When Sony debuted its ULT lineup of speakers and headphones last week, it took the first step towards a big change on naming its products. For years, the company has used an awfully confusing mix of letters and numbers, some of which are just one letter off from products with entirely different designs. You’ll no longer have to remember something like WH-B910N to find the headphones you’re hunting for as the new names make it immediately apparent what product you’re reading about.

The ULT line of audio gear is replacing the Extra Bass brand Sony has used for several years. Described as the “ultimate step into the evolution” of its portable audio devices, ULT Power Sound is an improved progression of the low-end boost the Extra Bass products offered. ULT breaks down even further into Tower (large party speakers), Field (smaller, portable Bluetooth speakers) and Wear (headphones). I’ll concede that Field is a bit obscure at first glance, but at least Tower and Wear accurately describe the products bearing those labels. All three are a massive upgrade from SRS-XV900, SRS-XG300 or WH-CH720N, three model names that were used for previous versions of three similar models.

Sony is also revising the names for both home audio and TV products, employing its existing Bravia moniker here. The company’s new TVs are the Bravia 9 (mini LED), Bravia 8 (OLED), Bravia 7 (mini LED) and Bravia 3 (LED) instead of older names like XR-65A95L. For soundbars and speakers, the company will use the Bravia Theater name along with much more descriptive terms. For example, the new soundbars are Bravia Theater Bar 9 and Bravia Theater Bar 8, while a new four-speaker setup is the Bravia Theater Quad. Previously, comparable models had names like HT-A7000, HT-A5000 and HT-A9. I’ll admit I’m not entirely sure how Sony will distinguish the next-gen models from these. Maybe it will add “second-gen,” or perhaps a different number. Either way, sticking with Bravia for its living room devices and adding “theater,” “bar” or even a single digit is much better than the previous jumble of letters and numbers.

Although they may seem random, there was a method to Sony’s madness. To my knowledge, the company never released any type of key to its alpha-numeric mess, but some of the terminology was easy to figure out. “HT” in home theater product names is pretty straightforward, while “WF” in true wireless models likely stood for “wire free” and the “WH” for headphones was probably “wireless headphones.” What followed after the hyphens was a creation from the minds at Sony, but thankfully things like “1000X” became mainstays over the last several years. That consistency certainly helped keep track of things.

Billy Steele for Engadget

Speaking of the 1000X lineup, that’s where some of the biggest confusion in Sony’s naming scheme resides. The company’s flagship headphones, the WH-1000XM5, are literally one letter different from its flagship earbuds, the WF-1000XM5. You likely won’t encounter any issues if you’re searching for “1000XM5 headphones” or “1000XM5 earbuds,” but in situations where both are being discussed, you’ll have to pay careful attention.

For audio gear, the two letters before the dash describe the type of product. Immediately following the dash, you get an indication of the product family or brand, whether that be “XB” for Extra Bass or “1000X” for the flagship earbuds and headphones. Then, you’d get a model or generation number like “910” or “M5.” Unless you’re keeping track of Sony's product news, it can be a chore to decipher these. And even if you are paying close attention, it can be difficult to recall exact names accurately. I’d wager there has even been confusion among Sony’s own employees. It’s a terrible naming scheme that causes massive headaches.

“The main reason for Sony’s new naming convention is to expand recognition by adopting a more memorable and understandable name for customers,” a Sony spokesperson told Engadget. The company didn’t offer any more detail about the timing of the change or if it will rename other product lines as new models are introduced. Maybe the company transferred the task of naming products from the engineers to the marketing department. Sony has already been using the LinkBuds name for a few true wireless models. So, if the company continues what it started with the ULT and Bravia series, we could be in for easily distinguishable names instead of the (presumably upcoming) WH-1000XM6 and WF-1000XM6.

Let’s hope that happens.

