Bear Grylls is the human personification of Man vs Wild and Fear Factor – no, seriously he is an international public figure known for this survival skills and outdoor adventures! So when Swiss watchmaker, Luminox, wanted to create a line of all-terrain watches they reached out to Bear Grylls and we got a match (or shall I say watch?) made in heaven. Luminox has unveiled the Bear Grylls Survival series which includes the master edition, the sea edition, and the land edition all designed with one goal in mind – to help you survive.
The beauty of this partnership is also in the core values of the brand and the celebrity – Luminox’s motto of ‘Every Second Counts’ syncs up with perfectly Grylls’ ‘Never Give Up’ and comes together as one in the Survival watches. The Master series leads the pack with two chronographs in 45mm Carbonox and cases to match. The adventurous spirit of the watch comes from stainless steel chronograph pushers, the mini compass on the strap and a rubber crown ring for easy grip. Given that is has a special Sea edition too, the survival series is water-resistant up to 300 meters.
Scale mountains, dive deep into the sea or explore jungles – the Survival series was created to ‘survive’ extreme conditions and will self-illuminate in the dark for up to 25 years! Even the case of the watch is inscribed with SOS in Morse code for quick reference if you ever need it. “The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts,” says Bear Grylls.
Art can be perceived in two different ways. It can be perceived for its artistic quality, or for its value. To be honest, the latter corrupts the point of art in the first place. Watches have seen the same duality of perception. Luxury watches are priced with a larger priority given to the brand, rather than its crafted design, and that makes watches more expensive than they should be, says Rafael Miranda, the founder/designer of DWISS. Eliminating the brand and its corporate framework, DWISS is all about the watch’s physical and emotional beauty, not a price-tag that tells the time. DWISS positions itself as a watch with a production cycle that directly connects the designer to the watch-maker to the watch-loving customer. Eliminating the brand not only drastically brings down the price, but it more importantly makes the watch more about art, than commerce. (I give that my thumbs up!)
The DWISS M2 comes from designers and craftsmen with a decade of experience in the watch-making world. Each timepiece is state of the art, and assembled with the intricate perfection one expects from Swiss watches. The hallmark of the DWISS M2 also lies in its unique way or presenting the time. The time is laid out in a concentric pattern with hours on the outside, minutes on the inside, and seconds right in between. Its visual complexity still allows us to intuitively read the time. The watch comes in a dashing melange of anodized brushed stainless steel and rubber. The glass covering the watch dial is made from the finest sapphire crystal, known for its stellar finish and impact-resistance. The watch comes in both vibrant and somber design variations. Choose a color that goes with your personality, or something classic that fits all trends… or choose both! The DWISS M2 provides a beautiful, immaculate, Swiss time-keeping experience with promise; and at its ‘true’ price, you could choose to own more than one! Hurry though, they’re limited edition!