Quite a lot of interesting gadgets tend to originate from Japan, challenging the conventional product designs for good. Some are surprisingly multifunctional, while others tick the boxes of fun novelty for geeks. The OPT100 NeoFilm digital camera that looks like a camera roll is from the latter pool. The tiny accessory emulates the old-school camera rolls by Kodak, evoking nostalgic memories. The Kodak Charmera is another accessory with similar vibes, so, of course, there’s a market for such offbeat gadgets.
Maker Opt has designed the camera roll shooter in different colors to leave no one complaining. There’s the classic Kodak color combination of yellow and black, or the rainbow colors contrasted with the white, along with other colors that bring back charming memories of clicking moments that mattered. A time when clicking a photograph was a more mindful activity of “one shot one opportunity,” rather than shooting in burst mode on modern digital cameras and smartphones.
Designer: Opt
OPT100 NeoFilm measures 47mm x 25mm x 25mm and weighs just 25 grams, making it highly pocketable, or good to carry along tethered to a keychain or backpack. Obviously, this won’t replace your flagship smartphone or digital camera with its 8-megapixel CMOS sensor, but it’s a good accessory to show off. In daylight, it fares well with the ability to shoot photos at 3760 × 2128 pixels resolution, and videos at 0.3 megapixels in HD resolution at 30 frames per second.
The camera roll has a fixed 3.2mm lens that can focus on objects at a distance of 20 cm or 70 cm away from the shooter. Shutter speed of 100-300 milliseconds, and the ISO range of 1500-1600 is not bad for such a makeshift shooting accessory. That could come in useful for quick shoots on the fly when you don’t want to take out your phone. On the rear section of the roll, there’s a 160×80 pixel display to frame the shots and go through the clicked photos on the memory card slot of up to 32 GB. The accessory has an in-built 230mAh battery that is good to go for an hour’s use on a single charge.
Labeling this cool gadget as a toy camera won’t be wrong, since it is a fun novelty meant for casual use and a way to show off your love for old camera rolls. OPT100 NeoFilm comes in period-correct packaging for 5,940 Yen (approximately $40). Currently only available in Japan, the toy camera can be shipped from third-party merchants like eBay, but you might have to spend more money.
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