driven customer experiences," the company said in a press release. In addition, we'll hear from the President and Head of the Visual Display Business, SW Yong and Executive Vice President and Head of Digital Appliances Business, Cheolgi Kim. Those two will "share their respective business directions for the upcoming year."

But if you're looking for more specifics, Samsung has been following its "Advent calendar" approach to early CES announcements, with new press releases dropping nearly every day in late December and early January. So far, we know that — like competitors LG and Hisense — the company will be offering details on a line of micro RGB TVs (replete with confirmed screen sizes of 55 to 115 inches). Also confirmed: a full line of appliances infused with what Samsung calls Bespoke AI. Samsung will also display its two newest speakers, Music Studio 5 and 7, at CES this year. Additionally, it'll debut its latest Freestyle+ portable projector.

Just before the holidays, Samsung also unveiled a slew of new gaming monitors, but most impressive is the Odyssey gaming monitor. It boasts a 32-inch 6K screen and has glasses-free 3D. It's likely we could see this at CES, along with other models like the 27-inch Odyssey G6 and the Odyssey G8 models.

It's possible that Samsung will share even more early CES announcements in the hours preceding its presentation. If that happens, we'll add them here!

Update, January 4 2026, 11:15AM ET: This story has been updated to include the embedded YouTube viewer for the Samsung event.

Update, January 4 2026, 7:25PM ET: This story has been updated to include a link to the Engadget liveblog of this event.

Hisense is typically best known for its affordable electronics and home appliances, from TVs to refrigerators. But at CES 2025, the China-based company showed off its premium side with a massive 136-inch micro LED TV — now available for a jaw-dropping $100,000. So what's in store for this year's show? New leadership, for starters.

The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a press release, Hisense said Fishler's experience in home entertainment, appliances and HVAC is important as the company "builds toward a milestone 2026 and its presence at CES."

We'll give you a rundown of what to expect during Hisense's presentation and how you can watch it live.

How to watch Hisense's presentation

Hisense is livestreaming the event on its YouTube channel today (Monday, January 5) at 1PM ET. We've embedded it below. 

You can also follow the Engadget CES 2026 liveblog for real-time updates from the show.

What to expect

With its new hires in place, Hisense is clearly aiming to further polish its brand. Between Fishler and Larsen, the new front office is bringing to bear their experience from such high-powered competitors as LG, Samsung and Beats. And in a recent interview with Tom's Guide, Larsen emphasized a continued focus on the company's fast turnaround time from concept to market as a key differentiator for Hisense.

As for actual announcements, Hisense has already revealed the following products on its website:

• Hisense S6 FollowMe display: This is a TV on wheels (really!) that apparently can follow you from room to room. 

• Hisense XR10 and PX4-PRO laser projectors: The company's latest laser projectors can deliver up to 6,000 lumens of brightness and screen sizes as big as 300 inches.

• ConnectLife AI-enhanced appliances: In an early press release, the company touted (what else) the enhanced AI smarts of its ConnectLife platform, stretching across everything from HVAC systems to kitchen gear to washer/dryers ("... with the enhanced AI Laundry Agent, fabric types and soil levels are automatically identified..."). 

Meanwhile, Larsen's aforementioned interview specifically calls out the emerging RGB TV space as a focus. We expect this year's show will be all about explaining the shades of difference between mini and micro LED display technologies, as both Samsung and LG have already thrown down pre-announcement gauntlets on the latter. Will any of them cost less than six figures? Let's hope Hisense has some good news to share on that front.

Update, January 4 2026, 2:17PM ET: This story has been updated to include information on the Hisense ConnectLife AI platform.

Update, January 5 2026, 10:45AM ET: This story has been updated to include info on Hisense's S6 FollowMe display and laser projectors. 

Update, January 5 2026, 11:31AM ET: This story has been updated to include the embedded YouTube livestream.

During CES 2025, NVIDIA spent much of its keynote touting its leading position in artificial intelligence. Still, the company managed to squeeze in a few notable hardware announcements, including its RTX 5000-series GPUs and Project Digits desktop supercomputer (later redubbed Spark). For this year's show, the company's website says it's "lighting up CES 2026 with the power of AI." To that end, NVIDIA is going big in Las Vegas, promising hands-on demos in its Fontainebleau booth, replete with the "latest NVIDIA solutions driving innovation and productivity across industries."

But if you won't be in Vegas for the action, don't worry. Here's how you can watch the livestream of the company's January 5 press conference, and what NVIDIA is expected to unveil at CES this year.

How to watch the NVIDIA CES 2026 keynote

NVIDIA CEO Jensen Huang will deliver a 90-minute keynote at CES 2026. The event will be livestreamed on Monday, January 5 at 4PM ET via NVIDIA's website (and likely on YouTube as well). We'll embed the link here once it's available.

What to expect

NVIDIA's game plan for CES is suitably vague so far, including "cutting-edge AI, robotics, simulation, gaming and content creation at the NVIDIA Showcase." It also notes there will be more than 20 demos. Although we're unsure if all of these will be shown during the keynote, we can at least expect to see them throughout the week of CES.

NVIDIA arrives at CES as the most valuable publicly traded company in the world (a stunning $4.6 trillion at the time of this writing, albeit down from an even higher valuation earlier in 2025). And given that the health of the US and global economy seems increasingly linked to infrastructure spending on AI data centers — largely powered by chips from NVIDIA and its competitors — expect Huang's remarks to be as closely followed by Wall Street investors as technology acolytes, if not more so. Will we get any insight on a successor to the company's Blackwell chip? A more detailed look at how NVIDIA's partners are applying AI to real-world robotics? Time will tell, but you might want to keep your stock portfolio in a split screen while taking in Huang's presentation.

For years, LG has opened CES press day with the first event of the morning. Though arch-rival Samsung getting the jump on its fellow Korean rival by giving its presentation the evening before, LG will be hitting the podium at breakfast time with the theme "Innovation in Tune with You." 

As with many tech-focused events nowadays, AI is expected to serve as the unifying thread of LG's CES 2026 presentation. That said, LG — much like Apple — has its own take on the acronym, referring to it as "Affectionate Intelligence." The company will share "its vision for elevating daily life through Affectionate Intelligence — delivering harmonized and seamlessly connected customer experiences." The irony, though, is that LG has already shown its cards, thanks to a long string of pre-show press releases offering details about a litany of new products (see below).

How to watch LG's CES 2026 presentation

The event will stream live from Las Vegas on Monday, January 5 at 11AM ET. You've got a few options for tuning in — watch the livestream on the LG website, the LG Global X channel or the LG Global YouTube channel (embedded below).

What to expect

Here's what LG has already confirmed it will be showcasing at CES 2026: 

• LG will debut its first Micro RGB TV, a display with a cutting-edge screen technology with multicolor backlights that should one-up mini LED displays. The size options are 100 inches, 86 inches and 75 inches.

• The company is countering Samsung's Frame TVs with its new LG Gallery TV, arriving in 55- and 65-inch screen sizes.

• Look for a new LG humanoid home automation robot named CLOiD to take the stage. 

• In the audio realm, the Korean multinational will also introduce a Dolby-powered modular home audio system and a new line of its xboom speakers (developed with musician will.i.am). 

• LG is revamping its ultralight Gram laptop line with a proprietary material it calls Aerominum. 

Does that leave any surprises for the CES press conference? We'll find out on January 5. 

Update, December 31 2025, 12:36PM ET: This story has been updated to include more LG CES pre-announcements, and to embed the YouTube stream. 

Update, January 4 2026, 1:09PM ET: This story has been updated to include information on LG's new laptop line.