When Sony debuted its ULT lineup of speakers and headphones last week, it took the first step towards a big change on naming its products. For years, the company has used an awfully confusing mix of letters and numbers, some of which are just one letter off from products with entirely different designs. You’ll no longer have to remember something like WH-B910N to find the headphones you’re hunting for as the new names make it immediately apparent what product you’re reading about.

The ULT line of audio gear is replacing the Extra Bass brand Sony has used for several years. Described as the “ultimate step into the evolution” of its portable audio devices, ULT Power Sound is an improved progression of the low-end boost the Extra Bass products offered. ULT breaks down even further into Tower (large party speakers), Field (smaller, portable Bluetooth speakers) and Wear (headphones). I’ll concede that Field is a bit obscure at first glance, but at least Tower and Wear accurately describe the products bearing those labels. All three are a massive upgrade from SRS-XV900, SRS-XG300 or WH-CH720N, three model names that were used for previous versions of three similar models.

Sony is also revising the names for both home audio and TV products, employing its existing Bravia moniker here. The company’s new TVs are the Bravia 9 (mini LED), Bravia 8 (OLED), Bravia 7 (mini LED) and Bravia 3 (LED) instead of older names like XR-65A95L. For soundbars and speakers, the company will use the Bravia Theater name along with much more descriptive terms. For example, the new soundbars are Bravia Theater Bar 9 and Bravia Theater Bar 8, while a new four-speaker setup is the Bravia Theater Quad. Previously, comparable models had names like HT-A7000, HT-A5000 and HT-A9. I’ll admit I’m not entirely sure how Sony will distinguish the next-gen models from these. Maybe it will add “second-gen,” or perhaps a different number. Either way, sticking with Bravia for its living room devices and adding “theater,” “bar” or even a single digit is much better than the previous jumble of letters and numbers.

Although they may seem random, there was a method to Sony’s madness. To my knowledge, the company never released any type of key to its alpha-numeric mess, but some of the terminology was easy to figure out. “HT” in home theater product names is pretty straightforward, while “WF” in true wireless models likely stood for “wire free” and the “WH” for headphones was probably “wireless headphones.” What followed after the hyphens was a creation from the minds at Sony, but thankfully things like “1000X” became mainstays over the last several years. That consistency certainly helped keep track of things.

Billy Steele for Engadget

Speaking of the 1000X lineup, that’s where some of the biggest confusion in Sony’s naming scheme resides. The company’s flagship headphones, the WH-1000XM5, are literally one letter different from its flagship earbuds, the WF-1000XM5. You likely won’t encounter any issues if you’re searching for “1000XM5 headphones” or “1000XM5 earbuds,” but in situations where both are being discussed, you’ll have to pay careful attention.

For audio gear, the two letters before the dash describe the type of product. Immediately following the dash, you get an indication of the product family or brand, whether that be “XB” for Extra Bass or “1000X” for the flagship earbuds and headphones. Then, you’d get a model or generation number like “910” or “M5.” Unless you’re keeping track of Sony's product news, it can be a chore to decipher these. And even if you are paying close attention, it can be difficult to recall exact names accurately. I’d wager there has even been confusion among Sony’s own employees. It’s a terrible naming scheme that causes massive headaches.

“The main reason for Sony’s new naming convention is to expand recognition by adopting a more memorable and understandable name for customers,” a Sony spokesperson told Engadget. The company didn’t offer any more detail about the timing of the change or if it will rename other product lines as new models are introduced. Maybe the company transferred the task of naming products from the engineers to the marketing department. Sony has already been using the LinkBuds name for a few true wireless models. So, if the company continues what it started with the ULT and Bravia series, we could be in for easily distinguishable names instead of the (presumably upcoming) WH-1000XM6 and WF-1000XM6.

Let’s hope that happens.

Sony didn't announce any new home theater audio gear at CES, so it was only a matter of time before the company would reveal its latest soundbars and speakers. Today, the company unveiled its new Bravia Theater line, a moniker that the company's soundbars and living room speakers will carry for the foreseeable future. Sony is ditching the HT-XXXX naming scheme, which should be less confusing for all parties. For the initial offering, the company has two new Dolby Atmos soundbars, a four-speaker surround system and a wearable neckband speaker. 

At the top of the list sits the Bravia Theater Bar 9. This is Sony's new flagship soundbar, but the company says it's 36-percent smaller than the former premium model, the HT-A7000. Inside, a 13-speaker setup includes three tweeters, four woofers, two beam tweeters, two up-firing and two side-firing drivers. The slightly smaller Bravia Theater Bar 8 houses 11 total speakers, lacking the the two beam tweeters from the Bar 9. Sony says the Bar 8 is 30-percent smaller than the unit it replaces, the HT-A5000. 

Both soundbars feature very similar spec sheets, including support for Dolby Atmos, DTS:X, 360 Reality Audio and Hi-Res audio content. The pair will also gain IMAX Enhanced capabilities with a pending update, but that feature will require additional wireless rear speakers and a subwoofer. Connectivity is the same on both models with one HDMI input and one HDMI output (eARC). HDMI 2.1 is supported, so you can expect 4K/120 passthrough and all the other perks that standard affords. 

Sony

There's also a host of Sony-specific features on both soundbars. That list includes Sound Field Optimization for room calibration and 360 Spatial Sound that places virtual speakers around a space for more immersive audio via virtualization. Acoustic Center Sync combines the speakers of a Bravia TV with either of these soundbars for a more realistic cinema experience where it sounds like the audio is coming directly from the screen. The soundbars also support Voice Zoom 3 from Sony's Bravia TVs, a tool that uses AI to recognize human voices and amplifies them so it's always heard clearly. 

The Bravia Theater Bar 9 and Bravia Theater Bar 8 are compatible with Sony's current rear satellite speakers and subwoofers. Those include the SA-RS5 and SA-RS3S speakers and the SA-SW5 and SA-SW3 subs. Unfortunately, there's no bundle option, so on top of a $1,400 (Bar 9) or a $1,000 (Bar 8) soundbar, you'll have to shell out hundreds more for a better setup. At the very least, you'll want a subwoofer, which will currently cost you either $350 (SW3) or $620 (SW5).

Sony

And then there's the Bravia Theater Quad. This four-speaker set replaces the HT-A9 that Sony introduced in 2021. Instead of four cylindrical units, the company opted for flat, square designs this time, which will allow you to mount them on a wall more easily. Like the A9, there's a separate box that holds all of the necessary connections. You'll get HDMI 2.1 here too, with one input and one output (eARC). 

Inside of each speaker, there are four drivers: one tweeter, one mid-range, one woofer and one up-firing unit. That's a total of 16 across the set, and Sony says you can add on either the SW3 or the SW5 subwoofer for more low-end thump. The Sony-developed features from the new Bravia Theater Bars are here as well, including 360 Spatial Sound, Sound Field Optimization, Acoustic Center Sync and Voice Zoom 3. Dolby Atmos, DTS:X, 360 Reality Audio and Hi-Res tunes are in the mix too, and IMAX Enhanced will arrive later via an update (you'll need a sub to use it). The Bravia Theater Quad is the priciest of the bunch, setting you back $2,500 for the initial set without a bundled subwoofer. 

Lastly, Sony has a new neckband speaker for "open-air yet personal listening." The Bravia Theater U ($300) supports Dolby Atmos when paired with a compatible Bravia TV. Two of the company's X-balanced speakers power the device, which supports 360 Reality Audio on its own. There's also 12-hour battery life, multipoint Bluetooth and a built-in mic for calls. 

Sony says the Bravia Theater Bar 9 and Bar 8 will be available for preorder this spring from Amazon and other retailers. Ditto for the Bravia Theater U. The Bravia Theater Quad is available for preorder now.